Ernest Chapman

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Ernest Chapman I Have 9 Devotions

Marriage. Mastery. Mentorshop. Mindset. Meditation. Manifestation. Music. Martial Arts. Marketing. They All Connect. How Should We Connect?

https://www.ernestchapman.com

12/07/2025
The way to get started is to quit talking and start doing!
04/07/2025

The way to get started is to quit talking and start doing!

We’re trying to figure out who to buy 1/2 or 1/4 cow from. Do you have recommendations? Feels like 1997 internet days lo...
26/06/2025

We’re trying to figure out who to buy 1/2 or 1/4 cow from.

Do you have recommendations?

Feels like 1997 internet days looking at these beef people’s websites.

Maybe I can trade somebody a new website for a cow so that next time I can just re-order on a working website...

What do you think?
14/06/2025

What do you think?

“What’s the ROI on Branding?”I get asked this all the time... it’s come up again recently as I’ve started taking more br...
16/05/2025

“What’s the ROI on Branding?”

I get asked this all the time... it’s come up again recently as I’ve started taking more branding clients on in a new season of growth.

“Return on Investment” is based on the VALUE created by your brand IDENTITY - So really, we should define “ROI” as “Return on Identity.”

There’s actually 10 ROI’s which you can TRADE for dollars:

Return on 🧠 Ideas
Return on 🏆Integrity
Return on 💡Inspiration
Return on 🪞Introspection
Return on 🦄 Imagination
Return on 🔬Intelligence
Return on 🤖Innovation
Return on ❤️Intention
Return on 💥 Impact

And the most powerful one:

Return on 😎 Identity

This all yields:

Return on 💰Investment 💰

Tight branding is more than a pretty picture or magical feeling - it’s a projection of an identity that can reduce customer acquisition costs, increase marketing results, and align an entire company culture, through the value of radical clarity.

Pointed internally this is “permission” – to decide who you want to be and to truly be who you really are.

Pointed externally this is “promise” - a promise that you make to your clients and customers.

When you’ve got it all aligned, it’s a lot easier to stand up and shout your truth from the rooftops because you know it’s true and they know it’s true and there’s nothing in the way anymore.

“I’m not your friend! I’m your TEACHER”😂🏆
02/05/2025

“I’m not your friend! I’m your TEACHER”

😂🏆

Good morning
10/04/2025

Good morning

Can you pass this eighth grade exam from 1912?
12/03/2025

Can you pass this eighth grade exam from 1912?

What would you do with it?
09/03/2025

What would you do with it?

Knew it
09/03/2025

Knew it

Yes
25/02/2025

Yes

No More Writer's Block?...Your first draft is allowed to suck.Your second draft is allowed to suck.Actually, everything ...
18/02/2025

No More Writer's Block?...

Your first draft is allowed to suck.

Your second draft is allowed to suck.

Actually, everything is SUPPOSED to suck... until it doesn't.

So how do you go from sucking to not sucking? It's actually very simple.

Keep writing.

The problem is, you might think you don't have anything to write about. This is a lie of course - but it's a lie that people believe way too often.

These writing exercises are designed to remove the "excuse" of ever having writer's block again.

https://www.ernestchapman.com/writings/creative-writing-exercises-breaking-through-writers-block

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Ernest Chapman

Ernest Chapman lives his life outside the box. In fact, for many years there was no box. His work is guided by a few simple truths.

-->Brands need what bands need.

-->Every company is a media company whether they like it or not.

-->The winners always cast a mythical spell with a great story.