This is Product Management

02/10/2023

🎙️In a new episode of This is Product Management, Twilio’s Ari Zelmanow shares how his unique background as a detective informs his approach to research, and why research teams can - and should - operate as a newsroom. 🕵️Tune in now: https://hubs.li/Q023-gmy0

17/07/2023

🎧 New out now! 🎙Tricia Houston, Founder and COO of The ExperienceBuilt Group, discusses why creating exceptional experiences is everyone’s job and shares tips for how to get employees all rowing in the same direction for optimal results.

Tune in for invaluable : https://hubs.li/Q01XWBnt0

05/06/2023

🎧Our latest episode is now available! 🎙 Pepper Miller, President of the Hunter-Miller Group, discusses the importance of marketing to the Black community, and shares why a “one-size-fits-all” approach can alienate your audience instead of engaging them.

🌱 Tune in for an opportunity to grow your business: https://hubs.li/Q01Sg9SV0

01/06/2023

🎙 We’re honored to announce that This is Product Management has been named a finalist in the Association of National Advertisers (ANA) 47th annual B2 Awards! 🎧 Thank you to our incredible listeners for your continued support and engagement. We wouldn't be here without you!

19/05/2023

27/02/2023

🎧 Our latest episode is now available! 🎙 Anna Marie Clifton, Head of Product at Vowel, loves the idea of “safe to try” and is quick to point out that process development is a place where PMs can really shine.

Listen now: https://hubs.li/Q01Dmt7Y0

09/01/2023

🎧 Our latest episode is now available! 🎙 Emmanuel Probst, Global Lead for Brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos, shares how he builds meaningful products. “Take a step back, and understand what are people trying to achieve in their lives, what is their mission? And therefore, how is your product and how is your brand going to facilitate this transformation?” https://hubs.li/Q01wt_r70

05/01/2023

🗓 We will be back on January 9th! Since we don't want to leave you hanging, we will be talking about how to build meaningful products with Emmanuel Probst from US.

29/12/2022

🤩 We are sharing 8 essential questions to help you determine the optimal test size based on your agile research project. https://hubs.li/Q01w8vBj0

Get answers to the eight questions you should ask before you set the sample size for agile research surveys. Should it be 50 or 700? Find out now.

28/12/2022

🎧 Listen to our episode featuring Will Leach, CEO of Mindstate Group. Will is able to make the case for infusing behavioral science into both product and marketing work by focusing on longevity. https://hubs.li/Q01w8vjl0

27/12/2022

🤔 Assuming your data is clean and ready to go, the question we’ve all been waiting to answer is: What insights can you glean from your data to drive your decisions? https://hubs.li/Q01w8tdY0

24/12/2022

🧼 If you don’t have clean data, you probably won’t get the insights you were seeking when you embarked on your research. https://hubs.li/Q01w8vjg0

23/12/2022

🎧 Listen to our episode featuring Tony P**n, Chief Product Officer at R-Zero. Tony is both passionate and methodical about his approach to product development. https://hubs.li/Q01w8tc30

21/12/2022

🥰 The results are in: You love us! https://hubs.li/Q01wmwfw0

21/12/2022

😴 Don't sleep on our Product Research 301 Guide! You’ll learn all about quality control and data cleaning; product-assisted analysis, data cuts, and automated insights; combining learnings and benchmarking. 🧠 https://hubs.li/Q01w8t6l0

20/12/2022

🎧 Listen to our episode featuring Yasmin Kothari, Product Lead for the Align Area at Asana. Yasmin is passionate about purpose - finding it at work and helping others do the same at and with Asana. https://hubs.li/Q01w8rkb0

16/12/2022

📝 When it comes to a survey, order matters. Here are a few tips on how to organize your survey questions to elicit high-quality responses. 💬: https://hubs.li/Q01tVlqh0

15/12/2022

📺 Watch our Demo Experience on demand! Valentina Carratta and Lyle Rapp at DISQO share how easy and fast you can get feedback from your target consumers with Feedback Loop's agile research platform. https://hubs.li/Q01tVpnn0

07/12/2022

🎧 Listen to our episode featuring Vignesh Krishnan, CEO of Research Defender. Vignesh shares specific steps you can take to minimize fraud in your research. https://hubs.li/Q01tVls40

02/12/2022

🤔 How do you choose from the many market research options that are available? https://hubs.li/Q01sPQJy0

01/12/2022

🧠 Learn how to go beyond using a template and how to create your own survey to meet those needs while using best research practices with Valentina Carratta, Marketing Automation Manager and events & Stefanie Buffa, Manager, Customer Success. https://hubs.li/Q01sPQWK0

30/11/2022

📊 Based on thousands of research tests yielding millions of data points, we’ve identified some of the pitfalls that beginners are most likely to encounter and documented them here: https://hubs.li/Q01sPQJx0