Metology

Metology Examining the social aspect of heavy metal through the eyes of its musicians and fans Why is that and what can be done about these misconceptions?

It is abundantly clear that heavy metal music and its fans are viewed in a negative light by most cultures. Metology takes on these questions and searches for the dichotomy between heavy metal fans, musicians and the world as a whole.

22/10/2025

The vocalist also talks about her early days in the Italian pop/dance world, exclusively in the new issue of Metal Hammer

21/10/2025

Japan's New Prime Minister SANAE TAKAICHI Is A Metal Fan & Drummer

21/10/2025

The singer also voices his “respect” for Disturbed’s David Draiman, who’s facing backlash for signing an IDF artillery shell last year

17/10/2025

Cage Fight Tackle Online Harassment of Women in New Single “PIG”

12/10/2025

🫩 Studies have shown that X has grown increasingly more hateful since 2022.

Proving these studies correct yet again is Emmure vocalist Frankie Palmeri, who went off on a tirade on X, saying "f*ck all of you" to the "co**ie r***** scumbags" protesting genocide.

08/10/2025

Kid Rock is looking to reach across the aisle in his current campaign against ticket companies, asking Pearl Jam and others to "step up" and join the fight.

07/10/2025

The site, called “Megadeth, Arizona,” was a virtual city in which fans could gather, get all of the latest news, and express their excitement for the band’s forthcoming album, Youthanasia.

A young marketing professional named Robin Bechtel knew she needed to do something bold. After seeing success with multimedia campaigns for other artists, she decided to jump into the World Wide Web with both feet.

The result was a website that featured a chat room, up-to-date news on the band, a collection of digital postcards and other images, and more. It was groundbreaking.

It started when Robin Bechtel’s cousin invited her to his office to show off his new computer. He also introduced her to the World Wide Web. “And I knew. Holy sh*t. This is it,” she wrote in her article recollecting the creation of the site. Not long after that, she was invited to join the marketing team for Megadeth’s forthcoming album, Youthanasia.

During the first brainstorming meeting, she pitched the idea of moving some of the marketing to the budding internet. The executives in the room brushed off the suggestion. Then, Bechtel worked up a proposal “to create a virtual cybertown in cyberspace.’ It would be called Megadeth, Arizona–based on where the band lived and recorded their album,” she wrote. Lou Mann, the Senior VP of Capitol Records, signed off on it and gave her a $30,000 budget. At the time, neither of them truly knew what was going to come of it.

She enlisted Wendy Dougan, an artist who designed album packaging, and copywriter Jane Bogart. Neither Dougan nor Bogart knew what the internet was.

The team pushed the limits of technology of the time to make something truly revolutionary. “For content, we assumed a band website would offer the basics like news, music, and video… Like any town, we thought it should spread gossip, deliver the mail, and conduct town meetings. So we created a few ‘Internet firsts,’” Bechtel wrote.

The “firsts” were a chatroom and the Megadeth, Arizona digital postcard. The site was also one of, if not the, first to offer video and audio clips. It quickly caught on, inspiring a wave of growth on the internet.

04/10/2025

Blaze Bayley And Early Iron Maiden Members Unite For Paul Di’Anno Tribute Concert (Video)

28/09/2025

Frankie Palmeri, frontman of Emmure, has taken to X with a blunt, wide-ranging statement about the backlash and the darker side of online celebration after Charlie Kirk’s assassination.

Full story in the comments.

27/09/2025

Killswitch Engage singer Jesse Leach said in a new interview that today’s world feels like living in the dystopian movies he loved as a kid, such as "1984" and "Idiocracy," and warned that political division distracts from the real issue of the rich crushing the working class.

24/09/2025

"This is incitement. They know exactly what they’re doing," conservative social media agitator, Libs of TikTok, cried in an X post.

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