Brooke Norlin, Virtual Assistant

28/09/2023

Have you ever had, or maybe still do have, a Facebook VIP group? Facebook and Instagram Stories are something I love to compare to the experience of a Facebook group... let me explain:

People who are successful in their stories bring all the levels of what makes a good balance on social media... personality, knowledge & expertise, humor, empathy, entertainment, etc.

People who are successful in their Facebook VIP groups do the same.

People who are successful in their stories are consistently showing up and considering their ideal client's needs, wants, and emotions.

People who are successful in their Facebook VIP groups do the same.

People who are successful in their stories weave daily inspiration into their business strategy and brand vibe.

People who are successful in their Facebook VIP groups do the same.

People who are successful in their stories build community as well as one on one connection by inspiring engagement and conversation in their DMs.

People who are successful in their Facebook VIP groups do the same.

If you're doing one, you can do the other easily.
Need help learning some of the nuances, getting a few ideas, and a kick in the pants to get consistent?

Comment or DM the word STORY and I will send you information on the new Share It Boldly Stories Workshop launching on October 9th!

27/09/2023

Originally I wanted to launch my stories challenge as an e-book. However, as I was writing it I realized a couple things:

🖤 I wanted to be up close... see how you apply the prompts, answer your questions, and most of all cheer you on.

🖤 And, what I want to teach you is how to navigate daily inspiration into your stories and I feel like the can only be taught as we experience the inspiration... together!

The doors will open on Friday, if you want more information so you can decide if this challenge is right for you, comment below or DM me the word STORY and I will hook you up.

I hope I'll see you there!

26/09/2023

You've asked.
I've teased.
It's here.
You coming?

08/09/2023

I'm here and working tirelessly behind the scenes to bring you some incredible resources that are going to help you boost your social selling business for the holidays. Stay tuned...

Also, I'm staying hydrated with my new Stanley Tumbler and I have to admit I'm low key obsessed with it and also majorly hydrated. Do you drink your water better when you have a cup you love?

25/08/2023

Everyone fears the almighty algorithm. Let's look at a few ways you can work with the Instagram algorithm, make it happy, and post the things that work best for your audience and business:

💕 Make sure you're using all of the tools that Instagram provides: posts, carousels, reels, live, stories, collaborations, etc.

🖤 SEO Keywords are greater than the hashtag. Focus on the keywords, hashtags are secondary.

💕 Did you know that post shares are now more important that post saves? Make sure you're creating content people find useful and may need to refer back to!

🖤 Collaborating tools are expanding on Instagram and you should absolutely use them. Go live, post, or create Reels with other accounts for expanded reach and to please that algorithm.

How many of these things do you use and pay attention to with your content?

23/08/2023

Learning how to perform a content audit on your own social media accounts will help you learn more about your audience so you can increase your engagement.

Understanding what content has performed best in the past, will help you create more content that performs well!

Check the slides above for how you can use your insights to learn more about your best performing content so far. And then you'll want to consider these things:

WITH POSTS THAT HAVE DONE WELL:

🖤 Do they have anything in common? Are they all quote graphics? Photos of your face? Do they deal with a certain topic? Ask yourself a ton of questions about the content that's doing well and make notes. These are the things your audience has enjoyed so far.
🖤 Recreate these posts with minor tweaks so they follow the patterns that work, but the post isn't the exact same.
🖤 You can re-use this pattern over and over and even after several months recycle posts you've already done that perform well. Not everyone saw it the first time and not everyone who did will remember it 90 days later.

WITH POSTS THAT HAVE NOT DONE WELL:

💕 Do they have anything in common? Are they all quote graphics? Photos of your face? Do they deal with a certain topic? Ask yourself a ton of questions about the content that's not doing well and make notes. You might see some surprising patterns emerge.
💕 Can you place any posts that have flopped into the formula you've unlocked with the posts that have done well? Example: The same great caption with a different type of photo or graphic.
💕 If you're finding all of your sales posts are performing the worst, that's not abnormal on some level, but if they're drastically lower you will want to analyze your strategy for sales at this point as well.

Make sure to save this post to refer to later when you're performing your own content audit!

21/08/2023

How engaged are your current followers with you and your content?

Do you see a lot of likes? How about comments? Shares? Saves? Which things do you see a lot of, which things do you lack in?

Analyzing your current audience's behavior is one of the keys to unlocking growth potential. We'll talk more about that this week here at Share It Boldly!

Share your engagement assessment below and stay tuned for more good stuff this week...

18/08/2023

Social selling doesn’t mean you have to be glued to your screens 24/7. This image shows a weekends off posting schedule that could allow you time to fresh on your slower engagement days.

Remember, it's not about quantity but quality and consistency. Use your Insights to find your audience's peak times and days, and adjust your schedule accordingly. Don’t forget to take a breather on less popular days – work/life balance is key to maintaining that fresh and engaging content!

What’s your social selling posting rhythm? Drop it in the comments!

16/08/2023

14/08/2023

How often do you light up social media with your posts?

I've found my sweet spot in posting Monday through Friday, balancing work-life needs and harnessing my social media insights. What's your rhythm? Drop your number in the comments!

11/08/2023

Here are 10 things you can post in your stories today, tomorrow, the next day... which one are you going to try first?

10/08/2023

Do you post in your stories consistently? What was the last thing you shared in your stories?

Stories are my FAAAVORITE place to show up on social media. Make sure you're catching what happens there. You won't be disappointed!

09/08/2023

Have you heard Mel Robbins talk about "let them"?

It's such an incredible thing to apply in your life in all ways, but don't forget your business.

Show up and Share It Boldly and let them decide to stay or go. I promise you'll have a much better time and you'll draw the people who decide to stay so much closer to you!

08/08/2023

Do you have any really awesome habits? How long have you been doing it?

07/08/2023

Which social media platform do you like best?

Does the social media platform you LIKE best also perform the best for you?

04/08/2023

Hey, some people won't like you. That's ok. Show up anyway, because so many people are excited that you are!

03/08/2023

This content creation strategy changed my business and my life!

As someone who lives with ADHD and with that varying mental health moments/days, it's really important that I have content I can post on the bad days.

But more than that, sometimes life is super busy... and YES even the people who teach you how to keep consistent online can find themselves without content for the day.

OOPS!

So, what can you do? Start recording everything. Now, I don't mean whip your camera out during every moment of your life - that's really not a healthy or productive use of your time. But, when you're having a good hair day or wearing an outfit you feel fab in, intentionally record yourself doing something really everyday and mundane:

🖤 Doing the dishes
💕 Working on your computer
🖤 Reading a book
💕 Dancing
🖤 ANYTHING

Save these on your phone and when you need some content, post it as a reel with a trending audio or your own voice over. Add some text on top and boom. Done.

What's the first thing you're going to record yourself doing?

02/08/2023

Have you heard of the "beige flag" trend? It's a version of the red flag, but not quite as bad. Example:

My social selling beige flag is that I can't resist sharing a good business enhancing idea with other social sellers - even though that's a service I should charge for. HA!

What's your social selling beige flag? Comment below, or share this post to your story with your beige flag and tag me!

PSST... this is a great way to show off a reason you stand out in your industry with your audience. I mean, look at my example - I shared a little bit about what I do, what I'm good at doing, how I help people, and that I'm passionate about it with this fun trend!

I can't wait to see how you use your beige flag!

02/08/2023

It's day one of a brand new month, Bold Mover... it's time for a BOLD CHALLENGE to get your month started off on the right path.

Here is today's BOLD Challenge:

Ask your community a question! Want to know what your followers think about a new product? Or get their input on what you should cook for supper? Now's your chance to ask. Tag me so I can engage too!

Psst... HOT TIP: Nothing you post in business should be random. Need help coming up with a question that's perfect for your business? Comment below - I'll be around to help throughout the evening!

31/07/2023

Do you have a business bestie, an accountability parter, mentor, etc.? Running a social selling business can be a lonely endeavor, it's super important that you have someone in your corner. Tag your business besties below - or if you need one, feel free to comment below with what you do and connect with others right here!

There are so many reasons having this support in your business is important, here are just a few of those reasons:

🖤 Boost Your Confidence! Ever doubted your ideas, only to have a friend back you up and then BOOM 💥- your confidence skyrockets? That's exactly what a Business Bestie can do! They're your personal cheerleader, pumping you full of confidence, helping you make those bold moves and chase those big dreams! Because hey, you're AMAZING and it's time the world knew it!

🖤 Power Up Your Productivity! You know those days when procrastination kicks in, and you're scrolling through cute dog videos instead of working on your next marketing campaign? Your Accountability Party can keep you on track, pushing you to get things done. They're like that friendly nudge reminding you why you started this in the first place. Together, you'll slay those to-do lists in no time!

🖤 Never Feel Alone! Entrepreneurship can feel like a lonely journey sometimes. But guess what? It doesn't have to be! Your Business Bestie is there to share the laughs, the tears, and all the 'AHA!' moments. They're your sounding board, your brainstorm buddy, your co-conspirator in all things bold and brilliant. So you're not just building a business, you're building lifelong friendships. And that's priceless!

Remember, the road to success is always better traveled with friends. So find your Business Bestie, or create your Accountability Party, and let's boldly conquer this entrepreneurial journey together!

28/07/2023

I see you, and I hear you. Running a business is a wild ride, and online marketing? Well, that's a whole different rollercoaster!

For those struggling with creating engaging content (Option A), remember, your stories, insights, and experiences are unique to YOU. Let's get those on paper and turn them into content that captivates and connects!

Finding the right audience (Option B) can feel like looking for a needle in a haystack, right? But guess what? Your people ARE out there, waiting to connect with your mission. Let's start by understanding who they are, what they love, and how your business can make their lives better. Check out my Ideal Client Profile Workbook to get started with this!

Oh, time management (Option C), our age-old nemesis. There's a lot to do and so little time. But with the right strategies and tools, you can make every second count. Setting timers, batching, showing up intentionally for specific tasks... all examples of ways you can manage that time.

And for those feeling lost in the tech forest (Option D), I got you! You don't need to be a tech wizard to nail online marketing. Sometimes all it takes is understanding the basics, and for everything else, there's a hack or a tool. Make sure you're following along here for great info sprinkled in here and there that you'll love if you don't love the tech part of business.

No matter your challenge, remember this - you're bold, you're brave, and you're building something beautiful. So keep at it! I'm rooting for you!

27/07/2023

Share WHAT Boldly, Brooke?

It, of course.

It is you, your voice, your brand, your product... all of that rolled into one big delicious burrito that's crafted to perfection for your dream audience.

(You won't catch me missing the chance to talk about a taco, burrito, nachos... you get the idea.)

This is what happens when all of the dots in your business are connected and running properly, you start to get more confident in sharing IT boldly.

And this is what I'm good at helping you achieve: big, bold, delicious marketing burritos.

Buckle up. Bring napkins. It's gonna be good!

26/07/2023

We've all played "connect the dots" in a coloring book, at a restaurant on the kids menu, or maybe even in school. When you look at the dots you can see what the picture is for the most part. But, drawing the lines creates a much clearer view of what you're looking at on your piece of paper.

That's what I help you do - connect the dots in your social selling business!

Do you ever find yourself having tons of great ideas, but you A) do a lot of planning, but never really take the action to make it happen; or B) find yourself completely paralyzed with how to make it happen at all?

Or maybe the ideas simply won't come, you feel stuck and overwhelmed with all of the things a social selling business seems to need to thrive?

You need a dot connector! That's me!

I can help you take your plan and put it in to action, break down the steps and keep you accountable to get them done.

I can sit down and talk out your business, the things you love to do, what lights your fire - and help you build a plan that gets your business moving forward with your excitement behind it.

When the dots are connected, you will start to Share It Boldly - your brand, your passion, your voice and your products!

Let's talk more about that tomorrow...

-Brooke

25/07/2023

Well hey there, it's Brooke from Share It Boldly. You're catching me as I'm doing an overhaul on my brand aesthetic - the muted pinks just weren't matching the excitement and fun I want to bring to you in your social selling business. So, here we are - bright and bold!

Shall we get to know each other a little bit more, too? I mean... it seems like the perfect time. I'm not a fan of being asked to "share a random fact" about myself, so instead I'm going to ask you to share your business name below - because I sincerely want to check out what you do! Plus, sharing your business information is really step one in the Share It Boldly manual!

Is there really a manual? No. Not yet... 👀

But I do look forward to sharing what I've learned in my nearly twenty years in business and dedication to being an eternal learner when it comes to all things social selling, marketing, and social media!

I'm here to help you connect the dots in your business... and when you do that, you'll naturally being sharing it boldly.

Let's chat more about that tomorrow!

-Brooke

20/06/2023

Are you looking for the new social media trends? Or maybe they overwhelm you. This article is for you:

https://www.virtualassistantsquad.com/articles/chasing-the-new-social-platforms-trend-finding-your-sweet-spot-as-a-social-seller

13/06/2023

Are you following me on Pinterest yet? It's a great place to keep up with all of my best tips!

Jan 12, 2023 - This Pin was created by Brooke Norlin - Direct Sales V on Pinterest. Things You Didn't Know You Could Hire A Virtual Assistant To Do - Part 1

01/06/2023

When I'm working in my own business sometimes it's hard to see the things staring me right in the face that would make everything fall right into place. But, when I'm working with my clients I get to take a birds eye view of their business and offer different perspectives.

I love being the one handing you exactly what you need before you even ask for it.

31/05/2023

Need a little help defining your idea client?

Community Article posted by ♥ Brooke Norlin about Defining Your Ideal Client Profile on Virtual Assistant Squad.

31/05/2023

Everyone wants an easy answer to this question, but there truly isn't one. I can offer you a lot of great advice that will help you determine your best times to post on social media platforms - and then you can determine your best path from there!

THE LAST TIP IS MY FAVORITE:

📌 Understand your target audience's demographics, habits, and time zones. Consider factors such as age, location, and occupation, as these can influence when they are most active on social media.

Examples: If you target busy business women, they're more likely to scroll their phones before bed. If you're targeting stay at home moms, they're probably scrolling around naptime in the afternoon.

📌 Most social media platforms provide analytics tools that offer valuable insights into your audience's behavior and engagement patterns. Analyze the data to identify when your audience is most active and when your posts tend to receive higher engagement.

📌 Keep an eye on your competitors' social media activities. Identify when they are posting and whether their posts receive high engagement. While you shouldn't blindly copy their strategies, observing their patterns can provide insights into effective posting times within your industry.

📌 Ignore it all and post when you can be most active with your audience. There are a million things you can watch, monitor and consider to create the ideal time for posting. But, creating a schedule that fits into your life and allows you to hang around for a bit and engage after you post something is truly the best! is a great follow for this method.

Happy social selling, my friend!

30/05/2023

PSA: Ignoring your ideal client's online behavior is like wearing flip-flops to a black-tie event.

It's time to get a firm grasp on what kind of content your ideal client is consuming and why. Once you understand what they're giving their time to, you can create content that will meet them where they are and provide exactly what they are looking for!

How do you find out where they are and what they're watching?

📌 Get crystal clear on your target audience. Identify their demographics, interests, behaviors, and preferences. Understand their pain points and what solutions your product or service offers. (My Ideal Client Workbook is perfect for this!)

📌 Dive deep into market research to uncover popular platforms and online communities that align with your ideal client's interests and demographics. Explore social media networks, forums, blogs, industry-specific websites, and online groups related to your niche.

📌 Once you've narrowed down potential platforms, immerse yourself in those spaces. Join groups, participate in discussions, comment on relevant posts, and share valuable content. Observe how your target audience behaves, what they talk about, and what captures their attention. Engaging directly with them will provide valuable insights into their preferences and online habits.

📌 Don't be afraid to reach out to your existing customers or run surveys to gather information about their preferred online platforms and communities. Ask them where they spend their time online, which websites they visit frequently, or which influencers they follow. Their feedback can be invaluable in guiding your online presence.

📌 Keep an eye on your competitors who cater to a similar audience. Identify their online presence and engagement tactics. If they have a significant following or engagement on a particular platform, it may be an indication that your ideal clients are active there too.

And don't forget, tay adaptable and willing to adjust your strategy as you gain more insights into their online behavior.

29/05/2023

By connecting your ideal client's motivations with your product or service, you're creating a powerful emotional bond. It's like finding their soulmate in the form of a solution. 😍

When you show them that you get them, that you understand their needs, and that you have the perfect antidote to their problems, they won't be able to resist. And you'll be helping the people you want to serve left and right!

26/05/2023

In the game of winning over clients, it's not just about flashing your shiny products or bombarding them with sales pitches. No, no, no. You need to get into their heads, deep dive into their motivations, and uncover what truly makes them tick.

WHY? Because when you know what lights that 🔥 within your ideal client, you hold the power to captivate, influence, and help them fall head over heels for your brand.

Picture this: you're a mind-reading magician, equipped with the ability to decode desires, aspirations, and secret dreams. Armed with this superpower, you become an expert at understanding what motivates your ideal client. You're not just guessing, my friend; you're tapping into their innermost desires and aligning them with your business offerings.

Knowing what fuels their passion, what drives them to seek solutions, and WHAT KEEPS THEM AWAKE AT NIGHT gives you so much power to truly help your ideal client.

You can tailor your marketing messages, design irresistible offers, and create an experience that resonates on a soul level. It's like serving them a customized cocktail of desires, blended with a dash of your brand's magic.

And here's the kicker: when you know your ideal client's motivations, you can make it rain! Cha-ching! Imagine your ideal client willingly reaching for their wallet, ready to invest in what you have to offer. You become the go-to solution, the trusted guide, and the brand that effortlessly snags their attention in a sea of competition.

So, don't settle for playing the guessing game. Dive into the minds and hearts of your ideal clients, decipher their motivations, and watch as your business skyrockets. Because remember, it's not just about selling; it's about creating an irresistible connection that leaves them begging for more.

Now go out there and get inside their heads! And help them THRIVE!

Need help? Grab my Ideal Client Workbook: https://share-it-boldly.ck.page/products/ideal-client-profile-workbook

25/05/2023

Have you started planning your content for June yet? Don't forget to check out the June 2023 Holiday Calendar for some inspiration!

Community Article posted by ♥ Brooke Norlin about June 2023 Holidays on Virtual Assistant Squad.

25/05/2023

Are you working on June content yet?

Hop over to ShareItBoldly.com and check out my article on June holidays for some great inspiration to get you started!

Psst... here's a little preview of things you could celebrate all month long in June:

🌈 Pride Month
💪 Men's Health Awareness Month
💜 Alzheimer's Awareness Month
🔫 Pew Pew Violence Awareness Month
🌎 Immigrant Heritage Month

24/05/2023

"Time isn't the main thing, it's the only thing." - Miles Davis

Time is precious in your life and in your business. Manage it wisely - hire a VA!

23/05/2023

When it comes to taking a vacation as a small business owner you have a couple of choices:

1. Work your b***y off putting in extra hours, planning, creating, scheduling. Close your shop temporarily if you're someone who needs to ship product - or warn clients you're out of the office and ship times will be slower.

2. Hire a Virtual Assistant.

I'm here to help you this summer! Check my link in bio for different options I have available to help you this summer to make sure you get to take some time off!

22/05/2023

I love my clients and the work we do together!

21/05/2023

Looking to get a little time off this summer? Or maybe even a lot? I have a lot of options for you:

Community Article posted by ♥ Brooke Norlin about How to Use A Virtual Assistant in the Summer on Virtual Assistant Squad.