Dogeared Digital

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Dogeared Digital The name is a double entendre for the dog, who serves as Kiera’s daily muse, and the dogeared pages of a well-loved book.

Dogeared Digital combines the expertise of years working with big agencies and corporations with the grassroots hustle learned from building brands from the ground up. Dogeared Digital’s unique approach scales enterprise-level advertising and marketing tactics to businesses of all sizes to maximize efficiency and effectively eliminate wasteful spending. Our hope is that the content you find on thi

s site will serve as a resource you would want to “dogear,” or bookmark to refer back to again and again for inspiration and support.

What an abortion hotline reveals about reproductive care after Roe
06/02/2023

What an abortion hotline reveals about reproductive care after Roe

Linda Prine, a physician and co-founder of the Miscarriage and Abortion Hotline, describes the new realities for patients in states where the procedure is banned.

Global Insights Briefing: Holiday takeaways for marketers
05/02/2023

Global Insights Briefing: Holiday takeaways for marketers

Google’s Official Digital Marketing Publication. Explore the latest holiday online shopping search trends focused on product discovery & information.

The trials of Elon Musk
04/02/2023

The trials of Elon Musk

A jury found the Tesla CEO not liable in a shareholder lawsuit, but the case revealed a lot about Musk’s refusal to back down.

Is the economy kind of good now?
04/02/2023

Is the economy kind of good now?

What if we don’t talk ourselves into a recession.

Intuit, NFL team up for concert on Roblox with Saweetie
04/02/2023

Intuit, NFL team up for concert on Roblox with Saweetie

The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
03/02/2023

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

The Business of DAOs: How to Start a Web3 Company
03/02/2023

The Business of DAOs: How to Start a Web3 Company

Looking for a sustainable DAO-based go-to-market strategy? Wondering how to begin a Web3 business? Discover how to create a DAO that lasts.

I Ditched My Alarm For 30 Days And This Is What Happened
02/02/2023

I Ditched My Alarm For 30 Days And This Is What Happened

An act of kindness to my body

The Pros and Cons of Printed Marketing Materials
02/02/2023

The Pros and Cons of Printed Marketing Materials

Many marketers say they value that printed marketing materials enable them to provide a physical copy of information, but they also have worries.

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
02/02/2023

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

The Email List Segments You Should Focus On [Infographic]
01/02/2023

The Email List Segments You Should Focus On [Infographic]

By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness.

ChatGPT might change advertising — but it won’t revolutionize it
01/02/2023

ChatGPT might change advertising — but it won’t revolutionize it

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

Interview Best Practices
01/02/2023

Interview Best Practices

How to stand out in an interview

How to make your brand customer-centric [+ Examples]
31/01/2023

How to make your brand customer-centric [+ Examples]

Learn what customer centricity is, why it matters, and examples of how top companies build a customer centric culture and strategy into their brands.

These 8 Things Cost Zero but Boost My Energy and Uplift My Mood
31/01/2023

These 8 Things Cost Zero but Boost My Energy and Uplift My Mood

They take less than one hour to do

How to Grow Your Sales on Instagram
30/01/2023

How to Grow Your Sales on Instagram

Want to sell more products or services with Instagram? Wondering what content works best? Learn to move people through your sales funnel using Instagram.

How Spoon Theory Changed My Outlook on Life
30/01/2023

How Spoon Theory Changed My Outlook on Life

A life coach unveils how he uses spoon theory to help people cope and why you should be using it too

How I Finally Designed a Life in Which I Am Happy and Healthy
30/01/2023

How I Finally Designed a Life in Which I Am Happy and Healthy

How this shift of focus—found when I gave up in failure—changed my approach to health

Yves Saint Laurent Beauty ties Web3 to online shopping experience
28/01/2023

Yves Saint Laurent Beauty ties Web3 to online shopping experience

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

The 5 best no-code app builders
28/01/2023

The 5 best no-code app builders

We tested dozens of tools, and these are the best platforms to create apps without code, whether it's for a personal project or an enterprise project.

Heinz says it’s time to ditch Roman numerals for Super Bowl 57
28/01/2023

Heinz says it’s time to ditch Roman numerals for Super Bowl 57

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

Unilever first to test Disney’s identity integration with Trade Desk
27/01/2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

The components of a successful social media calendar template
27/01/2023

The components of a successful social media calendar template

If you want to create a social media calendar template that works, this article explains all the essential components you need.

Referral marketing: What it is and how to use it successfully
27/01/2023

Referral marketing: What it is and how to use it successfully

Referred customers are more likely to be loyal and generate leads. Learn how to create a winning referral marketing program with this guide.

Five Signs It’s Time to Take a Break from Exercise
26/01/2023

Five Signs It’s Time to Take a Break from Exercise

Being sick or injured aren’t the only reasons.

Five Serious Content Marketing Mistakes You Need to Avoid
26/01/2023

Five Serious Content Marketing Mistakes You Need to Avoid

Content marketing is one of the most important yet difficult tactics to get right. To ensure valuable results and business success, avoid these five mistakes.

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Our Story

We believe marketing lives in the gray area where art meets science. We leverage data and research to create parameters for innovation to flourish. Marketing today feels like shouting in a crowded room. So we left the room.

In 2014, Kiera Wiatrak launched Dogeared Social to implement social media for small businesses. In 2020, she launched Dogeared Digital as a new and improved version, to distill more than a decade of digital marketing experience into actionable resources, strategies, plans and executions to help small and medium businesses thrive.

Kiera has more than a decade of experience in digital marketing working with some of the world’s most recognized brands including the U.S. Marine Corps, Orangetheory, the U.S. Virgin Islands, Shell, and Jiffy L**e, among others. She resides in Atlanta with her dog, Niles.