Don’t get me wrong . Having good followership is good, but what usefulness is the numbers if you are not cashing in? 💰🤷♀️ #redigionmediasocialmediastrategy #contentstrategy #contentstrategytips #content marketing tips #instagramtips #socialmediastrategies #engagementtips#socialmediastrategytips #socialmediaforbusiness #instagramforbusiness #socialmediaideas#socialmediatipsforbusiness #businessownerstips #socielmediatipsandtricks #businessinnigeria #businessesinnigeria #businesstips #smallbusinessowners #socialmediamanager #socialmediaagencyinnigeria #socialmediaagency #redigionmedia
To every business owner, keep strong! 💪 We at Redigion Media believe in you!
Looking for how to increase your post reach, visibility and engagement? Cross promote!
Notice I didn’t say ‘Cross-Post’, because that is entirely different.
Cross-post means you are sending out the same content across all platforms.
While this may be an easy way to reach your audience across all social media sites, it is not the most effective because the demographics of each platforms are different. (Although many platforms allow you to.)
What this means is… you need to modify the content to suit the tastes, needs etc. of your audiences across platforms. This is what is called ‘Cross-Promote’.
Suiting the message will not only appeal to the audiences, but will also give them value in the right way they can absorb it.
Message remains the same, but method should be different. This is why you must thoroughly understand your audience’s language.
For instance, the way you post on LinkedIn should be different from TikTok… different audiences, different needs! (Imagine posting a bum-shaking video on LinkedIn 😀.)
When you cross-promote, your audience will understand your content better and easily convert to paying customers. 👍
Now, isn’t that your overall goal as a business owner? 😉
Tell me, have you been making the mistake of cross-posting? Let’s chat in the comments.
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#socialmediastrategy #contentstrategy #contentstrategytips #contentmarketingtips #instagramtips #socialmediastrategies #engagementtips#socialmediastrategytips #socialmediaforbusiness #instagramforbusiness #socialmediaideas#socialmediatipsforbusiness #businessownerstips #socielmediatipsandtricks #businessinnigeria #businessesinnigeria #businesstips #smallbusinessowners #socialmediamanager #socialmediaagencyinnigeria #socialmediaagency #redigionmedia
Tell me, what do you do or how do you feel when you post and do not get the kind of engagement you expect, after all the hard work? 😩
Share your struggles with us in the comments. Someone will learn from you. 🙏
#thursdaythoughts #engagementtips #instagramengagement instagramengagementtips #redigionmedia
Follow for more helpful social media tips for your business.✌️
#socialmediaforbusiness #socialmediatips #socialmediastrategy #socialmediastrategytips #contentstrategy #contentstrategytips #businessownerstip #socialmediaagency #redigionmedia
Do you know your customers' SWEET SPOTS?
'Sweet Spot' is that sensitive part of your body that when touched or tickled, leaves you with a pleasant feeling. 🥰
In marketing, it can be likened to what is called customer ‘pain points’, but this time, it means areas where your audience are presently experiencing problems and need solutions.
Solutions that you can offer!👌
If you want your audience to enjoy and engage with your content, you have to tickle their pain points.
You have to touch them where they will feel you, see you and want to engage with you.
The question is - have you identified your audience’s pain points or are you just gallivanting with content that has no value to them? 🤷♀️
Let me know what you think in the comments. 👇
Follow now for more helpful social media tips. 👍
#socialmediastrategy #engagementstrategy #instagramengagement #instagramtips #socialmediastrategies #engagementtips#socialmediastrategytips #engageyouraudience #socialmediaagencyinnigeria #redigionmedia
'Sweet Spot' is that sensitive part of your body that when touched or tickled, leaves you with a pleasant feeling. 🥰 In marketing, it can be likened to what is called customer ‘pain points’, but this time, it means areas where your audience are presently experiencing problems and need solutions. Solutions that you can offer!👌. If you want your audience to enjoy and engage with your content, you have to tickle their pain points. You have to touch them where they will feel you, see you and want to engage with you. The question is - have you identified your audience’s pain points or are you just gallivanting with content that has no value to them? 🤷♀️. Let me know what you think in the comments. 👇#socialmediaagency #redigionmedia
Here’s why you need a content strategy for your business:
✅ It helps you set, track and measure your business goals, ensuring that everyone on your team are on the same page.
✅It helps you create content that matches your target audience. You give your audience real value.
✅It helps you create content that converts your followers to customers. This is because your content is focused and goal-oriented, whether you want to increase brand awareness or drive traffic to your website.
Need I continue? 😃
So, you see why you don’t want to keep pouring water into a basket? To stop wasting your precious efforts!
In our next post, we shall look at how to create a content strategy. 👍
Follow us now so you don’t miss out. Tag a friend or business partner you love too. 😍
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How do you handle clients who just don't want to conduct business with you the professional way? #socialmediamanager #SocialMediaManagerInLagos #SocialMediaServices #SocialMediaForBusiness
What do your customers think about you? 💁♀️
Have you thought of that before? Do they see you as someone shoving your product into their faces or as someone who genuinely cares about them?
Do they jump with excitement when they see your posts online because they know it's of great value or they grimace and quickly scroll to the next post?
Will they carry you in their arms if there is need to or turn their faces away and watch you fall helplessly to the ground? 😳
These are things you should think about as a business owner. It's never about you, but always about the customer's satisfaction and benefit. 👍
When they understand that you put them first, they sure will never let you down. 🤝
That's the simple way it works!
What's your notion about this? Let's discuss in the comments.
Struggling with Social Media Strategy? Send a DM and lets get that sorted. 👊
#CustomerFirst #BusinessTips #SocialMediaStrategy #SocialMediaManager #RedigionMedia
Confused about the best time to post on social media for high engagement? 🤷♂️
Truth is... There's really no 'best' time. 😳
So many information out there about when or when not to post, but the fact is, these information still depend on many factors such as time zone, geographical location, audience interests, your industry, the different social networks, whether your business is B2B or B2C, type of content etc.
So there's really no one-size-fits-all. The answer still falls back to you. 👉
Here is what you should instead of getting overwhelmed:
✅ Do extensive research using analytics to know what time your audience is most active online. 'Insights' for example, is a good place to start on Instagram. It shows you what time of day, day of week your followers are most active online.
✅ Create engaging content. Even if your followers are online and your content isn't captivating, they won't engage with it.
✅ Watch when competitors with bigger accounts and similar audiences post and see how the engagement looks like. Compare with the data you have
✅ Keep experimenting until you find what works for you.
Do you have a posting schedule that is working for you? Please share in the comments.
Follow us for more valuable Social Media content for your business. Need help? Send a DM. 👍
How to be Confident and Win Over New Clients...
I remember when I won over my first client. She had approached me with help for her social media accounts as she was a very busy Mompreneur.
But I had to convince her first that I could do the job. So we scheduled a meeting.
While I tried to appear calm on the surface, my mind was like a swarm of bees in an overcrowded hive.
Thankfully, the discussion went well and we have had a fruitful business relationship.
Overtime, I have grown more confident when talking to clients. These are the tips that have helped me and can help you too:
✅ Prepare ahead of the interview/discussion. Get yourself ready mentally, physically and professionally.
✅ Focus on your client's problems and proffer solutions that you bring to the table.
✅ Show concern about their plight. Speak less about yourself and more about them.
✅ Show them your portfolio, results you have achieved. If you are a new SMM, try to convince them to give you a month's trial. Do this at a discount or for free, if possible
✅ Don't appear like you are in it for the money. Doing that will put them off.
✅ Most importantly, believe in yourself that you can do it because you can. Your confidence is the assurance they need to see.
Got more tips? Please share in the comments.
I help businesses/brands with content and social media strategy. Send a DM today.
