The Dealer Playbook

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The Dealer Playbook Inspired by car dealers, let's explore what it takes to thrive in the retail auto industry! Hosted by Michael Cirillo. New episodes weekly every Thursday!
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The Dealer Playbook is a podcast about exploring what it takes to thrive within the retail automobile industry.

31/05/2024

Good customer service is the best kind of free advertisement.

Here’s why:

Exceptional service transforms satisfied customers into vocal advocates for your business.

They become walking billboards, sharing their positive experiences with others. But…

What if your service is just good, not great?

What if your customers aren’t talking because their experience was merely satisfactory?

❌ No buzz
❌ No word-of-mouth referrals
❌ No organic growth

Good customer service isn’t enough. You need to go above and beyond.

Instead:

✅ Deliver exceptional experiences
✅ Show genuine care
✅ Exceed expectations
✅ Listen actively
✅ Solve problems efficiently
✅ Create memorable moments

These efforts turn customers into loyal promoters.

What do you think? 👇 Can good customer service be your best advertisement?

31/05/2024

“It’s not about you. It’s about them.”

This mindset shift can revolutionize your business! Here’s why:👇

True success in customer service happens when we prioritize our customers’ needs over our own.

Our greatest achievements come from making our customers feel valued and heard.

Throughout my career, I’ve witnessed firsthand how businesses flourish when they put customers first. Each interaction is a chance to build trust and loyalty.

Why?

Because putting customers first leads to lasting success.

But let me ask you 👇 besides customer-centricity, what other qualities do you think are essential for exceptional service?

Check out this episode here: https://buff.ly/4bQmwE4

30/05/2024

Take Care of Your Customers And They Will Take Care Of Your Business!

In my latest episode, I had the pleasure of speaking with Hank Ebeling about the profound impact of customer-centricity on business success.

Hank Ebeling is the Owner and Lead Coach at H4 Training.

With a background in the fitness industry and a deep understanding of hospitality, Hank has honed his skills in delivering exceptional customer experiences.

You don’t want to miss out on this amazing episode!

Available now wherever you stream your favorite podcasts 🎧

Listen here: https://buff.ly/4bQmwE4

29/05/2024

We all face moments where we look in the mirror and see something we want to change.

But what separates those who stay stuck from those who take action?

In my latest podcast with Tustin, we discussed the power of embracing discomfort as a catalyst for growth. Tustin shares his inspiring journey of overcoming significant weight loss and highlights the importance of choosing self-improvement over settling for mediocrity.

Listen to the full episode here: https://buff.ly/3VbyrXk

29/05/2024

In my recent podcast with Tustin, we dove into the importance of intentional living.

Tustin argues that true success comes from being mindful with your time, especially when there are lives to be impacted and a difference to be made.

Full episode here: https://buff.ly/3VbyrXk

23/05/2024

Busted Myth!

The car business doesn't have to mean missing your kid's games.

My guest, Tustin, shares his powerful perspective on prioritizing family without sacrificing success.

Listen to our full conversation on the podcast to hear his tips for being intentional with your time and building a fulfilling career that supports your family.

Watch the full episode here: https://buff.ly/3VbyrXk

17/05/2024

Empowering your team is crucial, but where does it begin?

Check out the full episode here! https://buff.ly/44HQGqA

16/05/2024

The automotive landscape is constantly shifting, but one thing remains constant: the need to capitalize on your strengths while adapting to new technologies and customer demands.

In this episode featuring James Ricci, we explore this crucial concept of "How can we bring up what we're great at and make sure that we're incorporating new technology, whether that's in how we operate as a business or how we enhance the customer experience?

Check out the full episode here! https://buff.ly/44HQGqA

13/05/2024

The Power of Strategic Rest.

Here's what i've learned from Joe!

In the fast-paced automotive industry, we can fall into a constant sprint, leaving ourselves depleted when critical moments arise.

*Prioritize strategic rest: Schedule downtime to recharge and avoid hitting the wall.
*Focus on efficiency: Automate tasks, delegate where possible, and streamline your workflow.
*Work smarter, not harder: Identify high-impact activities and prioritize ruthlessly.

Burning out isn't a badge of honor. It leaves you depleted when you need to push for that big win.

Pace yourself, take breaks, and dominate when it counts.

10/05/2024

Ditching the Algorithm? Maybe There's Something to It...

Joe makes a valid point!

In today's hyper-connected world, it's easy to get sucked into the curated vortex. But is it hindering your ability to make independent decisions and explore new ideas?

According to me here's why a strategic disconnect might benefit you:

*Break free from the filter bubble: Encounter diverse perspectives and challenge your own thinking.
*Boost your focus: Constant notifications and curated feeds can be a major productivity killer.
*Reclaim your agency: Choose what information you consume, not the other way around.

Well I don't mean going completely off the grid! But a mindful approach to technology can be incredibly freeing.

What are your thoughts? Are algorithms taking over, or are they just helpful tools? Let's discuss in the comments!

Catch the full episode here: https://buff.ly/3wrsE6o

10/05/2024

Anyone Else Miss the Good Ol' Days of TV Guides? (Yeah, Me Neither)

The automotive industry is facing a similar shift. Customers now expect instant access and personalized experiences.

The big question is are you ready to meet their needs?

09/05/2024

Is going digital a dead end for car dealerships?

In today's episode, we take a deep dive into the world of car sales with the one and only Joe St. John, who breaks away from the typical "disrupt everything" approach and focuses on solving real problems in the industry.

Joe is just the guy. We talked about..

*Why the "digital retailing" revolution hasn't quite lived up to its promises
*The hidden enemy of car sales that costs dealerships money and frustrates customers
*How AutoFi is using tech to streamline the sales process and boost profits for dealerships

Check out the episode here: https://buff.ly/3wrsE6o

03/05/2024

This weeks episode blew my mind!

Gary lost his leg, still became a firefighter (the world's first amputee firefighter!), and crushed American Ninja Warrior.

Talk about defying the odds!

Wanna hear his INSANE story & tips for overcoming challenges? Check out my latest podcast with Gary!

➡️ You'll learn about:

The power of a positive mindset (seriously, this guy is unstoppable!)

Setting & achieving CRAZY goals (becoming a firefighter with one leg? No biggie!)

Never giving up, no matter what life throws your way

Gary's a total inspiration - you won't regret listening!

Click here to watch: https://buff.ly/44ra4I0

02/05/2024

In todays episode, I chat with Gary, a pioneer in the fire service who defied limitations to become the world's first amputee firefighter.

Gary's story is a powerful reminder that with perseverance, we can achieve the seemingly impossible.

Tune in for an inspiring conversation about resilience and exceeding expectations.

Click here to watch: https://buff.ly/44ra4I0

30/04/2024

Apparently, a good cup of coffee is easier to find than good car service.

Seriously though, shouldn't buying a car be a better experience than a fast-food run?

26/04/2024

Ever wonder how the exotic car market works?

On the latest episode of the Dealer Playbook Podcast, I chat with Steve Posner from Putnam Leasing about all things luxury vehicles ️

We dive into:

*How the pandemic surprisingly boomed the exotic car market
*The rise of "new money" clients and the challenges they bring
*Why YouTubers might be the secret source of the next big car buyers
*Steve's predictions for the future of the exotic car market

Plus, learn how Putnam Leasing can help YOU get behind the wheel of your dream car!

Listen to the full episode here: https://buff.ly/4aKCYW2

25/04/2024

Thinking about leasing a Lamborghini? This episode's for you! ️

Had an awesome chat with Steve Posner from Putnam Leasing on the latest Dealer Playbook Podcast. We talked about the crazy world of exotic car leasing, including:

How the pandemic unexpectedly REVVED UP the market (who knew?!)
The rise of all these YouTube millionaires buying Lambos (seriously?)
The pros and cons of this "new money" wave
What Steve thinks is coming next for exotic car lovers

Plus, Steve shares how Putnam Leasing can help YOU score your dream ride!

Check out the episode here: https://buff.ly/4aKCYW2

18/04/2024

In this week's episode, I sit down with the insightful Katie Mares, bestselling author of "CustomHer Experience," to explore how to elevate the customer experience and capture the world's most influential customers.

Katie Mares is not just an author, speaker, and consultant; she's a powerhouse in the realm of customer experience.

With a background in designing experiences for top-tier organizations like Celebrity Cruises, Katie brings a wealth of knowledge to the table.

Check out the full episode here: https://buff.ly/3U3tHBt !

15/04/2024

Can you believe it's been 10 YEARS since we launched The Dealer Playbook Podcast?!

Time flies when you're having fun (and helping dealers win!), but I wanted to take a moment to express my deepest gratitude for your incredible support.

Here's what's coming down the pipeline:

More Content Than Ever: We're doubling down on bringing you even more valuable content to help you dominate the automotive industry. The Dealer Playbook is growing, and we have some exciting new projects in the works!

My team and I have been working on other projects with Flex Dealer, LiftKit, our inventory system, and Aria Bot, the automated response inventory assistant. To celebrate 10 years and streamline things moving forward, I'm bringing all of these ventures together under the Michael Cirillo umbrella!

That's right, I'm thrilled to announce the launch of my brand new website, michaelcirillo.com! This is your one-stop shop for everything Dealer Playbook, plus a whole lot more exciting content (automotive and beyond!). Check back later this week when the site is live!

In the meantime, let's connect on my personal page!

Cheers to another 10!!

13/04/2024

Listen first, coach second!

Great leaders know a one-size-fits-all approach doesn't work.

Just like some of us need a pep talk before a big presentation, others just wanna hear, "Go get 'em!"

Gabi gets it. She listens first to understand her team's needs, then tailors her coaching style for maximum impact.

The result? A confident, empowered team that crushes their goals!

That's how Gabi gets the best out of her team

Want to learn more about Gabi's leadership style? Check out the full episode out now!

https://buff.ly/3JolUcd

11/04/2024

Skip the guesswork! Gabi's secret to success:

Everyone thinks they have the magic formula for business success. But Gabi, a leader who gets results, takes a different approach.

Her secret weapon? Ask your team what ACTUALLY matters.

When Gabi joined a struggling service department, she didn't swoop in with all the answers. ‍Instead, she empowered her technicians by asking: "If you were in charge, what would you change?"

The answers? Pure gold! These frontline insights revealed the real challenges impacting the business.

Here's the lesson: We often overestimate what we know and underestimate the power of shared information. People closest to the problem often have the best solutions.

Check out the full episode on Youtube for even more insights from Gabi!

Watch here: https://buff.ly/43WXTm3

08/04/2024

This is the power of taking a shot!

Sometimes, the biggest leaps start with a simple conversation.

Steve Whitlock shares his inspiring story of leaving the corporate world and building his own success. Listen to the latest episode of The Dealer Playbook!

04/04/2024

The industry is full of talented people who don't know how to own!

Steve Whitlock of Innovation Financial Services joins The Dealer Playbook to discuss "The Road to Ownership" for automotive professionals.

Do you think dealership ownership is a realistic goal for automotive professionals today?

Check out this week's episode: https://buff.ly/3PTbdlJ

01/04/2024

Imagine someone walks into your car dealership, eager to buy, but you shove a form at them and say "call tomorrow." ❌ Sounds crazy, right?

That's what happens when websites have confusing forms or unnecessary barriers.

Make it EASY for visitors to convert!

Remove roadblocks, answer their questions instantly, and watch your opportunities soar.

28/03/2024

🤔 Ever wondered why you're not converting all your website traffic into sales?

Glenn Pasch sheds light on missed opportunities and effective strategies in our latest episode!

Tune in to discover the power of focusing on each stage of the customer journey for better results!

"

27/03/2024

According to Paul...

AI will never replace personal engagement unless this happens!

25/03/2024

Alex said if you want to be different. Do different!

By going above and beyond, dealerships can set themselves apart, foster long-term relationships, and stand out in a competitive market.

It's all about creating a memorable and positive car-buying experience that keeps customers coming back.

21/03/2024

In this week's episode, I sit down with Alex Lawrence, the CEO and co-founder of Ev Auto, for an insightful discussion on the evolution of the electric vehicle (EV) market.

We explore how Ev Auto is challenging the traditional dealership model by prioritizing customer education, transparency, and a no-pressure sales environment.

More so Alex Alex emphasizes the importance of adopting a long-term perspective rather than focusing solely on immediate gains.

Alex believes that businesses can build trust, reputation, and enduring relationships with customers, ultimately leading to greater success and longevity in the market.

Check out the episode: https://buff.ly/3Pz0Wv0

20/03/2024

Is it half full or half empty?

Scott says it's objectivity is key.

Embracing the power of data and clarity over blind positivity.

18/03/2024

Forget complex programs and expensive incentives.

Just a simple "thank you," and personal interaction with leadership can leave a lasting impression, fostering trust and dedication.

This human connection creates powerful loyalty (who knew?). So, the question is: why isn't it happening more often?

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