MC on the MIC Video Snippet.mp4
Before you spend another dollar on Google Ads… read this
You don’t need to dump more money into Google Ads.
You don’t need to reinvent the wheel.
What you need is to innovate.
Here’s the thing:
Our industry loves buzzwords like “disruption” and “innovation.” But let’s be honest—most of the time, we’re using them wrong.
Disruption isn’t interruption.
And innovation? It’s not about invention.
👉Think about Uber:
They didn’t invent smartphones, payment processing, or even ride-sharing.
They simply took existing tools and created a frictionless, user-friendly workflow.
The result? A multi-billion-dollar company that redefined an industry.
For dealerships, the same principle applies.
You don’t need more tools, ads, or gimmicks. You need to think differently:
- How can you simplify your processes?
- How can you improve the customer experience?
- How can you use what you already have to solve problems your competitors aren’t addressing?
The hardest part—the tools and resources—already exist.
The opportunity is in how you use them.
Innovation doesn’t require reinvention. It requires creativity, strategy, and a willingness to stand out.
You already have what you need to dominate your market. The question is: are you using it right?
My opinion. What’s yours? 👇
#dealership #cardealership #automotivemarketing
Reel 4.mp4
When is enough… enough?
I posed this question to Adam Marburger on The Dealer Playbook after reflecting on my own journey.
15 years ago, I was driving a brand-new Dodge Grand Caravan, earning $30K a year, and dreaming about what life could look like at $100K or $200K.
Fast forward to today, I've surpassed those dreams in ways I never imagined.
But here's the catch: Even in the realization of living a life I once thought was impossible, I find myself asking, what's next?
Adam's response was a powerful reminder:
Love the work you do so much that it doesn't feel like work.
Chase abundance, but never at the expense of what matters most.
For him, that's showing up for his kids—never missing the moments that matter.
This conversation hit home because it's a question so many of us wrestle with.
How do you balance the drive for more with the need to be present in the life you've already built?
What's your take—when is enough, enough?
#dealership #cardealership #leadership
Reel 3E.mp4
Your brand is your dealership's most powerful asset.
Here's the truth:
Marketing doesn't sell cars.
It builds trust.
It creates recognition.
It makes your name the first one customers think of when they're ready to buy.
Think about it:
When someone hears your dealership's name, what do they feel?
Does your brand make them want to do business with you?
Are your ads building more than just leads—are they building loyalty?
In this episode, Nathanael Greklek from Mohawk Auto Group shares how they've built a standout brand with a creative twist.
Their mockumentary-style series, The Dealership, isn't just entertaining—it's helping them connect with their community, grow their reach, and build trust with future customers.
The goal of marketing isn't just to bring in leads.
It's to make your brand so strong that when someone needs a car, you're their first choice.
How is your marketing building your dealership's brand?
#dealership #podcast #thedealerplaybook
Emer Reel 1-enhanced-v2-70p (1).mp4
Firm but fair leadership is the key to winning your team's trust.
Here's the thing:
Being inconsistent—weak one day and firm the next—confuses your team.
As Emer Sanabria wisely said, people rally behind consistent, strong leadership.
Set a tone of being firm but approachable.
Stick to clear expectations.
Lead with consistency to earn respect and alignment.
The best leaders set the tone and stay true to it.
What do you think? Is consistency in leadership important?
#dealership #leadership #businessstrategy
MC on the MIC 4_Reel 1.mp4
What if efficiency isn’t about cutting costs—but cutting through the noise?
The most successful dealerships don’t just talk about efficiency—they truly understand it.
It’s not just about doing more with less.
It’s about recognizing the ripple effects of every decision—or indecision—inside your business.
What’s the opportunity cost?
How much is inefficiency really costing you?
And what does true efficiency look like at every level of your operation?
Here’s the surprising part…
For me, efficiency starts with a daily habit.
Every morning, before emails, meetings, and the chaos, I sit down and write in my gratitude journal.
Gratitude clears my head. It helps me focus on what matters most.
And with that clarity, I can cut through the clutter and focus on what moves the needle.
I’m curious: What’s one habit that has transformed your career?
#dealership #cardealership #dealerships
Reel 1.mp4
Leadership isn’t just about processes—it’s about people.
I had the privilege of sitting down with Louie Herron on my podcast, and one particular insight hit home so hard, I had to share it with you all:
"Leadership development is personal development."
When your team knows you genuinely care about them—when they trust that their growth matters to you—they’ll show up differently.
They’ll be more engaged, more focused, and more connected to the mission. And that’s how you drive your organization to the next level.
Because at the end of the day, processes don’t build a high-performing team. People do.
#podcast #thedealerplaybook #leadershi
Video Reel 1.mp4
Why is everyone in such a rush?
Seriously—our culture has become obsessed with speed. Faster results. Quicker wins. But here’s the truth - we often forget that growth is meant to take time.
I asked Adam Marburger how someone on the cusp of change can embrace the idea that success takes the right amount of time. His answer hit home: life isn’t about racing to a destination—it’s about playing the infinite game.
Adam reminded me (and I think we all need to hear this):
✅ Growth is a privilege, not a race.
✅ Plateaus and setbacks aren’t failures—they’re opportunities to learn more than success ever could.
✅ Freedom doesn’t come from money; it comes from controlling your time and loving what you do.
✅ The journey isn’t about “arriving”; it’s about evolving, helping others rise, and truly enjoying the process.
And this applies to everyone too. Whether it’s scaling your business, hitting your targets, or becoming the leader you aspire to be—real growth happens when you stop rushing and start appreciating the privilege of the journey.
Check out the full episode with Adam here, Adam’s full story and insights are pure gold: https://buff.ly/48NNTOE
Let me know your biggest takeaway after watching! 👇
#podcast #thedealerplaybook
Reel 1 (1).mp4
I didn’t think AI could get THIS real… but here we are, folks. 🎃
Imagine this: I threw my book Don't Wait, Dominate into Google’s new AI tool, Notebook LM, just to test it out. And what came back? An actual conversation between two AI “hosts” talking through my book’s key ideas—with personality, humor, and depth that honestly gave me chills. 😳
Here’s the crazy part: these AI voices didn’t just regurgitate info—they added insights, analogies, even jokes, like they’d been my co-authors all along. This tech is advancing fast, and it’s a good reminder: the future isn’t waiting. Whether we’re in sales or customer service, it’s about learning and adapting to make the most of it.
So, if you’re ready to hear an AI breakdown of what it takes to build trust and dominate in sales (and need a little Halloween scare), tune in. Happy Halloween, my friends! 👻🧡
Check out the full episode here (preferably with the lights on for this one 😆): https://buff.ly/40qLneP
#AI #DontWaitDominate #Halloween
Paul (1).mp4
Let’s be real—how many times have you held back from posting because it just wasn’t perfect?
Paul J Daly shared this gem: “Perfection is the enemy of posting.” And he’s right—the more you tweak, the easier it is to lose perspective, and sometimes, you end up right back where you started.
Here’s the deal: putting out ten pieces of content that are 80% polished beats obsessing over that one “perfect” post every time. Why? Because getting your message out there, building real connections, and showing up consistently matter way more than the small details we stress over.
I mean, haven’t we all had that moment when the post we think is going to be a hit… lands with a thud? Meanwhile, the quick, honest ones end up making the biggest impact.
So, what’s one thing you could share today without overthinking it?
#PerfectionVsProgress #DigitalMarketing #AutomotiveIndustry
Reel 1 (3).mp4
Here’s a thought: Why do so many people stop at the “decision” stage in the customer journey?
I was talking with Subi Ghosh, and we both agreed—it’s crazy how often retention, loyalty, and brand ambassadorship get overlooked. We focus so much on the awareness, consideration, and decision stages, but what happens after the sale?
What about the 172,000 names in your email list that you’re not engaging with? The ones who get generic birthday messages instead of thoughtful, curated communications?
Retention and loyalty are where the real magic happens. If we’re not re-engaging with customers in a meaningful way, we’re missing out on turning them into lifelong advocates.
So, what are you doing to keep your customers engaged and loyal long after the sale?
#customerretention #podcast #thedealerplaybook
Reel 1 (2).mp4
Everyone’s out there talking about the latest viral trends, right? "We’ve got to do TikToks, we need creative transitions, splice the videos, go viral!" Don’t get me wrong—those can be fun and effective. But while everyone’s busy chasing the next trend on social media, there’s something being completely overlooked.
Google Business Profile.
Think about it—when you’re looking for a service, what’s the first thing you do? You search on Google, right? And more often than not, the businesses that show up with solid reviews, business hours, and clear contact details are the ones you trust and click on first.
That’s because Google Business Profiles are built to give potential customers exactly what they’re looking for—information, credibility, and a sense of trust. It’s not just about being seen; it’s about being seen by the right people who are ready to take action.
#thedealerplaybook #tipsmonday #podcast
Ally 2.mp4
I was, thinking, "This has to be the dumbest thing I’ve ever seen!"
...until I saw my wife, completely hooked on the ad.
That’s when it hit me: it wasn’t a bad idea—it just wasn’t for me.
That’s the magic of market segmentation. The message wasn’t speaking to me—it was crafted for a completely different audience. It’s about zeroing in on who your audience is, what they care about, and crafting a message that speaks directly to their needs and desires.
So, a question you should ask yourself is: are you speaking to your ideal customer, or are you trying to speak to everyone?
#thedealerplaybook #podcast #marketing
