Your Portal to Web3: VFX , AR/XR, 3D Design, Virtual Influencers, Metaverse Production.
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Our case has been recognized at the MIXX Awards Europe 2024!
We’re brought home:
🥈 SILVER - IN-GAMING CAMPAIGN
🥉 BRONZE - Product Innovation
And we’ve been shortlisted for:
💡 Direct Response/Lead Generation Campaign
💡 Non-Profit/Corporate Responsibility Campaign
A huge thank you to our partners and for incredible collaboration on this project.
The future of retail lies in augmented reality (AR) try-on technology, a game-changer that allows customers to virtually “wear” products in the comfort of their homes 🛋
AR boosts engagement, personalizes the shopping experience, and ultimately, drives sales.
📊 McKinsey report revealed that 73% of shoppers say they’d be more likely to purchase from a brand offering interactive experiences.
📊 Study by Shopify found that AR product visualizations can increase click-through rates by up to 33%.
One-size-fits-all marketing is a recipe for disappointment. Today’s consumers crave authenticity and interaction, and this interactive experience goes beyond the simple “like” and drives deeper engagement with your brand.
AR try-on technology is not just a futuristic technology, it’s a strategic marketing tool with the power to revolutionize retail.
👉🏻 By offering a personalized, interactive, and engaging shopping experience, you can forge deeper connections with customers, drive sales, and ultimately, stay ahead of the competition.
Explore possibilities for your brand, book a call with us.
Unlike traditional influencers, virtual characters can embody a brand’s values, interact with fans, and even participate in social causes. Let’s dive in and see the way to leverage the unique potential 🧵
, 6.8M followers
The Brazilian retail giant’s virtual ambassador isn’t just hawking products - she’s providing customer service, participating in campaigns, and building a loyal following.
2.6M followers
An Influencer with a massive global audience, pushes the boundaries of “real” with her lifelike interactions and collaborations with major brands.
, 178K followers
FN Meka is a robot rapper who is known for his extravagant style and Hypebeast aesthetics. He has the appearance of a cyborg with green hair and eyes, lots of tattoos, and a hand made of gold.
Why should marketers care?
👉 Creative & strategic potential is unlimited, do not limit narratives and build deeper connections with audiences.
👉 Global reach, as you can seamlessly connect with audiences worldwide, transcending language and cultural barriers. Expand market presence and engage with diverse audiences on a deeper level.
👉 Virtual influencers get 3x more likes/comments than real ones. Boost brand engagement, expand reach.
Book a free consultation with our team to explore crafting the perfect virtual persona for your brand 👾
Remember the days when Instagram was a haven for photo filters? Those days are fading as the platform transforms into a dominating e-commerce force, subtly influencing not just what content you see, but also how businesses interact 💼
Likes are no longer the holy grail: clicks, conversions, and ultimately, sales are the new metrics of success. A 2023 Social Media Today report revealed that shoppable posts have a 64% higher click-through rate compared to regular posts. This means a business’s ability to showcase and sell products directly within the app is becoming increasingly crucial for brand visibility.
This is where 3D marketing emerges as a game-changer. Imagine being able to virtually rotate a couch in your living room or try on sunglasses – all within the Instagram app. 3D visuals offer a more realistic and engaging experience, leading to a deeper understanding of the product and potentially a higher purchase intent. In fact, a study by Shopify found that 3D product visualizations can increase conversion rates by as much as 40%.
Investing in high-quality 3D visuals can provide a valuable edge, offering a more interactive and engaging way to showcase products. Book a call with us to explore possibilities, believe us, they are endless. 🔥
Today’s audiences crave snackable content 🍪
Platforms like TikTok and Reels offer a goldmine for brands, but with endless scrolling, grabbing attention is key.
📊 63% of Gen Z prefer to learn about brands through short-form videos, according to a 2023 study by Wave.video.
And here’s where CGI (computer-generated imagery) enters the scene.
Want to launch your product on Mars or bringing your mascot to life – all in a 15-second TikTok video? CGI unlocks this potential, allowing you to create visually stunning and engaging short-form content that stands out in the crowded feed.
Why CGI?
👉🏻 Grab attention in a split second and keep users engaged.
👉🏻 Visually distinct content increases brand recall, making you stick in their minds.
👉🏻 Compared to traditional filming, CGI is much more budget-friendly, especially for complex scenes.
It’s time to ditch long videos and start captivating audiences with a sprinkle of digital magic, of course, with our help 👾
While the Metaverse is still in its early stages, its potential impact on consumer behavior and brand engagement is undeniable. A 2023 McKinsey report predicts that the metaverse could generate up to $5 trillion in value by 2030. So, how can you prepare your brand for this transformative shift?
Building your Metaverse presence now:
👉🏻 Familiarize yourself with the various metaverse platforms. Analyze your target audience’s preferred platforms and understand how they interact within these virtual spaces.
👉🏻 Explore creating immersive virtual experiences that showcase your products or services.
👉🏻 Develop captivating narratives that resonate within the metaverse. Consider utilizing interactive elements, gamification, and user-generated content.
Learn from influential early adopters:
👟 Nike lunched “Nikeland” on Roblox, a virtual world featuring product try-on experiences, gamified challenges, and social spaces. This resulted in a 70% increase in brand awareness among Gen Z consumers.
🧵Gucci partnered with The Sandbox metaverse to create a “Gucci Vault” experience, featuring exclusive NFT drops and virtual fashion shows. This generated over $1 million in NFT sales within the first week.
🎥 Warner Bros. hosted the DC FanDome event within The Sandbox, allowing fans to explore virtual sets, interact with characters, and access exclusive merchandise. This event reached over 1 million unique visitors.
Remember, the metaverse is not a replacement for the physical world, but rather an evolution of how we interact and engage with brands, offering a chance to connect with customers on a deeper level and create truly memorable experiences.
We enter the trend where virtual clothing takes center stage, offering a sustainable, accessible, and endlessly creative alternative to the traditional approach 👗
Who are the trendsetters to follow?
has established itself as the world’s largest digital fashion retailer. Platform offers a diverse collection of 3D clothing, designed by both established names and emerging talents. Users can virtually “try on” these garments through the platform’s website or app.
specializes in creating haute couture digital pieces, often blurring the lines between physical and digital fashion. They’ve collaborated with renowned brands like Iris van Herpen and Viktor & Rolf, showcasing the immense creative potential of digital fashion.
takes a unique approach, offering customizable digital garments that users can design themselves. Empowering users to express unique style and create truly personalized fashion experiences.
The rise of digital fashion offers a sustainable alternative to traditional clothing production. And, in addition, provides increased accessibility to high-end fashion, allowing fashionistas to experiment with styles they might not otherwise be able to afford physically.
🪡 Challenge your team to brainstorm bold, out-of-the-box ideas. And we will implement them for you.
Wondering how CGI is transforming the marketing landscape? This FAQ dives deep with fascinating statistics that reveal the growing impact of computer-generated imagery on brands and consumers alike.
Unlock the full potential of your storytelling. Book a consultation with us to discover how CGI can bring your vision to life and captivate your audience 👾
We’re finally launching our Behance page, with .school as our debut case study.
Bold colors, playful typography, and a brand identity that captures the essence of creativity and learning. Head over to our Behance profile (link in bio!) to dive into the full project and get inspired.
And this is just the beginning! Stay tuned for more showcases coming out soon 👾
Forget boring ads and lame product demos. The future of marketing is here, and it’s wearing an Apple Vision Pro 👓
This headset isn’t just selling out like hotcakes (200,000 in 10 days, anyone?), it’s redefining how brands connect with us.
💬 Let’s explore the mind-blowing ways VR is about to change the game.
Boost Your Brand with Augmented Reality! 🚀
Leverage AR filters from CTRL/ART/D to create immersive experiences like interactive games and quizzes.
These filters offer a unique and entertaining way for your audience to engage with your brand. Ready to elevate your connection?
Try our AR filters and transform your audience interaction! ✨
Enhance your brand’s engagement with CTRL/ART/D’s cutting-edge Augmented Reality (AR) solutions!
Select from our range of dynamic face filters, state-of-the-art target trackers, and captivating mini-games designed to elevate your brand’s unique story.
Discover our full suite of offerings in the slides!
We’re Hiring: Creative Genius Wanted at CTRL/ART/D!
Passionate about digital art and marketing? We want you on our team.
Apply now!
Key Responsibilities:
- Craft innovative digital campaign ideas (AR/MR, 3D, Web3).
- Design impactful presentations.
- Develop video scripts and narratives.
- Collaborate across creative, marketing, and production teams.
What We Offer:
- Vibrant, creative work setting.
- Work on groundbreaking digital projects.
- Encouragement for innovation and career growth.
Looking For:
- Experience in digital design/creative fields.
- Impressive portfolio.
- Strong communication and idea presentation skills.
✨ Ready to redefine digital design? Send your resume and portfolio to us!
Exciting update from CTRL/ART/D: We're now a full-fledged Web3 production studio 🚀
Our journey takes a leap into offering a range of services, including AR/VR, 3D production, Metaverse experiences, and virtual influencers.
As pioneers in NFT and Web3, our taste and experience helps us to create disruptive, modern solutions for businesses. Our commitment to innovation means crafting 3D experiences that not only impress but truly inspire.
Looking for cutting-edge 3D and Web3 solutions? Spread the word and get in touch 🤝
Is there anything more precious than those cute little postcards you get from granny on Viber? We made some postscards for metaverse, too! Now you can send them to your friends hanging out on other meta-locations. Tag your metaverse buddy 👾👾👾
Augmented Reality (AR) benefits revealed in numbers. Check this out 📌
How to receive positive outcomes? Explore the insights on gamified advertising shared by .glcn , CEO and co-founder of at 👾
Hi there!
We can't wait to share our plans for the development of our studio and the new projects we are currently working on.
Coming soon. Stay tuned 👾👾👾
Невзаємозамінні токени, більш відомі нам як NFT, ще минулого року стали новинкою у цифровому вимірі і одразу неймовірно популярним трендом у всьому світі, розповіда....
Meet our new artists - Sestry Feldman. Michelle and Nicole are street artists. Their art is well-known in Odessa, Dnipro, Berlin and Barcelona. They painted the wall of the .ua art club for , created murals on and designed music studio.
Currently we are working on creation of the First Ukrainian NFT Tarot Deck. All cards are connected with Ukrainian history and culture. Soon Tarot deck will be available on . Physical deck is added to every purchased NFT.
Opening of was the result of & .school collaboration. Recently has announced the NFT project, mentioning and .
“Unconquered Fashion: wear-for-freedom” is still available on Opensea. Slide the carousel to observe some of digital clothes pieces.
is aiming to provide an accessible metaverse available for anyone to experience for free on web, mobile, and VR. The company's platform allows users to meet virtually, curate a gallery or host events without any coding needed.
Spatial is working with artists such as , award winning producer !llmind, .kim and many more. They are using the platform for anything from art exhibitions and events, to sports or music influencers selling NFT memorabilia or connecting with fans and collectors in new ways.
In the latest version they can also enjoy new shared gathering spaces such as SpatialPark 2x faster performance and .off login. Spatial is committed to building an open, on-chain and interoperable metaverse, supporting decentralized infrastructure including wallets, with other blockchains to follow in the near future. It sees a future where you’ll be able to own 3D spaces in an open format that can be freely consumed in other metaverses.
Recently and have written about X project . Just a reminder that for all organizers, this is a 100% charitable project, as 80% of the sales, according to the conditions, go to the aid of the Armed Forces of Ukraine, and 20% - to the author of the sold work to support him and his family.
The creativity of the artists is their opportunity to make a personal contribution to the resistance to military aggression.
The first week, the organizers contacted Anna Parks, who made it possible to bring the project to the international level, attracting the attention of American crypto billionaire and his wife , who is top-10 of American , where she was named "Queen of Blockchain" . They turned out to be real friends of Ukraine and organized the NFT-exhibition Support Ukraine Gallery in Puerto Rico, the cryptocurrency center of the world. Also in Texas (2,000 visitors daily). Later, Brock and Crystal opened a Ukrainian NFT unit at the gallery.
All in all, 48 works were sold on Opensea for approximately $ 15,000.
29 authors received awards for their artworks, other artists donated their shares to the army. Thus, $ 3,846 was donated to the artists, and $ 12,000 was donated by the organizers to the Save Ukraine Fundraising Initiative Fund from the CEO of Club Ukraine, aimed at purchasing the necessary goods to help the Armed Forces, NMU and TRO. The foundation undertook to purchase a Nissan X-trail SUV for one of the military units, and ART-2 and IFAK BAG first aid kits for the military.
While the russian’s war is destroying our beautiful country, we are becoming more and more united.
Ukrainian singer has recently launched her NFT song “Apricot” on OpenSea with a help of . You can find a link in her profile header. All revenues will be donated to Ukrainian army.
Proudly founded in Ukraine, DressX introduced the “Unite All” sweater designed by to support Ukraine. The work is inspired by their guest tutor, creative director from Kyiv, who gave a workshop to the students at the academy a week before the war began. Our agency is happy to provide a technical support and contribute to such a significant project.
Contact us if you are interested in joining NFT community!
Always yours,
CTRL/ART/D Team
Nothing could be more important than just staying a human. We would like to share with you a story of our new artist - . 6 of his artworks are still available on and 1 artwork on .co :
“I have been growing blueberries for the last five years. My farm belonged outside the city on the edge of the forest. I did all the growing work behind the plantation myself. Including security, that is, I had to live there almost all year round. It sounds romantic, but in practice it is a life without electricity and normal conditions, cooking on a fire and etc.
Because of the almost constant loneliness, I became a hermit. I was looking for a way out of this situation and creativity became my soulful. Last spring, during my absence due to illness, I had a theft. They stole all the equipment for watering plants and many other tools and materials. Thus, I was unable to continue my activities and the plantation perished. I have huge debts. Severe depression destroys me, only my creativity and activity in social networks distract me from bad thoughts.
I give all my time and energy to promote my art, I have no job and no money. I survive thanks to the minimal help of relatives who have very little faith in my idea. I sincerely believe that my art will be in demand. The idea itself and its ex*****on is unique. Monetization of creativity for me is a matter of survival.”
An artist who loves nature alone, cause it’s antique, and the oldest art is a mushroom. The collection is inspired by Frank Herbert's science fiction universe of ”Dune” and a wild nature.
What’s our superpower? - We are Ukrainians!
It’s been a tough beginning of 2022 for all of us and especially for our brave and beloved Ukraine. We are getting trough indescribable life tasks, staying strong, volunteering, fighting and keeping the status of one of the most digitally-transformed countries in the World. Pray for Ukraine and enjoy some of our fresh NFT success cases in 2022:
34 artworks collected on 7 of them are collected thanks to . All revenues are donated to Ukrainian army and artists.
2 artworks collected on .
art
1 artwork is still available on Foundation! “CELED” is getting famous and recognizable all over the World, being published on the most inflective crypto-sources.
Слава Україні!
Google has started investing in the metaverse with a $39.5 million contribution to a private equity fund for all metaverse projects. Despite the failure of its AR glasses in 2014, chief executive officer Sundar Pichai has since frequently addressed the company’s ongoing interest in AR. It may even make services like YouTube and Maps available in the virtual landscape.
In the Italian fashion brand’s metaverse retail store, digital shoppers won’t buy clothes but instead participate in gaming experiences with the opportunity to accumulate QR codes, which can then be used to make purchases in Benetton’s physical stores. The brand’s Milan flagship was transformed into a mixed-media experience to tease the look and feel of the store in the metaverse, according to WWD.
+
With an assist from Sony, the English champions’ Etihad Stadium will become the first soccer venue in the metaverse. And it won’t be the last.
As defending league champions and its current leaders through 26 games played, Manchester City is at the front of the Premier League pack as far as the on-field product is concerned. But with the help of Sony, they’re about to claim first place position in an entirely different category.
Man City will soon become the first club in world football to reproduce their home venue in the virtual lands of the metaverse.
At an open forum day before yesterday, Howard shared the plans for Starbucks’ future in front of an audience of 15,000 people.
Of the many announcements, one of them was focused on how the company would be piggybacking on the rising hype and fame of the NFTs and the Metaverse to build a name for their brand in the virtual world.
Experienced and talented artist named Stephen Vineburg, was one of the people, who saw a great opportunity for bringing his artworks on a new level – by transporting them onto blockhain and presenting it as a completely new way of seeing adeptness.
Stephen Vineburg is an artist from the UK, who has been participating in creating digital art for years, recently entered an NFT industry with his controversial artwork CELED. This artwork is both unique NFT, and digital phone-based AR filter, that brought 3D life to a still image.
Stephen artworks were shown at worldwide exhibitions, such as the Open Space exhibition and Venice Biennale. To create some of his digital arts, Stephen was collaborating with well established projects like Areyes Studio and European Cultural Academy, which tells a lot about his profound and deep rooted knowledges as well as talent in the art sphere.
Stephen has a multifaceted personality, as he shows interest in art, film, music, and business. He is also an art historian with a special interest in Pietro Cavallini, the proto-Renaissance Roman fresco painter. In 2018, Stephen was Executive Producer of the award-winning, independent film, (continued in comments).
Probably you’ve heard about classic NFT – a token, which lays on a blockchain and can represent goods, products or an art online. But what about offline NFT? What does it stands for – fun and showing off or a real technology evolution?
Kind of a both – most of the offline NFTS were created by clothing or accessories brands, which speak for it as a part of a modern culture and trend, but at the same time it is indeed a representation of a unique technology. The only question is, will it be a short or a long term tendency.
One of the examples is the first NFT jewelry brand .jewelers m. They innovated a jewelry piece that bridges both the Metaverse and Realverse.
The brand has claimed worldwide recognition from organizations such as The Defiant, Times Magazine and being featured on a YouTube documentary “Becoming Beeple”. It also became popular because of the and sportsmen, who bought an NFT jewelry with their clips.
Another good example is an NFT watches. In collaboration with Amsterdam Vintage Watches, a 1956 Milgauss is the first watch to have both - its authenticity secured and provenance recorded on the blockchain. The digital fingerprint, or hash of the certificate is included in a new NFT. Like this particular watch, there is only one of this NFT, and it is stored in the digital wallet of the owner.
Last but not least its an NFT powered hoodie – from .nft which sells for $26,000 USD, and being the most expensive hoodie ever purchased at primary sale. Their first NFT/physical clothing piece is linked to a “patent-pending scannable V-code,” which allows a person to “wear, authenticate, and show off their unique NFT in public.”
If at any point the hoodie is lost, stolen, damaged, or sold, the V-codes can be invalidated and a new hoodie will be shipped to the new owner’s address of choice, thus becoming the new authentic piece.
Long story short, offline NFTs are basically physical goods that are being powered and secured on a blockhain. Which not only adds value to the product, but also shows a brand such as contemporary and trendy. What do you think is the future of offline NFT?
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Superhumans. They’re among us 🦾 @planetakino & @superhumans.center are bringing the extraordinary to the big screen with their heartwarming new animated short. 🎥 We at @ctrl_art_d had a blast prepping a social media buzz reel to promote the film (shoutout to @havas_ukraine for the ideation). Catch this awesome animated short before every screening at all Planeta Kino locations.
🚗 🕹️ Boys love playing with cars – so do we. This time, we went all out with the Mercedes-Benz SL63 AMG. Wheew, what a ride 😎 🎥 Credits: Art project for @mercedesbenz @mercedesamg Production – @ctrl_art_d Creative Direction – @ilia.glcn Art Director – @mr.blackmitchell CG Generalist – @justopenguy We took the SL63 AMG, cranked up the swagger, and brought the heat. This ain’t just a car; it’s a statement. Keep up if you can🔥 #mercedesbenz #AMG #SL63AMG #drift
Cannes Lions 2024, #TheDonationMap 🇺🇦 landed two shortlists in Media & Gaming. Big ups to the dream team @havasplay_fr, @havas_dgtl @u24.gov.ua
Our CEO @ilia.glcn returned buzzing from day one of the Nonfungible Conference! It was great to reconnect with old friends from the NFT space, and we were blown away by an incredible speaker lineup. Many of the speakers were the very people who inspired us to launch our NFT agency, back in 2022. It was a reminder of how far we’ve come, and the amazing community that has supported us along the way. @mattmedved hosting was a breath of fresh air. His focus on community at @nftnow resonated deeply. It was great to hear about a perspective on NFTs today from Christopher Torres, the creator of the iconic Nyan Cat. His story, and the impressive sum his NFT came to ($587,000!). But the highlight of the day, without a doubt, was @beeple_crap. His workshop completely transformed our perception of the possibilities within the content creation space. We can’t wait to take his latest insights and implement them into the daily workflow of our creators. A huge thank you to John Karp for putting on another incredible conference. @nonfungibleconference truly outdid themselves. We are inspired, motivated, and even more excited about the future of digital content.
Разом з @havas_dgtl створили динамічний 3D-ролик, який підкреслює легендарні «оріджіналс» — моделі Samba та Gazelle від @adidasukraine. Для створення ролика ми використовували @blender.community та After Effects. Нам було важливо передати динаміку, стиль та атмосферу, що асоціюються з брендом adidas. PRODUCTION TEAM: Production - @ctrl_art_d Creative Director - @ilia.glcn Art Direction - @mr.blackmitchell 3D Generalist - @realsuperdru & @justopenguy 3D Artist - @_ryzhov.art_ Account Manager - @bogdan__kravchenko
#TheDonationMap виходить за межі віртуального світу у Fortnite. Шоу-кейс проєкту з’явився на екранах Америки, Колумбії та України. У Києві це було можливим завдяки нашим партнерам @gulliver.kyiv. Через #TheDonationMap ви можете віртуально допомогти Україні з будь-якої країни світу. Ваш час у грі монетизується у донат на допомогу ініціативі @u24.gov.ua Відвідайте віртуальний Київ з друзями, задля реальної допомоги Україні. Щоб доєднатися увійдіть до гри Fortnite та знайдіть мапу за кодом 1992-2531-2170. CLIENT: @u24.gov.ua AGENCY: Agency - @havasdgtl Idea - @havasplay.fr Account manager - @bragadanylo Communication - @luteranskaya Creative director - @oleksii_morozov Account director - @garashchukalena PRODUCTION: Production – @ctrl_art_d Creative Director – @ilia.glcn Art Director – @mr.blackmitchell Creative copywrighter - @pixxieliz 3D artist (modeling, animation, UE integration) – @justopenguy 3D artist (animation, rigging) – @pavlo_hyba 3D artist (adaptation) - @realsuperdru Unreal Engine Developer – @oleg1ad Account manager – @bogdan__kravchenko
#TheDonationMap виходить за межі віртуального світу у Fortnite. Шоу-кейс проєкту з’явився на екранах Америки, Колумбії та України. У Києві це було можливим завдяки нашим партнерам @gulliver.kyiv. Через #TheDonationMap ви можете віртуально допомогти Україні з будь-якої країни світу. Ваш час у грі монетизується у донат на допомогу ініціативі @u24.gov.ua Відвідайте віртуальний Київ з друзями, задля реальної допомоги Україні. Щоб доєднатися увійдіть до гри Fortnite та знайдіть мапу за кодом 1992-2531-2170. CLIENT: @u24.gov.ua AGENCY: Agency - @havasdgtl Idea - @havasplay.fr Account manager - @bragadanylo Communication - @luteranskaya Creative director - @oleksii_morozov Account director - @garashchukalena PRODUCTION: Production – @ctrl_art_d Creative Director – @ilia.glcn Art Director – @mr.blackmitchell Creative copywrighter - @pixxieliz 3D artist (modeling, animation, UE integration) – @justopenguy 3D artist (animation, rigging) – @pavlo_hyba 3D artist (adaptation) - @realsuperdru Unreal Engine Developer – @oleg1ad Account manager – @bogdan__kravchenko
Creating a campaign for @mercader.plus presented a unique challenge – to bring their vision to life in all its digital masterpiece. Here’s a glimpse into the tools and techniques we used to create Fractal: ▪️ At Cinema4D we crafted the stunning scenes and video. ▪️ MetaHuman and Unreal Engine for creation of the hyperrealistic Fractal, complete with expressive movements. ▪️ In CLO3D we designed the flowing garments, while in Blender added the mesmerizing fractal face decorations. Water simulations and particle systems brought the scene to life. ▪️ Used After Effects to assemble the final video, and with Sound Design and SFX we crafted a unique, captivating soundtrack. Through this meticulous combination of tools and techniques, we were able to bring Fractal to life, creating a captivating digital experience that embodies the brand’s innovative spirit. Explore more on Behance, link in bio.
CGI production for @mercader.plus first virtual fashion influencer in Madrid. At the heart of the Fractal experience lies their chrome avatar, a digital entity adorned with fractal patterns. This embodiment of the brand’s vision symbolizes the seamless blend of digital artistry and tangible fashion experiences. Fractal transcends the boundaries of a traditional store, transforming into a journey of creativity and innovation. Be among the first to witness the extraordinary: more exclusive Fractal reveals at @mercader.plus Executive producer @ilia.glcn Creative copy @oleksho SFX artist @ofortyfour_pahatam Clothing artist @helen.do.clo CGI artist (Modeling, animation, tracking) @romanmarvell CGI artist (Character modeling, animation) @pavlo_hyba Account Manager @bogdan__kravchenko Art Director @mr.blackmitchell
At @ctrl_art_d we thrive on pushing boundaries and exploring how art and technology converge. @mercader.plus presented us with a challenge that perfectly aligned with our vision: creating a campaign that redefines the very essence of fashion. Meet Fractal. Fractal isn’t a model in the traditional sense, he’s a groundbreaking virtual brand ambassador. He is more than just his digital form. His face, a masterpiece in itself, is a canvas where intricate patterns intertwine with the pinnacle of fashion. The subtle play of light and shadow becomes a statement, pushing the boundaries of what fashion can express. The campaign is an invitation – a portal to Fractal’s world, a new way to interact with consumers and create an engaging experience at showrooms. It’s a testament to the power of collaboration, where art and technology intertwine to redefine the very fabric of fashion.
День Святого Валентина завжди вважається особливим часом для виявлення любові та турботи до наших близьких. Цьогоріч, український бренд @w8lessukraine вирішив підняти цю традицію на новий рівень, запропонувавши унікальну капсульну колекцію одягу, яка втілює в собі признання в любові до українських міст. Центральним елементом колекції стало червоне серце, виготовлене з 48 шарів фатину. Київ, Львів, Одеса — кожне з цих міст, де живе і творить креативна та закохана команда W8LESS, стали натхненням для цих колекцій. Студія Ctrl/Art/D розробила серію стильних відеороликів з використанням CGI-анімації, створеної в Blender. Ця технологія оживила багатошарові серця, інтегрувавши їх в іконічні архітектурні пам’ятки України, такі як Одеський Оперний Театр, Львівська Ратуша та монумент Батьківщина-Мати. Кампанія здобула величезний успіх, набравши 1 531 900 органічних переглядів на платформах Instagram та TikTok. Відомі медійні платформи, такі як @kyivpost.official та @ukrainenow_official, також високо оцінили кампанію. З W8LESS та Ctrl/Art/D любов поширюється далеко за межі звичайного, надаючи кожному з нас можливість ділитися цим прекрас
We’re finally launching our Behance page, with PUSHKA School as our debut case study. Bold colors, playful typography, and a brand identity that captures the essence of creativity and learning. Head over to our Behance profile (link in bio!) to dive into the full project and get inspired. And this is just the beginning! Stay tuned for more showcases coming out soon 👾
Check out our new #ARTryOnFilter for @bevza on @dressz! 🌟 Thrilled with the results – you’ve got to try it! Want stunning selfies for free? - Download the Dressz app. - Head to Metacloset. - Select Bevza’s exquisite earrings. Ready, set, snap! Share your fabulous selfies on Instagram, and don’t forget to tag us – we’re excited to see your style shine with Bevza’s touch! #arfilter #tryon #ar #beforeafter #transformation
CGI advertising breaks through the market and takes all wins! Computer-generated imagery, or CGI, is often quirky, playful, and engineered for virality 😍 By blurring the lines between reality and fantasy, these ads create a sense of wonder and excitement that consumers cannot resist. For example, LV decorated their office with animation, which you can meet only in the digital world. Or a giant balloon taking off from BA&SH. Is it real? 🤭 Use the best instruments to grow your brand and be in sight of your target audience with CTRL/ART/D. Disclaimer: In the video, we used CGI, created by artists @ac3studio , @shanef3d , @iam_zlu
🌟 Meet CTRL: A New Kind of Virtual Influencer! 🌟 Welcome to the future with our virtual influencer, CTRL. He’s not just a digital blogger; he’s a new step in digital influence. We’ll soon share more about his special powers. Stay tuned! Currently, CTRL is making waves at our partner’s place, @havas_dgtl. We’re teaming up to take your brand to the next level with cool tech like AR, VR, 3D, and Web3. Want your brand to stand out? Get in touch – we’re ready for fresh ideas and exciting projects!🚀🤗 /// Зустрічайте CTRL – нову зірку у всесвіті віртуальних інфлюенсерів! ✨ У цифровому світі, де технології не перестають дивувати, ми раді представити вам нашого власного віртуального інфлюенсера – CTRL. Це не просто блогер, це новий етап у сфері цифрового впливу. Незабаром ми розкриємо всі секрети його унікальних можливостей і «суперсил». Тримайте руку на пульсі наших новин! А поки що... CTRL вже «оселився» на будівлі наших партнерів з @havas_dgtl. Спільно ми готові кардинально змінити ваш підхід до просування бренду у цифровій реальності, використовуючи інноваційні технології AR, VR, 3D та Web3 production. Хочете, щоб ваш бренд запам’ятався? Звертайтеся до нас – ми відкриті для нових ідей та проектів! 🚀🤗
Introducing our outstanding team: 🎩 Illia Holitsyn - CEO & Co-Founder Illia leads with insight and vision, transforming bold ideas into successful outcomes. 💼 Denys Lohvynenko - Co-founder At the forefront of Havas Digital, Denys uses his deep industry knowledge to forge exceptional partnerships. 🎨 Vitaliy Hrabyk - Art Director & Co-founder Vitaliy’s skill in visual storytelling ensures every project is captivating and inspiring. 🤝 Bohdan Kravchenko - Account Manager Bohdan excels in understanding client needs, communicating effectively, and crafting custom solutions. 🌟 Polina Leschenko - Sales Manager As the first point of contact for potential clients, Polina brings energy and professionalism to each interaction. Together, our team combines creativity, strategic thinking, and a strong commitment to our clients. Prepare to witness the amazing work we’re about to unveil.
Introducing our outstanding team: 🎩 Illia Holitsyn - CEO & Co-Founder Illia leads with insight and vision, transforming bold ideas into successful outcomes. 💼 Denys Lohvynenko - Co-founder At the forefront of Havas Digital, Denys uses his deep industry knowledge to forge exceptional partnerships. 🎨 Vitaliy Hrabyk - Art Director & Co-founder Vitaliy’s skill in visual storytelling ensures every project is captivating and inspiring. 🤝 Bohdan Kravchenko - Account Manager Bohdan excels in understanding client needs, communicating effectively, and crafting custom solutions. 🌟 Polina Leschenko - Sales Manager As the first point of contact for potential clients, Polina brings energy and professionalism to each interaction. Together, our team combines creativity, strategic thinking, and a strong commitment to our clients. Prepare to witness the amazing work we’re about to unveil.
Spiritual fullness and emptiness are some of the important and exciting topics in contemporary art. In our dynamic world, people waste themselves on external factors, forgetting about inner work and life. Check out our first artist Валентин Метик. He speaks through canvases about the inner energy of each person. Valentin created a unique series of his paintings and called them ‘Energy in color.’ First artwork: ‘Business woman' . The task of this character is to influence the people sitting in front of her, or rather in front of men, to act with her open, sexy appearance, so that a person became vulnerable to her. What do you think about it? First drop will be available on Foundation on 6th of September: https://foundation.app/@ctrl_art_d #nft #nftart #cryptoart #nftdrop #nftpromo #nftartist
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