Vix Media Group

How to find less competitive keywords — pt. 2 💻 A technique used for identifying less competitive keywords is leveraging tools for keyword difficulty. Free and paid tools can help you evaluate the competitiveness of keywords 💡 For example, Google Keyword Planner is a free tool that offers data on search volume & competition levels ⌨️ While tools like Ahrefs and SEMrush are both paid, they provide great in-depth analysis of keyword difficulty + competitive insights 💲

Did you know long-tail keywords convert 2.5x better than head terms due to their specific search intent? 📈 Long-tail keywords are usually three or more words long and describe more specific search queries — while they have lower search volumes, they’re often easier to rank for + tend to bring in highly targeted traffic 🎯 Keep an eye out for part two of this video for more strategies for finding less competitive keywords!

Don’t spend a dollar on advertising until you have these THREE things 💸 #DigitalAdvertising

This is the ONLY way to rank on Google EEAT: Expertise, Experience, Authoritativeness, Trust. By focusing on these principles, you can build stronger SEO foundations for your business, ensuring your content stands out. From author visibility to creating semantically aligned content, EEAT is your roadmap to search engine success. Implementing these strategies not only enhances rankings but also builds long-term credibility and trust with your audience. Whether you’re crafting articles, building links, or optimizing for search, EEAT is the edge you need to surpass your competition. #EEAT #SEO #SearchEngineOptimization

In-house teams, freelancers, or agencies—each approach to social media management comes with its own benefits and challenges. So how do you choose? Here’s the breakdown ⤵️ In-House Teams: ✅ Consistency and brand alignment. ❎ High costs and limited resources. Freelancers: ✅ Flexible and often specialized. ❎ Limited focus due to juggling clients + lack of creative approahch Agencies: ✅ A full team of experts, access to extensive resources, and data-driven strategies. ❎ Quality varies—choose wisely. #SocialMediaManager #DigitalMarketingTips #MakeDigitalMagic #VixMediaGroup

This is a PSA to check on your social media manager #socialmediamanagement #socialmediatips #vixmediagroup #makedigitalmagic

Are you throwing money at SEO services that don’t deliver? 💸 One of the biggest oversights is ignoring link structure—an essential element for ranking success. Plus, if your agency isn’t leveraging the power of Google Search Console to analyze and optimize your performance, you’re missing out. #SEOTips #GoogleSearchConsole #DigitalMarketing

The truth about social media growth: sometimes you need to pay to play the game. 💸 If you’re struggling to break through the algorithm, a small boost on your posts can amplify your reach and get your content in front of the right audience. #DigitalMarketing #SocialMediaMarketing #MarketingAgency

Social media growth takes strategy! Tailor your content to the platform, follow trends, and post consistently. Don’t sweat the small stuff—data and momentum will guide you once it’s available. #DigitalMarketing #SocialMediaMarketing #MarketingAgency

Marketing isn’t one-size-fits-all Take a functional approach—focus on what works for your business long-term, not just quick fixes. Sustainability > shortcuts #DigitalMarketing #FunctionalMarketing #MarketingAgency

Relying on SEO tools like Ahrefs or SEMrush? They’re great—but don’t skip Google Keyword Planner! Get precise data directly from Google for search volume and trends, plus location-specific insights you can’t find elsewhere. #SEOTips #DigitalMarketing #GoogleMarketingTools

Think Google Analytics covers it all? Think again. Without Google Search Console, you’re missing key insights into the exact keywords bringing traffic to your site. #SEOTips #DigitalMarketing #GoogleMarketingTools