Straight Up Social

17/11/2022

Yesterday I took part in a professional speaker series at sharing advice and insights to HS seniors in the field of Marketing + Communications. It was an honor to be in the company of Charlie Clark, VP of Communications with , Emily Burden, co-owner of and Erin Pennington, a seasoned advertising executive.

25/08/2022

How many hashtags on Instagram – 3 or 30? In our latest blog, we discuss the importance of using hashtags to connect with your target audience and how to find the best hashtags to improve engagement, reach and follows for your Instagram account.
Read more >> https://bit.ly/3TsQUMi

08/08/2022

Happy ! Meet Mack, my VERY LARGE 15 year old tabby baby who stole my heart from the moment I adopted him at the shelter. ​​​​​​​​
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He loves talking, belly scratches, peanut butter, shredding wool rugs, fruit smoothies, squeezing into small boxes and sleeping in a ball. Yes, he also gets his nails done to help alleviate the scratching. ​​​​​​​​
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Celebrate by showing your cat extra love on social media today! ​​​​​​​​​​​​​​​​

06/08/2022

In our latest blog, we've compiled the 16 best jewelry quotes from notable celebrities to distinguished jewelry and fashion experts. Read more here: https://bit.ly/3Q6qGNv
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Special thanks to Tracey Ellison, Severine Ferrari (Engagement 101 Magazine), Emily Kuvin Jewelry Design, Laryssa Wirstiuk and Jessica Richards for contributing your expertise! ​​​​​​​​

17/07/2022

Today is EXTRA fun because it's 🌎 and ! 🍦
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What's your favorite flavor ice cream to cool off to?
Mine is 😍

06/07/2022

Swipe to see some effective ways to boost your presence.

26/04/2022

Join me tonight at 6pm EST for Masterclass 10 with where I’ll discuss how to level up for social skills in 2022. DM their page for any questions you’d like to ask me during the live Q&A session at the end of the presentation. See you there! ​​​​​​​​
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25/01/2022

I’m so excited to talk about the importance of content to improve your strategy. Catch my interview with on February 18!

18/10/2021

It was so fun being interviewed by Joy Joya Jewelry Marketing! Listen now! ⬇️

New episode alert! I had the chance to interview social media marketing expert Shayne McCoy Hollander of Straight Up Social all about everyone's favorite topic - social media marketing for jewelry brands. Have you been feeling frustrated by the performance of platforms like Facebook and Instagram? You'll definitely want to listen to this episode to renew your hope about the potential of social media marketing for helping you reach and nurture relationships with your target customers.

https://joyjoya.com/shayne-mccoy-hollander-jewelry-social-media-expert/

07/05/2021

On Monday, May 10 at 12:00 pm PDT, join us LIVE on Instagram for with communications specialist Jen Cullen Williams. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Jen Cullen Williams is an award-winning brand communications consultant that specializes in enhancing the market exposure for brands, retailers and organizations in the fashion, jewelry, luxury and consumer goods markets.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Steps to Join: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Follow ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Follow ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Tune into ’s Instagram account to watch the live interview.

02/05/2021

TOMORROW at 12:00 pm PDT, join us LIVE on Instagram for our third episode of with jewelry designer Aleda Powell of Always, Aleda, as she shares tips and life lessons on balancing motherhood with her career.

Aleda's love of ancient Greek, Roman and Egyptian culture deeply influences her jewelry designs from gold charms, amulets, heavy gold chains to gemstone jewelry and more!
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Steps to Join:
1. Follow Straight Up Social on Instagram here: https://bit.ly/3g5xueU
2. Follow Always Aleda on Instagram: https://bit.ly/3uervIW
3. Tune into Straight Up Social’s Instagram (link above) to watch the live interview.

29/04/2021

On Monday, May 3 at 12:00 pm PDT, join us LIVE on Instagram for with jewelry designer Aleda Powell ().⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Aleda is an ancient history nerd, who translates her love of those histories into fine gold jewelry. When not making one-of-a-kind jewelry at her bench, you can either find her nose in a book, playing with yarn, or having nerf wars with her sons.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Steps to Join: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Follow ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Follow ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Tune into ’s Instagram account to watch the live interview.

28/04/2021

Your website is one of the first impressions people get of your business. Here are some tips for optimizing your website for sales:

1. Choose a Shoppable Theme
Your theme should be clean and easy to navigate with products displayed. is great for eCommerce and offers an integrated product catalog for Facebook and Point of Sale (POS) software for trade shows.
2. Choose a Responsive Design
Make sure your theme is mobile-friendly so it's easy for customers to shop directly from their phones.

3. Clearly Display Shipping & Return Policies
Place shipping and return policies in a place that's easy to find. Offer free shipping in the top navigation bar and make returns easy for customers.

Need help making your website shoppable? Click the link in our bio to set up a FREE 30 min consultation!

20/04/2021

On Monday, April 26 at 12:00 pm PDT, join us LIVE on Instagram for with attorney and jewelry designer Azra Mehdi. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Azra founded Au Xchange (auxchangeofficial) Fine Gold Jewelry with the goal of using creativity to empower women and girls. Azra’s jewelry aesthetic is timeless focusing on simple, clean lines using high-quality ethically sourced, conflict-free gold and gemstones. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a time-strapped professional, mother, and businesswoman, Azra’s muse is the working woman emphasizing comfort with elegance, enhancing long-term value and celebrating cultural diversity. Au Xchange also empowers girls by donating 10% of each sale to the Malala Fund to support their mission of ensuring every girl's right to 12 years of free, safe, quality education.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Steps to Join: ⠀⠀⠀⠀⠀⠀⠀⠀⠀

1. Follow Straight Up Social on Instagram: https://bit.ly/3n2eaRq
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2. Follow Au Xchange on Instagram: https://bit.ly/3n4JTRW
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3. Tune into Straight Up Social’s Instagram account to watch the live interview.

20/04/2021

Do you use a scheduling tool when planning out your social media posts? I love using which helps me layout my content in a grid format to achieve a particular social media aesthetic. You can draft posts and schedule them across multiple channels (Facebook & Instagram) at once. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Another HUGE timesaver - use the Plan Stories feature to upload Stories in advance. Once stories are scheduled, a push notification will be sent directly to your phone to schedule them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some other great benefits - use the DISCOVER tab to browse thousands of images by hashtag, username, or royalty-free stock photos. At the end of every month, make sure to check out the ANALYTICS tab where you can see a detailed report of your best performing content, audience demographic data and more, best posting days/times and more.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you currently schedule your social posts? Double-tap this post if you're going to try out Planoly!

18/04/2021

Tomorrow at 12:00 pm PDT, join us LIVE on Instagram for our first episode of with Debra Navarro, jewelry designer, graduate gemologist, and Co-president of the WJA Dallas Chapter, as she shares tips & life lessons on balancing motherhood with her career.
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Debra is best known for her organically modern fine jewelry and use of responsibly sourced, natural-colored diamonds and gemstones in recycled 18K gold.
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See some of Debra's favorite jewelry designs from the Watu Collection featuring juicy gem-quality rough like the pink tourmaline Esther necklace, yellow scapolite Jackson earrings, (Winner of Instore Magazine's Best Colored Stone Jewelry Award for 2019), the green beryl Vincent ring, (Winner of JCK's Industry Choice Award for 2019), the pink tourmaline and spessartine garnet Rachel earrings, and the tourmaline and diamond Beatrice lariat-style necklace. Each piece of jewelry has a specifically placed facet called a "Tenda" cut which means "doing good" in Swahili.
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5% of each purchase goes to the Gem Legacy, a non-profit organization helping East African mining communities thrive through investments in education, vocational training, and local economies...
Steps to join the :
1. Follow Straight Up Social on Instagram: https://bit.ly/3g5xueU
2. Follow Debra on Instagram: https://bit.ly/3dmtN33
3. Visit: https://bit.ly/3g5xueU to watch the live interview!

15/04/2021

Let's talk about the power of video! 🎥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Video is an awesome way to showcase the more complex features of a product. For example - you wouldn't be able to capture the beauty and fine detail of this black opal Garden Ring by Sepkus with just a still image! 💍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let us know in the comments below - do you currently use video to market your products?

14/04/2021

On Monday, April 19 at 12:00 pm PDT, join us LIVE on Instagram for with Debra Navarro, jewelry designer and Co-president of the WJA Dallas Chapter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Debra is best known for her organically modern fine jewelry, instantly identifiable by her unique styling of responsibly sourced, natural-colored diamonds and gemstones in 18-karat recycled gold. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With an unrestrained, yet sophisticated, aesthetic influenced by her Texas roots, and the East African mining communities where she sources her colored gemstones; Debra designs each piece with gratitude and purpose. Her jewelry designs represent giving back, empowerment, and encouragement for each and every person to chase their dreams with polish and grit.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Steps to Join: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Follow Straight Up Social on Instagram: https://bit.ly/3g5xueU⠀⠀⠀⠀⠀⠀⠀⠀
2. Follow Debra Navarro on Instagram: https://bit.ly/3dmtN33⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Tune into to watch the live interview! ⠀⠀⠀⠀⠀⠀⠀

14/04/2021

The Rolex Datejust 16233 is a great choice if you're looking for a classic two-tone watch. See the article we wrote for DeMesy & Co. here: http://ow.ly/LXFb50ElWsX and browse their selection of luxury pre-owned watches.

Shopping for a two-tone watch? Look no further than the Rolex 16233, known for its sweeping lines and two-tone finish of stainless steel and 18K yellow gold.

13/04/2021

“Spring: a lovely reminder of how beautiful change can truly be.” – Anonymous

12/04/2021

Join us for , an Instagram Live Series celebrating moms in the jewelry industry!

In the weeks leading up to Mother’s Day, we will be hosting someone new every Monday at 12:00 pm PDT. Hear from Debra Navarro, Azra Mehdi (auxchangeofficial), Aleda Powell (Always, Aleda), and Jen Cullen Williams as they share tips and life lessons on balancing motherhood with their careers.

Be sure to follow us on Instagram! https://bit.ly/3g5xueU

05/04/2021

Want to drive more traffic to your website? 📈⠀⠀⠀⠀⠀⠀⠀⠀⠀
Keep reading for 5 ways to attract more visitors using SEO. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1) Use Alt Text or Alt Tags - include Alt text/Tags for every image you upload to your website (this is written copy that appears in place of an image on a webpage if the image fails to load) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2) Keywords - choose a focus keyword/keyphrase you want your page to rank for (use: SEMrush, Moz & Answer the Public)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3) Use Links - add internal and external links to your page content ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4) Write High-Quality Content - share high-quality content and imagery that's relevant to your audience ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5) Post Frequently - choose a schedule to publish your blog content whether it's weekly, bi-weekly or monthly. Keeping your website up-to-date with new content will improve your organic search ranking.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which of these tips are you currently implementing? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Need help optimizing your website? Visit: straightupsocial.com⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

02/04/2021

How's your week stacking up? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know a whopping 84% of consumers say they trust peer recommendations above all other sources of advertising? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's why it's so important to take advantage of User Generated Content, often referred to as UGC. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are the benefits of sharing UGC on social and online: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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• Maximizes brand reach on social from networks of people unfamiliar with your brand⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Puts customers and employees at the front of your brand, which humanizes your marketing and sales⠀⠀⠀⠀⠀⠀⠀⠀⠀
• People trust real people, regardless of their position within the company⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Content generated by customers or employees is seen as more authentic⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Content created by customers or employees is cost-effective⠀⠀⠀⠀⠀⠀⠀⠀⠀..⠀⠀⠀⠀⠀⠀⠀⠀⠀
Photo by

01/04/2021

Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence." - Sean Gardner ... We know that using social media to showcase your brand can sometimes be daunting and time consuimg. Here's a reminder to enjoy the process by surrounding yourself with authentic and inspiring people - both on and offline. ✨

22/03/2021

Do you believe YOU can make a difference? To means to be your authentic self in your career, at your home, and wherever you go. It means you know your worth and celebrate other women, too! That’s what March is Me Month is all about. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tag someone you want to celebrate below with . Maybe you love their style or a piece of jewelry you have from them! Tell the world. 🌎