Cookit Media

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Cookit Media

Cookit Media Talent management, influencer marketing & content creation for the food and lifestyle space. How can we help you take your business to the next level?

We work with both brands and influencers, bringing our expertise as editors, marketers, content creators and social media pros to the work of building brands, shaping partnerships and creating content. We like to think of ourselves as outliers in the industry, taking a holistic view of the business of influencer marketing. Every day, we strive to elevate both the brand and the influencer, confiden

t that truly aligned partnerships will succeed where others fall flat. As a team, we share a goal to rethink the existing agency model, providing support, strategy and expertise along the way.

15/11/2024

We've heard the question floating around: Do you really NEED to sign with a talent agency? 👀 Well, if you're a content creator or an influencer, aligning yourself with a management team can transform your career. While we can only speak for ourselves, we know you’ll benefit right from the start. What do we mean by that? Here are some examples of ways CookIt Media can and has accomplished as soon as we bring new talent onto our roster! 🤝

1️⃣ Less Admin, More Creating: We handle contracts, invoices, and payments so you can focus on what you love—creating amazing content.
2️⃣ Industry Insights & Resources: We provide education, resources and connections to help you gain access to people and opportunities you may have never imagined.
3️⃣ Beyond Brand Partnerships: Think big! We can help you land cookbook deals, licensed products, and even TV opportunities.
4️⃣ Revenue Growth & Goal Support: We actively work to build partnerships, increase your revenue, and help you hit those big career milestones.
5️⃣ Career Management: From a jam-packed inbox to a packed schedule, we help you juggle it all without missing out on great opportunities.
6️⃣ Strategy & Growth Guidance: With expert advice, we'll help you sharpen your strategy and elevate your brand even further.

If this sounds good to you, send us a DM or visit the contact page on our website so we can get talking! 💛

14/11/2024

In case you missed it: headed to San Diego for the first-ever Creator Live, in partnership with San Diego Food + Wine Festival! ’s Laurie Buckle and Molly Benton joined the “Securing Your First Agent: When, Why, and How” panel, sharing valuable insights.

Several members also joined panels! Their incredible achievements continue to inspire us, and we’re excited for all the upcoming projects and collaborations on the horizon between our team and talent!

01/11/2024

November is an exciting month filled with important holidays! 🥧 Especially with Thanksgiving and Black Friday just around the corner, it’s a fantastic opportunity to connect with your audience and customize your content around these significant events.

31/10/2024

The Halloween spirit is alive and well in CookIt! 👻 To help you get into the spooky spirit, we’ve rounded up the must-have recipes for the perfect celebration, all from our ! 🎃🕷️ Get ready to impress your guests with delicious treats and ghoulish delights!

30/10/2024

As Halloween approaches, we’re excited to celebrate the incredible capabilities within our roster! 🎃 Our creators have endless opportunities to partner with brands, showcasing their unique skills across a variety of niches. While we’ve thrived in the food space—like Cookinginthemidwest’s Halloween Cookie Bars recipe partnership with Martha White —our talent also excels in home decor. Just look at Melissajorealrecipes, who teamed up with Temu to share her favorite affordable Halloween decor finds! The possibilities are limitless, and we can’t wait to spotlight all the amazing creations our talent will share as we embrace the upcoming holidays and seasons. 💛

30/10/2024

These four game-changing tools will help you create, edit, manage, and store your content like a pro content creator or influencer. If you're ready to level up your content creation and workflow, these are absolute must-haves that we’ve gathered from our community!

22/10/2024

Introducing a new member of the , Katie of Bits + Bites! 🧡 Based in Chicago, Katie is passionate about sharing fun, simple cocktails and easy recipes that are perfect for your next at-home happy hour. 🍸 With a focus on accessibility, her self-taught culinary skills shine through in every recipe, featuring ingredients you can easily find at any grocery store. Inspired by the seasons and special events, Katie’s creations are designed to show everyone that you don’t need to be an expert to have a great time in the kitchen. For her, nothing brings more joy than gathering around a table filled with delicious food and sharing drinks, stories, and laughter with family and friends!

20/10/2024

Instagram has released a new (and actually helpful) feature: Best Practices! 🌟

This tool is designed to help you grow your audience and enhance your content. You'll gain insights on Creation, Engagement, Reach, Monetization, and Guidelines.

Get valuable tips on everything from posting frequency and capturing attention with photos to optimizing reel length, and even receiving personalized feedback on your account's performance!

To get started:
1️⃣ Go to your profile
2️⃣ Open your professional dashboard
3️⃣ Click on Best Practices

18/10/2024

Last week, we hosted a Q&A session with and our talent! Our very own, Amy Palanjian from Yummy Toddler Food, shared everything you need to know about Substack and newsletters.

At CookIt, we are laser-focused on creating educational opportunities for our talent, and working to help them grow their brands and revenue strategy. These Q&A sessions are just a start. To learn more about future plans and opportunities to join us, make sure to subscribe to our newsletter (via our website) so you don’t miss out on any of the fun!

11/10/2024

Introducing the newest addition to the : Bailey Campbell! Bailey is a Kelowna-based foodie (that’s in Canada!) who specializes in creating delicious, gluten-free, and high-protein recipes. Much of her culinary inspiration comes from her cherished memories of baking with her French grandmother as a young girl. With her blog, Basics With Bails, which she started in 2017, Bailey aims to show that healthy eating doesn’t have to compromise on flavor. As she puts it, “I created Basics With Bails as a way to share my healthy, delicious, and accessible recipes that nourish the body and soul. I believe the secret to health and happiness starts from within, and nutrition isn’t about low fat or low calories; it’s about nourishing your body with real, whole foods so you feel satisfied and energized.”

04/10/2024

Huge congratulations to member Ashlea from All the Healthy Things for being featured on EBONY's website! 🎉

https://www.ebony.com/freedom-of-flavor-ashlea-carver/

While we don’t want to give too much away 🤭, the story offers an inspiring look at Ashlea’s journey, from cherished childhood memories in her grandmother’s kitchen to transforming beloved family recipes into modern, healthy classics. She also shares how she honors her heritage while breaking boundaries in what it means to create “Black food.”

Bonus: Ashlea reveals one of her favorite pairings for gatherings—sweet tea with jalapeno cheddar cornbread! You won’t want to miss her delicious recipe featured in the article! 💛

26/09/2024

According to Forbes, you only have 7 seconds to make a first impression. 💡 This applies to Instagram too, where your bio plays a crucial role! So, who are you, and what do you do? Let’s elevate your bio to seize those Q4 brand opportunities! Here’s how:

𝐀𝐝𝐝 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨: Make it easy for visitors to reach you by including your email, phone number, and location. A click of a button should connect them to you!

𝐔𝐩𝐝𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐬: Streamline your bio with relevant links. Consider using a landing page with button links to keep it clean and organized.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Think of the keywords your audience might search for and include them in your name field to boost visibility.

𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧: Utilize Instagram’s button features. Do you want followers to subscribe to your newsletter or inquire about collaborations? Be specific!

𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: Share FAQs, community spotlights, and product launches. On-brand covers can enhance your cohesive look!

𝐔𝐩𝐝𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐁𝐢𝐨 𝐑𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲: An up-to-date bio keeps your followers informed and engaged, while an outdated one can mislead and cost you potential connections.

24/09/2024

Pumpkin season is officially here, and our CookIt Crew is cooking up a storm! From breakfasts to desserts, our world-class roster has you covered with delicious pumpkin recipes. 🍂

1️⃣ Pumpkin Zucchini Bread via Erin Lives Whole
2️⃣ Pumpkin Spice Cold Brew Coffee via All the Healthy Things
3️⃣ Pumpkin Pie Protein Ice Cream Bailey Campbell
4️⃣ Healthy Pumpkin Bars via Yummy Toddler Food

No matter the season or theme, our talent is ready to bring your brand’s vision to life through their unique social content. Want to learn more? Send us a message, and we’ll show you how our talent can help your brand achieve its business goals! 🤝

20/09/2024

Mornings are better with member Erin Lives Whole and Wawa’s fall treats! 🍁

Follow along as Erin Lives Whole taps into the lifestyle sector and shares her start to the day, including a must-have trip to Wawa—because pumpkin season is officially back! ✨

Her lunchtime pick-me-up? A pumpkin spice cheesecake cream smoothie, caramel apple pie milkshake, and a pumpkin bundt cake to top it off. The perfect fall treat to fuel the day! 🥧

What’s your go-to order from Wawa?

13/09/2024

Get to know the final Talent Manager of , Aurora! 🌟 She’s a master at bringing brand partnerships to life, but when it comes to her last meal, she’s all about indulging in life’s finest.

Aurora’s final feast would be a three-course celebration. She’d start with a whiskey cocktail—because even the end deserves a toast. For the main course, Spanish tapas would lead to beef short ribs simmered in a wine reduction so rich it should come with a warning, paired with root vegetables worthy of an award. And for dessert? She’d skip the sweets and go for cheese and a big glass of red wine, ending with a perfect, boozy, cheesy finish!

11/09/2024

Congratulations to The Real Food Dietitians for hitting the incredible 500K followers milestone! 🎉 Your dedication, creativity, and passion have truly paid off, and we're thrilled to celebrate this amazing achievement with you. Here’s to many more milestones and continued success! 🙌

10/09/2024

As Q4 approaches and brand collaborations heat up for the holiday season, balancing sponsored and organic content is crucial. 🎁🌟 While the ideal ratio can vary by niche, audience, and personal brand, aiming for 80% organic and 20% sponsored is a solid guideline for maintaining authenticity.

With a surge in sponsorships, it’s easy to overemphasize paid content, which can lead to audience fatigue and even alienate your followers. This may result in a decline in engagement or loss of followers over time, so stay ahead of the game with these 10 tips!

08/09/2024

Introducing All the Healthy Things, the newest addition to the ! 🎉

Ashlea’s mission is to simplify complex dishes without compromising on flavor, offering quick, fuss-free meals for busy home cooks. She creates healthier, flavorful recipes using fresh ingredients. As an entrepreneur and the CEO of her own company, Ashlea aims to inspire women of color, particularly Black women, to pursue business ownership and break barriers in the often non-diverse blogging space. Join her community to enjoy easy, nourishing recipes and be part of a movement that empowers women to chase their dreams!

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Videos

When Lori Harvey drops a "😍😍😍" on a re-creation of her Erewhon Vanilla Matcha Smoothie, you might as well consider it a stamp of approval! 🌟 #CookItCrew member Mymanabites packed this smoothie with superfoods for glowing skin, strong nails, and healthy hair!

Halloween 2024 Recipes to Get You in the Spirit

The Halloween spirit is alive and well in #Team CookIt! 👻 To help you get into the spooky spirit, we’ve rounded up the must-have recipes for the perfect celebration, all from our #CookItCtew! 🎃🕷️ Get ready to impress your guests with delicious treats and ghoulish delights!

Beyond the Plate - Exploring Our Talent's Diverse Partnerships

It’s officially soup season now, and we’re here for it! 🍲 The #CookItCrew has been working months in advance to have their best soup recipes ready for you as soon as the leaves started changing. We've gathered some of their best current offerings to share with you. 🤗1️⃣ Chicken and Stars Soup by Yummy Toddler Food 2️⃣ Creamy Chicken and Wild Rice Soup by Erin Lives Whole 3️⃣ Roasted Thai Butternut Squash Soup by Mymanabites

Get ready to indulge your senses with Kasim Hardaway’s latest ASMR masterpiece, created in partnership with Instant Pot’s air fryer! 🍞This honey toast recipe is a current favorite for Kasim because it’s "a lil sweet, a lil savory & packing a whole lotta CRONCH." It seems to be a craveworthy recipe for more than just him, as 2.3 million people have watched it in the past week—shall we say it’s gone viral? 🤭The feedback has been overwhelmingly positive, with some comments clearly coming from those who couldn’t help but get hungry while watching the video—and yes, we’re definitely counting ourselves in that group! 👀

Mornings are better with #CookItCrew member Erin Lives Whole and Wawa’s fall treats! 🍁 Follow along as Erin Lives Whole taps into the lifestyle sector and shares her start to the day, including a must-have trip to Wawa—because pumpkin season is officially back! ✨ Her lunchtime pick-me-up? A pumpkin spice cheesecake cream smoothie, caramel apple pie milkshake, and a pumpkin bundt cake to top it off. The perfect fall treat to fuel the day! 🥧 What’s your go-to order from Wawa?

Kasim x Ray-Ban Meta

#CookItCrew member Kasim Hardaway is teaming up with Ray-Ban Meta for an epic hibachi date night! 👓🔥 Watch as Kasim Hardaway demonstrates how these smart glasses take the guesswork out of cooking—suggesting recipes based on your ingredients, guiding you step by step, and even recording your culinary creations while drafting the perfect social copy. 🤯 The future of food content is here, and Kasim Hardaway is giving us a glimpse of what it looks like!

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Our Story

Based in Los Angeles, with team members in Denver and New York, Cookit Media specializes in brand strategy, influencer marketing & content creation.

We like to think of ourselves as outliers in the industry, taking a holistic view of the business of influencer marketing. Every day, we strive to elevate both the brand and the influencer, confident that truly aligned partnerships will succeed where others fall flat. As a team, we share a goal to rethink the existing agency model, providing support, strategy and expertise along the way.

How can we help you take your business to the next level?