Devolution Digital Productions

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Devolution Digital Productions The Devolution business case is that of an enhanced, interactive, content aggregator and production platform with “Big Data” Anatomisation.

Incorporated in 2003, the Devolution business case is that of an enhanced, interactive, content aggregator and production platform with advanced, "Big Data" Anatomisation. The inherent problem with the traditional media industry, is that it is based almost entirely on hunch and guess-work. Any analysis performed is of extremely low quality, by scientific standards. This is because media organisati

ons (and most others!) lack both the mindset and skill-set to produce quality analytics work. By adopting values and skill-sets, so far, only associated with serious science, and applying truly sophisticated “Big Data” analysis to the content/media industry, the inherent guess-work associated with the traditional business model can be almost completely erased. More importantly, the Devolution business was designed to create an intimacy between content producer/brands and consumers, never previously possible outside the psychoanalists’ office, creating the most powerful insights into audiences that have ever been created. Insights relevant to all business, not just media. The Devolution concept results in consumers getting more choice in content; producers can produce more financially successful content and, perhaps most importantly, advertisers can get far better and quantifiable ROI from their budgets. The companies were recognised by deWitt Media Research, at a keynote speech at Cannes 2008, as one of only a handful of companies, worldwide, creating credible business models for new media.

Bit of a difficult read, but worth it. I have to say, I hadn’t considered how the growing gap between those with and wit...
22/08/2024

Bit of a difficult read, but worth it. I have to say, I hadn’t considered how the growing gap between those with and without a necessary understanding of science (and the process of it) could be a threat to democracy.

Read now on IAI News

At last....somebody gets it.  Turn content production over to truly independent creators and learn to control it!
01/08/2024

At last....somebody gets it. Turn content production over to truly independent creators and learn to control it!

YouTube is draining billions of dollars in ad revenue from premium TV providers and growing bigger each day. So, why is Hollywood ignoring it?

Business only needs any output to be “good enough”, not perfect. This is the fundamental problem with business models an...
17/07/2024

Business only needs any output to be “good enough”, not perfect. This is the fundamental problem with business models and our way of life. Arguably, “AI”-generated output is already probably more consistently “good enough” than output from a team of people with differing abilities. As long as we’re all happy with aiming for average, with a wide standard deviation, then current “AI” is helpful. The more interesting question is, given the uncontrolled speed of development, whether current “AI” will actually improve, or burn itself out.

AI is only going to be useful if the people who know how it works speak up.

🤦🏻‍♂️
05/07/2024

🤦🏻‍♂️

What Color should the AI be?

😂🤣

Same old problem.  People have NO understanding of the tech they use, while businesses and politicians only need it to b...
19/06/2024

Same old problem. People have NO understanding of the tech they use, while businesses and politicians only need it to be good enough to be useful to them. They only need a tech to “move the needle”, not “solve the problem”. 🤷🏻‍♂️😔

https://iai.tv/articles/the-day-the-ai-dream-died-auid-2850?utm_source=Facebook+&utm_medium=Paid&utm_campaign=Science&utm_content=AI+Dream&fbclid=IwAR1I9_0xK5Cu2CjG1KAd41fosiewNxhg6PP80awo5c3BpmQZi-Ge4CFwCwc_aem_tZffJBrqxyb43SXN3Ne94A

Explore the debate surrounding AI's true potential with Nolen Gertz's critical perspective on its role in society. Is AI a solution to problems or a mere distraction from pressing global issues?

“AI” does not exist - they are simply machines performing calculations. If you put bad info in to the calculation, you’l...
25/05/2024

“AI” does not exist - they are simply machines performing calculations. If you put bad info in to the calculation, you’ll get bad info out….and that’s still assuming the maths in the calculation is fully correct (it’s not!). I’m amazed, therefore, how it’s been allowed to have these (wonderful) technologies unleashed publicly, when they are far from complete! Even worse, the laws surrounding protection of us idiot public are being increasingly circumvented! 🤷🏻‍♂️😵‍💫🤬

The machine-learning-generated answers go from the funny to the extremely dangerous.

To safeguard our futures, we need to make sure ALL data is accessible (not behind a paywall) and that the general public...
22/05/2024

To safeguard our futures, we need to make sure ALL data is accessible (not behind a paywall) and that the general public has the skills to be “data literate”. At the moment, this is not the case.

The Evolution of Media: Visualizing a Data-Driven Future 📲

From the archive: https://www.visualcapitalist.com/evolution-of-media-data-future/

Seems well do anything except change how we actually work 😔
17/05/2024

Seems well do anything except change how we actually work 😔

‘It was awesome.’ Employees are being offered ketamine, a ‘party drug’, through company health schemes as psychedelic-assisted therapy grows in popularity. https://on.ft.com/3Uv5zIc

Something for the internet “armchair warriors” to think about…. 🤔
13/05/2024

Something for the internet “armchair warriors” to think about…. 🤔

Monday thoughts

We like the sentiment of this quote. Though if we could, we'd make one small, but important adjustment, replacing 'he' with 'they.'

09/05/2024
Applies to all funding applications, it seems - both private and public.
01/05/2024

Applies to all funding applications, it seems - both private and public.

My feelings towards the research grant system can be best summarised as ARRRRRGGGGHHHHH

🤣
25/04/2024

🤣

😂

Worth a read. Taking proper care in the development of this technology is essential.
21/03/2024

Worth a read. Taking proper care in the development of this technology is essential.

And that's a problem. Figuring it out is one of the biggest scientific puzzles of our time and a crucial step towards controlling more powerful future models.

History can teach us a great many things. The parallels between the adoption of the motor car and “AI” show that little ...
20/03/2024

History can teach us a great many things. The parallels between the adoption of the motor car and “AI” show that little has changed.

Part of our Past Futures series looking at how Londoners of the past foresaw their future.

I’m left wondering where the identification and processing of “emotion” might fit in to the scale of “threat”.MEPs appro...
14/03/2024

I’m left wondering where the identification and processing of “emotion” might fit in to the scale of “threat”.

MEPs approve world's first comprehensive AI law

The EU's AI Act seeks to counter the risks associated with the rapidly growing AI sector.

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