Devolution Digital Productions

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Devolution Digital Productions The Devolution business case is that of an enhanced, interactive, content aggregator and production platform with “Big Data” Anatomisation.

Incorporated in 2003, the Devolution business case is that of an enhanced, interactive, content aggregator and production platform with advanced, "Big Data" Anatomisation. The inherent problem with the traditional media industry, is that it is based almost entirely on hunch and guess-work. Any analysis performed is of extremely low quality, by scientific standards. This is because media organisati

ons (and most others!) lack both the mindset and skill-set to produce quality analytics work. By adopting values and skill-sets, so far, only associated with serious science, and applying truly sophisticated “Big Data” analysis to the content/media industry, the inherent guess-work associated with the traditional business model can be almost completely erased. More importantly, the Devolution business was designed to create an intimacy between content producer/brands and consumers, never previously possible outside the psychoanalists’ office, creating the most powerful insights into audiences that have ever been created. Insights relevant to all business, not just media. The Devolution concept results in consumers getting more choice in content; producers can produce more financially successful content and, perhaps most importantly, advertisers can get far better and quantifiable ROI from their budgets. The companies were recognised by deWitt Media Research, at a keynote speech at Cannes 2008, as one of only a handful of companies, worldwide, creating credible business models for new media.

01/11/2024

Best Comic funny😂🤣

It’s not the technology, it’s the power dynamics and business models that influence results. 🤔
22/10/2024

It’s not the technology, it’s the power dynamics and business models that influence results. 🤔

Around 1440, a German man named Johannes Gutenberg developed a machine that could mass produce written books, revolutionising how we communicate and democratising access to human knowledge.

Prior to the printing press, all books were hand written and prohibitively expensive. It was estimated that in 1440 there was only around 30,000 books in all of Europe. But by 50 years after Gutenberg's invention, it was estimated that there were as many as 20 million books in the hands of Europeans.

It's been argued that the development of this technology was one of the most important history. Never before had human knowledge been so available to so many. Suddenly the subjects of books was not being exclusively dictated by Kings or Bishops, but by anyone with a printing press.

The social impact of this was huge. The reformation, the enlightenment, and the rise of secularism, probably wouldn't have happened without the ability to spread new unauthorised ideas.

The press was also used to spread propaganda and generate hatred amongst others, particularly as the chasm between Catholics and Protestants grew.

Terrified of the destabilising effects of this new contraption, many jurisdictions attempted to ban, or at least heavily control, the use of the technology. But it was too late. Dangerous ideas spread. Societies fragmented, nationalism emerged, and power structures crumbled. War inevitably ensued.

The impacts of the printing press must have felt cataclysmic for those that lived through it, because it was.

Theologian Johann Faber is quoted as saying “It is a well-known fact that by means of the press, the most pernicious and violent evils to both Church and State have been disseminated.”

Sir Thomas's More once said "The multitude of books is making us stupid."

The Two hundred years that followed the emergence of the printing press were defined by brutal and ideologically driven civil war. But it also heralded unprecedented scientific advances that indisputably made our lives better.

This is the context we need to remember as we find ourselves, by chance, the generation that is forced to adapt in real time to the intense social and political change induced by the internet.

The "World Wide Web" has been around about 30 years now. How we access and use it is changing almost every year. The technological impact of it is now being supercharged by AI. It's impossible to know exactly what monumental shifts to human society history will one day attribute to this technology that we're only now coming to terms with.

The only thing we know for sure, learning from the consequences of Gutenberg's printing press, is that we can expect things to get rocky, power structures will be shaken, and not all changes will be for the better... but a lot of them will be.

The best we can do is hold on... and lean into the corners.

Pretty much 🤷🏻‍♂️
18/10/2024

Pretty much 🤷🏻‍♂️

Respectfully, when TV deliberately packages news as entertainment, then they are deliberately misinforming the public.
17/10/2024

Respectfully, when TV deliberately packages news as entertainment, then they are deliberately misinforming the public.

Everyone is entitled to an opinion, and it is certainly useful to have a few when a pollster shows up. But these are opinions of a quite different order from eighteenth- or nineteenth-century opinions. It is probably more accurate to call them emotions rather than opinions, which would account for the fact that they change from week to week, as the pollsters tell us. What is happening here is that television is altering the meaning of 'being informed' by creating a species of information that might properly be called disinformation. Disinformation does not mean false information. It means misleading information--misplace, irrelevant, fragmented or superficial information--information that creates the illusion of knowing something but which in fact leads one away from knowing. In saying this, I do not mean to imply that television news deliberately aims to deprive people of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed. Ignorance is always correctable. But what shall we do if we take ignorance to be knowledge? ~Neil Postman

(Book: Amusing Ourselves to Death https://amzn.to/3A3S8bR [ad])

(Art: Collage by Joe Webb)

Content….business models….its a weird time. 🤷🏻‍♂️
02/10/2024

Content….business models….its a weird time. 🤷🏻‍♂️

So true! 🙁

19/09/2024

Back in the days when the BBC had the resources to do something worthwhile. Shame their management stupidity has destined them to extinction. 🤦🏻‍♂️🤷🏻‍♂️

14/09/2024

Precisely….

Yes, it’s about time! 🤦🏻‍♂️
10/09/2024

Yes, it’s about time! 🤦🏻‍♂️

Generative AI is getting a much-needed reality check. Now the real work can begin.

The advertising industry has seriously damaged the development of online media, while venture firms have damaged the pro...
05/09/2024

The advertising industry has seriously damaged the development of online media, while venture firms have damaged the proper development of “AI”. As usual, the only real problem here is “the market”.

Generative AI is getting a much-needed reality check. Now the real work can begin.

Thought for the day… 😎
05/09/2024

Thought for the day… 😎

Bit of a difficult read, but worth it. I have to say, I hadn’t considered how the growing gap between those with and wit...
22/08/2024

Bit of a difficult read, but worth it. I have to say, I hadn’t considered how the growing gap between those with and without a necessary understanding of science (and the process of it) could be a threat to democracy.

Read now on IAI News

At last....somebody gets it. Turn content production over to truly independent creators and learn to control it!
01/08/2024

At last....somebody gets it. Turn content production over to truly independent creators and learn to control it!

YouTube is draining billions of dollars in ad revenue from premium TV providers and growing bigger each day. So, why is Hollywood ignoring it?

Business only needs any output to be “good enough”, not perfect. This is the fundamental problem with business models an...
17/07/2024

Business only needs any output to be “good enough”, not perfect. This is the fundamental problem with business models and our way of life. Arguably, “AI”-generated output is already probably more consistently “good enough” than output from a team of people with differing abilities. As long as we’re all happy with aiming for average, with a wide standard deviation, then current “AI” is helpful. The more interesting question is, given the uncontrolled speed of development, whether current “AI” will actually improve, or burn itself out.

AI is only going to be useful if the people who know how it works speak up.

🤦🏻‍♂️
05/07/2024

🤦🏻‍♂️

What Color should the AI be?

😂🤣

Same old problem. People have NO understanding of the tech they use, while businesses and politicians only need it to b...
19/06/2024

Same old problem. People have NO understanding of the tech they use, while businesses and politicians only need it to be good enough to be useful to them. They only need a tech to “move the needle”, not “solve the problem”. 🤷🏻‍♂️😔

https://iai.tv/articles/the-day-the-ai-dream-died-auid-2850?utm_source=Facebook+&utm_medium=Paid&utm_campaign=Science&utm_content=AI+Dream&fbclid=IwAR1I9_0xK5Cu2CjG1KAd41fosiewNxhg6PP80awo5c3BpmQZi-Ge4CFwCwc_aem_tZffJBrqxyb43SXN3Ne94A

Explore the debate surrounding AI's true potential with Nolen Gertz's critical perspective on its role in society. Is AI a solution to problems or a mere distraction from pressing global issues?

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UK Ai Safety Summit
UK Ai Safety Summit

This is a question asked of Rishi Sunak on the final day of the UK AI Safety Summit. Overall, I found the event disappointing. The scientists are great, but business leaders and politicians still have a way to go in order to bring their understanding up to speed. Devolution was incorporated 20 years ago to ethically develop new business models for media, using advanced analytics ("Ai"). We have been saying for all that time that entirely new ways of doing things must be found and we have been stymied by a very conservative financial sector; coupled with Legacy Media's financial power, fundamental lack of understanding and goodwill. In order to make sure "Ai" remains a force for "good", old ways like bureaucratic legislation simply won't work with the new technology. Unfortunately, as we can see from the UK PM's answer, we've learned absolutely nothing from the example of Social Media! I'll post more updates over the coming days. In the meantime, I'm placing a link to my own published work in the comments section. The second half of my Chapter provides more detail and insight into why traditional methods won't work.

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