Neuro Marketing

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Neuro Marketing Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Do you know why you buy iphone over any other smartphone?

Is it because it provides premium satisfaction as compared to others? dose it really? or why you prefer Coke over Pepsi? dose it really taste any better? or that Olay hydrating cream or those Ray-ban sun glasses or that particular Avon red lip gloss? In today's day and age information is spiraling around us faster and from all corners. Glamorous, touching TVCs, billboards, banners, sponsor ships,

SPAM, text messages the list goes on yet most of them simply wash over us. Why do some connect with us while others don't? Since emotions are strong mediators of how consumers process messages, under-standing and modeling cognitive responses to selling messages has always been a methodological challenge. Neuro- imaging techniques finally allow marketers to probe the consumers brains in order to gain valuable insights on the subconscious processes explaining why a message eventually succeeds or fails.

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