Kerushan.com

Home
Kerushan.com

If you're under revenue pressure and want to grow, this space is for you.

From doubling a $250M Microsoft segment to founding Blacfox, I've learned through wins and stumbles that sales and marketing mastery creates true economic freedom.

02/10/2025

Ever felt like you’re getting “ghosted” by your leads instead of guiding them?

Here are my five rules for mastering the gentle follow-up:

1. Don’t just “check in.” Share a tip, stat, or resource that helps.

2. Space it out. Respect breathing room. No daily hammering.

3. Mix your channels. Email, LinkedIn, DM, even a quick call. Variety keeps you relevant.

4. Keep it brief. A few sharp lines beat a wall of text. Respect their time.

5. Know when to stop. Five to six touches max. If the spark isn’t there, move on with dignity.

Persistence wins deals. Pestering loses them.

30/09/2025

Every business claims to be different. Most aren’t.

The real winners don’t just tell you they’re unique; something else is at play.

And it has nothing to do with features, or slogans, or shiny campaigns.

It’s hiding in plain sight, and once you see it, you’ll realise why some offers feel irresistible… while others drown in the noise.

👉 Read the full piece here: https://kerushan.substack.com/p/stop-telling-me-youre-unique

29/09/2025

If your job is booking appointments, your real job is discovery. Don’t just sell a calendar slot. When done right, the meeting feels like their idea, not a favour to you.

Curious what that looks like in action? Find out in this video.

29/09/2025

I ran a mock call with a top seller today. Sharp guy, but even he slipped into “pitch mode” too soon.

We take discovery for granted, treating it like a formality before the real show. But, done right, discovery changes everything.

Curious how? Watch the video.

26/09/2025

Selling solutions? Then you need to know this.

Discovery should never be treated like a checklist. Top performers treat it like craftsmanship. And the results show.

Watch the video to see why discovery is critical to successful selling.

24/09/2025

The quickest way to kill a community? Stop it from trading.

Handouts were never enough... not then, not now. Independence, pride, and heritage live in a free marketplace.

On Heritage Day, let’s celebrate not just who we are, but our freedom to create, exchange, and trade honestly.

🎥 Full video below 👇

23/09/2025

Some truths are so uncomfortable that we dance around them for years. We chase excitement, novelty, and the thrill of unpredictability, telling ourselves that’s where growth lives.

But the most powerful separator between amateurs and pros? It’s hiding in plain sight. Most of us resist it. Almost all of us avoid it.

And that’s exactly why it’s powerful. I unpacked this in today’s Substack: The Thing We All Avoid But Shouldn’t.

👉 https://kerushan.substack.com/p/the-thing-we-all-avoid-but-shouldnt

22/09/2025

Straight after Connect 2025 in Seattle, it was off to NYC to meet the epic AMA New York squad.

And of course, we did it in true New York style. An amazing, highly productive board meeting with some of the brightest minds in business and marketing, followed by dinner and drinks. Great food, a ton of laughs (did I mention there's at least one actor on our board?), and all-round good vibes.

We’re not even a full quarter into our work yet, but things are already taking shape. Excited for what’s ahead with this incredible team.

19/09/2025

Closing out this series with none other than Jean-Philippe Courtois.

For my entire Microsoft career, JPC was always there, at the top, shaping the direction of the company. When I joined, he was President of Microsoft EMEA. Not long after, he took on all of Microsoft International. And right through to his last role as Executive Vice President, JPC was one of the defining leaders of the company.

For 40 years, he set the bar high, driving results with a mix of rigour and vision that left a mark.

It was awesome to catch up at Connect 2025 and learn about his next chapter: Live for Good, a foundation empowering young people to drive social innovation. It feels fitting: after decades of pushing the limits in tech and business, he’s now fuelling the next generation to do the same for society.

A legend at Microsoft. A force for good beyond it.

Microsoft Alumni Network

18/09/2025

From yesterday’s post about my first role at Microsoft to today’s about my last one. Enter Vahé Torossian.

Back in 2011, Vahé was welcoming Public Sector into his worldwide org and I found myself on stage with him for the first time, just before I became a MEA lead (my last role at the company). Since then, we’ve built up a funny little tradition: running into each other randomly across the world and snapping a selfie.

At this point, we don’t even need to schedule it. We know it’ll just happen.

Here’s to the annual selfie, Vahé. Long may the streak continue.

17/09/2025

I’ve decided to share my Microsoft Connect 2025 experience one photo at a time. Kicking things off with none other than Orlando Ayala.

Back in 2004, fresh out of my grad program, I landed in the newly formed Microsoft Business Solutions. Orlando was the guy steering the ship right after the Great Plains and Navision acquisitions. Let’s just say it wasn’t the easiest business to run… but he brought energy, colour, and a certain “vamos!” spirit that made all the difference.

Did I work directly with him? Not a chance. But his presence shaped the environment I grew up in, and somehow, 21 years later, here we are, taking a selfie at Connect.

16/09/2025

Most businesses chase growth in the obvious places: better products, more features, bigger campaigns.

But the real drivers of income often live elsewhere.

There are seven levers that determine who grows and who stalls. Most companies miss them. The ones who don’t? They change their entire income story.

Read it here 👉 https://kerushan.substack.com/p/seven-tricks-to-transform-your-income

Address

Website

http://www.kerushan.com/, https://kerushan.substack.com/

Alerts

Be the first to know and let us send you an email when Kerushan.com posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Media Company?

Country:

City: