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Some projects feel like a privilege from day one.Gcobisa, CPO, and the African Bank team are working on a ground breakin...
23/06/2025

Some projects feel like a privilege from day one.

Gcobisa, CPO, and the African Bank team are working on a ground breaking initiative that places care at the centre of everything they do. This is especially vital in an age of automation and AI.

It's very humbling seeing Age of Agency used as a compass in shaping this journey.

This is what it looks like when leadership chooses to lead with intention, in a distinctly African way.

18/06/2025

I came across something hilarious—but painfully accurate—while watching Shark Tank’s Robert Herjavec describe a specific sales mindset. I’ve seen this wreck pipelines and scramble entire teams.

It’s the kind of thing that feels like progress but ends in disappointment. If you’ve ever had a deal slip, a forecast miss, or a false sense of momentum, this one might hit home.

Watch the video to find out.

You’re trying to grow something real—your business, your income, your impact. But what if the biggest opportunity for al...
17/06/2025

You’re trying to grow something real—your business, your income, your impact. But what if the biggest opportunity for all three is in a place you’ve been taught to overlook?

Yesterday was Youth Day in South Africa—a moment to honour the courage of young people who changed history.

Today, it’s a chance to recognise the power of Africa’s youth to shape the future of business.

This week’s Substack breaks down why some of the smartest moneymakers are quietly shifting focus to a market the world still underestimates.

The Overlooked Market That Smart Moneymakers Are Quietly Targeting

Will you be late to the party?

https://kerushan.substack.com/p/the-overlooked-market-that-smart

12/06/2025

When revenue pressure hits, everyone gets on the phone. Suddenly, marketers are selling, strategists are pitching, and the whole team scrambles to close the gap.

Ever wondered whether this is the correct way to solve for revenue? Watch the video to find out.

11/06/2025

This week reminded me: life never runs short on reasons to get angry. Someone lets you down. Someone blindsides you. And before you know it, you’re deep in it—frustrated, reactive, off-centre.

But there’s something about anger that most people miss, especially if you’re in the business of leading, selling, or shifting minds.

I break it down in this video.

Revenue pressure doesn’t clock in at 9 and out at 5. It hits between calls, after rejections, and right when the quarter...
10/06/2025

Revenue pressure doesn’t clock in at 9 and out at 5. It hits between calls, after rejections, and right when the quarter’s closing in.

So I’m launching something new inside Make it rAIn—something built for real-time clarity, not theory.

It’s sharp. It’s fast. It’s where we go when the pressure’s on and we need movement—not noise.

Click the link in the comments. You’ll want in.

09/06/2025

You don’t slam the brakes.
You just slow down—quietly.

A few fewer emails. One less call. A bit less spark.
It doesn’t feel like quitting.

But it is.

There’s a name for this.
And if you don’t catch it early, it becomes your new normal.

Ever feel like you’re doing everything right—…and still, nothing’s landing? The campaign flops.The deal dies.The team me...
03/06/2025

Ever feel like you’re doing everything right—
…and still, nothing’s landing?

The campaign flops.
The deal dies.
The team member walks.
And suddenly, it’s not just about the pipeline—
It’s about whether you can keep going.

I wrote something for that moment.

It’s not a pep talk.
It’s not hustle p**n.
It’s a field manual for when you simply… cannot.

Read the latest on Make it rAIn 👇

https://kerushan.substack.com/p/how-to-cope-when-you-cannot

Look at these legends... The 2025 Marketing Hall of Fame inductees aren’t just masters of their craft—they’re culture sh...
23/05/2025

Look at these legends...

The 2025 Marketing Hall of Fame inductees aren’t just masters of their craft—they’re culture shapers, brand builders, and bold voices of change.

I had the privilege of being part of the evening—connecting with, learning from, and listening to these incredible leaders as they shared their journeys.

Thank you for all you’ve given to this profession. You remind us what great marketing can truly do.

Pictured from left:
Keith Reinhard - Chairman Emeritus, DDB
Kory Marchisotto - Chief Marketing Officer, E.L.F. BEAUTY
Fawn Weaver - CEO and Founder, Uncle Nearest, Inc.
Tim Ellis - EVP Chief Marketing Officer, National Football League (NFL)
Esperanza Teasdale - Former VP at PepsiCo
Russ Winer - William H. Joyce Professor of Marketing, NYU Stern School of Business
Jill Kramer - Chief Marketing and Communications Officer, Accenture

A special note of thanks to the AMA New York board who worked tirelessly to bring this special event together.

22/05/2025

This is more than a newsletter. It’s a movement.

If you’ve ever struggled to turn ideas into income... or If you’ve ever dreamt of financial freedom but got stuck in the grind...

This space is for you.

What you’ll find here:

- Tactical sales & marketing strategies that actually work
- Smart ways to use AI as your secret weapon
- Real stories, real tools, real wins—no fluff
- A community of doers, not dreamers

It’s for the solopreneurs, side-hustlers, consultants, and creatives who want to build revenue, own their time, and live life on their terms.

Subscribe to the Substack.

https://kerushan.substack.com/

Let’s turn hustle into freedom—and have fun doing it.

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