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Kerushan.com

If you're under revenue pressure and want to grow, this space is for you.

From doubling a $250M Microsoft segment to founding Blacfox, I've learned through wins and stumbles that sales and marketing mastery creates true economic freedom.

02/09/2025

Begging for attention is a bad growth strategy.

Yet so many entrepreneurs, marketers, and sellers still do it.

Here’s how to keep your power in every conversation with a prospect.

👉 https://kerushan.substack.com/p/stop-begging-your-prospects

29/08/2025

Most of us already lean on AI without noticing. It answers quick questions, tidies up our writing, even sparks ideas when we’re stuck. So why still treat it like a novelty instead of a teammate?

27/08/2025

I had a call this week with a friend mapping her jump from corporate to entrepreneurship. Her plan looked polished, responsible… and completely wrong. Not because she isn’t talented. But because corporate thinking doesn’t survive in the wild.

In my latest piece, I share the 30-day rhythm that does.

Read it here:

https://open.substack.com/pub/kerushan/p/resigned-and-ready?r=2v53oh&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

21/08/2025

I’m in the middle of a situation right now that reminded me of something most leaders never learn until it’s too late.

It’s the reason great teams stall and promising ideas go nowhere.

I break it down in this video. Watch it and tell me if you’ve seen this play out.

20/08/2025

A Rolex isn’t about time.
A Birkin isn’t about leather.
Apple isn’t about aluminum.

They’re all selling something else, something most businesses miss.

I unpack it here 👇

https://kerushan.substack.com/p/nobody-buys-a-rolex-to-tell-the-time

18/08/2025

I was in a hotel lobby when a stranger said something about branding I’ll never forget. It was only one sentence, but it completely changed how I see why people choose one brand over another.

Watch the clip it might change yours too.

13/08/2025

Made a quick pitstop at GIBS to sign copies of Age of Agency. Twenty lucky early birds of the new “Partnering with AI” course will get one. And yes, my signature is absolutely guaranteed to increase the book’s resale value by at least… 3 cents. 😉

Tell your friends, tell your family, tell that one cousin who still thinks AI is a money making gimmick. Click the link below.

https://www.gibs.co.za/programmes/partnering-with-ai

13/08/2025

What if I told you my grandmother built a business empire… from mismatched shoes?

She was born in a house made of wood and iron. Married young into a patriarchal household. Lived under apartheid South Africa, a system designed to keep her in her place.

But she didn’t stay there.

She learned to drive when women around her didn’t. Found a way to trade when trade was restricted. Turned piles of single shoes into a thriving business. Travelled the world. Drove the best cars. Wore Christian Dior. All while raising a family that believed women could lead without asking permission.

Last week, I went back to Pietermaritzburg for the first time in 30 years, to walk the streets she once ruled, and to honour the woman who unknowingly taught me my fundamentals in business.

Her story is about far more than shoes. It’s about what happens when someone refuses to wait for permission to create value.

Read the full Women’s Day tribute here 👇

https://kerushan.substack.com/p/the-woman-who-taught-me-to-make-it?r=2v53oh

06/08/2025

Last week I was at Microsoft in Joburg, talking with a few old friends. I got the lowdown on how intense and widespread the current round of layoffs truly is.

I know what it’s like to lose the rhythm of the 25th-of-the-month paycheck, then wake up the next day with no safety net. I lived that when I left Microsoft. I had to learn the hard way how to handle the shock of income loss.

If you are in that place right now, waiting for interviews or proofing your CV, maybe try something different. Send at least as many proposals as you send CVs. Treat your skills as a product you can market. Put yourself out there.
I remember the fear. But I also remember the first proposal that became an invoice. That moment brought immense relief and gave me the motivation to keep sending proposals, not CVs.

These layoffs may feel like an ending, but they could also be your personal catalyst. You might not have chosen entrepreneurship, but if that door has opened, you now have a chance to test the market, to serve a client directly, and to build on your terms.

This is why I started this particular Substack series: to help people manage the transition from corporate to entrepreneurship. Check it out and let me know what you think. Link in the comments.

https://open.substack.com/pub/kerushan/p/youre-not-an-entrepreneur-until-it?r=2v53oh&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

28/07/2025

Everyone talks about the courage it takes to resign. Almost no one talks about the silence that comes next.

No calendar. No paycheck. No roadmap.

This video is about what happens in that space. Watch it and comment your thoughts below.

25/07/2025

There’s no shortage of posts about how hard entrepreneurship is. The long days. The hits you don’t see coming. The uncertainty. The constant pressure to produce.

But there’s more to it than just this. Watch the video to find out what keeps entrepreneurs coming back for more.

24/07/2025

There’s a story that gets repeated. That if you show up, follow the rules, and look the part, success will meet you halfway.

But most people find out the hard way that it doesn’t.

This video is about what actually moves the needle. And why waiting around for what you’re owed might be the biggest risk of all.

Watch now.

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