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Social Grind Media ∴ social media | photography | branding
◊ simplifying socials for small biz&orgs
○ image | graphics | video content creation
♡ keeping things on brand
(3)

Vibes are *everything* in visual storytelling - let me explain from a content creator POV.One of the most important thin...
04/11/2024

Vibes are *everything* in visual storytelling - let me explain from a content creator POV.

One of the most important things for me to 'focus on' (haha, photography pun) when I'm shooting a hospitality venue for a client is making the viewer (aka. you, your customers), feel as though they're actually there ✨️

As if you could just step into the image, or pick up your fork and bite into the dish on your screen.

With over a decade working in cafes and restaurants, and even longer behind a camera, I thrive on seeking out and capturing the moments that communicate who you are and what your business is all about, aka. the vibe of the venue. The visual version of the customer journey, if you will.

Would you like your venues vibes captured as photo and/or video content ahead of the summer season?

If the answer yes, please let me know ASAP, as I have limited dates available throughout November/December!

Client 📸 Moo's at Meeniyan (now Mahob at Moo's)

It's nearly time to get into the glitter and strap on some smooth skate moves 🛼✨️
25/10/2024

It's nearly time to get into the glitter and strap on some smooth skate moves 🛼✨️

It's back for another round! Perfect for sexy selfies and fabulous photo ops, you can't have Marty Gras without the famous shoe ✨️

Remember to tag and use the hashtag if you strap in for the camera, and we'll be sure to share the love 📸

TICKETS 🎟 www.trybooking.com/CUHDJ

Such a special part of the world right in my own backyard...I was only saying yesterday that it's been a while between v...
23/10/2024

Such a special part of the world right in my own backyard...I was only saying yesterday that it's been a while between visits, so perhaps a content excursion is needed 🤷‍♀️

It's Marty's last week at Moo's, so I felt it was only appropriate to give him shout out for a few key reasons.Firstly, ...
24/07/2024

It's Marty's last week at Moo's, so I felt it was only appropriate to give him shout out for a few key reasons.

Firstly, for being a man that's about Meeniyan. There's absolutely no doubt that his presence in this little country town over the past 15 years has been integral in helping it become the buzzing little piece of paradise that it is today.

Secondly, for being a brilliant boss, client and mentor. I count my lucky stars to have been a part of the Moo's team - both behind the coffee machine and behind the camera - for the past seven years. I've learned so much from the master of hospitality about business, people and life in general, and I'm super grateful for every one of the lessons.

And thirdly, because Marty is just one of the most genuine, down-to-earth, generous and wholehearted people you'll ever meet. His laugh can always be heard before you even see him, and his gorgeous energy can be felt in every room he enters. I think I can speak for South Gippsland when I say that we're very lucky to have him.

So, here's to putting your feet up and being on the receiving end of hospitality, you've certainly earned it Marty Moo!

🥂

Today I'm typing, photographing and thinking 😏
06/07/2024

Today I'm typing, photographing and thinking 😏

Couldn't not share this one 😂
06/07/2024

Couldn't not share this one 😂

Name a better trio. We'll wait...

No, but seriously. Almost every time a business owner comes to us saying that their marketing isn't working for them, it's usually actually a branding or sales issue slowing them down.

So what exactly is the difference?

💓 Branding = The image and perception people have about your brand
📣 Marketing = Spreading information about your brand/product
📞 Sales = Convincing people to take action

Think of it like this...

💓 Branding is like the way each character in the movie is perceived by others. For instance, Regina George is known as the Queen Bee, and that perception affects how others interact with her. Branding is about creating a distinct image and reputation in people's minds. It's what people think and feel about your product, service, or company.

📣 Marketing is like Regina George's burn book. It’s all about getting the word out and making people aware of who you are and what you do. In the movie, the burn book spreads rumours and information quickly among students, much like marketing spreads information about a product or service to potential customers. The goal is to grab attention and generate interest.

📞 Sales is like Cady Heron's interactions with her classmates. It's the personal effort to convince and persuade people to take action, like when Cady talks to people directly to influence their decisions and make things happen. In business, sales involve directly engaging with customers to close deals and make them buy the product or service.

All three serve very different purposes, and they're only as strong as each other. So if your brand perception is lacking, or your offer or messaging isn't tailored specifically for your audiences needs, it doesn't matter how hard you sell.

Feel like you're ticking all of the above and ready to invest in the next stage growth of your biz?

Book a chat with Hayley to chat about your brand and how we can help!

XOXO
OMD SQUAD

Chili doesn't mind coming with me to a cafe shoot at all... so long as she gets paid in puppaccinos ☕️Being the middle o...
05/07/2024

Chili doesn't mind coming with me to a cafe shoot at all... so long as she gets paid in puppaccinos ☕️

Being the middle of winter in beautiful South Gippsland, I actually have a few more dates open for content shoots or social media sessions - do feel free to contact me, or Chili, for more details!

Stay warm, friends x

Does anyone else have a to-do list that seems to have the behavioural tendencies of a hydra?Well, when mine gets the bet...
03/07/2024

Does anyone else have a to-do list that seems to have the behavioural tendencies of a hydra?

Well, when mine gets the better of me, I deepdive into a creative space to loosen the coils of my brain, and this is tonight's resulting work (the original image credit goes to .king.klix, the digital drawing is yours truly).

Now that that's done, I'm going back into my office to do battle with my hydra list.

Wish me luck 🤞

I must say, The Meeniyan Store is looking very cute these days ☕️
03/07/2024

I must say, The Meeniyan Store is looking very cute these days ☕️

I'm still daydreaming about the reserve chardonnay I had the privilege of trying at Narkoojee Winery & Restaurant  whils...
28/06/2024

I'm still daydreaming about the reserve chardonnay I had the privilege of trying at Narkoojee Winery & Restaurant whilst shooting for Travellers Rest Hotel 🤤 and did I mention the food?

*chefs kiss*

My Friday night is going off, how about you? 🥳Truthfully, I actually prefer working on-site where I can. It means I get ...
31/05/2024

My Friday night is going off, how about you?

🥳

Truthfully, I actually prefer working on-site where I can.

It means I get the opportunity to take in the visual aesthetic, soundscape, and vibe of a venue across a decent space of time....(and I tend to focus *much* better than at the home office).

Cheers to a lovely Friday, friends 🍹

You can find me banging on about this 'til I run out of breath, quality over quantity - every flipping time!I will *alwa...
17/05/2024

You can find me banging on about this 'til I run out of breath, quality over quantity - every flipping time!

I will *always* choose one IN-CRED-I-BLE cup of coffee over ten rubbish ones - and content creation should be treated similarly.

If it's not worth drinking, don't make it just for the sake of making it!

So before you hit 'publish', have a quick little check-in about your reel, post or story and consider if its worth the digital space it is taking up - for the sake of your brand and your followers' feeds 🖤

Almost a week ago, I had the privilege of capturing these two cool cats being the most wonderful versions of themselves ...
19/04/2024

Almost a week ago, I had the privilege of capturing these two cool cats being the most wonderful versions of themselves and celebrating love ♥️

Thanks again for the gorgeous giggles, tingles, hugs and tears Sammy and Olly ✨️

Confessions of a social media manager: does anyone else feel like this year has been a really long week?
27/03/2024

Confessions of a social media manager: does anyone else feel like this year has been a really long week?

We're photographers, so yeah, we're going to climb paddock fences on a 30-something degree day to get the perfect shot 😅...
10/03/2024

We're photographers, so yeah, we're going to climb paddock fences on a 30-something degree day to get the perfect shot 😅

This was a pretty special opportunity for me to capture both the farmer and the chef in the process of handpicking a lamb, so a little dust and sweat wasn't going to stop me from some rural storytelling 🐑

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