arjunamusic records – mission statement
— “Be calmly active and actively calm. Remain compassenately detached.”
arjunamusic is a Berlin based, independent platform for electronic and acoustic music founded in 2012 run by Samuel Rohrer. The wish to achieve as much artistic freedom as possible, which grew out of the essential realization that happiness is not emerging out of external success, rat
her the urge and the freedom to create. This is the essential basis to unfold a strong personal statement and builds a foundation to create a platform for unique and personal music. If you love what you do or do what you love, success follows as a logical event. - This, i believe, must be the initial feeling and motivation for any honest and intuitive action. With its various associated artists, the label has a broad scope which is not limited to one named stylistic or genre. Ranging from acoustic chamber-like music to electro-acoustic improvised music, from club music to electronica and alternative/experimental songwriting, the main goal is to provide a safe home for unique, relevant and timeless music, to finally reach an open minded audience. The three sub series of the Label are not meant to describe a style or to put music into frames, it’s first of all about the surrounding in which the musical ideas are put into or built on. The soul of the music cant be touched and its not in our interest to make big spirits small by naming any styles or genres. Electronic and electro-acoustic experimental music, as well as house and techno oriented work. arjunamusic - Acoustic Series. Features acoustic releases in the field of improvised and experimental music. arjunamusic - Extended Series. This series relates to the others, with music based on song structures and features alternative pop and song oriented music, including voice and lyrics.
– arjuna stands for the fire energy. Fire burns, eliminates and illuminates. It burns ignorance and eliminates duality.
– arjuna represents the transformation from the ordinary to the conscious mind.
