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If you want to feel what its like to walk in some elses shoes, you should turn to Virtual Reality. It will make you mor...
02/11/2024

If you want to feel what its like to walk in some elses shoes, you should turn to Virtual Reality. It will make you more empathetic.

According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.

Democrats Launch Six-Figure Grindr Ad Campaign to Mobilize LGBTQ+ Voters Against Project 2025
01/11/2024

Democrats Launch Six-Figure Grindr Ad Campaign to Mobilize LGBTQ+ Voters Against Project 2025

WASHINGTON BLADE - The Democratic National Committee (DNC) recently launched a six-figure ad campaign on Grindr, aiming to reach LGBTQ+ voters in swing states. This campaign, called "Project 2025," is a direct response to former President Donald Trump and his allies' stated plans, which the DNC argu...

My Nudgestock presentation on dating and behavioral science
01/11/2024

My Nudgestock presentation on dating and behavioral science

Mark Brooks's talk 'Internet Dating ♥ Behavioural Science' from Nudgestock 2018.---Nudgestock is the can't-miss festival where creativity and behavioral scie...

15 Years of Grindr: How One App Shaped LGBTQ+ Dating
30/10/2024

15 Years of Grindr: How One App Shaped LGBTQ+ Dating

THE INDEPENDENT - Grindr, the first location-based dating app, now has over 27M users globally and ~3.4M active users in the EU. Known for its "zero feet away" tagline, it connects nearby users, originally for casual meetups but later fostering deeper connections. While Grindr is culturally signific...

Gen Z's New Dating Trend - Voice Notes Before First Dates
28/10/2024

Gen Z's New Dating Trend - Voice Notes Before First Dates

YAHOO LIFESTYLE - Gen Z and millennials are using voice notes before first dates to gauge personality and interest, a trend that surprises older generations. Hinge reports voice note conversations are 87% more likely to lead to a date, with users finding them helpful in assessing compatibility. by T...

A Courtland Brooks https://bit.ly/4e4JmZz favorite quote..."If I was down to my last dollar, I'd spend it on public rela...
27/10/2024

A Courtland Brooks https://bit.ly/4e4JmZz favorite quote...

"If I was down to my last dollar, I'd spend it on public relations"
- Bill Gates

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

System 1 and System 2 Thinking Inform Research Design
26/10/2024

System 1 and System 2 Thinking Inform Research Design

Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.

Make some socially oriented goals, go on, it will make you happier according to this study
25/10/2024

Make some socially oriented goals, go on, it will make you happier according to this study

If you want to be happier, a new study suggests, you should focus on your relationships.

Match Group Owned Azar Aims to Revive Random Video Chat the U.S.
22/10/2024

Match Group Owned Azar Aims to Revive Random Video Chat the U.S.

TECH CRUNCH - Azar, a random video chat app owned by Match Group, has facilitated ~100B global chats and is now entering the U.S. market. Targeting mostly Gen Z users, it seeks to revive the popularity of random chat platforms like Chatroulette and Omegle, but faces challenges due to the negative re...

Great CEOs make great decisions. Over the years I've noticed great CEOs of dating companies make slightly better decisio...
20/10/2024

Great CEOs make great decisions. Over the years I've noticed great CEOs of dating companies make slightly better decisions than other CEOs. We enable CEOs to make slightly better decisions. Slightly better decisions make the difference between mediocre company performance and stellar performance. -Mark Brooks, Courtland Brooks

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

VR boosts empathy
19/10/2024

VR boosts empathy

According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.

Ending Subscriptions to Get Easier With New 'Click-to-Cancel' Rule
18/10/2024

Ending Subscriptions to Get Easier With New 'Click-to-Cancel' Rule

WALL STREET JOURNAL - On Wednesday, federal regulators mandated that businesses give consumers an easy way out - as simple as it was to sign up. The Federal Trade Commission voted to issue a "click-to-cancel" regulation. Businesses will have to offer a cancellation method that is easy to find. Consu...

Bumble Faces Class Action Lawsuit Over Alleged Discrimination Against Straight Women
18/10/2024

Bumble Faces Class Action Lawsuit Over Alleged Discrimination Against Straight Women

TOP CLASS ACTIONS - A class action lawsuit has been filed against Bumble by plaintiffs Christine Johnson and Diane Foster, claiming the app's "first move" feature discriminates against straight women. The feature requires women to initiate contact with men they match with, which the plaintiffs argue...

The "Friendship Divide" Explained
18/10/2024

The "Friendship Divide" Explained

SURVEY CENTER ON AMERICAN LIFE - "The primary way that people make friends is through institutions." Recent research from the Survey Center on American Life, shows that college graduates tend to have more friends than those without degrees. The decline of community hubs, such as churches and civic g...

AI is nudging humans to sway attention, and monetize ads. Is there any other potentially viable model we can evolve to?...
18/10/2024

AI is nudging humans to sway attention, and monetize ads. Is there any other potentially viable model we can evolve to?

Netflix’s The Social Dilemma tells a horror story about how social media is creating political extremism and driving children into depression and addiction. But it never even hints that these ills have causes outside of our use of Facebook and Snapchat — and the possibility that what we see on t...

Dating Apps Revive In-Person Connections With Real-World Events
14/10/2024

Dating Apps Revive In-Person Connections With Real-World Events

SLATE - Dating apps are reviving in-person connections with events like Tinder's Chaotic Singles Parties and Ice Cream Socials in cities such as Miami, Los Angeles, and New York, offering real-world mingling opportunities. Bumble hosts Bumble IRL, providing offline meetups, while Feeld organizes Fee...

A Courtland Brooks https://bit.ly/3Xqkbex favorite quote...“Next to doing the right thing, the most important thing is t...
13/10/2024

A Courtland Brooks https://bit.ly/3Xqkbex favorite quote...

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

Test the concept, but also test the messaging
12/10/2024

Test the concept, but also test the messaging

Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.

Vary the experience, reduce hedonic adaptation, and boost enjoyment
11/10/2024

Vary the experience, reduce hedonic adaptation, and boost enjoyment

Consuming things in an unconventional way enhances our enjoyment of them, researchers say.

The Rise of Analog Dating: From Fliers to Pitch Events as Alternatives to Dating Apps
10/10/2024

The Rise of Analog Dating: From Fliers to Pitch Events as Alternatives to Dating Apps

NEW YORK TIMES - Analog dating methods are making a comeback, with people using fliers, billboards, and dating events to find connections. Dating app Fourplay launched a flyer campaign in New York City, leading to a rise in analog approaches like "dating business cards" and "pitch me" events. In Phi...

Grindr Developing AI 'Wingman' to Help Users Find Long-Term Relationships
07/10/2024

Grindr Developing AI 'Wingman' to Help Users Find Long-Term Relationships

WALL STREET JOURNAL - Grindr is developing an AI "wingman" for its users, aiming to help with long-term relationship prospects, set up dates, and eventually handle tasks like making reservations. The AI could even communicate with another user's AI before the actual date to screen for compatibility....

A Courtland Brooks https://bit.ly/4cJUfPf favorite quote...“If your stories are all about your products and services, th...
06/10/2024

A Courtland Brooks https://bit.ly/4cJUfPf favorite quote...

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

Watch out. Anxiety increases your urge to splurge. See/subscribe to www.BehavioralEconomist.com for more. https://bit...
04/10/2024

Watch out. Anxiety increases your urge to splurge. See/subscribe to www.BehavioralEconomist.com for more. https://bit.ly/4eOgWUD

Anxiety is associated with impulse buying, a preference for safe choices, and those that provide us a semblance of control, as well as an urge to splurge.

A Courtland Brooks https://bit.ly/3Z8jrfh favorite quote...“The media’s the most powerful entity on earth. They have the...
29/09/2024

A Courtland Brooks https://bit.ly/3Z8jrfh favorite quote...

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

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