Marketing agency that offers content & marketing strategy services to B2B SaaS companies.
We work with SaaS companies, from early-stage startups to scale-ups and large enterprises.
Here's my content system setup - with practical example of content batching in Canva :)
https://youtu.be/MHdMxCAmYug
In this video I show you how to build a content system that lets you batch-create all your content for the next month easily. 00:00 - Intro00:46 - What is a ...
If you're building your first Partner Program and want to have a clear structure in place and well-defined criteria for recruiting your partners, this video is for you.
I'll show you how to think when creating a Partner Program from scratch, and how to approach this exercise to avoid feeling overwhelmed. Also, I'll show you how to select partners based on your Customer lifecycle.
The Partner Marketing Strategy template I'm referring to in this video can be found below:
👉 https://socontent.gumroad.com/l/partner-marketing-strategy-template
https://www.youtube.com/watch?v=b4QYlJzu0Nc
If you're building your first Partner Program and want to have a clear structure in place and well-defined criteria for recruiting your partners, this video ...
When building your content strategy for a B2B SaaS product, it's easiest to start by grouping your content themes into clusters or buckets. These clusters can be generic, such as Vision, Strategy, Operations, and so on.
From there, you can go into ideation with the commercial teams, followed by keyword research, to come up with the specific topics and terms you want to own.
What I look at when doing a competitor content analysis for building a content strategy.
https://youtu.be/5nu2uGtYWHc
In this video I show you how to analyze competitors, including their content, when building your content strategy. 00:00 - Intro00:16 - Part 1 - Competitor o...
In this video I show you my framework for building a B2B SaaS content strategy.
https://www.youtube.com/watch?v=GualCMGJ8Qs
Subscribe to be notified when I add new tutorials:
https://www.youtube.com/channel/UCmWuDog-ZSTwRzx86rKScJA?sub_confirmation=1
In this video I show you my framework for building a B2B SaaS content strategy. 00:00 - Intro00:39 - Content strategy framework overview01:02 - Orientation p...
The Content Strategist GPT is here! It's a custom GPT, now available in the GPT store.
It does 4 main things:
- Broadly audits a website's content based on URL
- Recommends improvements for messaging based on target audience
- Audits website hard data and recommends improvements - For this, it asks you to fill in a template, then does the analysis for you
- Refines content themes and topics based on the target audience
You can try it out here:
https://chat.openai.com/g/g-SdN6HfKei-content-strategist-pro
Learn how to build a simple content marketing report using Looker, and how to build a dashboard for content reporting in Hubspot.
https://www.youtube.com/watch?v=65Dpf6tZlB4
Learn how to build a simple content marketing report using Looker, and how to build a dashboard for content reporting in Hubspot.00:00 - Intro 00:37 - Build ...
In this video, I'm showing the step-by-step process I use when performing a content audit for a B2B SaaS company.
In this video, I'm showing the step-by-step process I use when performing a content audit for a B2B SaaS company. 00:00 - Intro00:24 - Goals of a content aud...
If you need some help building your content calendar, this video might be useful.
Hey everyone, in this video, I'll show you how to create a content calendar using Airtable. I'll walk you through the setup and structure of the content cale...
Here's a process walkthrough for automating content creation with Airtable, Make.com and OpenAI's API.
In this video I'm showing you how to automate content production for programmatic SEO. I will use Airtable as a database, Make.com for the automation layer, ...
If you're new to LinkedIn Advertising and need some help structuring or setting up your first campaign, the video below might be useful.
https://youtu.be/O3bxskSUTRw?feature=shared
In this video, I will guide you through the process of structuring your LinkedIn paid campaigns. I will explain how LinkedIn advertising works, the structure...
If you're using Airtable as your content calendar, you might find this workflow automation useful.
https://youtu.be/48_r3Nj22f8
Here's my step by step process for automatically creating article outlines and sending them to freelance writers. You can get the Content calendar template h...
If you're applying for content marketing jobs and you have to put together a 30-60-90 day plan, you might find the template below useful.
https://socontent.gumroad.com/l/30-60-90-day-content-marketing-plan
For a detailed overview of the approach, check the article here:
https://lnkd.in/etphXKeC
If your product is helping companies go from a manual to digital process, regardless of your industry, product type, or the process you're digitalizing, you can use the ideas below for content creation.
Some of these topics are more suitable for long-form content, such as white papers, playbooks or webinars, and others can be covered in blog articles and short-form videos.
How I use these tools to automate steps in the content lifecycle: https://www.schoolofcontent.net/blog/content-marketing-workflow-automation-airtable-drive-zapier
If you're just starting to create content for a new , here's your Minimum Viable Content Strategy ( ):
1. Your main themes - what your brand should be known for. These will be the basis for your content pillars. They should be derived from your messaging framework.
Stick with 2-3 themes in the beginning, to avoid .
2. Distribution channels - where you'll reach your audience. Start with channels, not with content types, because the channel dictates the type.
Do at least one channel where audience consumes long-form content, and one for short-form content.
For long-form content, you can focus on your blog or YT, and for short-form content, you can do LinkedIn or Twitter.
3. Content formats - these are based on your channels.
For long-form content, do blog articles and white papers/original research reports. You'll be able to group the blog articles in e-books / playbooks, and to split the reports/white papers in articles and short-form content.
If you choose YT, do a series that recreates your sales pitch / website IA. Explain your why, what you solve for, how you do it, the benefits, and give a product overview.
Detail some use cases. As you don't have customers yet, you can't do client cases, but you can get one partner/affiliate to talk about your product.
Short-form content: repurpose your long-form into snackable videos, tweets, LinkedIn written posts.
4. Goals - don't do goals per channel, map your full funnel and look at your overall performance. Know how each channel contributes, so you can troubleshoot, but make sure the pieces work together.
5. Audience research - if you have no customers and you're afraid to talk to humans who might need your tool, check out some groups, communities, feeds and write down what people are complaining about.
Look also at what your competitors are claiming to solve for.
6. Content types - on the blog, you can do opinion articles, pain-point articles, benefit-focused articles, "why you" articles (how your tool is different, how it changes the world)
Research - highlight the problem you're solving, how many orgs have it, how you solve it.
Social media - use templates as much as possible. Do a mix of educate (make them aware of solution) - engage (activate / trigger interest) - entertain (light and breezy)
| Monday | 09:00 - 18:00 |
| Tuesday | 08:00 - 18:00 |
| Wednesday | 09:00 - 18:00 |
| Thursday | 08:00 - 16:30 |
| Friday | 09:00 - 18:00 |
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