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Our mission is to create a world kinder for all earthlings, where justice prevails over selfishness.

05/12/2023

Animal protein production requires more than eight times as much fossil-fuel energy than production of plant protein, according to the Cornell ecologist's analysis.

01/12/2023

Have you watched yet? If not, this is your cue to do so!

It’s on Netflix!

30/11/2023

Did you know that today’s factory farm pig breeds have been so genetically altered to produce higher meat yields that more often than not they must be raised in climate-controlled buildings, cut off from sun and seasons? 🐷

Chickens have it even harder: their accelerated growth rates can lead to severe skeletal and cardiovascular issues, and the focus on meat production has altered their reproductive systems. 🐔

Many factory-farmed chickens experience difficulty mating naturally, necessitating artificial insemination methods. They drop dead from organ failure if not given very specific diets! 🌾

02/10/2023

In the dairy cruelty cycle, cows are forcibly impregnated every year to keep the milk production flowing.

Like all mammals, they only produce milk when they are about to have a baby.

Once their babies are born, they are separated from their mothers, otherwise they would drink the milk.

The male offspring are put into veal crates, nutrient deprived, and killed shortly afterwards - they will never produce milk (because they are male).

The female offspring are raised to replace their mothers, who will be killed at around 5 years of age (cows have a 20-year lifespan), when their milk production declines.

One-third of dairy cows develop a painful disease called mastitis as a result of their intense and unnatural milk production.

Most are also lame by the time they are slaughtered.

11/09/2023

It’s about them. If we don’t speak up for injustices, we are harming the victim.

In the egg industry, male baby chicks who will never lay eggs are macerated alive when they are one day old. 🐣

07/09/2023

Vegans are responsible for 75% less in dietary greenhouse gas emissions compared to those who eat meat. 🌎

🌎 If cattle formed their own country, they would rank 3rd behind China and the United States among the world’s largest greenhouse gas emitters.

🌎 On average, greenhouse gas emissions from animal-based foods are twice those of plant-based foods.

🌎 A meat eater needs almost 20 times the amount of land to grow their food as a vegan.

🌎 Animal agriculture is responsible for 80-91% of the Amazon rainforest's destruction.

🌎 Animal agriculture occupies 77% of agricultural land available but only produces 37% of the protein and 18% of the calories.

🌎 Animal agriculture occupies around 35% of the planet’s total habitable land.

04/09/2023

⚠️ For slaughterhouse workers, physical injuries are just the beginning. ⚠️

Factory farm/slaughterhouse workers are often immigrants who can’t find another job. 📦

They have insanely high incidences of mental health conditions such as depression and anxiety. 😫

That’s what killing an animal every 12 seconds for an entire day does to you. 🐮

You must become so desensitized with death that your entire life is affected by it. ☠️

You must block your compassion and that barrier is carried home to your family and friends. 💕

Plus, slaughterhouse workers have the highest injury rate of any job - 27% annually - and receive low pay to kill as many as 2,050 cows a shift. 🤕

If you wouldn’t do it yourself, don’t pay for someone to do it on your behalf. 💛

02/09/2023

It’s in the same group as ci******es. 🚬

Processed meat includes bacon, ham, pepperoni, sausages, hotdogs, deli slices, salami and cold cuts 🌭

How come we happily give carcinogenic meats to our children on a daily basis and yet would be horrified at the mere thought of giving them ci******es to smoke? ❌

27/08/2023

has also shown to be healthier than animal protein in several studies.

The China-Cornell-Oxford Project found that:

🌸After examining a number of regions of China with different, well-established dietary habits, and its remarkable results suggested a strong link between disease and the consumption of animal protein.

🌸In fact, instances of cancer and heart attacks were found only in the regions where animal products were part of the established diet, while the regions where very few or no animal products were consumed were nearly cancer free.

The study described below from the UC San Francisco refers specifically to bone health:

🌸Using eighty-seven surveys in thirty-three countries, the study compared the ratio of vegetable to animal protein consumption to the rate of bone fractures.

🌸A high ratio of vegetable to animal protein consumption was found to be impressively associated with a virtual disappearance of bone fractures.

🌸The women with the highest ratio of animal protein to plant protein had 3.7 times more bone fractures than the women with the lowest ratio.

Also during this time the women with the high ratio lost bone almost four times as fast as the women with the lowest ratio.

🌸Why? Animal protein, unlike plant protein, increases the acid load in the body. An increased acid load means that our blood and tissues become more acidic.

The body does not like this acidic environment and begins to fight it. In order to neutralize the acid, the body uses calcium, which acts as a very effective base.

This calcium, however, must come from somewhere. It ends up being pulled from the bones, and the calcium loss weakens them, putting them at greater risk for fracture.

23/08/2023

Only 3% of pigs ever see the outside. 🐷
Imagine spending your entire life in dirty, crowded, indoor concrete pens!
🐷As a baby, your teeth were plucked out, your tail and ears cut, and your testicles slit open, all without anaesthesia.
🐷Now you are a bit older and everyone around you has their f***s and urine spread all over their bodies, even though your species likes to p*e and p**p in a specific spot far from where you sleep.
🐷You can barely move, and the lack of mental stimulation makes you want to bite the metal fences so hard your remaining teeth sometimes break.
🐷Some of your angriest companions try to bite and fight you because they are going crazy. You are almost as crazy.
🐷After what seems like forever, you are finally let outside and taken to a truck.
🐷It’s really cold outside and you can feel tiny white things falling from the sky and landing on you.
🐷The truck trip is even worse than what you are used to; everyone is screaming and you are pushed to a side of the truck and it’s so cold your ears and nose literally freeze.
🐷You could feel the pig next to you collapse hours ago. You know they are dead.
🐷When you get to your destination, you are so weak you can barely stand, but the smell of blood wakes you up.
🐷Something is really wrong about this place. And it turns out you will never leave. 💔

20/08/2023

Which plant-based milk is your favorite? 🥛

I don’t have a favorite 🫣 Although I’ve been told that soy milk is best one in beverages!

Anyway, let me know your thoughts on this controversial debate in the comment section! 🌸

17/08/2023

🌱Learning to co-exist healthily with the non-vegans in our life - and actively working to see them as the complex human beings they are, instead of simply occupying the role of “non-vegan” or “perpetrator” - is also essential to our mental health.

🌱Remember that others face barriers that you did not face; whether real or imagined, they still come in the way of compassionate choices.

🌱Genetically-influenced personality traits, social environments, deeply engraved expectations, past traumas, careers, location, health conditions, psychological biases; all of these might influence people in ways that we can not relate to.

🌱These don’t justify hurting animals (unless the person in question does not have a choice in the matter), but they help us understand that humans exist and make decisions in a psychological context that we must be aware of.

🌱So keep planting the right seeds and keep creating the optimal environment for them to grow.

🌱But detach yourself from whether they do grow or not. That is out of our control.

Comment your thoughts below 👇

14/08/2023

If you visit most free range farms, you would not be able to distinguish them from regular factory farms. True story. 🐣

The animals still spend a majority of their lives indoors, experience the same cruel standard procedures, and share the same horrifying fate in the same slaughterhouse. 🐷

The day of their death is decided before they are even born. 💔

BUT these farms manage to get a lot more money from us, the consumer, because they ease our conscience. 🤑

After all, they say “humane” on the packaging so we must be making an ethical choice, right? 🐮

11/08/2023

🐷Pigs are extremely intelligent animals, ranked #4 for intelligence in the animal kingdom.

🐷They are not only smarter than any domestic animal, but also as gentle, playful, and kind.

🐷Pigs are capable of feeling a wide range of emotions, including happiness, sadness, desire, fear, despair, and empathy.

🐷They are also part of the few species of animals who are reportedly self-conscious.

08/08/2023

Carnism is visible everywhere, once you know where to look:

🐣Your best friend petting their dog while eating a pork chop

🐣Your coworker reassuring you that she would go vegan… except she must eat red meat for iron

🐣Your grandma saying that fish don’t count as animals, even though they feel pain and experience a range of emotions just like mammals and birds

🐣Your brother refering to a cow as an “it,” objectifying her, even though animals are a lot more similar to humans (who are also animals) than they are to chairs or boxes.

🐣Your classmate telling you that “it’s just a chicken,” assuming that a chicken is a chicken and all chickens are the same, even though each individual has their own unique personality.

🐣Your dad arguing that eating animals is natural and therefore why should he stop?

🐣Your mom signing a petition for the end of the cruel dog meat trade in Asia… while eating a cow burger.

It’s important that you call it what it is - carnism. It’s power comes mostly from the fact that it remains unnamed.

Learn more about with , who coined the term, and the organization she founded,

05/08/2023

Plant-based food tastes amazing too. Who agrees? 🍒

What’s the vegan food you can’t live without?

Note: There is only ONE right answer to this. HUMMUS. Don’t try to change my mind. 🤤

01/08/2023

Are you an animal lover?

Has your passion for animals been something you’ve been proud of throughout your life?

Then it’s time to prove it to yourself and stop unnecessarily hurting them in the most horrific ways possible!!

30/07/2023

EGGS KILL.

And not only the male baby chicks, unfortunately.

Every single egg-laying hen will go to the slaughterhouse once her egg production begins to decline.

Every. Single. One.

This happens in all kinds of farms: free-range, organic, cage-free, pastured, whatever bu****it is written on the label to make you pay more and feel better about yourself.

Sorry about the cursing but it is very infuriating how consumers are manipulated to believe they are making a “humane” and “compassionate” choice when in truth the animals are still living miserable factory farmed lives, sometimes every bit as miserable as the animals in “regular” factory farms.

For every egg eaten, the hens still had to withstand ~34 hours in crowded, unhygienic conditions with every thing about their environment controlled to ensure maximum egg production (and maximum fatigue and nutrient deficiency for the hen).

If you are consuming eggs, please consider at least educating yourself as much as you can on the topic.

There is no free, rational choice if you’ve never seen what is going on with your own eyes.

You can start by watching the Youtube video “What's Wrong With Eggs? The Truth About The Egg Industry 🍳” by Erin Janus.

It includes everything you need to know about eggs to make an informed decision about your choice to eat it or not.

20/07/2023

Choose kindness 💚 Choose compassion 🌸 Choose justice ⚖️

What other words are missing? What else are vegans choosing? Comment your word!

If you were born on a factory farm, you’d want us here as well, reminding others that they can stop funding your suffering.

18/07/2023

Animal agriculture…

🥩Occupies around 35% of the planet’s habitable land

🥩Occupies 77% of the agricultural land available but only produces 37% of the protein supply and 18% of the calorie supply

🥩Is responsible for 80-91% of the Amazon rainforest destruction

We are gambling with the future of our planet for the sake of hamburgers (Peter Singer).

16/07/2023

Share this on your stories because we to say it louder for the people in the back 📢

14/07/2023

Like this post if you agree! 💚 Thank you to the vegetarians reading this - your willingness to stop consuming meat is a vital step to end animal exploitation for food.

But maybe it’s time to reflect on what’s stopping you from becoming as vegan as possible 🌱

DM me if you could use some help or just want to chat about it! I’ll be supportive of your journey and help as much as I can ☺️

12/07/2023

The German word weltschmerz means “world pain” and describes the “sense of world-weariness one feels when considering how far the world is from perfect.” This feeling is what this bias is trying to avoid.

How to overcome this bias:

🐄 Educate people about factory farming and carnism, the invisible belief system that conditions people to eat certain animals.

🐄 If appropriate, point out this bias directly and why it happens.

🐄 Be wary when stressing the innocence of the victim. This might cause your audience to degrade the victim further to protect the Just World Worldview. (“If chickens go through this and the world is just, then they must not be able to feel much.”)

08/07/2023

Share this because the more people know how many animals are being killed so they can eat them, the more people will become more plant-based.

Note for animal lovers: this is your big change to make a difference for animals!

If you want to become vegan but something is stopping you, DM me for help! I can direct you to resources specific to your needs.

03/07/2023

Comment if you didn’t know this! ✍️

A study found that, as carbohydrate intake goes up and fat intake goes down, the number of deaths from diabetes plummets from 20.4 to 2.9 per 100,000 people. The verdict? A high-carbohydrate, low-fat diet — a plant-based diet — helps to prevent diabetes.

In another study, after just three weeks, Type 1 diabetic patients were able to lower their insulin medication by an average of 40%.

If diabetes runs in your family, you can still greatly influence the chances of your “diabetic” genes being expressed by reducing your saturated fat intake aka eating unprocessed plants, not animals!

01/07/2023

This year, is the theme of the environmental outreach unlocked by

Let’s direct them to focus more strongly on the fishing industry, specifically on .

Let’s say it louder for the people in the back: THE FISHING INDUSTRY IS POLLUTING OUR OCEANS!!! 🌊

30/06/2023

Best thing you can do as a vegan to maximize your impact? ACTIVISM!

Spreading your lifestyle to others multiplies exponentially the impact you have as an individual.

Activism can come in a lot of forms, of course.

What’s the last action you took as a vegan activist?

Comment below! 👇

Note: stats in the post were calculated by Noam Mohr, a physicist with degrees from Yale and UPenn, who has worked with the US Public Interest Research Group and EarthSave International on researching the specific impact of eating animal products on climate change.

28/06/2023

“There is no better example of this than when Fox News host Jesse Watters ate a steak live on television in front of a social psychologist who had come on the show to discuss the perceived link between eating meat and masculinity. (...)

On top of that, a plant-based diet can reverse erectile dysfunction, which is commonly caused by a diet high in saturated fat and cholesterol i.e meat. (...)

What could possibly be manly about lowering pigs into gas chambers? What could possibly be manly about slitting the throats of lambs? (...)

If you are comfortable with your masculinity, then why do you need to prove anything to anyone?

Eating meat to prove your masculinity in turn shows your fragility.

Only a threatened and fragile person would harm someone else to try and prove themselves to be something, that ironically the very action of harming someone else disproves.”

Quoted from: https://www.surgeactivism.org/meatandmasculinity

26/06/2023

Fish survival from aquaculture, in some places, is as low as 83%.

There are increasing “catastrophic events” where >10% of the fish population in a farm die off. Between 2016-2019 such events have increased by 650%.

Farmed fish also transmit diseases to wildlife through their waste and contaminated water.

Aquatic animals are also difficult to contain and often escape enclosures, introducing invasive species to freshwater and marine environments alike.

Plus, “fishing for human consumption is considered to have the greatest impact on ocean biodiversity”, compared to factors such as climate change and pollution. (World Wildlife Fund in their 2020 Living Planet report)

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YOU WONT BELIEVE THIS! 🤯Every day, an estimated 137 species of plants, animals, and insects go extinct due to rainforest destruction. Plus… Large predators (wolves, coyotes, bears, pumas, etc.) and even herbivorous animals such as wild horses are killed every day to protect the herds that are still raised in outdoors systems. Predators are often keystone species in their ecosystems, so this mass killing has a large impact on the local environment. If you consume animal products, you are also indirectly contributing to the slaughter of these species. #veganenvironmentalist #biodiversity #biodiversityloss #speciesextinction #protectbiodiversity #amazonrainforest #biodiversityhotspot #deforestation #eatlessmeat

United Nations’s FAO EXPOSED 🚫 I first came across this when I watched the #Cowspiracy documentary on Netflix, that cites the 51% statistic as opposed to the FAO’s 18% figure. My first thought was: “This must be wrong! There is no way animal agriculture is responsible for 51% of global emissions. That’s just insane.” But then I did some digging. As it turns out, the paper Cowspiracy took that from makes some very strong claims about the FAO’s miscalculations, and while no one can be certain what the exact correct percentage is, I am now confident that is definitely much higher than 18%. These are NOT the only miscalculations of the FAO on the topic (read the original World Watch Institute report for all of them), but they are the most important ones. Another one is, for example, that the FAO uses old statistics that don’t account for the fact that global animal agriculture and meat consumption have expanded in recent years. Regardless of whether you find the FAO (18% of global GHG emissions) or the World Watch Institute figure (51% of global GHG emissions) more accurate, there is little debate that a plant-based diet is much more sustainable, cutting your dietary carbon footprint in at least half (probably more). #sustainablediet #ecofriendlydiet #veganfortheplanet #sustainablefood #climatechange #greenhousegas #carbondioxide #methane

Comment your @abillion handle below because I want to follow you! I have donated US$120+ with this app without spending a single penny and you can too! I swear, it is the easiest thing ever. Big impact, small effort. Why would you say no? #veganlifestyles #animalrightsactivists #animaljustice #vegangoals #veganfuture #crueltyfreelifestyle #veganinsta #compassionforanimals #veganfacts #vegangoodness #animalsarenotfood #veganisthefuture #veganjourney #vegantips #animalactivism #veganrevolution #veganislove #respectanimals #veganactivism #animalrightsactivist #veganactivist #veganiseasy #veganforanimals #bevegan #helpanimals #bekindtoanimals #plantbasedliving #fortheanimals #veganinspiration #animalrights

#SundaySpotlight Comment if you loved this Sunday Spotlight so it reaches more vegan activists who NEED to know about this! (If you know any, tag them too!) SO USEFUL! Go check out @plantbaseddata at plantbaseddata.org! #veganlifestyles #animalrightsactivists #animaljustice #vegangoals #veganfuture #crueltyfreelifestyle #veganinsta #compassionforanimals #veganfacts #animalsarenotfood #veganisthefuture #veganjourney #vegantips #animalactivism #veganrevolution #veganislove #respectanimals #veganactivism #animalrightsactivist #veganactivist #veganiseasy #veganforanimals #bevegan #helpanimals #bekindtoanimals #plantbasedliving #fortheanimals #veganinspiration #animalrights

Moral courage for the win 💪 Have you faced unfortunate consequences in the past for speaking up for animals? Please share them with us! Be smart on when to speak up. I am an advocate for the pragmatic activist, which means you only speak up if your action will benefit the animals. Sometimes it is very tempting to say something, but it's best to remain silent in that moment to avoid anger thrown at you which can turn into a very stubborn hatred towards all vegans that will do very little to help animals. By staying silent and choosing to comment on it later, when the situation is more favourable to you, you can become much more effective in your activism. What do you think about this? #vegandiets #animalrightsactivists #animaljustice #whyvegan #compassionovercruelty #animalrightsmovement #compassionforanimals #savinganimals #animalsarenotfood #animalrightsactivism #crueltyfreelife #lovevegan #animallivesmatter #goveganfortheanimals #animalactivism #respectanimals #animalsarefriendsnotfood #veganactivism #animalrightsactivist #animalactivist #animalsarefriends #loveallanimals #veganforanimals #stopanimalcruelty #helpanimals #bekindtoanimals #stopanimalabuse #fortheanimals #savetheanimals #animalrights

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