The Social Soulpreneur

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The Social Soulpreneur

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The Social Soulpreneur is a full-service marketing and social media management agency comprised of a team of expert social media managers and branding gurus who take care of your business's social media needs saving you time, money, and stress.

04/05/2021

New month - new charitable organization to support!! ⚡️💗

We are so ecstatic to announce we have partnered with and will be donating a portion of proceeds from each sweater sold to this incredible female founded organization.

For those who don’t know, ZLT Hope Homes is a children’s orphanage in Nairobi, Kenya founded by Sudbury native Jacqueline Villeneuve-Ahmed () in 2013.

ZLT has since expanded to homing over 25+ children and youth while also providing support to single mothers, children, and youth affected by or vulnerable to sexual violence and physical assault.

To learn more visit zlthope.ca

27/04/2021

Doing your content shoots from home? From lighting, to audio, it can be tricky to take high-quality content on your own - here are a few helpful tips and tricks to get that perfect shot! 📸

Save this post for when you need a refresher 📲

Still need more help? Shoot us a DM! ⚡️

20/04/2021

A few tips for maintaining your brand through social media:

•Stick to your established colour pallet.
•Define brand personality key words and utilize them through your content and copy.
•Make sure your posts are on par with the service/products you sell. Post intentionally.
•Ensure your brand personality is being conveyed through your posts and engagement. Be social & humanize your brand.
•Work with SM experts to design graphics, logos, templates and ensure your staying up to date with trends and using each platform optimally to reach your business’ goals.

Ready to take the leap into the magical world of social media!? Send us a message today - we’re ready for you! ⚡️

15/04/2021

Consistency is 🔑 when it comes to your reach and engagement with your audience!

As social media platforms become increasingly more crowded, it is essential your brand stands out above the rest. Posting, commenting/liking posts, answering your DMs, and consistently communicating your brand will help you creating meaningful interaction and relationships with your community - but of course this takes time and commitment that busy business owners don’t always have - so that’s where we come in!

DM us for more info!! ✨

14/04/2021

Friendly mid week reminder ⚡️

13/04/2021

The Social Soulpreneur is here to help small businesses get through these trying times!!

The Regional Business Centre just launched a new program to help small businesses affected by COVID-19 get access to professional services for new projects or initiatives that will aid in business recovery, operations, and/or new revenue streams.

Our Social Media services can HELP bring you business, reposition your brand online, get your message to the right people, and enhance your online community.

If you are interested in learning more about this $1500 grant opportunity and how we can help - PLEASE contact me directly at 705-923-1129 or [email protected]

We're in this together Sudbury!!!

More details on the grant and eligibility can be found here: https://lnkd.in/dSc8UbH

12/04/2021

Call to actions can take your social content to the next level! And help generate more business!!

Using CTA’s in your caption copy is an important step when creating content.
They give your audience motivation to learn more or contact you by providing step-by-step instructions to further their interaction with your company.

Creative call to actions give you brand more personality and give a glimpse of who you are, how you speak, and who you’re looking to interact with. They are clear, specific, are time sensitive and create a sense of urgency!

Here are few examples to get you thinking outside the box:

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⚡️Loop me in!
⚡️I’m Ready!
⚡️Talk to Us Now
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⚡️Let’s do this!
⚡️I’m ready!

09/04/2021

Afraid of where to start with you ? Here are some helpful tips! 🤩

# Use 5-30 hashtags in every post
# Don’t use the same tags in every post
# Don’t use a hashtag that has millions of posts
# Use a mix of tags! (audience, location, values, what you do..)
# Don’t use banned hashtags! (hashtags that have been reported)

Hashtags can be your best friend but also you worst nightmare if you use them incorrectly! Don’t we’re here to help!

Shoot us a DM and lets about your ! ⚡️

04/04/2021

Happy Easter!!

31/03/2021

We always have a blast working with other creatives - like Lisa Bray!! The creative mastermind behind Eventful Times and Present Simple!

Lisa goes above and beyond for her clients and customers. She is my go to for birthday, anniversary, and even just-because gifts! She never fails to put together the most perfectly curated gift!

Stay tuned as a little birdie told me Lisa is working on a SUPER COOL new gift box that might contain a cozy sweater??

30/03/2021

Influencer Marketing is a great way to expand your reach with potential new customers / followers, build your brands credibility and trust factor, and help others see your brand, product, and or service as an expert or industry leader!

Want to learn more about Influencer Marketing for your business? DM us! ⚡️

26/03/2021

⚡️⭐️ Happy Friday!! ⭐️⚡️

Remember to do one kind gesture for someone today or try to make a stranger smile!

🎉

22/03/2021

⚡️IG Reels Tips!! ⚡️

• These audios are trending for a reason!
• Increase your views by posting to your feed. Worried about aesthetic? Use a cute cover photo!!
• Finding your niche and sticking to it let’s people know what they can expect from your content and what value to keep their eyes peeled for.
• As always, consistency is 🔑!

What do you want us to share tips on next?? Let us know in the comments! 🌟

20/03/2021

🩸MARCH IS ALL ABOUT PLASMA!!!! 🩸

This month when you purchase an Influencing Action sweater from The Social Soulpreneur 50% of proceeds will be donated to Canadian Blood Services

To go one step further, the Palladino Auto Group is challenging Sudburian's to donate donate Plasma & SAVE THE TAX on all service at all Palladino Auto Group dealerships!!!! 🚗

Oh AND all donors get enjoy delish goodies from the BEST Twiggs Coffee Roasters Sudbury 🍪

17/03/2021

16/03/2021

A business’ follower number is what’s called “a vanity metric” -- a surface level data point that isn’t necessarily indicative of that business meeting real goals; like engagement, new subscribers, or sales.

While it’s disheartening that many people still consider this the only measure of social success - it’s not entirely their fault. The world of social media can sometimes feel like the Las Vegas strip - with so much information coming in from every direction, it's easy to see how a client might get hypnotized by the false promise of “gaining hundreds of thousands of followers easily overnight”.

i.e. Followers who aren’t real, won’t buy from them, and will actually drive down the engagement rate you’ve worked so hard to establish.

Thankfully, there are plenty of other ways measure real social media objectives are. ⁣
⁣
📩Saves & Shares📩
When someone saves your post, it indicates that you’ve successfully shared content your audience finds inspiring or interesting something worthy of another look. Think about how powerful it is that a potential customer has something representative of your client’s business SAVED on a platform so they can revisit it.

When someone shares a post it means you’ve successfully created a piece of content that the audience personally relates to. You’ve managed to connect with them on a deeper level & this emotional connection matters. You’ve also motivated them to SHARE it with their followers, which is pretty much the gold standard of driving brand awareness organically.

💲Sales💲
I don’t think this needs a lot of explanation. But if you can track how your social media efforts directly correlate to a lift in sales… there shouldn’t be a question about whether or not “it’s working”.

💬Contacts & DMs 💬
An appointment, an email, a phone call, or even a DM are all indicators of an account successfully attracting & engaging followers to take action and get in touch.

🙌🏼User Generated Content 🙌🏼
Of course it’s a success when someone goes out of their way to mention / share your brand on social media. Don’t downplay someone tagging your account in a post or mentioning them in a story - this is social proof in action!

10/03/2021

LinkedIn is one of the most important platforms for your business and personal portfolio!

Start networking with professionals in your field and search for job openings! 👩‍💻

Need help setting up your profile? That’s what we’re here for! DM us! 📲

09/03/2021

Content Planning - why it’s okay to plan ahead, but not too far ahead! 😉

The days of ‘just posting’ on social media every once in a while are over. If you are serious about increasing your engagement and brand exposure, you must have a content strategy! ✨

What does this mean?

Getting the right message to the right audience is key in social media success, and ultimately crucial for your business.
A well-thought out content strategy will help guide you to meet these marketing and branding goals.

However - while some creators believe planning months in advance is beneficial, here at TSS we focus on having 3-6 content pillars to generate content from. As the world is constantly changing on a daily basis, this strategy allows for our content to be real, authentic, and in-real time, while still focusing on brand consistency and reaching the right audiences!⚡️

08/03/2021

Happy to all our fellow movers, change makers, innovators, risk takers, game changers, boss women!!

Remember not only today, but everyday that YOU are changing the world, making an impact, and you have a voice that needs to be heard.

Chase that dream, take that chance, and believe in yourself.

✨

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Consistency is 🔑 when it comes to your reach and engagement with your audience! As social media platforms become increasingly more crowded, it is essential your brand stands out above the rest. Posting, commenting/liking posts, answering your DMs, and consistently communicating your brand will help you creating meaningful interaction and relationships with your community - but of course this takes time and commitment that busy business owners don’t always have - so that’s where we come in! DM us for more info!! ✨

⚡️IG Reels Tips!! ⚡️ • These audios are trending for a reason! • Increase your views by posting to your feed. Worried about aesthetic? Use a cute cover photo!! • Finding your niche and sticking to it let’s people know what they can expect from your content and what value to keep their eyes peeled for. • As always, consistency is 🔑! What do you want us to share tips on next?? Let us know in the comments! 🌟 #smm #smallbusinessmarketing #socialmedia101 #reelstips #socialmarketing #marketingtipsforbusiness #socialmediatips

A business’ follower number is what’s called “a vanity metric” -- a surface level data point that isn’t necessarily indicative of that business meeting real goals; like engagement, new subscribers, or sales. While it’s disheartening that many people still consider this the only measure of social success - it’s not entirely their fault. The world of social media can sometimes feel like the Las Vegas strip - with so much information coming in from every direction, it's easy to see how a client might get hypnotized by the false promise of “gaining hundreds of thousands of followers easily overnight”. i.e. Followers who aren’t real, won’t buy from them, and will actually drive down the engagement rate you’ve worked so hard to establish. Thankfully, there are plenty of other ways measure real social media objectives are. ⁣ ⁣ 📩Saves & Shares📩 When someone saves your post, it indicates that you’ve successfully shared content your audience finds inspiring or interesting something worthy of another look. Think about how powerful it is that a potential customer has something representative of your client’s business SAVED on a platform so they can revisit it. When someone shares a post it means you’ve successfully created a piece of content that the audience personally relates to. You’ve managed to connect with them on a deeper level & this emotional connection matters. You’ve also motivated them to SHARE it with their followers, which is pretty much the gold standard of driving brand awareness organically. 💲Sales💲 I don’t think this needs a lot of explanation. But if you can track how your social media efforts directly correlate to a lift in sales… there shouldn’t be a question about whether or not “it’s working”. 💬Contacts & DMs 💬 An appointment, an email, a phone call, or even a DM are all indicators of an account successfully attracting & engaging followers to take action and get in touch.

Content Planning - why it’s okay to plan ahead, but not too far ahead! 😉 The days of ‘just posting’ on social media every once in a while are over. If you are serious about increasing your engagement and brand exposure, you must have a content strategy! ✨ What does this mean? Getting the right message to the right audience is key in social media success, and ultimately crucial for your business. A well-thought out content strategy will help guide you to meet these marketing and branding goals. However - while some creators believe planning months in advance is beneficial, here at TSS we focus on having 3-6 content pillars to generate content from. As the world is constantly changing on a daily basis, this strategy allows for our content to be real, authentic, and in-real time, while still focusing on brand consistency and reaching the right audiences!⚡️ #socialmedia #media #social #business #marketing #music #love #digitalmarketing #socialmediamarketing #branding #content #manager #contentmarketing #leadership #success #startup #strategy

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The What

Soulpreneur: A soulpreneur is an entrepreneur, freelancer, artist, craftsperson, coach or anyone else who looks at life, and business, as an opportunity for expression of their higher self.

Social Media Manager: A Social Media Manager is responsible for running social media marketing campaigns and day-to-day activities including: Developing relevant content topics to reach the company's target customers. Creating, curating, and managing all published content.