Smart Pizza Marketing

01/08/2024

🚀 Had an great conversation with Kristian Tapaninaho, Founder of Ooni Pizza Ovens, on Smart Pizza Marketing! 🍕🔥

We talked about:
・ The inception of Ooni and early challenges
・ Innovation driven by customer feedback
・ Tips for aspiring food industry entrepreneurs
・ The future of outdoor cooking and pizza making

Packed with great insights and inspiration.

Check it out! 👇
https://smartpizzamarketing.com/kristian-founder-of-ooni-pizza-ovens/

31/07/2024

I’ve interviewed 500 pizza owners. Here’s what I learned that you can do too:

First, nail your pizza.

If your pizza is average, it's going to be a lot harder for you. You'll probably have to compete on price.

Quality ingredients and a great recipe make all the difference.

Experiment. You're pizza recipe is never "Done" it's always a work in progress.

Second, make it super easy for customers to order.

Implement a seamless online ordering system.

Ensure your delivery is fast and reliable. Or don't delivery at all.

Offer multiple payment options for convenience.

Third, make your place unique in its style and branding.

Create an inviting atmosphere with distinctive decor.

Develop a strong brand identity that reflects your pizzeria’s personality.

What would you ad?

Use social media to showcase your unique style and engage with customers.

Standing out is tough, but focus on these three areas, and you're on your way.

30/07/2024

Let’s get real for a second.

No amount of marketing can save you if your product stinks and your service is horrible.

You can have the flashiest ads.

The coolest social media presence.

But if your pizza is bland and your staff is rude...

Customers won’t come back.

It’s that simple.

Focus on the basics first.

Create a great pizza.

Not good, but great.

Train your staff to be friendly and efficient.

Create an atmosphere that makes people want to stay.

Nail these down, and then your marketing will actually have something to amplify.

Remember, your marketing is only as good as what you’re selling.

So, make it count.

Wanna join a community of pizzeria owners dedicated to getting it right?

Leave a comment below and we can chat.

29/07/2024

This is the husband and wife team behind Garlic Breath Pizza.

Zoom in on their menu.

Their menu is super simple, with just five or six items.

They focus on making great pizza, and they do it really well.

In 2024, you don't need a menu with 200 items.

Actually, having a big menu can hurt your business.

People think pizzerias with huge menus are lower quality.

So, here's a tip: cut your menu in half.

It'll make inventory easier.

Training your staff will be simpler.

And your place will look better to customers.

Do fewer things, but do them better than anyone else.

26/07/2024

Mobile Pizza Catering & Ambassadorship

🍕🚚 Gio’s journey from a mobile pizza caterer to a Uni ambassador is one for the books! Discover how his passion for pizza and innovative approach led to this exciting collaboration.

Catch all the details in the newest episode of the SPM Show. Watch now and get inspired! 📺

👉 Full episode here

22/07/2024

What I miss? 😆🍕

22/07/2024

What’s one piece of advice you’d give to someone just starting their own pizzeria?

20/07/2024

🍕 The Allure of Delivery as a Service (DaaS) 🚀

For pizzeria operators, DaaS offers the perfect balance:

✅ Cost-effective delivery infrastructure
✅ Scalable during peak hours
✅ Enhanced customer experience
✅ Valuable data insights

Partnering with a DaaS provider means you can focus on what you do best—creating delicious pizzas and building lasting customer relationships. Is your pizzeria leveraging DaaS yet?

Share your experiences in the comments!

18/07/2024

Bigger Orders. More Reorders.

Plus a free website and a whole lot more.

🚀 Customers love Slice-powered ordering. You’ll love how it comes with built-in marketing that brings customers back.

Thank you to Slice for supporting SPM and helping is create the new SPM Magazine.

18/07/2024

🎙️ Welcome, Enzo from Enzo’s Pizza, to our podcast! 🌟 Enzo shares the inspiring story of transforming a Topgolf location into a bustling pizzeria and entertainment hub in Woodale, IL. 🍕🏌️‍♂️ Learn about their journey from a small kitchen to running two successful locations, Crazy Pour and Parlay Bar, with innovative food and beverage programs.

Catch the episode to hear about:

Their unique business setup
Strategies for engaging customers through social media
Tips for running a successful pizzeria and entertainment venue
Thank you, Enzo, for your valuable insights! 👏

📲 Listen now: https://youtu.be/TMfnZTz5kU4?si=F0k630NlifOsOpKR

18/07/2024

17/07/2024

What keeps you motivated on a day to day basis?

17/07/2024

Creating content for your business on social media is just like investing.

You might not see results right away, but every post is a step for future growth.

The likes, shares, and comments you get today are just the beginning.

Over time, consistently showing up every day will get your business attention from potential customers.

Think long-term.

The content you put out today will pay off in weeks, months, and even years down the line.

Keep at it and watch your efforts grow.

P.S. I'm hosting an open office hour today and will talk more about this.

16/07/2024

What's your pizzeria Tech Stack look like?

16/07/2024

🍕 The Allure of Delivery as a Service (DaaS) 🚀

For pizzeria operators, DaaS offers the perfect balance:

- Cost-effective delivery infrastructure
- Scalable during peak hours
- Enhanced customer experience
- Valuable data insights for better decision-making

Partnering with a DaaS provider means you can focus on what you do best—creating delicious pizzas and building lasting customer relationships.

Is your pizzeria leveraging DaaS yet? Share your experiences in the comments below!

This is a great article from Tyrell Reed in the lates issue of SPM Magazine.

14/07/2024

Tell me you've never run a pizzeria without telling me you've never run a pizzeria.

11/07/2024

🌟 Elevate Your Menu: Embrace Recipe Development! 🌟

Is your menu feeling a bit stale? It's time to shake things up! Updating dishes and adding new flavors can reinvigorate sales and delight your customers.

Why Change?
- Boost Sales: Refreshing a dish can attract new and returning customers.
- Seasonal Appeal: Introduce seasonal ingredients to keep your menu dynamic.

How to Start?
- Plan: Understand why you're making a change.
- Innovate: Try new seasonal dishes or rotate dessert specials to keep things exciting.

Ready to take your menu to the next level? Check out our full article for more tips and inspiration! 👇

From SPM Magazine by PIZZA BRUNO

10/07/2024

What topics would you like to see in our upcoming magazine issue to help improve your business?

10/07/2024

As a busy pizzeria owner, you know how challenging it can be to find time for content creation.

But the good news is, you don't need a lot of time or elaborate setups to create engaging content for your audience.

Here's a simple approach to making quick and easy pizza recipes on the fly:

1. Spot the Moment: Keep an eye out for unique or special moments in your pizzeria. For example, if you see several butter pan pizzas coming out of the oven at once, seize the opportunity.

2. Be Ready: Always have your phone handy. A quick video can capture the essence of your pizzeria in a way that staged content can't.

3. Show the Process: Share the real, unpolished moments. Record a short clip of you or your staff taking the pizzas out of the oven, cutting them, and presenting them to customers. This authentic content resonates with your audience.

4. Keep It Simple: You don't need fancy equipment or extensive planning. A quick video shot on your phone, showing what makes your pizza special, is enough.

5. Engage and Share: Post your spur-of-the-moment video on social media. Add a caption that highlights the uniqueness of the moment and encourages customers to visit your pizzeria.

09/07/2024

My editor's note from the latest issue of the SPM Magazine.

Get the entire issue for free https://smartpizzamarketing.com/spm-magazine/

09/07/2024

A friend of mine asked me:

How do you manage to find new content ideas all the time?

He’s a pizzeria owner trying to boost his LinkedIn game.
His challenge is consistently coming up with fresh ideas.

I used to struggle with this too, until I realized:
Inspiration is everywhere. Literally.
Here’s an example:

I was at my daughter’s softball game when I heard the coach say:

“Teamwork makes the dream work.”

Bam!! This can be applied in so many ways.

Here’s one:

What’s the secret sauce behind my pizzeria’s success?
It’s not just about the pizza.
It’s about the teamwork in the kitchen.
When everyone works together, the dream of creating the perfect pizza becomes a reality.

Ideas are everywhere, you just need to TRAIN yourself to see them.

09/07/2024

📈 Marketing Mistakes to Avoid! Are you posting enough on social media?

We discussed why consistency is key and how to effectively market your pizza business. Get practical tips and avoid common pitfalls in our latest episode. 🍕📱



https://ow.ly/pBxh50StEoA

08/07/2024

Here's the next issue of Smart Pizza Marketing Magazine.

We are thrilled with how this one turned out.

We're also grateful to all the contributors and advertisers who believed in this project and made it possible.

​Link below​. You can read it online or download it as a PDF.

Let me know what you think. I'm always looking for ways to improve with every issue.

08/07/2024

What P.OS. system do you use?

07/07/2024

Want to run a tighter ship and boost your profits? Here’s what we've noticed the best pizzerias do after over 500 interviews. t

Optimize the Layout: Streamline your kitchen and dining space to cut down on wasted steps and time.

Control Your Inventory: Use software to keep track of supplies and avoid last-minute shortages.

Train Your Team: Invest in your staff. A well-trained team delivers faster, better service.

Automate Processes: Use tech to handle orders and payments. Save time and reduce errors.

Maintain Your Equipment: Regular maintenance prevents costly breakdowns and keeps everything running smoothly.

Need help getting these systems in place? Shoot us a message and we can get you pointed in the right direction.

06/07/2024

Thinking of starting your own pizzeria? 🎯🍕 In one of our latest podcast, Mike from Pizza Delicious offers valuable tips and insights for aspiring pizzeria owners.

Learn about the importance of patience, the right way to market your business, and why staying true to your roots can make all the difference.

This episode is packed with advice that you won't want to miss!

🎧 Listen now:

06/07/2024

From Finance to Full-Time Pizza Maker

🎙️ Imagine leaving an 18-year career in finance to follow your passion for pizza! That's exactly what Gio did. Tune into the latest SPM Show episode to hear about his brave career switch and the support system that made it possible. 💼➡️🍕

Don't miss this inspiring story! Watch the full episode.

05/07/2024

Meet Mike from Pizza Delicious! 🌟 This is their pizza.

In our latest podcast episode, Mike shares how they turned a pop-up into a successful pizzeria. This is for you if you want to learn about building a lasting business.

Full episode here: https://smartpizzamarketing.com/how-two-friends-turned-a-pop-up-into-new-orleans-pizza-sensation/

03/07/2024

👥 Building a Community Through Content!

From editing timelines to quality content creation, learn why less is more.

Don't miss this insightful discussion on making every issue count! 🗞️🌟

02/07/2024

🎙️ "If you post once a week on Instagram, you might as well post not at all." Our latest podcast episode uncovers the secrets of social media success for pizzerias!

🍕📸 Learn how to stay consistent and make your posts count. Listen now! 🎧👇

🔗 https://smartpizzamarketing.com/building-a-following-and-leveraging-social-media-in-the-pizza-industry/