Intentionplan Entrance To Heaven Records:
Entrance To Heaven is a digital record label specialized in Trance music. We want to release the best Vocal and melodic Trance available.
1. The most important part of our plan is the quality of the songs. We will choose our songs wisely and sign them on a one contract per song basis. This way we can pick out the best songs that suit our style of Tranc
e. We think it's best if there can be communication between the label and the producer concerning details of a song. We want a reasonable mastering without the level being pushed to the limits. We think it's necessary both producer and label can have their say before the final version is published.
2. We believe the music market has changed massive over the years and a lot of labels have not adapted well. We believe the songs will have to be available at full quality at the website and soundcloud page to listen to, although not the full versions. There have to be some expectations left. People are used to getting songs for free and are unwilling to pay much for music these days. It's our task to persuade them into paying for great songs. We don't believe in protecting our music too much as people will no longer be interested in small snippets of songs. If people use a soundcloud ripper, so be it, but we believe there are a lot of other people that will still buy a song they have been able to listen to more then once and in the original version.
3. Continuing the reasoning stated at point 2, we will try to sell the music for a fee as low as possible. As long as it's in our power to decide what is not always easy. This way we can persuade people more into buying an EP for a relatively low price and not have to download or rip it illegally.
4. Although we will use the most common social media for promotion, we will concentrate on other ways of promotion. Our products will have to be a brand on their own. Artwork covers will spread a message of peace and tranquility. The name EnTrance To Heaven is the first reference to the uplifting vibe of the songs that will feature. We do not want to look and sound like the 1 000 000 other Trance labels that spam every single person with daily promo mails and tweets.
5. To be successful, we must also count on the intentions of our producers. EnTrance To Heaven can be a community of like-minded producers with like-minded fans and followers. It's our goal to collect a big group of music lovers that can hear the difference between 12 in a dozen songs and real quality. This brings us back to point 1. We do not want to release as much songs as possible, but songs as perfect as possible.
