Yes it's scary to set up your camera or phone and record yourself doing your work - even if you are the best in the biz!
However through the magic of editing matched with short attention spans you can edit your video so you can edit out the mistakes and put together a fast paced video that keeps your followers interested and show your amazing work!
Pop your camera on next time you do a treatment (with client's permission of course) and then keep recording - you will suddenly be able to make reels out of lots and lots of different videos and it will make content production SO much easier!!
Taryn xx
The client journey is the most important part of bringing new clients into your business.
My job consists of these 5 steps for my clients, and then for my clients to wow them with their products or services, and ensure repeat clients!
I am passionate about brand awareness as it's hard for a salon to stick out and be different. Finding your niche in the market is one of the ways we begin our journey together as I look over your businesses strengths.
DM me for a free audit and quote to bump up your social media and your bookings this year.
Taryn
I don’t do too many face to face meetings with social media clients anymore but when I do it feels like I have to over compensate for my usual outfit of sweatpants and messy hair 🤣
Taryn x
The main thing I see is social media not actively bringing clients in or getting them to book.
With a little help from me, your social media can tick along, build momentum and work you towards getting fully booked without having to worry about writing, posting, or feeling salesy!
Get in touch for an informal chat about what you need.
Taryn xx
Anyone else dreading it??? 🤣
Taryn xx
People love the process of a service so why not put the camera on that then you have a long clip that you can speed up, chop up, and use in future posts?
Taryn x
A good idea for a reel is show a little truck that you use for clients that followers can replicate at home!
If you get a client that says they can’t curl their hair at home,, make a reel on how to!
Take a big bear of your clients and make it into a reel that will draw awareness to your page.
Taryn xx
🤣🤣🤣 anyone else??
If you are finding social media a pain in the bum at the moment, offload to someone like me who work with social media platforms everyday!
Send me a DM.
Taryn xx
I have a space for a superstar client so send me a DM for a chat!
Taryn xx
Are you doing Black Friday?
It's something that has seen ups and downs over the years in other industries, and to be honest, offering a discount around payday and your busiest time of year can be redundant - but you can always add value to your current services for this - or just ignore it all together!
What do you do for Black Friday? Tell me below ⬇️
A little post to reshare to your stories or grid to push your skincare services and products!
Taryn xx
#Prestonpans #DigitalMarketingManager #Dunfermline #Dalkeith #EastLothianLife #ContentMarketingConsultant #Aberlady #ContentPlanning #Edinburgh #EdinburghSmallBusiness #SmallBusinessMarketing #SmallBusinessUK #MarketYourBusiness #DigitalMarketingService #SocialMediaManagers #ContentCreationTipsForBusiness #spmubrows #ContentCreationIdeas #Haddington #ScottishMUA #ContentMarketingManager #DigitalMarketingServices #MarketingPlan #ContentMarketingStrategy #SociauxEdinburgh #Penicuik #EdinburghMakeupArtists #DigitalMarketingTools #ContentCreationTips #EdinburghHairAndMakeup
Some little steps you can do via social media to keep your customer loyal to you.
Its important to do this person but social media can also supplement this and enforce the customer journey.
Taryn xx
Help to make your followers feel good!
It's important as part of the customer journey to make your clients feel good and feel good towards your brand. Some well placed quotes, jokes, and memes don't go astray and help to make endear your salon to your clients as they want to feel that way when they come in for an appointment.
Tag me in your feel good posts/reels, i'd love to see them.
Taryn xx
Here are a few options for your call to actions - this is important because you not only want your client to like and comment on your post, you want them to take action, otherwise the post might not do anything for your business.
People want to book in with you, make it as easy as you can - look at your booking system from the point of view of a client and snag any issues.
Taryn xx
You may see other salons being light years ahead of your in terms of content and money to produce content.
However, everyones business is different and what is the most important is the connection to your followers - this is what will encourage bookings and loyalty.
It's nice to fast forward and try to put as much content out as you can but with social media, consistency is best for the algortihm and it means that you can put out content at your own pace!
Taryn xx
Here are a few tips to be more productive - perfect for your Monday.
Any other tips you use, please pop them below for us to read!
Taryn xx
How do you want your salon to feel to a new client? A good way to get an outsiders perspective is from your reviews.
Reviews, good or bad, make sure that you know your business is on track and being perceived as a great place to be.
Make sure to highlight good reviews on your page and ask for them in salon as well.
Taryn xx
Social Media is so helpful for building your business and its free!
Make sure to take advantage of all the features that it offers you - spend some time playing around with it to decide what you will use to further your brand awareness and engagement!
Taryn xx
