Slice Consulting L.A.

19/08/2024

📢 "Tone of voice" is the communication style used to convey information. It applies not only to verbal but also to written communication. 🗣️✍️ "Tone of voice" expresses the speaker's or writer's attitude towards the topic and the audience.
🕰️ In the late 1800s, the first famous slogans that reflected the "voice" of the brand appeared. 📸 For example, Kodak's slogan "You press the button, we do the rest" (1888) expressed the idea of ​​simplicity and ease.
💡 In the 1940s, Rosser Reeves introduced the concept of a "Unique Selling Proposition" (USP), which also included a unique "voice" of the brand. This approach revolutionized the advertising industry. 🚀
🚗 In 1959, Volkswagen's "Think Small" campaign changed the "tone" of advertising by using a self-critical and humorous approach. This opened a new chapter in marketing communication.
👟 "Just Do It" by Nike. In 1988, Nike introduced its famous "Just Do It" slogan, which became the cornerstone of the brand's "sound". 💪 This simple but powerful phrase changed the perception of sports marketing.
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12/08/2024

👉 Did you know that during the 2008 🇺🇸 US presidential campaign, Barack Obama's team used the Gotham font, which became a famous example of political branding?
🎨 This font choice helped create a fresh and modern look for the Obama campaign that was especially appealing to young voters.
💼 Gotham became an integral part of the Obama brand. It was used everywhere from posters 📃 to websites 💻 and even appeared on his famous "HOPE" poster.
🏆 This move showed how the right typeface can play an essential role in political marketing and communication. 🗽
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06/08/2024

In 2006, Sony decided to advertise a new white version of its PlayStation Portable (PSP) game console. 🎮⚪️ They created an advertising campaign for the Netherlands with the slogan "White is Coming". 🇳🇱
The ad showed a white-skinned woman aggressively grabbing a black-skinned woman by the face. 😬
The main problems with the advertisement were as follows:
1️⃣ Racial sensitivity.
The ad was perceived by many as racist because it could be interpreted as a symbol of white supremacy. 🚫
2️⃣ Historical context.
The ad reminded me of the historical realities of colonialism and slavery, which are very sensitive topics. 📜
3️⃣ International market.
Although the ad was intended for the Netherlands, it quickly went viral, sparking international criticism. 🌍
4️⃣ Lack of context.
The ad did not provide enough context to explain its true purpose, leaving it open to different interpretations. 🤔

Sony quickly responded to the criticism. The company removed the ad and officially apologized. 🙏 They explained that it was not intended to offend anyone and that the ad was meant to show the contrast between the black and white models of the PSP. ⚫️⚪️
Good marketing is not only creative but also responsible. 💡
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30/07/2024

📧 Google has started beta testing G-Mail through an invitation system. At first, each user only received a few invitations to send to their friends. 🤝 This created a feeling of exclusivity and value.
🔥 The limited number of invitations created a high demand. 🔎 People started looking for G-Mail invitations in online forums, even offering to exchange them for other products. 🔄 All this was happening organically, without direct intervention from Google.
💾 At the same time, G-Mail offered 1GB of email space, which was unprecedented then. 🚀 This was another reason people wanted to get an invite.
🏆 As a result, when G-Mail became available to everyone, it already had huge demand and a loyal user base. 🧠 This was a completely planned marketing campaign, but it was never perceived as such.
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22/07/2024

📝 Meet the Rubik Mono font
▪ Created by Israeli designer Hubert Fishnar for Google Fonts
▪ Monospaced, geometric, and sans serif design
▪ Ideal for technical and modern design
▪ Free and available on Google Fonts
▪ Named after the famous Rubik's Cube
▪ Blends perfectly with other modern fonts

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15/07/2024

💥 Old Spice's "The Man Your Man Could Smell Like" campaign in 2010 caused a revolution in marketing.
The idea of ​​the campaign is to show the "perfect man" 💪 who uses Old Spice. In the humorous ad, the hero addressed women, saying that their men could be like him.

Former football player and model Ayzeya Mustafa, who became the campaign's symbol with his charismatic image, starred in the advertisement. The ad first aired during the 🏆 Super Bowl and immediately caught the attention of the audience. After being posted on YouTube, it quickly went viral on social media

👉 Old Spice wasn't limited to just one video. They created a series of short videos where Mustafa answered questions from users on social media in real-time. Although the ad appeared to be aimed at men, it was targeting women who often shop for their partners.
🚀 Old Spice sales increased significantly as a result of the campaign. The brand regained its position in the market and became especially attractive to young consumers.
💡 This campaign showed how to revive an old brand using modern marketing tools and a creative approach. It became a marketing classic and inspiration for many marketers, proving that bold and innovative methods can yield impressive results.
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09/07/2024

🔹"Influencer: Building Your Brand in the Age of Social Media" by Brittany Hennessy
This book focuses on building a personal brand and explores how to become an influencer on social media. It offers practical tips and strategies for beginners and seasoned influencers alike.
🔹 "The Business of Influence: Creating and Monetizing Influence" by Neal Schaffer
Shaffer discusses how companies and individuals can create and monetize their impact. The book includes real case studies and effective strategies for success in influencer marketing.
🔹 "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" by Gordon Glenister
Glenister offers a comprehensive guide to influencer marketing. It covers strategy development, influencer selection, campaign ex*****on, and measurement of results.
🔹 "The Age of Influence: The Power of Influencers to Elevate Your Brand" by Neal Schaffer
In this book, Shaffer explores the world of influencer marketing in depth. He explains how brands can use influencers to improve their marketing strategies and increase brand awareness.
👉 These books cover various aspects of influencer marketing, from building a personal brand to developing effective business strategies.
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01/07/2024

👇 Artificial Intelligence (AI) continues to revolutionize the world of marketing. Here are 5 leading trends shaping the future of the industry.
🔹 Customization
AI allows you to analyze massive amounts of data and create highly personalized campaigns. This approach enables companies to offer the right product, at the right time, to the right customer, significantly increasing the effectiveness of campaigns.
🔹 Predictive analysis
AI algorithms can analyze data, recognize patterns, and predict future trends. This helps companies predict consumer behavior, optimize pricing, and predict product demand.
🔹 Content created by AB
AB tools can create high-quality, personalized content ranging from email. from email headlines to social media posts and even long-form articles.
🔹 Interlocutor AB
Modern chatbots and virtual assistants can conduct conversations, answer questions, and even complete transactions. This improves the quality of customer service, ensures 24/7 availability, and reduces costs.
🔹 Visual search
AI can analyze images and videos to reveal important information. This can be used for visual search, to create augmented reality experiences, or to analyze store customer behavior.
These innovative approaches enable the creation of more engaging, personalized, and data-driven marketing strategies, increasing consumer satisfaction and sales performance.
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24/06/2024

🔹 Monday in English is called "Monday", which comes from the Old English word "Mōnandæg", meaning "day of the moon". Monday has different names in different languages. eg "lunes" (of the moon) in Spanish, "hétfő" (head of the week) in Hungarian.
🔹 Contrary to popular belief, some studies have shown that Monday can be the most productive day of the week for many people.
🔹 E-commerce statistics show that Monday is the most active day for online shopping.
🔹 Monday has different meanings in different cultures. For example, in Greek culture, starting a new business is considered a lucky day.
🔹 The term "Blue Monday" is often used to describe the most depressing day of the year, usually the last Monday in January.
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17/06/2024

👧 In the modern world, every organization, regardless of its activity, must be in the online domain. Private kindergartens are no exception. Having a quality and attractive website can significantly improve the reputation, recognition, and credibility of a kindergarten.
🔹 The website enables parents to easily familiarize themselves with the activities, services, curriculum, and events of the kindergarten.
🔹 With a professional look, the website inspires confidence in parents and shows that the kindergarten is reliable and responsible.
🔹 Ways of communication. Through the website, parents can contact the kindergarten staff, send requests, and get the necessary information.
🔹 An attractive and quality website can contribute to raising the kindergarten's reputation and attracting more parents' attention.
The project was successfully implemented with the support of EBRD Advice for Small Businesses in Armenia.
🤝 Slice Consulting offers quality services in the field of website development and creation.
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10/06/2024

👉 The "Listen to your fans" campaign was launched by Spotify in 2023 and became one of the company's most successful advertising campaigns. His most important goal was to strengthen the connection between artists and fans.
🔥 During the campaign, short videos were shown in which the stars personally urged the fans to sing next to them and with them: "Don't miss your favorite song at my concert. I love you. Listen to it now on Spotify."
💪 Spotify also used some interesting marketing tools: geotargeting, creating a "Listen to Your Fans" playlist, and a concert ticket contest. This multifaceted strategy ensured that the campaign resonated throughout the world.
🎵 As a result, the number of singers listening to music on Spotify and the number of fans attending their concerts increased. The campaign showed that Spotify is a platform for listening to music and a powerful tool to bring singers "closer" to their fans.
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04/06/2024

🔥 Video Marketing
🔹 Creating and distributing video content (reviews, tutorials, interviews, etc.) on YouTube, social networks, and your website.
🔹 Videos help convey your message more effectively and be remembered by the audience.

🔥 Influencer Marketing
🔹 Identifying and engaging opinion leaders in your industry to recommend your brand/product.
🔹People are more inclined to trust industry experts.

🔥 Affiliate Marketing
🔹 Cooperation with other companies/influencers for mutual promotion.
🔹 Provides an opportunity to attract new audiences.

🔥 Organizing events
🔹 Conducting conferences, seminars, master classes.
🔹 Excellent opportunity to interact personally with customers and potential buyers.

🔥 Loyalty Programs
🔹 Creating reward systems to "keep" customers and increase their loyalty.

🔥 Data-Driven Marketing
🔹Collection and analysis of data on customer behavior and preferences.
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27/05/2024

👉 Braille, created by Louis Braille in 1824, seems to have given many people artificial eyes, allowing them to read.
🧷 This unique written language consists of only 6 small dots that rise from the paper's surface and form letters, numbers, and symbols, opening up a whole new world for the visually impaired.
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13/05/2024

🛫There's a reason why you'll never see yellow on an airplane.

👉 Several studies have shown that yellow can cause dizziness and nausea. For this reason, it is often used very "sparingly" by advertisers and is rarely used in the interior of various vehicles, especially airplanes.
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10/05/2024

https://www.zillow.com/homedetails/9937-Babbitt-Ave-Northridge-CA-91325/349733879_zpid/

This 1236 square feet Single Family home has 2 bedrooms and 2.5 bathrooms. It is located at 9937 Babbitt Ave, Northridge, CA.

06/05/2024

🍔McDonald's launched a Twitter campaign in 2012 encouraging customers to share their positive experiences with the hashtag . However, the campaign quickly backfired when users hijacked the hashtag to share negative stories and complaints about the fast-food chain, turning it into a PR nightmare.

❗ When brands try too hard to be edgy or attention-grabbing without considering the potential consequences, they risk damaging their reputation and alienating customers.
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29/04/2024

🏈In 2013, a power outage at the Mercedes-Benz Superdome in New Orleans during Super Bowl XLVII led to one of the most memorable and successful marketing moments in recent history thanks to Oreo.

🍩When the stadium was plunged into darkness, Oreo's marketing team jumped into action, taking advantage of the opportunity. Within minutes, Oreo tweeted a simple but brilliant tweet: "No light? No problem. You can still 'plunge' into the dark."

⚡️ Although the power outage was short-lived, Oreo managed to get the spotlight and generate considerable buzz during one of the most-watched TV events of the year.
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22/04/2024

🔸 Teamwork is not always emotional conversations. Sometimes it's about having coffee on time, not whining about deadlines, and being able to laugh at yourself.
🔸 It's more fun to row together... even if the boat is leaky. Do not fear difficulties, because a strong team is like a squad of superheroes. the more problems the better the ending.
🔸 Brainstorming is not torture at all. Throw ideas like grenades, and explode stereotypes, but remember: the main thing is not to offend each other with fragments of criticism.
🔸 Consistency is the key to success... even if the "key is rusty". Listen carefully to each other, and no disagreement will hinder achieving the goal.
🔸Celebrate victories like you saved the world! After all, teamwork is your superhero feat that deserves a loud round of applause.
🤝Remember, together you are a force that can move mountains... 😉or at least finish the project on time. It is important not to lose your sense of humor and faith in each other.
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16/04/2024

👉 In all world languages, there are more words for warm colors than for cold ones.
🤔This is probably because the ripe fruits are red or orange, and the ability to name these colors was important to the survival of the species.
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#

08/04/2024

🔗Human VS AI. Battle for the future.
👉 In 2024, artificial intelligence (AI) is developing at a tremendous speed. AI can already compose music, create texts and images, and even control robots.
🤔Will AI become a threat to humanity? Or will it become our ally, helping to solve our most difficult problems?
👤 Man
🔹 Advantage: Creativity, empathy, critical thinking, adaptability.
🔸 Disadvantage: Limited memory, bias, emotionality.
🦾 AI:
🔹 Advantage: Unlimited memory, ability to quickly process information, lack of bias.
🔸 Disadvantage: Lack of creativity, limited understanding of context.
🔥 Who do you think will win this battle?
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01/04/2024

🤝In cooperation with Pinterest, Ikea implemented a successful marketing campaign. The main guarantee of the success of the campaign is that the consumer's interests were taken into account.
👉 Social media is widely used by most consumers. Every day, potential customers get visual inspiration from Pinterest for new design solutions for their homes, apartments, or rooms.
The campaign was a great opportunity for the brand to combine platforms and "connect" with the audience, targeting where they spend the most time online.
💢So, the interactive questionnaire about Ikea products embedded in Pinterest turned out to be extremely successful.
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25/03/2024

👉 In today's digital world, a website is like your company's online calling card. It showcases what you do (services, products) and introduces your business to the world. But a website goes beyond just displaying information. Through your website, you can:

🔹 Gather valuable data: Track visitor activity to build a detailed picture of who your audience is and what interests them.
🔹 Understand your customers: See how visitors navigate your site and what they prefer, allowing you to tailor your offerings to their needs.
🔹 Promote your business effectively: A website is a powerful marketing tool. By understanding your visitors, you can create targeted content that resonates with them.
💪Having a website shows you're a tech-savvy and modern business. It's a sign that you're keeping up with the times.

Considering creating a website for your business? Slice Consulting can help! They specialize in crafting beautiful and professional websites that will effectively represent your brand 👇
https://shorturl.at/kyW38
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18/03/2024

🧐 The world's smallest readable font, according to the Guinness World Records, is called "Nanoblock font." Developed by a team of researchers at Sandia National Laboratories, this font measures just 0.3 micrometers tall (about one-thousandth the width of a human hair) and is readable with an electron microscope.
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12/03/2024

Did you know that? 👇
Pink has a calming effect. It is not for nothing that the walls of many psychiatric hospitals worldwide are painted in this color. Pink calms the nerves and gives a positive direction to a person's mind.
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04/03/2024

💢“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” 👇
☑ AI Marketing Automation
☑ Augmented Reality (AR) And Virtual Reality (VR)
☑ Hyper-Personalization
☑ Influencer Marketing​
☑ Video Marketing
☑ Voice Search Optimization
☑ Social Commerce
☑ User-Generated Content (UGC)
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26/02/2024

💢 The font you choose speaks volumes before the words do.
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20/02/2024

🤝 Slice Consulting can be your partner in branding and rebranding that inspires confidence and brings success.
🤩Successful rebranding is significant for an aesthetic medical center to be distinguished and remembered among various aesthetic centers.
📌It is a real challenge for any business to stay fresh, up-to-date, and inspiring for years after its creation.
Introducing and positioning itself as a center for innovation in aesthetic medicine, Primamed Clinic wants to emphasize that it intends to be at the forefront of changes in the field.
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14/02/2024

😍This Valentine's Day, let's harness the incredible influence of love in marketing and elevate your brand to unprecedented levels. Reach out to us at Slice Consulting and let's collaborate to share that love with your audience ❤️
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12/02/2024

👉 By the way, men typically see red, without any tint, while women see dark red (burgundy), red-brown, or maroon. Genes explain WHY this difference was discovered.

🧞 Researchers at the University of Arizona have found that the X chromosome contains the gene that determines how red something appears. Women perceive a wider range of red than men do because women have two X chromosomes while males only have one.
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