Slice Consulting L.A.

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Slice Consulting L.A.

We are a marketing agency - specialized in website and SEO, branding, visual content and promotion.

Slice Consulting was founded in 2005 and has been providing marketing and branding services to clients all around the world since 2012. EBRD, World Bank, WIX platform, DMI(digital marketing institute), and other international organizations have provided the company with a wide range of marketing qualifications and certificates. Here is a link to a list of brand books on the Behance platform:
https

://www.behance.net/slice_consulting

The service list for further orders
- naming
- logo development
- logo book development
- complete brand guide book development
- flyers, banners, posts, and other materials design
- website development based on the WIX platform
- search engine optimization
- digital advertising campaigns
- social media optimization
- digital analysis and benchmark

Our advantages
- agile project management
- 3 level of quality control
- specialized team
- certifications of specialization
- professional approach
- following the deadlines
- result-oriented
- PRO tools in use

30/09/2024

Here are the 5 best SEO tools for small businesses

💥 Sprout Social

▪ Offers in-depth analytics
▪ Has powerful customer service tools
▪ Helps identify influencers in your industry

💥 Later

▪ Especially good for Instagram
▪ Has a visual planning tool
▪ Allows you to save and organize media files

💥 Crowdfire

▪ Helps find relevant content to share
▪ Offers account growth tools
▪ Has follower analytics capabilities

💥 Sendable:

▪ Suitable for teamwork
▪ Offers CRM integration
▪ Has powerful reporting tools

💥 Tailwind

▪ Specialized for Pinterest and Instagram
▪ Offers a SmartSchedule feature to record the best times
▪ Has an easy-to-use analysis tool
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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👇

23/09/2024

And did you know:
✔️ In ancient times, yellow was considered an imperial color in China and only the emperor could wear it.
✔️ During the Renaissance, the blue color ultramarine pigment was more expensive than gold. It was obtained from lapis lazuli stone.
✔️ The color "Vanta Black" is considered the blackest material in the world, absorbing 99.965% of light.
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🔗https://www.sliceconsulting.org
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16/09/2024

The publication presents the latest trends in the e-commerce industry. Knowing these trends can help businesses stay competitive and improve their online presence.
💳 Contactless payments. After the COVID-19 pandemic, consumers prefer contactless payment options. Mobile wallets and QR codes are becoming more popular.
🗣️ Voice search and shopping. The growing use of voice assistants leads to the rise of voice search and shopping.
🕶️ Augmented Reality (AR) and Virtual Reality (VR). These technologies allow consumers to "try on" products online before purchasing.
📦 Subscription models. More brands are offering subscription services, ensuring steady revenue and customer loyalty.
🔗 Blockchain technology. Blockchain is used to improve supply chain transparency and combat counterfeit goods.
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🔗https://www.sliceconsulting.org
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09/09/2024

📊 FIAT's failed marketing campaign in India
In the late 1990s, FIAT attempted to enter the fast-growing Indian auto market. 🚗 The company promoted its Palio model with the slogan "Car for India".
😕 However, this approach caused a serious negative reaction. Many Indians felt that Fiat belittled their country, suggesting that India did not deserve high-quality cars.
🚫 The resulting campaign led to public outrage and boycotts. Sales plummeted.
💡 This case showed how important it is to consider cultural characteristics in international marketing.
🔄 FIAT tried to change its strategy, but the brand reputation in India remained damaged for a long time.
📉 This became an example of how a poorly designed campaign can have long-lasting negative effects.
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02/09/2024

To stay competitive in the world of tourism, it's important to update your website and rethink your brand. This is why these two processes are so important.
🔹First impression
A modern website and a fresh brand attract new customers.
🔹 Speed and security
A fast-loading and secure website inspires confidence.
🔹 Content:
Regular updates improve SEO and maintain interest.
🔹 Brand relevance
Your website and marketing materials should reflect your new brand values.
🔹 Market changes
Rebranding allows you to adapt to new trends and customer expectations.
🔹 Competitive advantage
A fresh brand can help you stand out from the competition.
If you're looking to update your website and rebrand, Slice Consulting can help. Our experienced team will help you create a modern, attractive, and effective online presence 🤝
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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26/08/2024

·
🇮🇳 1859-1860 In Bengal (India and Bangladesh), the "Blue Color Rebellion" occurred. 🌿
🧑‍🌾 Peasants rebelled against British planters who were forcing them to grow indigo for blue dye.
💰 Indigo cultivation was profitable for Europeans, but not for peasants.
🔥 Rebels attacked planters and burned indigo warehouses.
⚖️ In 1860, the British government passed laws protecting the rights of peasants.
🇮🇳 This case became one of the important stages of the national liberation movement of India. ✊
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19/08/2024

📢 "Tone of voice" is the communication style used to convey information. It applies not only to verbal but also to written communication. 🗣️✍️ "Tone of voice" expresses the speaker's or writer's attitude towards the topic and the audience.
🕰️ In the late 1800s, the first famous slogans that reflected the "voice" of the brand appeared. 📸 For example, Kodak's slogan "You press the button, we do the rest" (1888) expressed the idea of simplicity and ease.
💡 In the 1940s, Rosser Reeves introduced the concept of a "Unique Selling Proposition" (USP), which also included a unique "voice" of the brand. This approach revolutionized the advertising industry. 🚀
🚗 In 1959, Volkswagen's "Think Small" campaign changed the "tone" of advertising by using a self-critical and humorous approach. This opened a new chapter in marketing communication.
👟 "Just Do It" by Nike. In 1988, Nike introduced its famous "Just Do It" slogan, which became the cornerstone of the brand's "sound". 💪 This simple but powerful phrase changed the perception of sports marketing.
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12/08/2024

👉 Did you know that during the 2008 🇺🇸 US presidential campaign, Barack Obama's team used the Gotham font, which became a famous example of political branding?
🎨 This font choice helped create a fresh and modern look for the Obama campaign that was especially appealing to young voters.
💼 Gotham became an integral part of the Obama brand. It was used everywhere from posters 📃 to websites 💻 and even appeared on his famous "HOPE" poster.
🏆 This move showed how the right typeface can play an essential role in political marketing and communication. 🗽
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🔗https://www.sliceconsulting.org
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06/08/2024

In 2006, Sony decided to advertise a new white version of its PlayStation Portable (PSP) game console. 🎮⚪️ They created an advertising campaign for the Netherlands with the slogan "White is Coming". 🇳🇱
The ad showed a white-skinned woman aggressively grabbing a black-skinned woman by the face. 😬
The main problems with the advertisement were as follows:
1️⃣ Racial sensitivity.
The ad was perceived by many as racist because it could be interpreted as a symbol of white supremacy. 🚫
2️⃣ Historical context.
The ad reminded me of the historical realities of colonialism and slavery, which are very sensitive topics. 📜
3️⃣ International market.
Although the ad was intended for the Netherlands, it quickly went viral, sparking international criticism. 🌍
4️⃣ Lack of context.
The ad did not provide enough context to explain its true purpose, leaving it open to different interpretations. 🤔

Sony quickly responded to the criticism. The company removed the ad and officially apologized. 🙏 They explained that it was not intended to offend anyone and that the ad was meant to show the contrast between the black and white models of the PSP. ⚫️⚪️
Good marketing is not only creative but also responsible. 💡
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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30/07/2024

📧 Google has started beta testing G-Mail through an invitation system. At first, each user only received a few invitations to send to their friends. 🤝 This created a feeling of exclusivity and value.
🔥 The limited number of invitations created a high demand. 🔎 People started looking for G-Mail invitations in online forums, even offering to exchange them for other products. 🔄 All this was happening organically, without direct intervention from Google.
💾 At the same time, G-Mail offered 1GB of email space, which was unprecedented then. 🚀 This was another reason people wanted to get an invite.
🏆 As a result, when G-Mail became available to everyone, it already had huge demand and a loyal user base. 🧠 This was a completely planned marketing campaign, but it was never perceived as such.
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22/07/2024

📝 Meet the Rubik Mono font
▪ Created by Israeli designer Hubert Fishnar for Google Fonts
▪ Monospaced, geometric, and sans serif design
▪ Ideal for technical and modern design
▪ Free and available on Google Fonts
▪ Named after the famous Rubik's Cube
▪ Blends perfectly with other modern fonts

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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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15/07/2024

💥 Old Spice's "The Man Your Man Could Smell Like" campaign in 2010 caused a revolution in marketing.
The idea of the campaign is to show the "perfect man" 💪 who uses Old Spice. In the humorous ad, the hero addressed women, saying that their men could be like him.

Former football player and model Ayzeya Mustafa, who became the campaign's symbol with his charismatic image, starred in the advertisement. The ad first aired during the 🏆 Super Bowl and immediately caught the attention of the audience. After being posted on YouTube, it quickly went viral on social media

👉 Old Spice wasn't limited to just one video. They created a series of short videos where Mustafa answered questions from users on social media in real-time. Although the ad appeared to be aimed at men, it was targeting women who often shop for their partners.
🚀 Old Spice sales increased significantly as a result of the campaign. The brand regained its position in the market and became especially attractive to young consumers.
💡 This campaign showed how to revive an old brand using modern marketing tools and a creative approach. It became a marketing classic and inspiration for many marketers, proving that bold and innovative methods can yield impressive results.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

09/07/2024

🔹"Influencer: Building Your Brand in the Age of Social Media" by Brittany Hennessy
This book focuses on building a personal brand and explores how to become an influencer on social media. It offers practical tips and strategies for beginners and seasoned influencers alike.
🔹 "The Business of Influence: Creating and Monetizing Influence" by Neal Schaffer
Shaffer discusses how companies and individuals can create and monetize their impact. The book includes real case studies and effective strategies for success in influencer marketing.
🔹 "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" by Gordon Glenister
Glenister offers a comprehensive guide to influencer marketing. It covers strategy development, influencer selection, campaign ex*****on, and measurement of results.
🔹 "The Age of Influence: The Power of Influencers to Elevate Your Brand" by Neal Schaffer
In this book, Shaffer explores the world of influencer marketing in depth. He explains how brands can use influencers to improve their marketing strategies and increase brand awareness.
👉 These books cover various aspects of influencer marketing, from building a personal brand to developing effective business strategies.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

01/07/2024

👇 Artificial Intelligence (AI) continues to revolutionize the world of marketing. Here are 5 leading trends shaping the future of the industry.
🔹 Customization
AI allows you to analyze massive amounts of data and create highly personalized campaigns. This approach enables companies to offer the right product, at the right time, to the right customer, significantly increasing the effectiveness of campaigns.
🔹 Predictive analysis
AI algorithms can analyze data, recognize patterns, and predict future trends. This helps companies predict consumer behavior, optimize pricing, and predict product demand.
🔹 Content created by AB
AB tools can create high-quality, personalized content ranging from email. from email headlines to social media posts and even long-form articles.
🔹 Interlocutor AB
Modern chatbots and virtual assistants can conduct conversations, answer questions, and even complete transactions. This improves the quality of customer service, ensures 24/7 availability, and reduces costs.
🔹 Visual search
AI can analyze images and videos to reveal important information. This can be used for visual search, to create augmented reality experiences, or to analyze store customer behavior.
These innovative approaches enable the creation of more engaging, personalized, and data-driven marketing strategies, increasing consumer satisfaction and sales performance.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

24/06/2024

🔹 Monday in English is called "Monday", which comes from the Old English word "Mōnandæg", meaning "day of the moon". Monday has different names in different languages. eg "lunes" (of the moon) in Spanish, "hétfő" (head of the week) in Hungarian.
🔹 Contrary to popular belief, some studies have shown that Monday can be the most productive day of the week for many people.
🔹 E-commerce statistics show that Monday is the most active day for online shopping.
🔹 Monday has different meanings in different cultures. For example, in Greek culture, starting a new business is considered a lucky day.
🔹 The term "Blue Monday" is often used to describe the most depressing day of the year, usually the last Monday in January.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

17/06/2024

👧 In the modern world, every organization, regardless of its activity, must be in the online domain. Private kindergartens are no exception. Having a quality and attractive website can significantly improve the reputation, recognition, and credibility of a kindergarten.
🔹 The website enables parents to easily familiarize themselves with the activities, services, curriculum, and events of the kindergarten.
🔹 With a professional look, the website inspires confidence in parents and shows that the kindergarten is reliable and responsible.
🔹 Ways of communication. Through the website, parents can contact the kindergarten staff, send requests, and get the necessary information.
🔹 An attractive and quality website can contribute to raising the kindergarten's reputation and attracting more parents' attention.
The project was successfully implemented with the support of EBRD Advice for Small Businesses in Armenia.
🤝 Slice Consulting offers quality services in the field of website development and creation.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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10/06/2024

👉 The "Listen to your fans" campaign was launched by Spotify in 2023 and became one of the company's most successful advertising campaigns. His most important goal was to strengthen the connection between artists and fans.
🔥 During the campaign, short videos were shown in which the stars personally urged the fans to sing next to them and with them: "Don't miss your favorite song at my concert. I love you. Listen to it now on Spotify."
💪 Spotify also used some interesting marketing tools: geotargeting, creating a "Listen to Your Fans" playlist, and a concert ticket contest. This multifaceted strategy ensured that the campaign resonated throughout the world.
🎵 As a result, the number of singers listening to music on Spotify and the number of fans attending their concerts increased. The campaign showed that Spotify is a platform for listening to music and a powerful tool to bring singers "closer" to their fans.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

04/06/2024

🔥 Video Marketing
🔹 Creating and distributing video content (reviews, tutorials, interviews, etc.) on YouTube, social networks, and your website.
🔹 Videos help convey your message more effectively and be remembered by the audience.

🔥 Influencer Marketing
🔹 Identifying and engaging opinion leaders in your industry to recommend your brand/product.
🔹People are more inclined to trust industry experts.

🔥 Affiliate Marketing
🔹 Cooperation with other companies/influencers for mutual promotion.
🔹 Provides an opportunity to attract new audiences.

🔥 Organizing events
🔹 Conducting conferences, seminars, master classes.
🔹 Excellent opportunity to interact personally with customers and potential buyers.

🔥 Loyalty Programs
🔹 Creating reward systems to "keep" customers and increase their loyalty.

🔥 Data-Driven Marketing
🔹Collection and analysis of data on customer behavior and preferences.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

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To stay competitive in the world of tourism, it's important to update your website and rethink your brand. This is why these two processes are so important. 🔹First impression A modern website and a fresh brand attract new customers. 🔹 Speed and security A fast-loading and secure website inspires confidence. 🔹 Content: Regular updates improve SEO and maintain interest. 🔹 Brand relevance Your website and marketing materials should reflect your new brand values. 🔹 Market changes Rebranding allows you to adapt to new trends and customer expectations. 🔹 Competitive advantage A fresh brand can help you stand out from the competition. If you're looking to update your website and rebrand, Slice Consulting can help. Our experienced team will help you create a modern, attractive, and effective online presence 🤝 ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #sales

👇 Artificial Intelligence (AI) continues to revolutionize the world of marketing. Here are 5 leading trends shaping the future of the industry. 🔹 Customization AI allows you to analyze massive amounts of data and create highly personalized campaigns. This approach enables companies to offer the right product, at the right time, to the right customer, significantly increasing the effectiveness of campaigns. 🔹 Predictive analysis AI algorithms can analyze data, recognize patterns, and predict future trends. This helps companies predict consumer behavior, optimize pricing, and predict product demand. 🔹 Content created by AB AB tools can create high-quality, personalized content ranging from email. from email headlines to social media posts and even long-form articles. 🔹 Interlocutor AB Modern chatbots and virtual assistants can conduct conversations, answer questions, and even complete transactions. This improves the quality of customer service, ensures 24/7 availability, and reduces costs. 🔹 Visual search AI can analyze images and videos to reveal important information. This can be used for visual search, to create augmented reality experiences, or to analyze store customer behavior. These innovative approaches enable the creation of more engaging, personalized, and data-driven marketing strategies, increasing consumer satisfaction and sales performance. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #marketing #sales #branding

👧 In the modern world, every organization, regardless of its activity, must be in the online domain. Private kindergartens @kidshouseyerevan are no exception. Having a quality and attractive website can significantly improve the reputation, recognition, and credibility of a kindergarten. 🔹 The website enables parents to easily familiarize themselves with the activities, services, curriculum, and events of the kindergarten. 🔹 With a professional look, the website inspires confidence in parents and shows that the kindergarten is reliable and responsible. 🔹 Ways of communication. Through the website, parents can contact the kindergarten staff, send requests, and get the necessary information. 🔹 An attractive and quality website can contribute to raising the kindergarten's reputation and attracting more parents' attention. The project was successfully implemented with the support of EBRD Advice for Small Businesses in Armenia. 🤝 Slice Consulting offers quality services in the field of website development and creation. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #marketing #sales #branding

🧑‍⚕️ Medical marketing manages the promotion of medical services. it is also a social process through which the demand for medical services is anticipated, expanded, and met through their development, promotion, and implementation. 🩺 One of the features of medical marketing services is that we deal directly with the patient in medical marketing. 🔗Medical marketing has a great role in choosing a medical institution or doctor in case of this or that disease and problem. In this case, medical marketing aims to help the patient or client choose the necessary and sufficient amount of treatment services. 🤝 Quality, informative, prof. the developed content will help increase trust in the medical center and the doctor. Slice Consulting has been providing the following services for 12 years: ☑️ Industry market research ☑️ Consultations in medical centers and beauty clinics ☑️ Disclosure of demand ☑️ Marketing strategy development ☑️ Digital marketing (website preparation, SEO, SMM) ☑️ Advertising filming ☑️ Medical branding and brand positioning ☑️ Customer service Our clients include 👇 ▪ Alpen Pharma Group Armenia ▪ Cito Medical Center: ▪ Dr. Naira Muradyan ▪ Dr. Marina Ghajoyan Cardiologist ▪ Elvi med ▪ Primamed Clinic: ▪ Milana Aesthetic & Spa Center ▪ Swiss Pharma ▪ New Breath Recovery 👉 Our team is equipped with specialists who will provide clients with professional information that will be accessible, and clear. That means mastering medical terminology and providing a professional, competent, conscientious approach. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #sliceconsulting #marketing #sales #marketing #sales #branding #cooperation #ads #advertising #design #graphicdesign #collaboration #consulting

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