Providing copywriting services in the B2B and B2C environments in Central Europe since 2003 - developing messaging concepts, ad campaigns, marketing material, web content and corporate films for clients in the fields of commercial and residential real estate, banking, law, wellness, nightlife, IT, film & TV, gastronomy and advertising. ADVERTISING
Conceptualize and develop TV & print campaigns, in
cluding:
- overall messaging strategy
- idea generation
- tag lines that perfectly convey the essence of a brand or product
- attention-grabbing headlines that effectively distill the product's message
- engaging and informative body copy
Streamline branding and messaging across all media
MARKETING
Craft effective B2B and B2C marketing material, including:
- mission statements
- product & company brochures
- company profiles
- POS and sales material
- press releases & newsletters
- user manuals and handbooks
- Adapt content and messaging across all media
Develop, write and project-manage corporate films
WEB CONTENT
Develop web concepts and content structure
Generate SEO optimized content, including:
- static web content and landing pages
- daily, weekly or monthly blog posts
- social media posts, updates and comments
- promotional emails
- email templates
- newsletters, articles and ebooks
Streamline content and messaging across all web and social media platforms
BLOGS & ARTICLES
Write regular articles and blogs on a range of subjects, including:
- finance & financial markets
- business & marketing
- internet marketing & SEO
- travel & leisure
- photography & film
- exercise & nutrition
- adventure sports
Create posts that drive web traffic
EDITING & PROOFREADING
Edit all types of documents to ensure highest, most concise level of English, including:
- editing for grammar, spelling and errors
- revising for style, tone and clarity
- restructuring content
- summarizing and rewriting
Provide commentary and advice on:
- proper or customary English usage
- British vs. American usage
- customary forms of formal and casual correspondence, etc. FILMS & VIDEOS
Conceptualize, develop, write and project-manage corporate films or video presentations, including:
- creating idea
- structuring narrative
- writing script
- advising on story boards
- advising on director and editor
- advising on casting
- on-set script changes
- shaping editing process
