03/11/2024
Where Fragrance Meets AI: Prada Beauty Introduces
Paradoxe Virtual Flower Eau de Parfum
The Prada Paradoxe fragrances are expressions of the unexpected, paying homage to the creative and innovative spirit of Prada.
Singapore, 1 November 2024 - Embracing the holiday spirit, Prada Beauty unveils its latest feminine fragrance, Paradoxe Virtual Flower, accompanied by an exclusive, limited-time pop-up at Paragon Orchard and VivoCity. Beyond a fragrance, Prada Paradoxe Virtual Flower is a quest for the avant-garde, an evolution of the daring spirit of Prada Paradoxe femininity that challenges the status quo, a dialogue between ultra-realism and the virtual dimension.
The Campaign: Reimagining Femininity
The flower embodies a paradox. It is, at once, delicate and resilient, rare yet prolific, fleeting yet timeless, with each bearing its own distinct essence. Prada perceives the flower as a metaphor for femininity, an expression of our innermost desires, emotions, and philosophies. The imagined flower transforms, magnified to larger-than-life proportions. It hints at an evolution beyond the realm of the ordinary, a narrative of human and tech brought vividly to life.
The Concept: Rethinking florality
Prada Paradoxe Virtual Flower rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges the understanding of reality, with its fresh and floral signature.
In rethinking the classic attributes of floral notes, Paradoxe Virtual Flower is a metaphor for innovation that combines tech precision with human intuition. It sparks a provocative dialogue, reimagining perceptions of the possibilities of modern femininity.
The Juice: A modern olfactory journey
Crafted by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu, Prada Paradoxe Virtual Flower opens a new perspective on florality through the focus on one of perfumery’s most sophisticated flowers: jasmine.
The floral musky fragrance captures the airy, luminous essence of jasmine, enhanced by fresh, zesty top notes of Vert de Bergamot from Italy. Extracted through cold expression and molecular distillation, this meticulous process reveals the greenest facets of the Bergamot. It then unfolds with lively heart notes of Neroli and a unique Jasmine accord, anchored by base notes of Serenolide™ Musk and Ambrette. This clean, comforting blend creates a second-skin sensation, offering a modern olfactory journey from its refreshing start to its intimate finish.
The AI: Jasmine Artificial Intelligence accord
Setting itself apart from the market, Virtual Flower features a Jasmine AI accord, created through a groundbreaking approach that seamlessly blends creativity and technology.
Utilising a micro-lab of a thousand vials of jasmine accord, master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu worked with Artificial Intelligence as a creative partner to craft an accord that authentically captures the airy, lively scent of the jasmine flower as it blooms in nature. This process of experimentation and iteration pushed the boundaries of creativity, leading to unexpected and innovative iterations of the precious accord. The Jasmine AI accord, enriched with Neroli, creates a lively and harmonious floral heart that captivates the senses.
“With Virtual Flower, we are reinventing Paradoxe. My team and I used an artificial intelligence tool – for us, this was a way of pushing the limits of creativity.
At Givaudan, we have a specialized AI tool that intuitively facilitates co-creation, enabling a dynamic exchange between the perfumer and the AI, a real co-creation. It offers a vast array of possibilities, allowing us to explore new olfactory territories by suggesting surprising combinations of raw materials in varying quantities.
Working on Paradoxe Virtual Flower marked my first experience using AI to help create a fragrance, and I thoroughly enjoyed it.” - Nadège Le Garlantezec, Perfumer.
Refillability: Reconciling creativity and responsibility
Dedicated to promoting positive change, Prada Beauty continually seeks new opportunities to enhance sustainability and transparency. In line with this commitment, the Prada Paradoxe range is fully refillable, reducing packaging waste. A single 50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill help avoid the use of approximately 45% less materials in total as opposed to three 50ml bottles of Prada Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics and 41% of cardboard.
Prioritising sustainability, the packaging is fully recyclable, from box to bottle*. The design minimizes glass usage, and the FSC™ MIX certified boxes reflect a commitment to responsible paper sourcing.
*Paradoxe Eau de Parfum Virtual Flower bottles, boxes and refill glass bottles are recyclable, where recycling facilities and capabilities exist.
From Left to Right - Prada Paradoxe Virtual Flower Eau de Parfum, Paradoxe Eau de Parfum, Paradoxe Eau de Parfum Intense
The Range: Prada Paradoxe
The Prada Paradoxe range is a feminine floral fragrance, an invitation to explore and express the intricate and multi-faceted dimensions of women. It is an olfactory celebration of the paradoxes that render a woman undefinable, the nuanced contrasts that ensure she is never the same, yet always herself.
[NEW] Prada Paradoxe Virtual Flower Eau de Parfum
A luminous, floral and comforting fragrance that rethinks traditional florality.
Fragrance Notes: Floral Orange Flower Musky.
Prada Paradoxe Eau de Parfum
A fresh, sensual and intense fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations.
Fragrance Notes: Floral Ambery Orange Flower.
Prada Paradoxe Eau de Parfum Intense
A blooming, captivating and powerful fragrance that explores strength through the lens of delicacy.
Fragrance Notes: Floral, Ambery Orange Flower, Woody.
Prada Paradoxe Virtual Flower Pop Up @ Paragon Orchard
Date: 1 November to 7 November 2024
Time: Daily, 10am to 9pm
Venue: Paragon Orchard Main Entrance Lobby
290 Orchard Rd, Singapore 238859
Prada Paradoxe Virtual Flower Pop Up @ VivoCity
Date: 25 November to 1 December 2024
Time: Daily, 10:30am to 9:30pm
Venue: VivoCity Central Court 3
1 HarbourFront Walk, Singapore 098585
Pop Up Exclusives
Shoppers can redeem exclusive Prada Beauty gifts, ranging from shopper tote bags, and pouches to mini-sized beauty products.
With any purchase
Receive
Paradoxe Body Lotion 50ml
3pc fragrance sample vials*
With a minimum spend of SGD200
Receive
Prada Paradoxe Triangle Pouch
Paradoxe Body Lotion 50ml
3pc fragrance sample vials*
With a minimum spend of SGD350
Receive
Prada Beauty Tote Bag
Paradoxe Triangle Pouch
Paradoxe Body Lotion 50ml
3pc fragrance sample vials*
*3pcs fragrance sample vials of full Paradoxe Range: Paradoxe Virtual Flower, Paradoxe Eau de Parfum, Paradoxe Intense.
Prada Paradoxe Virtual Flower
30ml - SGD138 | 50ml - SGD195 | 90ml - SGD276
100ml Refill - SGD235
Availability
Prada Beauty, Vivocity
1 HarbourFront Walk, #01-203, Singapore 098585
Daily, 10:30am to 9:30pm
Prada Beauty, BHG Bishan
9 Bishan Pl, #01-05/ #03-01 Junction 8, Singapore 579837
Monday to Thurday, Sunday, 11am to 9pm
Friday to Saturday, 11am to 9:30pm
Prada Beauty, BHG Bugis
200 Victoria Street #01-100, #02-17 & #03-11, 188021
Daily, 10:30am to 10pm
Prada Beauty, Isetan NEX
23 Serangoon Central, #01-50/51 NEX, Singapore 556083
Monday to Thursday, Sunday, 10:30am to 9pm
Friday to Saturday, 10:30am to 9:30pm
Prada Beauty, Isetan Scotts
350 Orchard Rd, Shaw House, Singapore 238868
Daily, 10am to 10pm
Prada Beauty, Isetan Tampines
4 Tampines Central 5, #02-16 &, Tampines Mall, Singapore 529510
Monday to Thursday, Sunday, 10:30am to 9pm
Friday to Saturday, 10:30am to 9:30pm
Prada Beauty, TANGS at Tang Plaza
310 Orchard Rd, Tang Plaza Level 1, Singapore 238864
Monday to Saturday, 10:30am to 9:30pm
Sunday, 11am to 9pm
