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Spectacle Marketing an inclusive content marketing agency on a mission to transform companies into beloved brands through smart strategy, fresh content, and authentic community building.

14/07/2023

Thank you for your belief in us, and your belief in this work. Here’s to the ending of an epic chapter, and the start of something new ✨

With infinite love & gratitude,
Katerina & Niki 🐛

23/01/2023

New year, same us 😌 We're still out here building a world where people of all identies feel included, validated, and cared for. Here are our current offerings—interested in learning more, or parterning with us in 2023? Send us a note: [email protected] 💫

19/01/2023

A note from Katerina: Recently, I applied for an entrepreneurship visa in Denmark so I could live with my partner—and found out it was rejected. Our work at Spectacle was judged by three white men who deemed “the demand for this special area regarding inclusivity has not been proven in Denmark.” When I outlined the struggles that immigrant, female-identifying, and Muslim people are currently facing in Denmark, one judge retorted, “Denmark has been one of the first countries to offer free language learning to immigrants. The applicant may have their views on this, however it’s basically not enough for an innovative business model.”

Their feedback encapsulates the white fragility, “colonial amnesia” (see: half of Danes say racism isn’t a problem in Denmark), and desire for marginalized people to assimilate into white culture (see: “No Ghettos in 2030”, Denmark’s plans to eradicate non-Western immigrant communities who are “not properly integrating” into Danish society).

I’m tired of having to prove the worth of inclusivity. Of having to present financial data, social/economic/political research, and business analyses to build a case for the unarguable truth that we urgently need to build a world where all people are safe, valued, and cared for. And I’m saddened that this work, overflowing with such light, empowerment, abundance, love, and revolution was met with defensiveness & dismissal.

As devastated as I am to receive the rejection, it reminds me that I am on the right path. At Spectacle, we shift the DE&I mindset from one of scarcity & fear, to one of abundance, expansion, and curiosity. (An example in this case: “We don’t have a problem in Denmark” → “Imagine the possibilities for a better world if we started incorporating inclusive thinking!”) This work is not hyper-scalable, Silicon-Valley-unicorn-startup-gold—it’s the slow, intentional work of changing hearts & minds. And it reminds me that we were never meant to look to oppressive systems for validation, or fit into their models of success—we were always meant to build something new.

Every rejection is a redirection. Here’s to welcoming in aligned abundance in 2023 ✨

17/01/2023

👋 Checking in! How’s your Q1 marketing going so far?

As we kick off the new year, CMOs are asking the same question: As a leader, how do you weave inclusivity into your marketing efforts in a sustainable & genuine way?

While there's no one-size-fits-all approach, flip through to see some of the questions we’ve been posing to our clients to uncover the answers. ➡️

27/12/2022

Thank you to the team at for welcoming us with open arms! 🇩🇰 DIS is a Scandinavian-based study abroad program, who reached out to us to lead a custom “Inclusive Marketing 101” workshop for their marketing & design team. We helped lay the groundwork for foundational DE&I concepts, workshopped the balance between showcasing diverse stories & properly representing the student body, shared best practices for inclusive language & imagery; and dove into juicy, generative discussion on how to make students of color feel safe & welcomed in fairly homogenous countries.

We left our workshop with DIS feeling full & energized—and can’t wait to continue preaching the gospel of inclusivity, worldwide 🌎

19/12/2022

Earlier this year, we had the honor of working with interTrend, a fellow owned & operated multicultural marketing agency, to develop an inclusive strategy for Make Noise Today (a initiative); create content that inspires Asian youth to write their own story; and bolster their business case for catering to the Asian American market.

Here’s what Chief Strategy Officer, Tanya Raukko had to say about our time together.

14/12/2022

With so much to plan for the new year, it can feel like a scramble to gather collaborators for your inclusivity content—and not only is rushing stressful, but it can also cause harm to the folks you're hoping to include in your campaigns. Here are a few of our tips for building long-lasting creator partnerships with intentionality + care:

⚡️ Get on the same page: Ensure your team is aligned on which days or months of acknowledgment make sense to “celebrate” on your channels given your mission, values, and audience. Then, decide on your POV and what you want to share for each.
⚡️ Planning is key! No one wants to feel like an afterthought, or like they're being tokenized for their identity. Get to know your content creators well, understand their passions + goals + intentions, and ensure you're uplifting their true perspectives. Take time for collaborative content reviews, and build a trusting relationship over time.
⚡️ You can't pay bills with exposure: This may seem like a no-brainer, but monetary compensation is best when it comes to paying content creators—otherwise, make sure you're offering a product or service that's worthwhile. Creating an equitable value exchange is the right thing to do 🙌

02/12/2022

In honor of , we're excited to share our partnership with 5280 Fast Track Cities: a initiative that’s part of a global effort to reach 95-95-95 by 2030 (ensuring 95% of people living with HIV have been diagnosed and are aware of their status; 95% of people living with diagnosed HIV are in care; and 95% of people engaged in HIV care have suppressed viral loads).

While there have been incredible advances in medicine over the past few decades to ensure people living with HIV can live long, healthy, and fulfilling lives, there remains harmful stigma against people with the virus. We’ve had the privilege of working alongside an inspiring & vibrant community group to create an anti-stigma campaign, new website, and go-to-market strategy for this life-changing initiative. Follow their upcoming launch at 🌞

This campaign was created in partnership with .corn (website, brand design) + .media (video production, photography) + the Denver Health / 5280 FTC team. ⚡️

14/09/2022

Hey y’all, it’s us. We’re canceling our 4-year dance party. 😔 The venue requirements were nuts, and in revisiting the vows we made to each other when we got “married” as business partners, we realized we were moving away from our values of working with spaciousness, intention, abundance, rest, and pleasure. All tickets will be refunded, and we hope to host a dance party in the future ❤️‍🔥

We will STILL be celebrating with our community on October 1st in a more casual, intimate way—feel free to DM us if you’d like to join in the festivities 🌞

11/08/2022

let’s try this again—our 4-yr dance party is on OCTOBER FIRST! ya’ll better come out and party with us for ~spooky season~! 🪐

flip thru for deets, and venmo your ticket $$ (suggested donation is $20 to help cover the cost of the party) to spectacle with your full name to secure your spot on the guest list. may the best fit win, don’t wait too long to buy your tix! 😈

20/07/2022

PHEW we’re sweatin over here because everyone in this carousel is so damn hot 🥵 we’ll have denver’s best DJs (stevie , jordan .wav, and demi ) spinning at our ~HEAVEN AND HELL PARTY~ on OCTOBER FIRST 2022 from 10pm-1am, and we’ll also have TOOTH GEMS by cosmic ()🦷!

buy your tix by venmo-ing with your full name—suggested donation is $20 🪐 (first image by )

14/07/2022

ya’ll better come out and party with us! 🪐 flip thru for deets, and venmo your ticket $$ (suggested donation is $20 to help cover the cost of the party) to with your full name to secure your spot on the guest list. may the best fit win 😈

23/05/2022

We’re closing out with a takeover from —our beloved truth-teller, social media expert, and ice-cream enthusiast🍦

“Howdy pals! I’m Ann (she/her/hers), a freelancer, self-identified ~unique queen~, and a multi-passionate troublemaker dedicated to anti-oppressive marketing + social media work. At Spectacle, I am a content creator focused on uplifting the multi-faceted stories of AAPI youth and empowering clients to redefine and reframe their understanding of equity, anti-racism, and inclusive storytelling. It’s an absolute joy to be a part of the Spectacle team that makes me feel like I can be wholly human.

Whether in personal or professional environments, I refuse to segment my life because it’s 2022 and code-switching is OUT! I intentionally define myself by my escapades, hobbies, + the good folks around me—rather than by the jobs I’ve held. I see myself beyond what I produce to make a living and help others do the same. I’m a Vietnamese-American who’s a little too left for my refugee parents’ liking, a predictable Sagittarius, a proud oversharer, and someone who loves really, really hard. Find me at on Instagram and follow my TinyLetter (tinyletter.com/annthuynguyen).”

Head to our stories, where Ann will talk about showing up as your authentic self, anti-capitalist love, finding nuance in the algorithm, and the power of doing nothing in a productivity-obsessed society. In honor of , she’ll also give the low-down on some badass AAPI folks in the social justice space. 🪐

20/04/2022

We're Spectacle, a leading inclusive content marketing agency. We help brands build community, speak to their audience in resonant ways, and be more inclusive with their words, visuals, and everyday actions. Need guidance in building an inclusive brand? We're here to help ✌🏼

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https://www.spectacle.work/

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This month we sat down with Dama Dipayana, co-founder of Manatee (everyday therapy for kids powered by AI) and Be Frank (a video production company addressing societal issues from a male perspective). From toxic masculinity and rape culture to the usage of AI in the health tech realm, we truly covered it all!

We’re so excited to interview Caroline Creidenberg, founder of @Wedfuly, an online wedding planning platform in CO that offers planners for a flat $250 fee. You choose your perfect partner, work closely with them to choose your vendors, and then do the damn thing!

(Part 1/4) We’re so excited to interview Caroline Creidenberg, founder of @Wedfuly, an online wedding planning platform in CO that offers planners for a flat $250 fee. You choose your perfect partner, work closely with them to choose your vendors, and then do the damn thing!

Episode 6 with Olivia Omega is here! We sat down at Commons on Champa to discuss working closely with loved ones, branding best practices, and her best advice for entrepreneurs just getting started! 🎈

Part 7! The last #SippinWithSpectacle episode of 2018 is here, and it’s featuring… us! We hope you join us this Friday as we chat the birth of Spectacle, our biggest learning lessons (in both our careers and personal lives!), and some other fun along the way.

Part 6! The last #SippinWithSpectacle episode of 2018 is here, and it’s featuring… us! We hope you join us this Friday as we chat the birth of Spectacle, our biggest learning lessons (in both our careers and personal lives!), and some other fun along the way.

Part 5! The last #SippinWithSpectacle episode of 2018 is here, and it’s featuring… us! We hope you join us this Friday as we chat the birth of Spectacle, our biggest learning lessons (in both our careers and personal lives!), and some other fun along the way.

Part 1! The last #SippinWithSpectacle episode of 2018 is here, and it’s featuring… us! We hope you join us this Friday as we chat the birth of Spectacle, our biggest learning lessons (in both our careers and personal lives!), and some other fun along the way.

For today’s episode we chatted with Christina Rowe, founder and coach for strength-based leadership and team development at The Collaborative. We discussed Christina’s inspiration for starting an organization around leadership training, personality tests, and how to utilize your strengths best in the workplace! (Part 2 of 3)

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