To opt-in or not to opt-in... that is one of the most common questions I get when it comes to VSL funnels.
When you don't require the prospect to opt-in, it creates less friction in the funnel; they click the ad, watch the video and book a call.
The con to that, though, is that you're not capturing any lead info. You don't have their name, email, or phone number, so once they leave that page, they're gone.
When you require the lead to opt-in BEFORE they watch the video, you're at least getting their contact info. If they don't book a call, you can follow up and get them to book later.
This method, however, creates more friction in the funnel and can impact your booking rate.
There are pros and cons to both. I always recommend testing to see what works best for your audience before deciding which one to stick with.
If you're running ads to a webinar or VSL funnel and are struggling to book calls or get your costs per booking down, DM me and let's talk about how my team can help you improve your results.
#metaads #marketingstrategy #marketingtips #vslfunnel #marketingfunnels #entrepreneurship #webinarfunnel
Is the Meta Verified subscription worth having if you're consistently running ads?
#metaads #metaverified #facebookads #instagramads #facebookadstrategy #marketingtips
Should you combine images and videos in the same ad set? Get the answer from this video...
#facebookads #metaads #instagramads #advertisingtips #adsmanager #marketingtips #mediabuyer #metaads
Should you still be selling a low-ticket offer in 2024? It's incredibly difficult to make a profit running ads to a low-ticket offer these days. It's tricky and expensive.
But that doesn't mean these offers are dead. In fact, they actually make for a great down-sell!
Because of the state of our economy and the drastic changes in buyer behavior over the past year, having a down-sell to offer to people who aren't a good fit for or can't afford your high-ticket offer is really smart.
Buyers are more skeptical right now and holding on to their money tighter. You can meet them where they're at and not completely disqualify them if you have a low ticket offer.
I wouldn't recommend running cold traffic to it though. I would still run traffic to your webinar or VSL or challenge to sell your preferred offer and keep that down-sell in your back pocket as a last resort.
Share and save this tip with another business friend you know could use it!
Can we talk about webinar software? I get asked all the time about what webinar software I recommend.
If you plan to run ads to your webinar, then you want to choose a software that will 1. play nice with ads and 2. give you clear and accurate data about the performance of your webinar.
Check out this conversation I had with a client recently about what software I prefer and why...
#facebookads #instagramads #metaads #metaadsstrategy #metaadstips #webinarsoftware #webinarfunnel
If you're struggling to sell your high-ticket offer, watch this đ
Everyone is saying webinars are dead but I'm here to tell you right now, those people are DEAD WRONG.
Every single one of my done-for-you ads management clients that sell a high-ticket $5K, $8K or $10K+ offer are using either a webinar or VSL funnel to generate leads and fill their calendars and IT WORKS.
In 2024, this is still your best option to build trust and authority with a cold traffic audience so they believe you can solve the problem they have and will buy from you.
If you have a webinar or VSL funnel and you're struggling to generate leads and want to decrease your cost per booking - DM me and let's talk about how we can help you get your costs down improve your overall results.
Are you struggling to get people to show up for your live webinars?
Here are 3 quick and easy things you can do to improve your show up rate...
1ď¸âŁ Ask them for their phone number when they register.
This way you can send text message reminders so they don't forget to show up. Make it optional of course, making it mandatory could hurt your registration rate.
2ď¸âŁ Set up an Email Reminder sequence.
For live webinars you have to send a lot of email reminders and they can't be generic. Remind them 72, 24 and 1 hour before the webinar is scheduled to start AND send a starting now reminder at the time the webinar starts. In every email you should be reminding them of the value they get from showing up live... what's at stake if they miss out?
3ď¸âŁ Use an "add to calendar" tool like AddEvent.
Giving them the option to quickly and easily add the event to their calendar is another really great way to improve your show up rate because if it's not on their calendar (even if you're sending emails and texts) some people still won't show up.
These 3 things combined can have a significant impact on increasing your show up rates!
Save this post to refer back to for your next webinar!
If you're trying to get your cost per registration down on your Facebook ads - do this đ
Want to get my eyes on your ads so I can help you diagnose and troubleshoot your problem areas? I'm hosting a Power Hour call in my private group on Wednesday - comment "PPC" and I'll DM you more info about how you can join.
#facebookads #instagramads #paidtraffic #marketingstrategy #marketingtips #digitalmarketing #advertisingtips #smallbusinessowner #onlinebusinessowner
For many first responders like Police Officers, Paramedics, Fire Fighters... speaking out loud about their traumatic experiences is not common practice.
It's often frowned upon and they fear being perceived as weak or incapable of handling the demand of the job.
It's typical for men and women in these professions to carry painful, heavy burdens and suffer in silence.
Just talking about pain though, can be an essential first step towards the powerful process of healing and recovery.
By admitting, "This was hard for me." or "I'm struggling with this." and seeking help from a professional or even confiding in a group of colleagues, you are not only releasing yourself from the pain you're carrying but you're normalizing talking about it.
By breaking the silence healing can begin.
If you know someone struggling with talking about their pain, share this message with them now and comment TRF11 to listen to my full conversation with Chris.
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#mentalhealth #resilience #leadership #traumahealing #therapy #firstresponders #courage
Have you noticed an increased in your ad costs since July 1st? You're not alone.
Here's why ad costs are up across the board right now and what I'm recommending my clients do in response đ
If you're unsure how to maximize your ad dollars this summer, comment PPC and I'll DM you more info about how I can help you.
#facebookads #instagramads #metaads #adstrategy #marketingstrategy #adsexpert #entrepreneur
When Speaking Up Is The Difference Between Life & Death
Police Officers witness the worst of humanity every day and they hardly have time to process some of the horrific things theyâve just seen before theyâre off to their next call.
Over time, in order to cope with the dark things they interact with, they shove down the trauma deep inside and never talk about it. In fact, talking about it isnât safe, because they could lose their jobs if their peers or boss think theyâre not mentally tough.
So they find other ways to numb the feelings. Numb the pain. Numb the trauma.
This doesnât only happen to men and women in law enforcement. We all do it. But ignoring it doesnât make it go away.
It continues to fester⌠until some day, youâre forced to face it. And by that time, itâs often ruined many parts of your life.
If youâve ever been afraid to speak up to a boss, a friend, or a spouse about an internal suffering that youâre carrying, I invite you to listen to this episode of The Resilience Factor with Chris Webb. He shares some incredible tools to cope with trauma and find the courage and strength to ask for help.
Comment TRF11 and I'll send you the link to listen now.
#resilience #mindset #firstresponders #ptsdrecovery #traumahealing
What if you could look exactly as you wanted to look regardless of the number on the scale?
Justin's near fatale battle with anorexia as a teenager deprived his body for years of the proper nutrition he needed. All in an effort to avoid gaining back the weight he lost.
Like so many of us, we associate the number on the scale with a certain look. Despite weighing 97 lbs, Justin was fearful that gaining the weight back would put him at risk of risk getting bullied and criticized for being obese.
When we understand what our bodies need and require in a very personalized way and make meaningful progress towards our goals, we realize the number doesn't matter.
What matters is what we do consistently in order to get us to the look (and feeling) we desire.
This conversation with Justin was filled with so many golden nuggets about health, self-worth, overcoming insecurity and taking personal accountability in our lives. You don't want to miss this one.
Comment TRF15 and I'll send you the link to the full episode.
#spiritualhealing #identity #resilience #selflove #selfcare #mindset #journaling #meditation #kinesiology #sportsmedicine #faith #christ #god #redemption #anorexia #eatingdisorders
Forget the "Hi, My Name Is" hook... do this instead đ
Research shows the average watch time for videos on Facebook is 2 seconds. 2 SECONDS PEOPLE!
The length of your video ad doesn't matter, it's irrelevant. What matters is that you're not wasting any time quickly capturing your viewer's attention.
And having subtitles on your video ads is NOT optional friend, it's a NECESSITY. 92% of people watch videos on mute. If your video doesn't have subtitles most of the time they'll just keep scrolling.
Your ad copy should also be just as compelling as your visual content. The ad copy you would use in your static image ad is the same ad copy you would want to use for your video ad. Because if they didn't watch the video, you want them to still be able to at least read what your ad is about.
When executed correctly, these 3 things can generate POWERful results.
đŠ Be a good friend and share this tip with a business owner that you know.
#facebookadtips #facebookadstrategy #videoadvertising #marketingtips #mediabuying #adsmanager
The Power of Taking Ownership
Growing up Justin was an athletic, but overweight kid who had an immense joy and love for sports.
As he entered his teenage years and started training for hockey, he began losing weight and received a lot of applause and recognition from his peers, instead of the usual criticism and bullying he had been experiencing.
These positive affirmations about his appearance led Justin to a near-fatal battle with anorexia, depriving his body of proper nutrition for years in an effort to avoid gaining back the weight.
During our conversation Justin shares many valuable and meaningful lessons heâs learned on his journey from anorexia and how he found strength in vulnerability.
We talk about everything from realizing your self-worth, when to trust others, overcoming insecurity, doubt, the power behind taking ownership and the freedom that comes from speaking up for what you believe in.
This is one of my favorite episodes so far.
Justin shares so many incredible lessons we can all learn from - you donât want to miss this one.
Comment TRF15 below and I'll send you the links to the episode or find it wherever you listen to podcasts.
#spiritualhealing #identity #resilience #selflove #selfcare #mindset #journaling #meditation #kinesiology #sportsmedicine #faith #christ #god #redemption #anorexia #eatingdisorders
If you're breaking even on ads to your low-ticket offer, you're WINNING. Here's why...
When it comes to building your list, the best way to use your ad dollars and benefit your business in the long run is to focus on attracting high-quality customers. I firmly believe that QUALITY > quantity.
Running ads for a low-ticket offer helps you build a list full of buyers, which will be much more valuable to your business over time compared to a list of cheap opt-ins who only wanted something free from you.
Times have changed, and it has become harder to be profitable with low-ticket offers. But here's my perspective: if you're building a stronger, higher-quality list and breaking even on ad spend, YOU'RE WINNING.
You're literally building a list of POWER LEADS for FREE.
#facebookads #instagramads #marketingstrategy #adspend #digitalmarketing #marketingtips #onlinebusinessowner #paidads #paidtraffic #lowticketoffers
Shortcuts bring us short wins. Winning the lotto and adding $1M to your bank account doesn't make you an expert in building wealth.
Just as a kitchen full of restaurant-standard equipment doesn't make you an Executive Chef.
To become, you have to do. But first, you have to understand who you're meant to be.
Never underestimate the power and wisdom that can come from taking your time.
Learn the skill, become the master, continue to evolve and grow. The longer path is often the road to greater success and even greater wins.
#entrepreneurship #Leadershipdevelopment #moneymanagement #wealth #marketing #businessowner #resilience #personalgrowth
Just call me the fixer! đ ď¸ I've been running Facebook ads since 2011 and have seen my fair share of jacked-up funnels.
And after doing this for more than a decade, I can tell you there aren't many funnels that aren't fixable.
The data tells us where the problems are. It's up to us to act on that data and make adjustments and corrections where necessary.
Dialing your ads in can take time and patience but once you've found that perfect recipe you struck gold!
Remember, Facebook is a traffic source, they are responsible for traffic. They aren't responsible for sales.
Your funnel, messaging, price point, and offer is responsible for converting the prospect Facebook sent you into a buyer.
Offer problems and funnel problems are very different and it's important to know the difference when running ads.
If you want to get my eyes on your ads DM me and let's chat more about how I can help you.
