Adrienne Richardson - Powerplay Media

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Adrienne Richardson - Powerplay Media

After graduating high school a year early, Adrienne joined the military and served as a paramedic in the US Air Force for 7 years.

Fractional CMO | Scaling Expert + Meta Ads Strategist | 18 years scaling 7-8 figure businesses with bold marketing strategies & building top-tier marketing teams | Co-Host of the Faith Unfiltered Podcast. She went on to graduate Cum Laude from Rowan University in Glassboro, NJ, with a degree in Public Relations. After graduation, Adrienne landed a job with a marketing and PR agency in Philadelphia

, working with NASCAR, Palmer's Chocolate and the Crohn's and Colitis Foundation. She handled everything from pitching to media outlets... to copywriting... to promoting live events. In 2007, shortly after having her first child, Adrienne started a local parenting magazine called South Jersey MOM. In the first month, she printed 10,000 full-color copies and had just ONE paying advertiser. Over the next 4 years, the magazine grew to a distribution of 30,000 copies per month in 7 counties. Eventually Adrienne sold the magazine, but it’s still in print today! When Facebook's advertising platform was fairly new, Adrienne saw a huge opportunity to tap into this powerful marketing tool. In 2013, she started Powerplay Media, a Facebook Ad Agency, that has since been the driving force behind $90,000,000 in revenue and counting for her clients. She helped over 6,500 business owners create and scale ad campaigns and has worked with some of the top names like UC Davis, Digital Marketer, Pete Vargas, Michael Hyatt, Jen & Chris Winfield, Eric Worre, Bossbabe, Anthony O’Neal, Selena Soo, Bethany Hamilton, ThinkMedia, Siimon Reynolds and many more. She was also the Director of Marketing at Clients on Demand for 5 years, where she helped grow the company from $1 MIL per year to $15 MIL per year, earning $10-15 for every $1 spent on ads. Today, Adrienne leverages her 17+ years of marketing expertise and leadership to offer high-level business owners something rare: a Fractional CMO who has mastered every facet of building successful businesses. From founding a print magazine and turning it into a thriving, revenue-generating machine, to leading multi-million dollar ad campaigns and scaling companies from the ground up, Adrienne's hands-on experience is unmatched. She’s not just another CMO; she’s a strategic playmaker and a strong leader who knows how to help teams operate at their highest potential. With her track record, Adrienne is the powerhouse you want leading your marketing efforts and setting your business up to win big.

21/11/2024

I recently spent several days with at a Wellspring event in Atlanta.

He's such a wise man and I learn so many great life and business lessons every time he talks. I can never seem to take notes fast enough.

He shared 5 things he said he focuses on doing every day and MAN did they resonate with me. I'm making a conscious effort to do them daily too.

Our values are so aligned... I feel like he's the MUCH wiser, older version of me that I some day hope to be.

So here is my challenge for you - do something that adds value to someone's life today and encourage those you know to do it too by sharing this message with them 💌

06/11/2024

Real talk - a lot of business owners and entrepreneurs are going through it right now.

Everything feels hard this year.

Some are dealing with the lowest revenue numbers they’ve seen in years.

They’re having to lay off their teams and are selling their homes in an effort to cut expenses wherever and however they can.

They’re suffering in silence, stuck behind walls of embarrassment, shame, fear of judgement and feeling like they’re all alone.

Maybe you can relate to this a little bit (or a lotta bit).

No matter how bad it is for you right now, I want to offer you a change in perspective.

This season isn’t just about WHAT you do—it’s about WHO you’re becoming.

Sure, your revenue might be down and the market might feel rough. But the real treasure is in YOU and how you choose to rise from this.

I’ve seen it over and over again: the toughest seasons create the strongest leaders.

This struggle won’t be wasted. It’s shaping a version of you that’s stronger, smarter and ready to lead—even when the world feels like a mess.

You’ve faced challenges before and you’ll face them again.

So keep pushing forward - you got this.

Comment “I’m rising above” so I know this message found you.

04/11/2024

I once saw a bumper sticker that read: “Don’t tell me what the rules are. Tell me what the fine is.”

The enneagram 8 in me LOVES that! I totally believe in asking for forgiveness instead of permission.

And your marketing should be like that too.

If you want influence and you want to stand out, you’ve got to be brave enough to break the rules, take risks and get a little experimental.

Growth doesn’t happen in comfort zones.

Your marketing should turn heads, spark conversations and create influence!

It’s time to stop blending in.

Drop a 🔥 if you agree.

26/10/2024

Q4 is a chaotic time of business… for EVERYONE. We're in the thick of it right now.

With the holidays looming and the whole world bracing for the U.S. election that’s less than 2 weeks away, it feels like the deck is stacked against you.

I want you to hear me when I say—you’re not alone.

Ad costs are rising, sales might be dipping, attention spans are shorter than ever and there’s a LOT of noise online. Everyone is feeling it.

Maybe you're tempted to throw in the towel until the new year or avoid November & December entirely.
But let me stop you right there.

This is NOT the time to pump the brakes—it’s time to double down and make your marketing work for you.

You need real answers and solutions—and you need them now.

Come hang out with me on Zoom on October 31st for a very exclusive (and final) Meta Ads and Marketing Q&A Session.

This is a 2-hour, rapid-fire Q&A call and it’s your LAST CHANCE to get coaching from me on all things Meta ads and marketing strategy.

I have nothing to sell you at the end of the session… no slides, no pitch, but I have a whole lot of Meta Ads knowledge and marketing wisdom I can download into your brain before I permanently shut down all of my coaching offers.

I’ve got the tricks to help you treat yourself to better results this quarter. Seats are limited so don’t wait!

📩 Comment 'BASH' or DM me and I'll send you the link to save your seat!

15/10/2024

Let’s be real – business success isn’t just about marketing tactics; it’s about integrating marketing seamlessly into your overall business strategy. Every action must align with your vision and contribute to your growth objectives.

That’s where a Fractional CMO comes in. To handle all things marketing so you can focus your time being the CEO you were born to be.

❌ No more micromanaging or drowning in marketing tasks and losing sight of your role...

❌ No more struggling to find the strategy that actually works and delivers results for your offer...

❌ No more shiny object syndrome killing your progress and keeping you from seeing things through...

❌ No more guessing how your customers behave in their journey and how to move them from prospect to buyer...

As a Fractional CMO - I run your marketing, so YOU can run your business!

Here’s what your business could look like 6 months from now:

⭐ Turn your marketing into a profit powerhouse with a laser focused strategy that aligns with your business goals.

⭐ Clarify your brand message to attract the RIGHT clients with specific and compelling messaging to cut through the noise and make you STAND OUT.

⭐ Create order from chaos with proven systems and repeatable processes that streamline operations and enhance productivity.

⭐ Design the perfect customer experience, optimizing every touchpoint to enhance engagement, build trust and drive conversions - turning prospects into buyers and buyers into raving fans.

⭐ Build a high-performing marketing team tailored to your specific needs.

⭐ Drive decisions with data and not gut feelings. Tracking KPIs, providing clear insights and making smart decisions that maximize ROI.

I’m not here to just sit on the sidelines - I’m here to lead the charge.

Like a power play in hockey, I give your business the upper hand, creating a laser-focused game plan that rallies your team and seizes every opportunity.

No guesswork, no fluff - just bold, calculated moves that put you ahead of the competition and drive real impact.

💌 DM me or tap the link in my bio if you’re ready to level up.

10/10/2024

🚨 MAJOR LIFE UPDATE INCOMING... 🚨 I've been in a massive season of transition this year and have spent most of it feeling like I'm being pulled in a new direction.

I noticed my passion was shifting as I’ve had a strong desire to take on bigger projects and create a bigger impact beyond Facebook ads.

I spent months in prayer and reflection and just being open to what this meant for my business and the kind of work I wanted to do.

And after a series of confirmations, I’ve decided that it’s time for me to move in a new direction.

I’m excited to announce that I'm switching my business from being focused just on Facebook and Instagram ads to now expanding to full-blown leadership in marketing.

While my team will STILL be offering Done-For-You Ad Management services, I will be spending the majority of my time providing Fractional CMO services.

In this role, I’ll be stepping into companies on a part-time basis, but with the responsibilities of a full-time Chief Marketing Officer.

That means overseeing not just paid ads, but everything from marketing strategy to team leadership, brand development and driving large-scale growth initiatives.

This role will allow me to have a more profound impact on both the company’s bottom line AND the communities they serve.

To get all of the deets about this change and the 411 on my new offers head over to the link in my bio.

I'm so excited for this new journey and hope you'll continue to stay connected and follow along.

p.s. If you or someone you know is interested in hiring a Fractional CMO, please have them visit my website to apply! *I’m paying a $2,000 referral fee for anyone you send to me that becomes a client.

04/10/2024

Wouldn't it be nice if the first version of ad copy you wrote was perfection and required no revisions?

While that may be the case a small percentage of the time, copy often requires several iterations until you find the perfect words that strike a cord with your audience and move them to take action.

How will you know when your copy has stuck the landing?
Your audience will tell you. The proof is in the data. ☺️

If you want to get expert help with your ad and landing page copy, comment PPC below and I'll send you more info.

03/10/2024

Trust among consumers is at an all time low right now.

They're holding onto their wallets tightly and being much more intentional about what they buy and who they give their hard-earned dollars to.

Running credibility-building ads to your lukewarm audiences is a great way to build up trust and move them from just watching... to actually buying. Check out this video for a some tips for using video ads to built authority.

Save and share this tip if you found it helpful!

02/10/2024

The streets are saying people don't have the attention span for webinars anymore... and I haven't actually found that to be true.

My private clients are getting amazing results with their webinar funnels.

What is true though... is how you decide if a webinar or VSL is the best vehicle to sell your offer.

If your audience is very problem aware and solution aware, you can use a VSL funnel to take 7-10 minutes to convince them why and how you can solve their problem.

But when your audience requires more education before buying, a webinar funnel would be the better option.

If you currently have a webinar or VSL funnel and want help lowering your costs and getting more qualified leads booked on your calendar, DM me and we can chat more about how my team can help you.

01/10/2024

The BEST change I made to my membership to improve retention... 👆

30/09/2024

Did your credit card company put the smack down on you after launching your Meta ad campaign?

Here's why it happens and what you can do to fix it... 👆

27/09/2024

When should you disclose the price of your offer?

If you mention the price of your high ticket offer on your website or during your webinar, your prospect will make their decision to work with you based on price vs. the fact that you can solve their problem.

If your price point is $3,000 or higher, I recommend waiting until you're on the sales call to reveal the price. This way they will make their decision based on your promised outcome and overall value of solving this problem vs. just the price.

26/09/2024

With all of the changes happening to targeting with Meta Ads, it's more important than ever for your messaging to be super dialed in.

Your ad is the first touch point at the top of the funnel and that's where you cast your nest the widest.
From there you want to refine your messaging every step of the way.

Great messaging will repel the wrong people and attract the right ones.

Drop a 🔥 below if you needed this reminder.

25/09/2024

Do you know what matters more than targeting with Meta Ads now? Your message.

If you're running ads, it's more important than ever to use copy that specifically speaks to your ideal client.

Meta has added AI to their algorithm so now it's reading your ad copy to optimize your ad and serve it to more of the right people. If your messaging isn't dialed in, you are teaching the algorithm to bring you all the wrong people. DOH!

(It's not perfect, but over time the algorithm will get smarter and smarter).

This is your reminder to revisit your ad copy and see if you need to make any changes to talk more specifically about the problem.. and YOUR solution... for your perfect client.

Comment YES below if you're going to review your ad copy this week ⬇️

24/09/2024

✖️ Stop wasting your money on Meta Awareness Campaigns! Companies like Target, McDonalds or Starbucks are household names, so Awareness Campaigns help them stay top of mind for consumers.

But for small business owners with limited ad spend, you want to run ads that have a very specific outcome... this is a much better use of you ad dollars vs. just making people aware that you exist.

23/09/2024

If you have a very niche audience you work with and you're trying to reach them with Meta Ads - you need to watch this! 👆

If the leads you're generating are the wrong people for your offer or you're having trouble finding the right audiences to target DM me and let's chat about how I can help.

22/09/2024

I had a once-in-a-lifetime experience with The Wellspring Mastermind in Atlanta. John C Maxwell was with us the whole time which was incredible because this is a man that oozes wisdom. Anytime he talks, I’m listening closely and taking notes as fast as I can possibly write.

We also spent several hours at Chick-fil-A headquarters with a private tour and also some great marketing lessons from their head of marketing.

Then we toured Tyler Perry’s studios and got to see the huge vision he has for the movie and tv industry. He transformed an old military compound into one of the largest recording studios in the country. Talk about dreaming big!

We also had the honor to meet Bernice King, the youngest child of Dr Martin Luther King, Jr. We got to hear how she is still working hard to bring to life what her father stood for — bringing the country together through non-violent means and to treat all humans with love. Wow. Wow. Wow.

It was an unbelievable few days with great friends and great leaders who all inspired me to continue to work toward adding value to the lives of others in a much bigger way.

And to do this… as John Maxwell said: “The extent of my influence will be based on how much of myself I’m willing to give to God. How much room am I giving Him? I must not try to contain God in my puny mind. He’s too big for my limited brain.”

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Wouldn't it be nice if the first version of ad copy you wrote was perfection and required no revisions? While that may be the case a small percentage of the time, copy often requires several iterations until you find the perfect words that strike a cord with your audience and move them to take action. How will you know when your copy has stuck the landing? Your audience will tell you. The proof is in the data. ☺️ If you want to get expert help with your ad and landing page copy, comment PPC below and I'll send you more info. #metaads #marketingstrategy #copywriting #adcopy #emailmarketing #paidads #advertising

Trust among consumers is at an all time low right now. They're holding onto their wallets tightly and being much more intentional about what they buy and who they give their hard-earned dollars to. Running credibility-building ads to your lukewarm audiences is a great way to build up trust and move them from just watching... to actually buying. Check out this video for a some tips for using video ads to built authority. Save and share this tip if you found it helpful! #metaads #marketingstrategy #marketingtips #smallbusinessowner #onlinebusinessowner

The streets are saying people don't have the attention span for webinars anymore... and I haven't actually found that to be true. My private clients are getting amazing results with their webinar funnels. What is true though... is how you decide if a webinar or VSL is the best vehicle to sell your offer. If your audience is very problem aware and solution aware, you can use a VSL funnel to take 7-10 minutes to convince them why and how you can solve their problem. But when your audience requires more education before buying, a webinar funnel would be the better option. If you currently have a webinar or VSL funnel and want help lowering your costs and getting more qualified leads booked on your calendar, DM me and we can chat more about how my team can help you. #webinarfunnel #vslfunnel #metaads #marketingstrategy #webinars

The BEST change I made to my membership to improve retention... 👆 #metaads #facebookads #membership #paidads #marketingstrategy #retentionstrategy

Did your credit card company put the smack down on you after launching your Meta ad campaign? Here's why it happens and what you can do to fix it... 👆 #metaads #facebookads #metaadsexpert #marketingstrategy #onlinebusinessowner

When should you disclose the price of your offer? If you mention the price of your high ticket offer on your website or during your webinar, your prospect will make their decision to work with you based on price vs. the fact that you can solve their problem. If your price point is $3,000 or higher, I recommend waiting until you're on the sales call to reveal the price. This way they will make their decision based on your promised outcome and overall value of solving this problem vs. just the price. #metaads #paidads #marketingstrategy #webinar #highticketoffer #coaching #consulting

With all of the changes happening to targeting with Meta Ads, it's more important than ever for your messaging to be super dialed in. Your ad is the first touch point at the top of the funnel and that's where you cast your nest the widest. From there you want to refine your messaging every step of the way. Great messaging will repel the wrong people and attract the right ones. Drop a 🔥 below if you needed this reminder. #metaads #marketingfunnel #adsfunnel #marketingstrategy #onlinebusiness #paidads

Do you know what matters more than targeting with Meta Ads now? Your message. If you're running ads, it's more important than ever to use copy that specifically speaks to your ideal client. Meta has added AI to their algorithm so now it's reading your ad copy to optimize your ad and serve it to more of the right people. If your messaging isn't dialed in, you are teaching the algorithm to bring you all the wrong people. DOH! (It's not perfect, but over time the algorithm will get smarter and smarter). This is your reminder to revisit your ad copy and see if you need to make any changes to talk more specifically about the problem.. and YOUR solution... for your perfect client. Comment YES below if you're going to review your ad copy this week ⬇️ #metaads #targeting #adcopy #copywriting #audienceresearch #marketingstrategy

✖️ Stop wasting your money on Meta Awareness Campaigns! Companies like Target, McDonalds or Starbucks are household names, so Awareness Campaigns help them stay top of mind for consumers. But for small business owners with limited ad spend, you want to run ads that have a very specific outcome... this is a much better use of you ad dollars vs. just making people aware that you exist. #metaads #metaadscoach #marketingstrategy #awarenesscampaign #facebook #instagram

If you have a very niche audience you work with and you're trying to reach them with Meta Ads - you need to watch this! 👆 If the leads you're generating are the wrong people for your offer or you're having trouble finding the right audiences to target DM me and let's chat about how I can help. #metaads #targeting #paidads #audienceresearch #nicheaudience #marketingfunnels #facebookads #instagramads

Let's talk about Meta's "Advantage Budgeting"... How does it work? When should you use it? Watch this reel for the deets... #metaads #facebookadstips #marketingstrategy #metaadsexpert #digitalmarketingtips

Is it possible to sell a $2,000 offer WITHOUT requiring a sales call? YES. And here's how you do it... 👆 #facebookads #instagramads #webinarstrategy #marketingstrategy #marketingtips #digitalmarketing #entrepreneur #webinarfunnel

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