Brand Experience: Packaging Magazine

16/09/2021

In winning the grand prize, Dark Horse Wine leaned into its most distinctive brand asset: its well known horse iconography.

Winner selection in the Designalytics Effectiveness Awards is entirely data-driven, based on sales performance in the marketplace.

13/09/2021

Sponsored: Mr. Reality Check tracks the truth behind online buying and impulse purchasing.
https://www.bxpmagazine.com/packaging-research-adapts-to-our-changing-world/

10/09/2021

The new design features the diamond-shaped, orange Stewart’s logo front and center, along with the tagline “Iconic Just Got Spiked."

The new design merges the brand's familiar logo with a colorful, attention-grabbing headline.

09/09/2021

The new brand breaks away from the usual muted cues of the plant-based category, using bright colors with playful type and abstract modular forms.

Design conceived to stand out in plant-based space

08/09/2021

Nerds Candy and Dungeons & Dragons have partnered to launch limited-edition Nerds Gummy Clusters and Rainbow Nerds packaging, featuring a team of new D&D-inspired Nerds characters.

Customers who purchase the D&D-themed packaging can upload their receipt to nerdscandy.com/dnd to join an exclusive D&D campaign.

30/07/2021

This week in :

09/07/2021

TGIF! 💁‍♀️🍹💃

As you contemplate which adult beverage you'll need most this weekend, check out the Beach Street Vodka brand's new look. https://www.bxpmagazine.com/new-look-for-beach-street-vodka-cocktail-promotes-the-drinking-experience/

Character of the brand conveyed through summer imagery and an uncluttered design.

07/07/2021

With Sappi, it’s possible to have packaging that makes a lasting impression today without a lasting footprint tomorrow. Partnering with Sappi ensures you’ll get sustainable packaging solutions made with our planet in mind. Discover how our solutions can make your products better at https://www.sappi.com/sustainable-alternatives/?utm_source=facebook&utm_medium=social&utm_campaign=SustainableAlts.

02/07/2021

Luxury ecommerce mono-material packaging made from 100% recycled coffee cups, zero inks, zero glue and an anti-microbial coating.

Luxury ecommerce mono-material packaging made from 100% recycled coffee cups, zero inks, zero glue, and an anti-microbial coating. The box shown was made

01/07/2021

Check out the redesign of Pepe's snacks lineup, courtesy of Levitskie Creative LLC. The brand's new look is a big change from how pork snacks have traditionally been packaged. https://www.bxpmagazine.com/pepes-snacks-targets-new-audience-with-package-refresh/

Snack maker Rudolph Food took advantage of recent category growth with a package redesign for its oldest label Pepe’s.

30/06/2021

The Power of Sustainable Packaging. Inks & coatings can help achieve their goals. Learn how by downloading Sun Chemical’s free Guide to Sustainable Packaging: https://pgo.sunchemical.com/l/62722/2021-05-05/3sv2ndd

23/06/2021

Despite what you might have seen in certain beautifully designed graphics, June 23rd is today, Wednesday, and not a Tuesday. So please make sure to join Tom Newmaster, partner at FORCEpkg, aka Mr. Reality Check, today, for frank discussion about the latest trends in sustainability, how to know how your selections measure up and why it’s never been more important for brand leaders to learn how to separate fact from fiction—especially when it comes to earth-friendly promises. The event happens June 23 at 2 p.m. Eastern and is free to registered attendees. https://register.gotowebinar.com/register/5693762005016853774

15/06/2021

Have you signed up yet to hear Tom Newmaster, partner at Forcepkg aka Mr. Reality Check, dish on the latest trends in sustainability, how to know how your selections measure up and why it’s never been more important for brand leaders to learn how to separate fact from fiction? The event happens June 23 at 2 p.m. Eastern and is free to registered attendees.
https://register.gotowebinar.com/register/5693762005016853774

15/06/2021

Support the packaging industry's own Andi Gudgeon by voting for her positivity campaign1

Who will take home 20k and be featured in Muscle and Fitness Hers magazine? You decide!

10/06/2021

Join Tom Newmaster, partner at Forcepkg aka Mr. Reality Check, and BXP’s editor-in-chief for a frank discussion about the latest trends in sustainability, how to know how your selections measure up and why it’s never been more important for brand leaders to learn how to separate fact from fiction—especially when it comes to earth-friendly promises. The event happens Wednesday, June 23 at 2 p.m. Eastern and is free to registered attendees.
https://register.gotowebinar.com/register/5693762005016853774

09/06/2021

Join Adrienne Palmer, editor-in-chief of BXP's sister publication Screen Printing, for a conversation about how a more inclusive work environment benefits your employees and how to avoid discrimination. https://us02web.zoom.us/webinar/register/WN_XjiO8hHFTuiIc8eSlExugw.

07/06/2021

KFC Canada Commits to 100% Home Compostable Consumer Packaging by 2025. https://www.bxpmagazine.com/kfc-canada-commits-to-100-home-compostable-consumer-packaging-by-2025/ # packaging

KFC Canada announced its commitment to make all of its consumer-facing packaging fully home compostable by 2025.

12/05/2021

The Power of Sustainable Packaging. Inks & coatings can help achieve their goals. Learn how by downloading Sun Chemical’s free Guide to Sustainable Packaging: https://pgo.sunchemical.com/l/62722/2021-05-05/3sv2ndd

11/05/2021

Join us today for a free virtual event on Designing More Sustainable Packaging. Our expert speakers, including Jon Denham, chair of design management and service design at SCAD - The University for Creative Careers, Keenan Thompson, global director of Innovation at AB InBev, and Scott Boylston, who teaches sustainability at SCAD, will explore eco packaging trends and brand benefits of socially responsible design in addition to sharing tips for more eco-minded brand design. Registration is open now at bxpmagazine.com/think

09/05/2021

Join us Tuesday for a free virtual event on Designing More Sustainable Packaging. Our expert speakers, including Jon Denham, chair of design management and service design at SCAD - The University for Creative Careers, Keenan Thompson, global director of Innovation at AB InBev, and Scott Boylston, who teaches sustainability at SCAD, will explore eco packaging trends and brand benefits of socially responsible design in addition to sharing tips for more eco-minded brand design. Registration is open now at bxpmagazine.com/think

07/05/2021

Join us on Tuesday, May 11, for a free virtual event on Designing More Sustainable Packaging. Our expert speakers, including Jon Denham, chair of design management and service design at SCAD - The University for Creative Careers, Keenan Thompson, global director of Innovation at AB InBev, and Scott Boylston, who teaches sustainability at SCAD, will explore eco packaging trends and brand benefits of socially responsible design in addition to sharing tips for more eco-minded brand design. Registration is open now at bxpmagazine.com/think

Let’s talk about Sustainable Package Design! During this free virtual event, an expert speaker panel will discuss topics including Sustainability Trends, Tips for Eco-minded Package Design and the Brand Benefits of Socially Responsible Design. Following the presentations, audience members will hav...

07/05/2021

Our new online editor Jesse Burkhart shares some startling statistics around plastic waste and hope for a greener future. https://www.bxpmagazine.com/plastic-waste-entering-ocean-set-to-triple-by-2040-report

A new report from the journal Science offers a grim forecast for ocean plastic pollution, warning that it could triple by 2040 if the current trajectory holds.

29/04/2021

Join us on May 11th for a free virtual event on Designing More Sustainable Packaging. Our expert speakers, including Jon Denham, chair of design management and service design at SCAD - The University for Creative Careers, Keenan Thompson, global director of Innovation at AB InBev, and Scott Boylston, who teaches sustainability at SCAD, will explore eco packaging trends and brand benefits of socially responsible design in addition to sharing tips for more eco-minded brand design. Registration is open now at bxpmagazine.com/think

23/04/2021

New hummus line at Kroger in 100% recyclable packaging to be merchandised in produce section. https://www.bxpmagazine.com/fresh-cravings-launches-hummus-in-recyclable-packaging/

New hummus line at Kroger in 100% recyclable packaging to be merchandised in produce section.

22/04/2021

Skincare line aims to simplify acne routine with fewer bottles and less impact on the environment. https://www.bxpmagazine.com/conscious-beauty-brand-expands-with-ulta-exclusive

Skincare line aims to simplify acne routine with fewer bottles and less impact on the environment.

16/03/2021

Are you intentionally designing your packaging to appeal to consumers while they are in the store aisle? Learn how to master the first moment of truth in Foundry’s latest white paper. https://hubs.la/H0GTlGm0 Foundry

16/03/2021

What will your packaging look like on the retailer's store shelf or online? If you can't answer that while in the design phase, you could be missing out. https://hubs.la/H0GTlGm0 Foundry

16/03/2021

What are you missing if you aren't intentionally designing for the First Moment of Truth? Find out in Foundry’s latest white paper. https://hubs.la/H0GTlGm0 Foundry