21/04/2023
he fundamental difference between China’s Cross-Border e-Commerce and continental e-Commerce is that for Cross-Border, the objective is to export the product from its country to deliver it directly to the end consumer. Cross-border eCommerce is a great development for foreign trade in China.
For this purpose, different e-Commerce platforms are used such as Tmall and JD Global, RED, Kaola, or VIP International. Thanks to this type of e-Commerce in China, the delivery is done directly, so there is a saving of time: with a delivery which is done in 10 days to three weeks.
There is also a gain in the cost of shipping. We see that the way people use Chinese differs depending on the commercial platforms they use, for example:
On a Cross-Border platform: Best-selling cross-border products are maternity products such as baby formula. Imported goods benefit from a better reputation. The bestsellers on Cross-Border platforms are therefore often vitamins, birth products, high-end cosmetics, or simply products that they cannot find in their country.
On a traditional Chinese e-Commerce platform: Users buy their everyday consumer products such as food, spirits, wine, or even hygiene and household products.
The Chinese cross-border eCommerce market is a huge opportunity for marketers and brands. China’s Cross-Border e-Commerce industry is experiencing rapid development, but it still faces many challenges, such as Chinese government regulations being strict, intense competition, entry barriers, and so...
