13/03/2025
In 1907, the bustling Calle Preciados, viewed from the iconic Puerta del Sol, represented a time when Madrid was rapidly modernizing. The photo captures a moment in Madrid’s transformation, with streetcars like the one on the "Salamanca-Puerta del Sol-Quevedo" line, a crucial part of the city's public transport network. These streetcars, known for their distinctive "LLENO" (full) signs, were essential in connecting various neighborhoods, offering an efficient way for the growing urban population to travel. The streetcar, moving on the left side of the road, provides a glimpse of the early 20th-century transit system that helped shape Madrid's cityscape.
In the image, we also see the facade of the "Gran Café Nuevo Oriental," a landmark establishment on the corner of Puerta del Sol. Opened in the late 19th century, the café was a meeting point for intellectuals, artists, and politicians of the time. Its rich cultural significance cannot be overstated, as it played a key role in the social and cultural life of Madrid during the turn of the century. By the mid-20th century, the location evolved, and today it houses the "Perfumería Primor," a popular store in the area. This evolution from a café to a modern commercial establishment mirrors the broader changes taking place in Madrid’s economy and architecture during the 20th century.
Calle Preciados has long been a focal point of commerce in Madrid, with its wide boulevards and proximity to key areas like Puerta del Sol making it a hub of activity. The image of 1907 illustrates not only the everyday hustle and bustle but also the societal shifts taking place, including the rise of consumer culture. The transformation of such landmarks, along with the city's ever-changing public transport system, highlights Madrid's journey from a traditional European city to a modern, global metropolis. The constant evolution of streets like Preciados continues to tell the story of Madrid’s rich and dynamic history.