Pragmatic Creative Co.

22/11/2024

♾️ | ten.

i love you like xo 🫶🏼

20/11/2024

🗽| “…start spreading the news…”

thankful for the moments when a work trip turns into an anniversary trip with . we took the big apple by storm packing in as many miles as possible in just a few short days eating our way through most of manhattan. we’ll celebrate ten years in a few days & it’s still wherever forever with you, boo.

📷
🔎 + xf35/2

01/10/2024

📷 | the weekend in austin, tx did not disappoint!

22/06/2024

dusted off the bike & braved the heat long enough to take advantage of a vacant historic mckinney trade days location. love having a Camp Snap camera in my bike bag for days like today!

cc Pragmatic Creative Co.

20/06/2024

| “…sometimes you have to watch somebody love something before you can love it yourself. it is as if they are showing you the way.” - Donald Miller , blue like jazz.

i’ve spent the better part of 5 or so years looking over the shoulder of Dean Xu watching him photograph anything from people to pavement with the same enthusiasm for the craft. he’s championined & inspired myself, as well as many others, to pick up a camera - but what he’s taught us by his example is that it’s always about the people. nothing more inspiring than to see that in action time & time again.

people > projects

📍dallas, tx - lululemon ambassadors bts
📸 - Fujifilm xt5 & xf23/1.4

07/06/2024

🏢 | wandering around the historic dallas city hall wishing i brought a wider lens.

i’ve admired im pei’s architectural designs from afar but standing inside the inverted concrete pyramid with roughly one million square feet & one hundred foot ceilings is impressive to say the least.

📸 X-T5 Fujifilm X Series US
🔍 XF23/1.4 📍City of Dallas - City Hall

27/05/2024

🇺🇸 | thank you to all who have served & sacrificed for our freedom.

grateful & humbled to walk alongside Adaptive Training Foundation for Carry The Load honoring those who have gone before while protecting & serving.

until valhalla.

01/05/2024

it’s almost impossible to file this under the “work” context because working with Adaptive Training Foundation over the last year or so has significantly impacted my life on another level than just “work.” their team have become good friends & people we’ve connected with & their mission is as pure as their hearts. it’s become almost like church, a sanctuary, where we’ve watched people walk for the first time in years or even stand. c’mon now! super proud of this team & project. this is PROVE THEM WRONG.

Dean Z. Xu
Vinny Saenz
Vanessa Saenz
Shaun Jackson

Doesn't matter what they say. You can either prove them right or you can prove them wrong. The choice is yours.

01/05/2024

🌳- may is mental health awareness month & this is a piece of my story.

in my 20’s i was diagnosed with clinical depression & a bonus anxiety disorder. the panic attacks showed up much later in life & heavier than the depression - but the same held true: i was embarrassed & ashamed so i didn’t do much about it. besides taking medication & keeping to myself, i didn’t know what else to do. the silent suffering turned to worse depression & anxiety due to the isolation. it’s all one big cycle that you can actually break - but only when you’re ready.

the patience of my wife is unmatched, she’s been on this rollercoaster with me for ten years. when i turned 40 last year, i decided enough was enough & sought help by way of a counselor, i was ready. coupled with being active for the first time in my entire life - it has dramatically changed the way i see things around me & hopefully how i react to its ever-changing moments. there are still hard days, but in most ways it’s easier only because i have the right tools that work for me at my disposal & the support i lacked by not speaking up. movement is the drug of choice. the rucking has provided a community & built relationships but also sparked something in me where i can’t stop now. the miles clear my mind & i can return to my world of responsibilities with a calmer approach. as a parent we always tell our kids they can do hard things, because they can. i take a selfie every time i go out & post it proudly to Strava regardless of my performance to remind myself that i can do hard things, too…& so can you. someone wise reminded me recently to just keeping putting one foot in front of the other. we got this.

10/03/2024

if in mesa & need a legit spot to shoot, hit up edaM!

01/03/2024

🏜️ | “well i’m a standing on a corner in (phoenix) arizona & such a fine sight to see…”

on assignment out in the desert with the crew.

📸 X-T5 Fujifilm X Series US
🔍 XF23/1.4

14/02/2024

🎯 | pov: you’re seven years old & dad hands you a Fujifilm X Series US at brunch. 📸

08/02/2024

🌆 | i stretched these old legs around downtown dallas last week & took a few photos along the way.

📸 X-T5 Fujifilm X Series US
🔍 XF23/1.4

Adam Thomas Roye

15/12/2023

Z Detailing TX is the real deal! Loved taking some shots of that Tesla Plaid & the crew in action!