We caught Jordan Howlett right after his Creator of the Year win at the Shorty Impact Awards! A true moment of gratitude and excitement as he reflects on this major milestone.
đ Well deserved, Jordan! Keep leading the way for creators everywhere.
đ See the full list of OTY winners via link in comment!
#ShortyImpact #ShortyOTYs
âBrand and demand are two sides of the same coin; without a strong brand, all the demand gen in the world wonât drive lasting success. Itâs trust and connection that fuel both action and loyalty.â
In this episode, Becca Chambers, Chief Communications Officer at ControlUp, breaks down why separating brand from demand is a losing strategy.
Far from just logos and colors, brand is what builds trust and loyalty, laying the groundwork for demand to drive action. Becca shares why a strong brand makes selling easier, customer loyalty stronger, and how it all adds up to sustainable growth.
đ Episode link: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E105-Becca-Chambers-Brand--Demand--Why-They-Cant-Be-Separated-e2q27c6
Listen in to discover why brand-first strategies keep customers coming back.
#MarketingStrategy #Branding #DemandGen #shortyawards #itsnofluke
"Gen Z is shaping the future, but too often, their voices are sidelined. Itâs time to empower young people with real seats at the tableâor build a new one."
Ziad Ahmed, Head of Next Gen at United Talent Agency, sheds light on how Gen Z is shaping culture, yet still finds itself sidelined from major decisions. As the founder of JUV Consulting and a Forbes' #30Under30 honoree, Ziad dives into why itâs critical to empower young people and give them a real seat at the tableâwhether that means expanding the table or flipping it entirely.
Tune in for insights on Gen Zâs role in the present and future of business and culture.
đ Listen to the full ep: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E103-Ziad-Ahmed-Gen-Zs-Seat-at-the-Table-e2pftch
#Podcast #InfluencerMarketing #CreatorEconomy #shortyawards #itsnofluke
"Every new feature is a clue to what platforms are investing in and what creators should be focusing on."
In this episode, Lindsey Gamble, an influencer marketing and creator economy expert, breaks down what platform updates really tell us. With experience working with top brands like GoPro, Chobani, and Samsung, Lindsey explains how platforms like TikTok and Instagram hint at emerging trendsâand why brands need to adapt their content strategies to stay ahead.
đ Listen to the ep: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E104-Lindsey-Gamble-What-trends-and-updates-really-tell-us-e2poqhf
#CreatorEconomy #InfluencerMarketing #shortyawards #itsnofluke
"Influencers aren't replacing creativesâthey're translating the message to resonate with audiences."
In this clip, Kevin Blazaitis, President of Creo at Omnicom Media Group, explains how influencer insights bridge the gap between traditional creative work and the fast-paced world of digital amplification.
With 15+ years of experience in emerging media and influencer marketing, Kevin dives into how influencers adapt content for platforms like TikTok, ensuring brands don't lose their message in the noise.
đ Listen to the full episode: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E102-Kevin-Blazaitis-What-we-unlock-by-listening-to-creators-e2p7s03
#Podcast #InfluencerMarketing #podcast #shortyawards #itsnofluke
"If they want to compete with YouTube, the top streaming platform in the country, they need to study whatâs working and why."
In this clip, Lia Haberman, creator economy expert, dives into how platforms like Netflix are exploring ways to translate successful social content into traditional entertainment. With years of experience at E!, Yahoo, and UCLA Extension, Lia breaks down what it takes to crack the creator code in todayâs evolving media landscape.
đ Catch the full episode for more: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E100-Lia-Haberman-YouTube--Netflix--How-To-Crack-The-Creator-Code-e2ouofq
#CreatorEconomy #InfluencerMarketing #Podcast #shortyawards #itsnofluke
"If you've figured something out, why wouldnât you want to make it easier for the next person?"
In this clip, Jerry Won, founder of Just Like Media and World Class Speakers, shares why helping others and sharing knowledge benefits everyone. Drawing from his work with brands like Google, PepsiCo, Meta, Harvard Business School, and more, Jerry highlights how true success comes from lifting others up, not keeping secrets.
đ Check out the full episode: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E99-Jerry-Won-The-simple-reason-to-never-fear-public-speaking-e2ooo24
#PublicSpeaking #Podcast #shortyawards #itsnofluke
How to prepare for the unexpected
"You can be trendy and funny, but if you canât explain why your content worked, youâre just scratching the surface."
In this clip, Dr. Noelle Seybert, Director of Social Media at University of Colorado Boulder, dives into why understanding data is key to taking your social media game to the next level.
From resilience to strategic thinking, she shares insights on how creators can prepare for the unexpected and truly stand out in the ever-changing world of higher ed marketing.
đ Catch more in the latest episode: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E98-Dr--Noelle-Seybert-How-to-prepare-for-the-unexpected-e2oh0t1
#Podcast #SocialMedia #shortyawards #itsnofluke
Youâve done the workânow itâs time to share it with the world!
Final deadline for the Shorty Impact Awards is TOMORROW - September 12th.
Submit today and let your purpose-driven campaigns shine. Link in bio!
#ShortyImpact
"The next generation of creators arenât just influencersâtheyâre builders!"
"The next generation of creators arenât just influencersâtheyâre builders!"
In this clip, Matt Edelman, President & CCO of Super League breaks down how user-generated gaming platforms like Fortnite, Roblox, and Minecraft are shaping a new class of creators.
With UGC platforms growing 250%, weâre witnessing a revolution where young creators express themselves not by being on camera, but by building and making their mark in entirely new ways.
Catch more insights from Matt in our latest episode! đïž
đ Listen at: https://podcasters.spotify.com/pod/show/shorty-awards/episodes/E96-Super-League-The-next-generation-of-creators-are-builders-e2o39mk
#Podcast #CreatorEconomy #shortyawards #itsnofluke
Donât let your purpose-driven work go unnoticed!
FINAL deadline for the Shorty Impact Awards is coming up this Thursday, September 12th.
This is your moment to shine and show the world what true impact looks like.
Submit now via the link in our bio!
#shortyimpact
#verydemureverymindful #verymindful #VeryDemure
