29/06/2024
On this date in 1988, "Coming to America" was released.
The McDowell's restaurant was actually a Wendy's on Queens Boulevard that was scheduled to be closed for renovation. The production had approval from McDonald's corporate headquarters, which apparently didn't pass the word down to their local outlets. On the day the McDowell's sign went up, the manager of the McDonald's one half mile up the road arrived with his lawyer and took photographs, telling the set dressing crew they were going to be sued for everything they were worth. The restaurant remained in business until early 2013. The building has since been demolished.
"Look... me and the McDonald's people got this little misunderstanding. See, they're McDonald's... I'm McDowell's. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds."
John Amos, whose character Cleo McDowell shamelessly copies McDonalds, had a long history with McDonalds in real life. At one point Amos worked at the first-ever McDonalds restaurant in Canada, and he also starred in a famous song-and-dance McDonalds commercial in 1971 ("Grab a Bucket and Mop"). The scene when Cleo stares strangely at Akeem trying to use a bucket and mop is an in-joke reference to this commercial.
Speaking of lawsuits, humorist and columnist Art Buchwald sued Paramount Pictures, alleging that they stole his script idea and turned it into this movie. Buchwald won, and was awarded damages. Paramount settled for $900,000.
Eddie Murphy and Arsenio Hall played multiple characters, undergoing "three to four-hour make-up sessions" for their various cameo characters. During pre-production, make-up artist Rick Baker made "life casts" of the actors' faces, then constructed clay facial sculptures onto which he molded foam rubber appliances that the actors wore, in addition to hand-woven hair, eyebrow, and mustache pieces. After the make-up and clothing was applied for the Jewish character Saul, Murphy wanted to test the make-up and costume out. He got a golf cart and drove from one studio department to another in Paramount Studios. He would get out of the cart and say in his regular voice, "Hi. I'm Eddie Murphy." No one believed him. (IMDb)