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BYOB Agency works with health insurance agencies, brokers & service professionals looking to create content and establish online credibility.

Monthly Social Media Posting Services, 1:1 Coaching and More!

30/01/2025

Your clients don't just want a benefits package…. they want a partner who can safeguard their workforce's financial future.

This week, I’m diving deep into benefits planning, a crucial area for insurance professionals looking to enhance their client relationships and long-term value. Let's explore how mastering this can lead to greater success and fulfillment.

Many brokers struggle with getting clients to look beyond just the immediate costs and coverage details of their benefits package. It's easy to get caught up in the transactional nature of insurance sales, but true progress is made when we focus on guiding clients towards a future-proof healthcare strategy.

Remember, your role isn't just about offering the cheapest plan… it's about becoming an indispensable advisor who can protect your clients' most valuable asset: their employees. Just as every skilled captain learns to navigate stormy seas, you too can excel by focusing on your clients' long-term needs and the opportunities ahead.

What's one step you can take this week to have deeper conversations with clients about adapting their benefits as their business and workforce evolve?

Share your thoughts below.

29/01/2025

Brokers, are you ready for the employee benefits landscape of 2025?

Discover the critical trends you need to stay ahead. Share your thoughts in the comments below!

27/01/2025

The future-proof benefits package isn't the one with the lowest price tag…. it's the one that can adapt to your employees' evolving needs.

While immediate costs are a factor, brokers and HR leaders must prioritize selecting plans that can flex and grow alongside their workforce in the years to come.

Stay tuned and follow me :-) I’ll be expanding more on this tomorrow on my weekly video, live.

23/01/2025

Tired of watching your clients struggle with unexpected healthcare costs they never saw coming?

This week, I'm diving deep into benefits planning, a crucial area for insurance professionals looking to enhance their client relationships and long-term value. Let's explore how mastering this can lead to greater success and financial security for both you and your clients.

Many brokers struggle with getting clients to look beyond just the immediate costs and coverage details of their benefits package. It's easy to get caught up in the transactional nature of insurance sales, but true progress is made when we focus on guiding clients towards a future-proof healthcare strategy.

Remember, the true cost of healthcare isn't today's premiums… it's tomorrow's financial security. Just as every skilled captain learns to navigate stormy seas, you too can excel as a trusted benefits advisor by focusing on your clients' long-term needs and the opportunities ahead.

What's one step you can take this week to have deeper conversations with clients about adapting their benefits as their health and finances evolve? Share your thoughts and let's discuss how we can all grow together in serving our clients' best interests.

22/01/2025

Brokers, are you having the crucial benefits conversation your clients aren't asking about… but should be?

Discover the missing piece in most benefits strategies and how to guide your clients towards long-term financial security. Check out the full slides for insights you can use.

20/01/2025

"The true cost of healthcare isn't today's premiums…. it's tomorrow's financial security."

This quote underscores the importance of taking a long-term view when selecting employee benefits.

While immediate costs are important, clients must also consider how their choices will impact their financial wellbeing in the years to come as their health needs evolve.

Make sure to follow me and stay tuned for tomorrow’s video, i’ll be diving more into this topic live!

16/01/2025

Another glazed look during open enrollment... wondering if it's them or you?

You know the moment. You're mid-way through explaining this year's plan changes, armed with your carefully crafted PowerPoint, when you see it... that unmistakable glazed look spreading across the room like a slow fog. Your well-researched presentation is suddenly competing with smartphone screens and subtle yawns.

Here's the truth: It's not them, and it's not really you either. It's the gap between your expertise and their understanding. Every time we see those glazed looks, we're not just losing attention, we're missing an opportunity to help someone make better healthcare decisions for their family and their teams.

Many have spent years believing that more details and technical accuracy would make them a better broker. But what really transforms client relationships is learning to be a translator instead of just an expert. Because at the end of the day, no one has ever said "Wow, that broker really knew their actuarial tables!" But they do remember the broker who helped them understand how to get care for their sick kid at 2 AM.

Think about your last benefits meeting. Were you speaking your language, or theirs? Were you sharing information, or creating understanding?

What's one way you've successfully broken through the glazed-look barrier? Share your experience below… let's help each other become better communicators, not just better brokers.

Remember: Your expertise is valuable... but only when your clients can actually understand and use it.

15/01/2025

Tired of competing with smartphones during benefits presentations?

Just created a quick guide showing exactly how I transformed my approach to explaining complex plans. No more glazed looks or confusion – just clear conversations that help clients actually understand their benefits.

Swipe through for three proven strategies that work in 2025. Save this post for your next open enrollment meeting.

What works best for you when explaining benefits? Share your insights below.

13/01/2025

If your clients are checking their phones during your benefits presentation, you're not boring them... you're failing them.

Let's be honest, we've all seen the glazed eyes and subtle phone checks during benefits meetings. But here's the uncomfortable truth: when clients tune out, they miss crucial information that could impact their health and finances.

Their disengagement isn't just about poor attention spans... it's about our failure to make vital information accessible. Time to stop blaming the audience and start fixing your approach.

Make sure to follow me and stay tuned, for this weeks video to learn what you can do, to do better in 2025!

09/01/2025

The Tech-Savvy Broker Myth...and Why You're Not as Behind as You Think

This week, we're tackling something I know is keeping many brokers up at night: feeling like you're losing ground to "tech-savvy" competitors who seem to have all the AI answers.

Let's be real: You didn't get into insurance because you love technology. You got into it because you're good at helping people understand complex things in simple ways. That's still your superpower...it just needs a slight update for 2025.

Here's the truth about those "tech-savvy" brokers: They're not actually tech experts. They've just learned to focus on what matters to clients. The basics. The benefits. The bottom line.

You already have the hard skills...deep industry knowledge, relationship building, and the ability to make complex things simple. That's 90% of what you need. The rest? It's just adding AI benefits to your toolkit.

What's one small step you can take this week to feel more confident in these conversations? Maybe it's reading an article about AI healthcare, or asking a carrier rep about their AI tools?

Share your thoughts below. Let's tackle this together...because being "tech-savvy" isn't about knowing everything about AI.

It's about knowing enough to help your clients make smart decisions.

08/01/2025

Tired of nodding along when clients ask about AI healthcare benefits?

Let's cut through the noise and focus on what actually matters in these conversations. I've created a simple guide that will help you handle these questions with confidence.

Swipe through to learn how to turn tech talk into meaningful client conversations about better healthcare outcomes.

Share this with a fellow broker if you found it valuable.

06/01/2025

From Tech-Terrified to AI-Confident: Embracing Change in Insurance 🌟

Happy Monday, Insurance Friends! Let me share something that might hit close to home for many of you struggling with all this AI healthcare talk.

Imagine this is you (because it very well could be):

Your clients asks about AI-powered healthcare benefits during what you thought should have been a routine meeting.

You freeze. You feel out of the loop and “behind” the ball.

Instead of avoiding these conversations, you decide to lean in. Spend time learning what actually matters to clients about AI healthcare (spoiler: it's not the complex tech stuff).

Remember what Maya Angelou once said: "When you know better, you do better."

Here are the facts:

- Clients don't need you to be tech experts

- They need you to translate complex benefits into real value

- Understanding the basics is enough to have meaningful conversations

- The human element of your job isn't going anywhere...it's becoming more important

Today, when clients ask about updates with AI healthcare benefits, you don’t need to freeze anymore. Instead, get excited because you know how to guide them through what really matters: better care, faster service, and potentially lower costs and how they can help support their teams with this.

The best part? Learning the basics will put you ahead of the pack. Your clients will trust you more because you focus on what matters to them, not the buzzwords.

I'm curious: What's your biggest fear when clients ask about new technology in healthcare benefits?

How are you handling these conversations? Let's learn from each other and grow together in this changing landscape.

03/01/2025

Most insurance brokers approach their marketing backward.

After helping many brokers with their content strategy, I've discovered a simpler way to create content that actually connects with your ideal clients.

I've broken down the framework in this carousel to show you exactly how to flip your approach and start seeing real results.

Save this post for the next time you're staring at LinkedIn wondering what to write.

02/01/2025

The best marketing strategy isn't about copying what's working for others... it's about amplifying what's already working for you.

There's a reason most insurance brokers struggle with their content marketing, they're too busy watching what everyone else is doing instead of leveraging their own unique strengths and client conversations.

Stop studying other brokers' content and start paying attention to the questions your prospects are actually asking.

01/01/2025

Happy New Year!!! 2025 is officially here :-)

What are your big goals this year?

27/12/2024

Sometimes your clients are like the Grinch...their understanding of health insurance needs to grow three sizes before they see its true value.

The initial resistance many clients have toward health insurance isn't about the product itself, it's about not understanding its true value.

Your job as brokers isn't just to sell policies, but to transform that understanding through education and genuine care.

26/12/2024

Ever notice how holiday movies get almost everything wrong about health insurance...yet somehow teach us profound lessons about client relationships?

I've broken down the surprising wisdom hidden in your favorite seasonal classics. From George Bailey's outdated approach to why the Grinch perfectly represents client psychology, these insights might transform how you think about client communications.

Swipe through to discover what Hollywood accidentally got right about being a better broker.

Share this carousel with a fellow broker who needs a fresh perspective on client relationships.

25/12/2024

When the lights of Hanukkah meet the sparkle of Christmas trees...magic happens in more ways than one

Today is special as many will celebrate it is both Christmas Day and the first day of Hanukkah!

I'm reminded that just like these holidays bring light to dark winter days, your work as a health insurance broker brings peace of mind to many, during life's uncertainties.

Whether you're gathering around a menorah, a Christmas tree or celebrating in a different way, I hope your day is filled with joy, peace, and meaningful moments with those you cherish. Taking a pause from policies and plans to appreciate the warmth of community and family.

Wishing you all a day of light, love, and celebration. Happy Holidays to all who are celebrating.

See you back here next week with fresh insights for 2025...but for now, enjoy this magical day of celebrations.

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Videos

� NEW VIDEO: Think You're Late to AI? Here's Why You're Actually Right on Time!

Feeling overwhelmed by the AI revolution? Worried your business is falling behind? In this video, we're tackling the #1 concern I hear from business leaders about AI: the fear of being left behind. � What You'll Learn: Why the "AI panic" isn't helping anyone Real talk about where most businesses ACTUALLY are in their AI journey Practical steps to start implementing AI (without the overwhelm) How to identify which AI tools are right for YOUR business As Katie Robbert perfectly puts it: "While there is a lot of buzz and panic about generative AI, you're not as far behind as you think. Everyone is struggling to figure out where it fits in their teams and workflow." � BONUS: I'm sharing my personal framework for evaluating and implementing AI tools that has helped dozens of businesses find their footing in the AI landscape. � Time Investment: 15 minutes that will completely change your perspective on AI adoption � Perfect for: Business owners feeling the AI pressure. Marketing teams exploring AI tools Leaders planning their AI strategy Anyone feeling overwhelmed by AI. Hit play to discover why you're exactly where you need to be in your AI journey! Check out our latest workshops and learn more here: www.thetimetogrow.com.

LinkedIn Strategies for Health Insurance Brokers: Do This, Not That!

Welcome to another episode of Entrepreneur Rescue Mission! Are you a health insurance broker tired of ineffective, spammy LinkedIn tactics? In this episode, we reveal why automated messages and AI bots might hurt client relationships and show you a simple, genuine approach that works. With just 20 minutes a day, you can build authentic connections, attract new clients, and become a trusted advisor—all without automation. Learn the pitfalls of LinkedIn automation, a daily strategy for meaningful engagement, and tips to build trust while avoiding spam. Enjoy these insights? Be sure to follow and stay tuned for more practical strategies. Ready to transform your LinkedIn strategy? Learn more at ⁠byobagency.com⁠ for in-depth strategies and tools to grow your health insurance business through authentic engagement.

Stop Overthinking Video Content: A Guide for Health Insurance Brokers

Welcome to another episode of Entrepreneur Rescue Mission! Are you a health insurance broker ready to use video to attract more clients? In this episode, discover how to create authentic, impactful videos that build trust and set you apart. Learn a simple 5-minute video structure, easy ways to show up confidently on camera, and get a cheat sheet of content ideas that answer real client questions. Even if you’re using your phone, these strategies will help you easily connect with your audience and deliver your message. Tune in and start leveraging the power of video today! Need help with content on LinkedIn? That’s what we do! Check out: https://byobagency.com/.

AI Content Creation lovers vs. Non-AI Content Creation lovers Is it just me, or do AI Content Creation lovers and non-AI Content Creation users live in different worlds? Those of us who embrace AI in content creation see endless possibilities and efficiencies, streamlining our work and sparking creativity..... Meanwhile, those yet to dive into AI often don't realize what they're missing out on, like having a 24/7 brainstorming partner! Share thoughts below if you agree or disagree!

4 Days Away! Register for The Content Workflow Masterclass!

What is it? 90-minute, value-packed class designed to transform the way you approach content creation. How Much is It? For just $17, you'll gain access to the same strategies and workflows I've used to help countless clients build successful personal brands and businesses on social media. When is it? The 90 Minute Masterclass will be taught live on Zoom, on July 23rd from 1-2:30pm EST. What You'll Learn: The essential workflows you need for your business. Step by step how to create a content workflow for YOUR business How to: Plan, create, and schedule content consistently. Tips for outsourcing your content creation to your team. Strategies for analyzing and optimizing your content performance. Register at: https://www.thetimetogrow.com/content-creation-workshop-july2024-1

Step Up Your Content Game: Simple Content Workflow Masterclass on July 23rd

Join the upcoming Simple Content Creation Workflow, 90 minute masterclass on July 23rd! This is your ticket to effortless, engaging content. In just 90 minutes, you'll learn the exact workflow that's helped creators like you create consistent content and build brand awareness through content. For only $17, you'll walk away with: -A clear and simple workflow for content creation. -Consistently planned and scheduled content that resonates with your audience. -The freedom to focus on what you love while your content runs on autopilot. -A step-by-step guide to either handle content creation yourself or seamlessly outsource it to your team. Don't let another month go by struggling with content. Invest in yourself and your brand today. Spots are limited, so grab yours now before they're gone! Sign up here, before it's too late: https://www.thetimetogrow.com/content-creation-workshop-july2024-1

Myth or reality? Most experts preach that your LinkedIn feed works like other social platforms, endlessly rewarding viral posts with reach and visibility. 👉 MYTH! LinkedIn's UNIQUE algorithm favors consistent content CREATORS actively sharing their expertise over charismatic influencers chasing engagement alone. Here are some principles that guide LinkedIn's feed so you can cut through the noise and establish yourself as the leader your ideal prospects pay attention to: 🔑 Craft content tailored to ideal clients: Share your insights and experiences that would be valuable to them. 🔑 Automate staying in touch: Set up automatic reminders to reach out periodically to connections, clients, and strategic partners to nurture those relationships over time. A quick check-in message or sharing an interesting article can go a long way. 🔑 Build stronger relationships with valuable networks in your industry: Offer assistance and make genuine efforts to get to know your contacts better. Strengthening these relationships could lead to career opportunities, business deals, and impactful partnerships. 👇 Want more support? I'll break down details on how to optimize your account for new clients on LinkedIn at my "Amateur to Expert on LinkedIn” FREE Workshop. My husband, Scott, and I will be covering the simple life-changing strategies and SO much more starting Jan 22nd. 👉 Here’s the link to join us! http://www.thetimetogrow.com/workshops #linkedinmyth #linkedinexpert #linkedintips

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About Us.

We are Scott and Nancy founders of BYOB Agency, a husband and wife team who have built six figure online businesses separately AND together! So many people make the world of entrepreneurship look easy. It's NOT.

They don't show you some of the NORMAL struggles so many of us go through. Trust me, we have been there.... From bankruptcy, to starting over from scratch, one thing has remained consistent.... and that is the need to show up authentically and consistently for your audience.

Many of the influencers out there tell you to show up consistently for your audience. They just don't always tell you, how to do this.... or how much work it takes.