11/06/2024
UK influencers with "deep dark" skin tones earn 44.6% less than those with "light skin," according to research from SevenSix Agency. Influencers with type 2A hair textures were among the highest earners, and type 4B hair among the lowest.
"We needed data to back up what we have always been saying, which is that lighter-skinned or racially ambiguous creators would be getting more work than those who had dark skin," said Charlotte Stavrou, SevenSix Agency’s founder.
UK influencers with a "deep dark" skin tone earn 44.6% less than those with a "light skin" tone. This pay gap is compounded by hair texture.