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The Social Butterfly Agency

FACEBOOK & INSTAGRAM ADS For brands marketing to Women and Mothers. WE MANAGE YOUR ADS SO YOU CAN MANAGE YOUR BUSINESS!

24/05/2023

A successful email campaign should be generating AT LEAST 30% of your stores’s revenue.

If your current email strategy is falling short of this, it’s probably time you got in touch with us here at The Social Butterfly Agency.

We create highly engaging and highly converting automated flows and email campaigns that get our clients WAY more sales.

Reach out to learn how we can set you up with a killer email strategy🔥

19/05/2023

If you’re a Social Butterfly Agency client, you know exactly what we’re talking about 😉

Now it's your turn to become a client and see for yourself! Let's chat about how we can create better digital marketing ad strategies that are tailored to your clientele.

16/05/2023

Here at The Social Butterfly Agency, we know firsthand the power of creating ad strategies that target women. Here’s a few of the reasons why we focus on marketing to women:

✨ Studies consistently show that women hold the largest portion of buying power in their households

✨ Women have different needs, preferences, and purchasing behaviours than men - so it makes sense that your marketing strategy caters to this

✨ Women purchase more when they can relate and they feel understood

✨ Implementing a digital marketing strategy that builds stronger relationships with your female audience and develops a loyal, returning customer base, just makes sense

If you’re ready to make the switch from a generic approach to a customized marketing plan, focusing on women, we’re the best crew for the job.

Get in touch today to see how we can work together to scale your online sales

10/05/2023

Clever copy which prompts your audience to take action and buy your products underpins an important part of our successful digital marketing strategy.

We take your product offer and transform it into a hook that will have your customers adding to cart as fast as they can.

Here’s three ways we reposition your product offer to drive your sales:

✨ Change up your value proposition - Your current value proposition may not be resonating with customers, so pivoting it can work wonders in framing your product from another angle. For example, if you’re selling a skincare line, you could reposition your message to them in the feels instead of focusing solely on its anti-aging benefits.

✨ Focus on providing solutions to problems your customers have - You might be selling bamboo baby clothing with a marketing strategy that focuses on the aesthetics of the clothes rather than the problem they solve - parents seeking to help their kids regulate their temperature at night or looking for more eco-friendly fabric options.

✨Use urgency to generate action - Start implementing some time-limited offers, exclusive discounts, or unique rewards to spotlight your product and prompt your customers to take immediate action.

Need help looking for ways to reposition your offer? Reach out to us and we can help!

09/05/2023

You’ve built a business selling to women for a reason, so you want to make sure you partner with a digital marketing agency that knows HOW to market to women.

With The Social Butterfly Agency, you know you’re working with experts who have a proven track record of successfully turning women into long-time customers.

From conducting in-depth market research and incorporating lived experience to determining the best channels to market each client, we provide a comprehensive service that gets your content and products in front of women looking to buy.

With our focus set firmly on creating stellar advertising strategies targeting women, we’ve got the experience, know-how, and drive to collaborate with you to create the ad strategy you’ve been waiting for.

Say no to the advertising bros who don’t get your customer base, and say hello to a digital marketing agency that gets you, gets your customers, and gets results.

05/05/2023

Shining a spotlight on our lovely client ~ Boost N Blend 💗

Launched in Australia in 2013 and now sold all over the world, Boost N Blend was created by Australian Nurse (RN) Bambi Stavely in response to the lack of cosmetic products available to women to disguise their hair loss.

Boost N Blend now have a range of products from hair fibres and grey root cover-ups to massaging scalp brushes, shampoos and conditioners, loved by clients across the globe.

When Boost N Blend joined us as a client, we focused on supercharging their Facebook ads, revamping their email marketing and optimising their conversion rate. Our strategy saw them have a record-breaking Black Friday, Cyber Monday and we couldn't be happier.

If your hair is in need of a lil lovin', we can't recommend enough! And if you're in need of a new ad strategy that actually works for your business, get in touch with us!

03/05/2023

Benchmarking your data is crucial to scaling your ad account...but we all know ad tracking and attribution are not what they used to be...

So, how do you know how much to spend to profitably acquire a new customer?

Your Customer Life Time Value (CLTV) is the secret sauce to this equation. Your CLTV is the average amount your customers buy from you over time and is key to determining how much to spend acquiring new customers.

To make sure you can measure the success of your prospecting efforts, you need to know your CLTV - and then make sure it’s as HIGH as possible.

Want to bump up your CLTV? Let us show you how!

30/04/2023

Here are the seven metrics you NEED to know in order to improve your marketing funnel 👇

✨ CPC (Cost per click): The amount of money you pay each time someone clicks on an ad
✨CTR (Click Through Rate): The percentage of people who click on an ad after seeing it
✨ATC Rate (Add-to-Cart Rate): The percentage of your website visitors who add a product to their cart after viewing it
✨Abandon Cart Rate: The percentage of your site visitors who add a product to their cart but do not complete the purchase
✨CR (Conversion Rate): The percentage of your website visitors who make a purchase on your website
✨CLTV (Customer Lifetime Value): The total amount of money a customer is expected to spend with your business during their lifetime
✨Return Customer Rate: The percentage of customers who make a repeat purchase from your business

If you know these numbers, you’re on your way to improving your marketing funnel. And if you hand those numbers over to us at The Social Butterfly Agency, we’ll take a deep-dive into your current performance and develop strategies to get these numbers where they need to be.

We love helping businesses get their products in front of the women looking to buy them! Let’s chat numbers today

25/04/2023

The Social Butterfly Agency is a female-owned digital marketing agency specialising in marketing to women. We understand the buying power of women and the unique ways they make purchasing decisions.

Unfortunately, this is not the norm. Digital marketing is a male-dominated industry, despite the fact that women make up the majority of online consumers AND eCommerce store owners. Crazy, right? We're constantly taking on new clients who've come from agencies that just aren't invested in understanding how to market to women.

Are you confident that your current digital agency really gets you and your customer? If not, it may be time to make a change.

By tailoring your advertising to women, The Social Butterfly Agency can help your business grow in the way you've been dreaming.

So, say good-bye to generic ad strategies that aren't tailored to your audience and say hello to multi-channel, female-focused advertising that actually works.

Come join us at The Social Butterfly Agency.

20/04/2023

Seriously considering going old school and deleting emails off my phone...the 90s are back in vogue, right?

18/04/2023

Let's talk ✨User Generated Content (UCG)✨

You've probably seen UCG everywhere at the moment - you know those videos of very normal people raving about a specific product?

UCG is great at showing you all the reasons why you should buy product, building authenticity and providing social proof (other people have bought and liked this product, so I should buy and like this product!)

So, as a business owner, should you be using UCG in your digital marketing?

The answer is - YES.

If you're wanting to start incorporating UGC into your ad strategy, The Social Butterfly can make it happen. From helping you produce UCG content all the way through to putting it to work in a way that maximises your conversions, The Social Butterfly Agency has the skills and experience to make UCG the star of your digital strategy show.

Want to know more? Reach out for a chat, we love talking shop with fellow business owners

14/04/2023

Here at The Social Butterfly Agency, we don't promote 'generic' marketing strategies (because they're usually crap 🙊) to help our clients scale.

We're experts in tailoring our service to you, your business, and your goals.

Work with us to improve your market reach and we'll:

👉🏽 Create an effective multi-channel advertising strategy
👉🏽 Help you take control of your content creation strategy
👉🏽 Show you how to optimise your conversion rate
👉🏽 Integrate a high-performing email marketing strategy

Our personalised approach to digital marketing strategies has seen our clients scale their businesses from 5 figures to multi-six figure months.

Want to know more? Reach out to us today

10/04/2023

Your AOV (Average Order Value) is one of the key metrics in determining your ability to scale, so you want this figure as HIGH as possible.

We work with our clients to boost their AOV to get the most out of each customer order.

The Social Butterfly Agency has a suite of strategies that make this happen for our clients.

Reach out if you're keen to chat about bumping up your metrics with purpose-built (never generic!) strategies for your brand.

06/04/2023

Take it from the former chief operating officer of Meta - putting too much on your plate and expecting you'll be able to polish everything to perfection is a surefire way to run into disappointment (and quite possibly burnout).

Let this be a reminder to you that you don't need to do everything for your business!

Ready to let someone else work on perfecting your digital marketing? We'll happily take that off your plate.

Reach out to The Social Butterfly Agency team today for a chat

31/03/2023

We're not your average digital marketing agency ~ we're a female-owned agency specialising in marketing to women.

We create advertising campaigns that actually appeal to the buying needs and habits of women, and we work with brands that celebrate and support women.

If your customers are women, the run-of-the-mill ad agency spearheaded by ad-bros isn't going to get the results you're after.

The Social Butterfly Agency are digital marketing specialists who understand women and how they buy, and we turn that into increased sales for our clients.

Join us and we'll get your brand in front of the women who are looking for it.

31/03/2023

Built your Ecommerce store from the ground up and already basking in its success?

Congrats! We're cheering you on over here at The Social Butterfly Headquarters.

Ready to see where you can take this business of yours? We're the experts in scaling your digital marketing in a way that has a BIG impact on your profits.

If it's time for you level up, we'd love to join you on the journey. We're experts in all things digital marketing - from Facebook and Google ads to TikTok and Email Marketing (and everything in between!)

Book in for a free FB Ad Manager and Website Audit to get started on scaling your business to its full potential

13/01/2022

Currently DIY-ing your Facebook ads and pulling your hair out when they don't work?

It's important to remember that there is a lot of trial and error involved in marketing - you need to test your ads to find out which ones work for you!

Here are our top tips if you're currently struggling with your ads:

- Embrace the failure
- Reevaluate your ads
- Test, test and test some more!

You can read more about it on our blog!

09/01/2022

If you've decided that 2022 is the year to get your Facebook Ads sorted, this is your reminder to bring in the experts and find a digital marketing agency to work with!

Working with an agency from the beginning of the year will see your social media ads strategy soar and help you take advantage of all the key shopping seasons throughout the next 12 months.

06/01/2022

Your email list should be your secret weapon when it comes to digital marketing. If you’ve neglected your email marketing recently, it’s time to revamp it and make sure your email strategy is working in tandem with your ad strategy.

Email is one of the only ways for you to have direct contact with your customers - it doesn’t rely on an algorithm or a slightly temperamental social media platform! You own your email list, so it’s time to start using it more effectively.

04/01/2022

We love hearing from our clients, and we love what we do - helping transform businesses through expert digital marketing!

01/01/2022

Are you looking to work with a digital marketing agency in 2022? Here's some things you should do before choosing an agency to work with:

➡️Know your goals - you want to be able to measure the agency's success against the goals you have for your marketing.
➡️Make sure they understand your business - you want to make sure you're working with an agency that understands your business and your target audience.
➡️Ensure they'll focus on the right metrics - there's no point working with an agency that can't provide you the insights you need!
➡️Check that they prioritise revenue - their work should be making you more money!

Here at The Social Butterfly Agency, we're big believers in working with clients that we know we can get results for, which is why we specialise in working with businesses whose target markets are women and mothers. Think we'd be the right fit for your business? Reach out!

31/12/2021

Wishing all our clients and The Social Butterfly Agency community a very happy and prosperous new year! 🎇

We can't wait to see what 2022 brings! We're excited to continue providing stellar digital marketing services to businesses catering to women and mothers, and watching them soar!

26/12/2021

The new year is almost upon us, and while you probably already know what your new year's resolution is going to be, have you set your business goals for the new year?

If you're struggling to come up with some goals to work towards in 2022, why not incorporate the below ideas:

🎆Delegate more
🎆Promote your business
🎆Invest in your network
🎆Invest in your business

Let us know the business goals you're working towards in 2022!

19/12/2021

But what if your inbox *feels* like a life or death kind of situation?

17/12/2021

Getting in early to wish our clients and The Social Butterfly Agency community a very Merry Christmas!

We hope the holiday period is restful and the new year fruitful! 🎄

14/12/2021

You've got mail! 📫

How's your email marketing going? Have you managed to hit the sweet spot where your email campaigns are generating at least 20% of your store's revenue?

Not quite?

A solid email marketing strategy is key to eCommerce success. When done right, your emails can make you thousands of dollars each month - the catch is that there's a specific strategy that will set you up for success.

The Social Butterfly Team know how to optimise this strategy to your specific audience - get in touch today to talk about how we can transform your email marketing campaigns. Contact us via

09/12/2021

Sitting down to share your knowledge with other business-minded people is a great way to build your professional network.

Think about how valuable the knowledge you have now would've been when you first started out! Sharing that info with people who reach out seeking connection or even mentorship will help you build a supportive network that gets you and your business.

Sharing knowledge goes both ways - you never know what you'll learn in the conversation.

How are you sharing your knowledge?

07/12/2021

Here at The Social Butterfly Agency, we're huge believers in women supporting women, especially in business!

Creating a strong network of women around you helps you ride the rollercoaster of building your business. They're there to celebrate your successes and help brainstorm your way out of low points.

If you're a woman with a business, consider the way you can amplify the voices of the women around you 🙌🏼

We're talking more about the way female business owners can help each other succeed - read it at the link in our bio!

05/12/2021

As we approach the silly season, make time for fun!

Whether that's taking the kids to the park, hosting a BBQ get together or chilling out at the movies, blocking out time in your calendar to spend time with your loved ones will give you the boost you need to get through the last weeks of 2021.

01/12/2021

We take a hands-on approach from the get-go with our client's ad strategies!

Our live audits and initial consultations allow us to get right into the nitty-gritty - analysing your current Facebook Ads account and building a plan to improve your results that you can start implementing immediately. As the saying goes, there's no time like the present!

If your current ads are currently generating around 10K months for you, but you're chomping at the bit to get that number higher, we can help! Book one of our live audits at the link in our bio ☝🏻

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What are Facebook Ad Impressions

Need help deciphering the FB jargon? We've got you... An impression is the number of times an instance of your ad is on the screen for the first time. So, if someone scrolls back and forth over your ad, that will only count as one impression. If they are shown your ad twice, but during separate FB sessions, this will be two impressions. Impressions are a really handy marketing tool as they allow you to measure how often your ad is on the screens of your target audience. Are there any other FB Ad terms that confuse you? Let us know in the comments 👇🏼

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As the operator and decision maker in your business, your passion, knowledge and skill-set are key drivers to your success.

We know this also means you are super B U S Y!

The Social Butterfly can help!

Facebook Advertising is our skill-set and absolute passion. This makes us the perfect partner for time-poor businesses owners wanting to grow their business and make more sales.

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