Build Book Buzz with Sandra Beckwith

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Build Book Buzz with Sandra Beckwith By creating training programs and sharing resources that take the mystery out of key book marketing tactics, I teach authors how to reach more readers.
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I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles. I’m the author of three traditionally published and two self-published books, including one that was a best-seller in its Kindle category for a nanosec

ond. I started my career in public relations after getting a journalism/public relations degree. I’m no longer a public relations practitioner (I lost the fire in my belly for that), but I have received the Silver Anvil award – the Oscar of the public relations industry – and several other national and regional awards for publicity excellence. My experience promoting my own books has landed me on “The Montel Williams Show” as a guest expert, on “CBS This Morning,” on MSNBC, and on several national cable TV shows including “Home & Family” and “Crook & Chase.” I’ve been featured in most major dailies including USA Today and The Wall Street Journal as well as several newspapers in other countries, in major magazines including the National Enquirer and Woman’s World, and on hundreds of local and national radio programs that include “Whad’ya Know with Michael Feldman.”

On TV talk show sets, I’ve sat next to Men Are From Mars, Women Are From Venus author John Gray (who wrote the foreword to my first book), comedian Rita Rudner, “Cathy” cartoonist Cathy Guisewite, and actor George Segal. I’ve been selected to speak at conferences that include Book Expo America, the American Society of Journalists & Authors, the UW-Madison Writers Institute, Author U, and many others. What’s more, this site has been recognized for excellence by the Association of Independent Authors, the Alliance of Independent Authors, and TheWriteLife.com. I work a lot because I love what I do, but even I know that you have to step away from the screen and recharge. I’m lucky to live in a quaint little Erie Canal village that has sidewalks and streetlights; I can do a one-hour walk that takes me alongside the canal on the towpath and past the library (so convenient!) and many beautiful Victorian homes with front porches and glorious gardens. I also enjoy reading fiction, eating gluten free (no choice – celiac disease!), sleeping, and laughing with friends – but not necessarily in that order.

[Writer Wednesday] Cute? How about precious? 🤔
03/09/2025

[Writer Wednesday] Cute? How about precious? 🤔

[Writer Wednesday] Not too confusing, is it? 🫤
27/08/2025

[Writer Wednesday] Not too confusing, is it? 🫤

Your author platform doesn’t grow in a vacuum—you grow faster when you collaborate. This week on the blog, I share 8 pro...
27/08/2025

Your author platform doesn’t grow in a vacuum—you grow faster when you collaborate.

This week on the blog, I share 8 proven ways to leverage someone else’s network so you can sell more books, grow your email list, and reach more readers.

Which one are you most excited to try?
https://buildbookbuzz.com/leverage-someone-elses-network/

I love this. 📚
24/08/2025

I love this. 📚

After the death of their father, Dan Pelzer, at the age of 92, his children discovered something extraordinary in his things — a very long list of every book he had ever read.

[Writer Wednesday] Ba-dum-bump!
20/08/2025

[Writer Wednesday] Ba-dum-bump!

Reaching more people doesn’t always mean reaching the right people. If you want your book to sell, you need to focus on ...
20/08/2025

Reaching more people doesn’t always mean reaching the right people. If you want your book to sell, you need to focus on connecting with readers who are already interested in what you’ve written. My latest blog post shows you how being yourself -- not someone you think readers expect you to be -- brings you closer to that goal.

What’s one way you’ve discovered new readers who were a great fit for your book?

https://buildbookbuzz.com/more-of-the-right-readers/

Here's some good news for people who oppose book banning. "This means that the thousands of books that have been prohibi...
18/08/2025

Here's some good news for people who oppose book banning.

"This means that the thousands of books that have been prohibited from student access without careful consideration of their value should be returned to shelves immediately."

In a major win for intellectual freedom, a judge rules against Florida law that led to removing hundreds of books from school libraries.

15/08/2025

Do you need to learn about email marketing—either because you aren't using it yet and know you should, or because you think you could be doing a better job with it if you knew more?

I'm hosting a free training webinar on email marketing for authors with email marketing specialist and author Philip Duncan on Wednesday, August 20, at 2 p.m. ET. I've taken this training myself, so I know that it's really helpful.

Here's my affiliate link where you can get more details and register for free. And don't worry if you can't attend live (although that lets you ask questions and gets you a bonus). We'll send a replay link to everyone who registers.
https://buildbookbuzz--philipduncanllc.thrivecart.com/esa-special-webinar-price/

Stay healthy, friends.
13/08/2025

Stay healthy, friends.

Look! A butterfly! 🦋😉
06/08/2025

Look! A butterfly! 🦋😉

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