Build Book Buzz with Sandra Beckwith

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Build Book Buzz with Sandra Beckwith By creating training programs and sharing resources that take the mystery out of key book marketing tactics, I teach authors how to reach more readers.
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I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles. I’m the author of three traditionally published and two self-published books, including one that was a best-seller in its Kindle category for a nanosec

ond. I started my career in public relations after getting a journalism/public relations degree. I’m no longer a public relations practitioner (I lost the fire in my belly for that), but I have received the Silver Anvil award – the Oscar of the public relations industry – and several other national and regional awards for publicity excellence. My experience promoting my own books has landed me on “The Montel Williams Show” as a guest expert, on “CBS This Morning,” on MSNBC, and on several national cable TV shows including “Home & Family” and “Crook & Chase.” I’ve been featured in most major dailies including USA Today and The Wall Street Journal as well as several newspapers in other countries, in major magazines including the National Enquirer and Woman’s World, and on hundreds of local and national radio programs that include “Whad’ya Know with Michael Feldman.”

On TV talk show sets, I’ve sat next to Men Are From Mars, Women Are From Venus author John Gray (who wrote the foreword to my first book), comedian Rita Rudner, “Cathy” cartoonist Cathy Guisewite, and actor George Segal. I’ve been selected to speak at conferences that include Book Expo America, the American Society of Journalists & Authors, the UW-Madison Writers Institute, Author U, and many others. What’s more, this site has been recognized for excellence by the Association of Independent Authors, the Alliance of Independent Authors, and TheWriteLife.com. I work a lot because I love what I do, but even I know that you have to step away from the screen and recharge. I’m lucky to live in a quaint little Erie Canal village that has sidewalks and streetlights; I can do a one-hour walk that takes me alongside the canal on the towpath and past the library (so convenient!) and many beautiful Victorian homes with front porches and glorious gardens. I also enjoy reading fiction, eating gluten free (no choice – celiac disease!), sleeping, and laughing with friends – but not necessarily in that order.

[Writer Wednesday] Important holiday shopping alert 📚🎁
10/12/2025

[Writer Wednesday] Important holiday shopping alert 📚🎁

How fun to discover a new locally-owned store at the mall that includes so many books in the product mix!
07/12/2025

How fun to discover a new locally-owned store at the mall that includes so many books in the product mix!

[Writer Wednesday] I feel seen. 👀
03/12/2025

[Writer Wednesday] I feel seen. 👀

Can Facebook ads really sell books? This week’s article from the archives by guest blogger Randi Minetor demonstrates ho...
03/12/2025

Can Facebook ads really sell books?

This week’s article from the archives by guest blogger Randi Minetor demonstrates how targeted advertising helped her increase visibility and drive sales for one of her nonfiction books. Randi shares actionable tips about audience selection, copywriting, and budget decisions.

Are you thinking about using Facebook ads to promote your book for holiday sales this month?

https://buildbookbuzz.com/can-a-facebook-ad-really-sell-books/

Rules are made to be broken, right? (But this much? Really?)
26/11/2025

Rules are made to be broken, right? (But this much? Really?)

Searching for your next great read? Use the filters in this amazing resource to find just what you’re looking for.
26/11/2025

Searching for your next great read? Use the filters in this amazing resource to find just what you’re looking for.

Here are 380+ great reads from 2025 handpicked just for you by NPR staffers and trusted critics.

[Writer Wednesday] Pretty much every night. “Just one more page.” CLUNK.
19/11/2025

[Writer Wednesday] Pretty much every night. “Just one more page.” CLUNK.

So many authors underestimate the power of patience with their book marketing. As I explain in this article, most books ...
19/11/2025

So many authors underestimate the power of patience with their book marketing. As I explain in this article, most books aren’t instant best sellers — they grow through time, discovery, and steady promotion. Adjust expectations, create a plan, and keep going. Your readers will find you.

What’s one thing you’ll do this month to keep promoting your book?
https://buildbookbuzz.com/book-marketing-requires-patience

[Writer Wednesday] I’m not proud of it, but this is me. Are you the same way?
12/11/2025

[Writer Wednesday] I’m not proud of it, but this is me. Are you the same way?

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