Build Book Buzz with Sandra Beckwith

26/02/2025

Still buying all your books on Amazon?

If you’re interested in spreading your book-buying dollars around, you’ll appreciate my article on 17 alternatives, including a few that support independent bookshops. (They're my favorites!)

Here's a list of options:

https://buildbookbuzz.com/alternatives-to-amazon/

19/02/2025

[Writer Wednesday] I haven’t tried all of these, but I know the fourth one definitely works. 😄

19/02/2025

Nothing makes me happier than watching a friend’s book really, really take off.

As I watched it happen in real time for Monica Saigal's debut romance novel, I knew I had to invite her to do a Q&A with me for the blog.

No matter what type of book you write, you’ll want to read our interview. Monica graciously shared what worked, what didn’t, and how she made it all happen.

https://buildbookbuzz.com/how-strategic-book-marketing-turned-a-debut-romance-into-a-global-success/

12/02/2025

[Writer Wednesday] 🦀. I guess it depends on what you want to say. 🦀

12/02/2025

Has an author newsletter swap helped you connect with more of the right readers yet?

With this tactic, you and another author who reaches your target audience agree to promote each other’s books in your newsletter.

Obviously, you need a newsletter to do this, so if you don’t have one yet, this should be your incentive to get started.

What do you need to know about this effective book promotion tactic? Get the details and hear from authors who do them in this week’s article from the archives.

https://buildbookbuzz.com/author-newsletter-swap/

11/02/2025

Using the media to position yourself as an authority is a smart strategy for all authors. My collection of tools and templates, PitchPro, helps with that. For more information, scan the QR code or go to https://build-book-buzz.teachable.com/p/pitchpro-your-expert-response-toolkit

05/02/2025

[Writer Wednesday] Finally breaking the code. 🤔 Know the signs!

05/02/2025

Publicity is media attention.

It’s when your book is mentioned by traditional news media, podcasts, and blogs.

And it has far more value than other forms of book promotion because of the implied editorial endorsement that comes with publicity. If you’re interviewed about your book’s topic, the media outlet quoting you is suggesting that you’re an expert on the subject. That impresses people.

To get book publicity, you need to be contacting the media with article and segment ideas. In today’s blog post, I offer four ways to generate those ideas so that you can contact the press with something relevant and newsworthy.

Get that advice here:
https://buildbookbuzz.com/generating-article-ideas-for-book-publicity/

29/01/2025

Ohhhh snap!

29/01/2025

I’m constantly monitoring how authors like you market your books so I know what you are and aren’t doing and how well you execute all of it. I ask a lot of questions about what is and isn’t working.

Among other things, paying attention like this helps me identify book marketing trends.

For today’s article, I’ve pulled out three that just keep jumping out at me. They’re particularly relevant to changes in the marketplace that will have an impact on what does and doesn’t work in 2025.

Click below to learn about those mistakes you want to avoid and how to fix them if you're making them.
https://buildbookbuzz.com/3-author-marketing-mistakes-to-avoid-in-2025-and-how-to-thrive/

22/01/2025

[Writer Wednesday] What’s the craziest autocorrect you’ve seen?

22/01/2025

Less than two months after subscriber Victoria Jane’s publisher released her first novel, that publisher dumped her.

Why?

Victoria believes that she made the fatal mistake of relying on her publisher to handle all the marketing. By the time she realized that she shared responsibility for that important work, it was too late to save her publishing relationship.

It wasn’t too late to save her book, though.

In a guest post from the archives that brims with wisdom and insight, Victoria details how she got up to speed and offers book marketing advice you won’t want to miss.

And, although she’s a novelist, all of Victoria’s tips apply to nonfiction authors, too.
Be sure to read them here, then come back and tell us about your favorite!

https://buildbookbuzz.com/13-fiction-book-marketing-tips-from-an-experienced-novelist/

15/01/2025

[Writer Wednesday] I’ll add “Harry Potter and the Endless WiFi Password” and “Diary of a Wimpy Kid: Mom Found My Browser History.” 😉 📕📗

15/01/2025

Do you want book clubs to read and love your book?

Not every book is club material (for example, nonfiction is generally less popular than fiction), and you need certain pieces in place to attract club attention.

Then there’s the matter of finding and pitching your book to clubs, since books by authors who aren’t already well-known and popular are less likely to be discovered without help.

Learn what book clubs want and where to find those clubs here.
https://buildbookbuzz.com/authors-and-book-clubs/

09/01/2025

Book lovers are the best people, aren't they? ❤️ (gift link)

Jamie Fortin, owner of Friends to Lovers Bookstore, said she was overwhelmed by the strangers who came together to support her shop.

08/01/2025

[Writer Wednesday] This is where I’m at after indulging too much over the holidays. (Eggnog 🥚, I’m looking at you. ) How about you?

08/01/2025

I’m bringing us into a new year of Build Book Buzz content with an article about why I think using artificial intelligence – AI – as your assistant rather than your writer is not only ethical, it’s essential.

As I explain in the article triggered by recent experiences with my subscribers, I don’t recommend using it to write your book. But I do recommend that you let an AI tool help you with some of the related tasks that you don’t like or that take too much of your time.

I also detail the many, many tasks (45, in fact!) it can help with and why if you don’t let it, you’ll eventually be at a significant disadvantage.

With that in mind, are you using AI already? Are you open to it? If not, why not?

https://buildbookbuzz.com/using-ai-as-your-author-assistant/

18/12/2024

[Writer Wednesday] I can do a lot of procrastinating with a keyboard.