Build Book Buzz with Sandra Beckwith

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Build Book Buzz with Sandra Beckwith By creating training programs and sharing resources that take the mystery out of key book marketing tactics, I teach authors how to reach more readers.
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I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles. I’m the author of three traditionally published and two self-published books, including one that was a best-seller in its Kindle category for a nanosec

ond. I started my career in public relations after getting a journalism/public relations degree. I’m no longer a public relations practitioner (I lost the fire in my belly for that), but I have received the Silver Anvil award – the Oscar of the public relations industry – and several other national and regional awards for publicity excellence. My experience promoting my own books has landed me on “The Montel Williams Show” as a guest expert, on “CBS This Morning,” on MSNBC, and on several national cable TV shows including “Home & Family” and “Crook & Chase.” I’ve been featured in most major dailies including USA Today and The Wall Street Journal as well as several newspapers in other countries, in major magazines including the National Enquirer and Woman’s World, and on hundreds of local and national radio programs that include “Whad’ya Know with Michael Feldman.”

On TV talk show sets, I’ve sat next to Men Are From Mars, Women Are From Venus author John Gray (who wrote the foreword to my first book), comedian Rita Rudner, “Cathy” cartoonist Cathy Guisewite, and actor George Segal. I’ve been selected to speak at conferences that include Book Expo America, the American Society of Journalists & Authors, the UW-Madison Writers Institute, Author U, and many others. What’s more, this site has been recognized for excellence by the Association of Independent Authors, the Alliance of Independent Authors, and TheWriteLife.com. I work a lot because I love what I do, but even I know that you have to step away from the screen and recharge. I’m lucky to live in a quaint little Erie Canal village that has sidewalks and streetlights; I can do a one-hour walk that takes me alongside the canal on the towpath and past the library (so convenient!) and many beautiful Victorian homes with front porches and glorious gardens. I also enjoy reading fiction, eating gluten free (no choice – celiac disease!), sleeping, and laughing with friends – but not necessarily in that order.

Have you heard about next week's free "Bestseller Secrets Summit"? I'm one of 30+ speakers at the event featuring 6 to 7...
24/10/2025

Have you heard about next week's free "Bestseller Secrets Summit"?

I'm one of 30+ speakers at the event featuring 6 to 7 sessions each day. We're teaching everything from publicity (my topic) to selling without social media, book launches, using AI as an author's assistant, email marketing, and creating superfans—and that's just for starters.

You'll have 48 hours to watch/listen to each session for free. If that's not enough time, you can upgrade to the premium pass. Get all the details with my compensated affiliate link. (If you register, be sure to download my gift!)

Register Now for the Summit!

[Writer Wednesday] I’m going to have to stare blankly at a wall for 20 minutes to find an answer for this. In movie land...
22/10/2025

[Writer Wednesday] I’m going to have to stare blankly at a wall for 20 minutes to find an answer for this. In movie land, it was Schindler’s List. But what’s that book for you?

Are “Amazon Verified Purchase” reviews more important than others? Not necessarily!  In this week’s Build Book Buzz post...
22/10/2025

Are “Amazon Verified Purchase” reviews more important than others? Not necessarily!

In this week’s Build Book Buzz post, I explain what “verified” really means, how Amazon decides which reviews to show first, and what authors can do to make sure their books get the attention they deserve.

How do you motivate readers to leave honest reviews for your book?

https://buildbookbuzz.com/amazon-verified-purchase-reviews/

Every once in a while I discover a really, really cool new author tool and this is one of those times! Introducing Autho...
17/10/2025

Every once in a while I discover a really, really cool new author tool and this is one of those times!

Introducing AuthorHeadshots from the folks behind the popular MockupShots. It drops your headshot onto models in different backgrounds and wardrobes. It’s built specifically for authors who want professional, authentic, and on-brand visuals without expensive photo shoots.

Here’s how it works: Upload just a few photos of yourself, make a few decisions, and in minutes you’ll have a full library of professional, branded images you can use everywhere. You can even generate images of yourself holding your book!

I’m recommending it to you as a compensated affiliate because it’s a real game-changer for your online image. (Mine, too!) The introductory cost offers a huge discount at just $97 for 350 images. That’s a fraction of what you’d pay a professional photographer for multiple poses, backdrops, and wardrobe changes.

I’ve attached just a sampling of the images I’ve created with it so you can see how it works.

I’ve got 2 links for you. The first is the sales page with the discount you can only get from affiliates. The videos on the page show this powerful tool's capabilities and how easy it is to use, so I recommend watching them.

The second is a demonstration video I created to give you a behind-the-scenes look. I hope it helps you see how this amazing tool will help give you a professional presence online, one that says, “I’m good at what I do!”

Sales page affiliate link: https://authorheadshots.com/discount/?orid=231507
Demo video: https://youtu.be/kpXuJDYXM5k

I think you'll love AuthorHeadshots as much as I do, so check it out now!

15/10/2025

What if readers — not editors — decided which books get published? 🤔  That’s the idea behind Booksnout Publishing, a new...
15/10/2025

What if readers — not editors — decided which books get published? 🤔

That’s the idea behind Booksnout Publishing, a new fiction publisher redefining storytelling and opportunity for authors.

In my latest Q&A, founder Tal Kilim shares how her “crowd-publishing” model works, what makes it fairer for writers, and why it could be the next big thing in publishing.

Do you think the publishing world is ready for a shake-up?

https://buildbookbuzz.com/how-an-innovative-new-fiction-publishing-model-is-redefining-storytelling/

REPLAY LINK! Our training on keywords and categories with Dave Chesson of Kindlepreneur and Publisher Rocket yesterday w...
10/10/2025

REPLAY LINK!

Our training on keywords and categories with Dave Chesson of Kindlepreneur and Publisher Rocket yesterday was pretty amazing. Here’s the replay link if you didn’t register but would like to watch:

https://my.demio.com/recording/lQOoOuHd

Here are a couple of takeaways for me (I took a ton of notes!):

✔️ “Ghost categories” will work against you, so don’t put your book in one.
✔️ When figuring out your book’s keywords, focus on what people type into the Amazon search bar – plus the categories you select. Then you want to use the keywords that are less competitive.
✔️ The best fiction keywords differ significantly from nonfiction keywords. Knowing that difference can make or break you.

As you’ll see in the replay, Dave offered an exclusive-to-us $30 discount on lifetime access to Publisher Rocket. This is important because lifetime access to this essential tool goes away when Dave switches to an annual subscription model soon.

He’s also giving away his popular $50 “Keywords & Categories” course as a bonus when you purchase Rocket with my compensated affiliate link:
https://buildbookbuzz--rocket.thrivecart.com/special-publisher-rocket/5e8f51fc1dd46/

Don't wait to watch -- it all goes away Sunday at midnight ET.

This is the only escape room I will ever experience. And it's the best type, don't you think?
08/10/2025

This is the only escape room I will ever experience. And it's the best type, don't you think?

Should BookTok be part of your book marketing strategy? 🤔 This updated blog post explains:  ✔️ Who’s using TikTok right ...
08/10/2025

Should BookTok be part of your book marketing strategy? 🤔

This updated blog post explains:
✔️ Who’s using TikTok right now
✔️ Which authors benefit most from BookTok
✔️ How to get started if it’s right for you

Are you planning to test BookTok for your book promotion?

https://buildbookbuzz.com/booktok-for-book-marketing/

[Writer Wednesday] My happy places. You, too?
01/10/2025

[Writer Wednesday] My happy places. You, too?

Learning how to get reader reviews isn’t optional—it’s something every author has to do. In this post, I share a practic...
01/10/2025

Learning how to get reader reviews isn’t optional—it’s something every author has to do. In this post, I share a practical 5-step plan to help you get more reviews, more credibility, and ultimately, more book sales.

What’s one strategy you’ve tried (or want to try) for getting reviews?

https://buildbookbuzz.com/how-to-get-reader-reviews/

Ladies, you can remove Afghanistan from your global book marketing plan.
27/09/2025

Ladies, you can remove Afghanistan from your global book marketing plan.

The Taliban’s latest edict banning all books authored by women from Afghanistan’s educational institutions represents a calculated act of cultural and gender annihilation designed to erase women’s intellectual presence from [...]

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