Build Book Buzz with Sandra Beckwith

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Build Book Buzz with Sandra Beckwith By creating training programs and sharing resources that take the mystery out of key book marketing tactics, I teach authors how to reach more readers.
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I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles. I’m the author of three traditionally published and two self-published books, including one that was a best-seller in its Kindle category for a nanosec

ond. I started my career in public relations after getting a journalism/public relations degree. I’m no longer a public relations practitioner (I lost the fire in my belly for that), but I have received the Silver Anvil award – the Oscar of the public relations industry – and several other national and regional awards for publicity excellence. My experience promoting my own books has landed me on “The Montel Williams Show” as a guest expert, on “CBS This Morning,” on MSNBC, and on several national cable TV shows including “Home & Family” and “Crook & Chase.” I’ve been featured in most major dailies including USA Today and The Wall Street Journal as well as several newspapers in other countries, in major magazines including the National Enquirer and Woman’s World, and on hundreds of local and national radio programs that include “Whad’ya Know with Michael Feldman.”

On TV talk show sets, I’ve sat next to Men Are From Mars, Women Are From Venus author John Gray (who wrote the foreword to my first book), comedian Rita Rudner, “Cathy” cartoonist Cathy Guisewite, and actor George Segal. I’ve been selected to speak at conferences that include Book Expo America, the American Society of Journalists & Authors, the UW-Madison Writers Institute, Author U, and many others. What’s more, this site has been recognized for excellence by the Association of Independent Authors, the Alliance of Independent Authors, and TheWriteLife.com. I work a lot because I love what I do, but even I know that you have to step away from the screen and recharge. I’m lucky to live in a quaint little Erie Canal village that has sidewalks and streetlights; I can do a one-hour walk that takes me alongside the canal on the towpath and past the library (so convenient!) and many beautiful Victorian homes with front porches and glorious gardens. I also enjoy reading fiction, eating gluten free (no choice – celiac disease!), sleeping, and laughing with friends – but not necessarily in that order.

Rules are made to be broken, right? (But this much? Really?)
26/11/2025

Rules are made to be broken, right? (But this much? Really?)

Searching for your next great read? Use the filters in this amazing resource to find just what you’re looking for.
26/11/2025

Searching for your next great read? Use the filters in this amazing resource to find just what you’re looking for.

Here are 380+ great reads from 2025 handpicked just for you by NPR staffers and trusted critics.

[Writer Wednesday] Pretty much every night. “Just one more page.” CLUNK.
19/11/2025

[Writer Wednesday] Pretty much every night. “Just one more page.” CLUNK.

So many authors underestimate the power of patience with their book marketing. As I explain in this article, most books ...
19/11/2025

So many authors underestimate the power of patience with their book marketing. As I explain in this article, most books aren’t instant best sellers — they grow through time, discovery, and steady promotion. Adjust expectations, create a plan, and keep going. Your readers will find you.

What’s one thing you’ll do this month to keep promoting your book?
https://buildbookbuzz.com/book-marketing-requires-patience

[Writer Wednesday] I’m not proud of it, but this is me. Are you the same way?
12/11/2025

[Writer Wednesday] I’m not proud of it, but this is me. Are you the same way?

Is your Instagram profile helping you attract the right readers? 📚In this guest post from Lemon Friday founder Lara Ferr...
12/11/2025

Is your Instagram profile helping you attract the right readers? 📚

In this guest post from Lemon Friday founder Lara Ferrari, you’ll learn how to give your author Instagram a “glow up” that makes you shine — authentically. Lara shares 10 practical steps to help you connect more effectively with readers and grow your visibility.

Plus, she’s giving away her free “Glow Up Your Instagram” guide — don’t miss it!

What’s one thing you want to improve about your Instagram presence?

https://buildbookbuzz.com/the-great-instagram-glow-up/

[Writer Wednesday] And don’t forget how EASY it is! 🙄
05/11/2025

[Writer Wednesday] And don’t forget how EASY it is! 🙄

🚫 Some book marketing tactics just don’t work — and I’m seeing them everywhere. In this week’s blog post, I share three...
05/11/2025

🚫 Some book marketing tactics just don’t work — and I’m seeing them everywhere.

In this week’s blog post, I share three common mistakes authors make online — and what to do instead so your marketing helps, not hurts, your results.

Let’s make sure your book stands out for the right reasons!

Which of these three mistakes do you think is most common?

https://buildbookbuzz.com/3-common-book-marketing-tactics-that-are-useless/

I never read the last chapter first, but I know many do. Are you one of them? 🤔
29/10/2025

I never read the last chapter first, but I know many do. Are you one of them? 🤔

You don’t have to grow your author platform alone! In my blog post today, I share 8 creative ways to leverage someone e...
29/10/2025

You don’t have to grow your author platform alone!

In my blog post today, I share 8 creative ways to leverage someone else’s network so you can sell more books, gain visibility, and expand your audience faster — all through collaboration and connection.

Which one will you try first?
https://buildbookbuzz.com/leverage-someone-elses-network/

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