20/12/2025
RelishMix DOTS (AVATAR: FIRE+ASH): RelishMix, which counts a social media reach for Fire and Ash of 834M across TikTok, YouTube, Instagram, Facebook, and X, says that “Convo runs positive for the threequel, sustained by the visceral excitement for its visual artistry and the expansion of the Avatar universe. The fervent fan base is not only anticipating the next chapter but is actively seeking out and appreciating the deep-cut lore James Cameron is layering in. The sentiment: ‘Cameron’s visionary status is frequently invoked, lending the project an aura of guaranteed quality. The orchestral music is lauded for immediately creating an epic, emotional atmosphere.’ The detailed speculation about the new Na’vi clans and the character Spider’s arc indicates a high level of audience investment. The franchise is leveraged as a high-water mark for cinematic VFX, serving as a direct challenge to the quality of other studios. The return of significant elements like Toruk Makto generates intense, almost spiritual enthusiasm within the core audience. A strong endorsement of the film’s creator noted, ‘James Cameron is really a visionary, the man is literally walking on Fire and Ash.‘ The technical awe is also used for comparative praise: ‘Marvel have no excuses anymore. These animations are surreal.'”
Social media universe for Fire and Ash is ahead of Avatar: The Way of Water‘s (810M) and other post-Covid sci-fi genre pics like Dune: Part Two (575.7M) and Godzilla x Kong (508.8M).
Avatar: Fire and Ash is off to a $43.1M start from two days at the international box office, logging the biggest opening day of 2025 in several markets