RelishMIX

RelishMIX (B2B) RelishMix: Social content strategy, tracking and tactics for movies, linear and streaming

RelishMIX analyzes activity across all major social media platforms, tells you exactly how well you are tracking and precisely how to improve - powered by RelishMix proprietary technology that tracks all movies, television series and streaming programs B2B �

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RelishMix DOTS (DOG MAN and COMPANION): With a social media universe of 246.6M across TikTok, X, Facebook, Instagram and...
01/02/2025

RelishMix DOTS (DOG MAN and COMPANION): With a social media universe of 246.6M across TikTok, X, Facebook, Instagram and YouTube, RelishMix says “positive convo on Dog Man is through the roof, attracting long-time fans of the book series which the film is adapted from as well as casual animation fans who are intrigued by the wacky comedic antics and alluring style. Comments include, ‘Loved the books as a kid, I might be a little too old for it now but I think I might sneak a watch lmao. Absolutely can’t wait for this one! The official sequel of spinoff to Captain Underpants. It looks great!” and, ‘Looks amazing. The animation is awesome and it got the essence of the Dev Pilkey’s comic book'”. Dog Man‘s social media reach is higher than DWA’s Bad Guys (212M) before opening and Paw Patrol: The Mighty Movie (117.5M).

With a social media universe around 170M, RelishMix says that Companion‘s reach across X, Instagram, TikTok, YouTube, and Facebook was 4% other first installment horror movies. The Boys‘ Jack Quaid is the one star in the movie who is activated on social with 2.3M while Thatcher counts under half million followers.

Solid word of mouth for Companion: “Positive convo on Companion finds both horror fans and non-fans alike interested in this new cinematic offering. The cast is interesting people to head out to theaters, with viewers sharing, ‘Glad to see Jack Quaid playing another villain role! Excited to see where this goes,’ and, ‘Jack Quaid & Sophie Thatcher, NICE!’ The choice to advertise the film with a cheeky reference to the romance genre delighted many, with comments like, ‘Definitely was not expecting that after seeing ‘the ones who brought you The Notebook’ total twist but I love it,’ and, ‘Not normally interested in thriller/horror films, but this looks interesting to see where it goes.'”

'Dog Man' is expected to lead the box office with a $20M+ opening after $1.36M in previews. R-rated horror movie 'Companion' will be second.

https://deadline.com/2025/01/sundance-awards-2025-1236274339/ =2b1930bd258d0778b8ed7cd5c08f347700c49bbaa740666cd55cc5e58...
31/01/2025

https://deadline.com/2025/01/sundance-awards-2025-1236274339/ =2b1930bd258d0778b8ed7cd5c08f347700c49bbaa740666cd55cc5e589cc2107&recipient_salt=05a78d9e8b7f00e0e1642fcfb571e78889927bcb55e2b8e0cd9d221937eb4498&utm_medium=email&utm_source=exacttarget&utm_campaign=Deadline_BreakingNews&utm_content=583281_01-31-2025&utm_term=183634

Sundance Awards 2025: Film Festival Winners List

RelishMix DOTS (FLIGHT RISK): Social media universe analytics at 79M across TikTok, X, Facebook, Instagram, and YouTube ...
25/01/2025

RelishMix DOTS (FLIGHT RISK): Social media universe analytics at 79M across TikTok, X, Facebook, Instagram, and YouTube are 40% behind other action thrillers per RelishMix. Guy Ritchie’s action movie The Gentleman by comparison had a reach of 104M on social before its opening in January 2020, the pic opening to $10.6M (again another comp here for Flight Risk, that Ritchie movie ending with a $36.4M stateside result).

'Flight Risk', the Mark Wahlberg starring, Mel Gibson directed thriller, grossed $950K in previews. It's eyeing an $11M opening for No. 1, Lionsgate's second YTD.

RelishMix DOTS - WOLF MAN: Social media analytics firm RelishMix shows that social media universe reach on Wolf Man at 1...
18/01/2025

RelishMix DOTS - WOLF MAN: Social media analytics firm RelishMix shows that social media universe reach on Wolf Man at 136.5M is running close to 50% behind the average norm for a wide horror release. Julia Garner is the pic’s biggest social media star, with an audience of 1.5M on Instagram. RelishMix noticed that bad word-of-mouth: “Mixed negative-leaning chatter on Wolf Man finds some viewers taking umbrage with the look of the film, from the cinematography to the design of the titular creature. Comments include, ‘They’ve clearly gone for a more human-like werewolf design, which I get is not a lot of people’s preference,’ and, ‘A furless werewolf is not a werewolf in my books!’

ONE OF THEM DAYS: Reports RelishMix: “Positive-leaning convo on One of Them Days is strong from audiences gearing up for a fun comedic time at the movies. The cast, particularly Keke Palmer is enticing many towards the film, sharing, ‘This is already a must see. KEKE and Sza and Katt Williams lol yes,’ and, ‘Keke low-key one of the best comedic actresses out now.’ Audiences feel this is similar to other black-led comedies, with comments like, ‘This has Friday vibes all over it. Can’t wait to see it,’ and, ‘It’s giving Insecure vibes but as a movie.'”

It's going to be a rather dull MLK weekend at the box office, that is unless Sony's R-rated femme comedy 'One of Them Days' surprises. Right now 'Mufasa' looks to upset.

https://deadline.com/2025/01/pga-awards-producers-guild-nominations-2025-list-1236258623/ =2b1930bd258d0778b8ed7cd5c08f3...
16/01/2025

https://deadline.com/2025/01/pga-awards-producers-guild-nominations-2025-list-1236258623/ =2b1930bd258d0778b8ed7cd5c08f347700c49bbaa740666cd55cc5e589cc2107&recipient_salt=05a78d9e8b7f00e0e1642fcfb571e78889927bcb55e2b8e0cd9d221937eb4498&utm_medium=email&utm_source=exacttarget&utm_campaign=Deadline_BreakingNews&utm_content=579731_01-16-2025&utm_term=183634

The Producers Guild of America has announced its 2025 nominees for movies and television. See the full list.

RelishMix DOTS (DEN OF THIEVES 2 and BETTER MAN): Social media universe for Den of Thieves 2: Pantera spanning X, Facebo...
11/01/2025

RelishMix DOTS (DEN OF THIEVES 2 and BETTER MAN): Social media universe for Den of Thieves 2: Pantera spanning X, Facebook, Instagram, YouTube and TikTok, counts 108.4M which is in the vicinity of STX/Miramax’s The Gentlemen (104M), which opened to $10.6M during pre-Covid 2020. The sequel is further boosted by 50 Cent’s social media reach, who starred in the first film and produces here. He’s activated with 119.3M fans as well as Butler with 13.1M and O’Shea Jackson at 1.5M.
Says RelishMix on the chatter, “Convo on Den of Thieves 2: Pantera is running positive as many fans of the original 2018 film excitedly anticipate the story’s return with viewers finding similarities in other popular crime movies, comments include, ‘Just watched the first one for the first time yesterday, was seriously impressed. This trailer has Fast and the Furious 8 vibes,’ and, ‘I love robbery movies and Den of the Thieves 1 is such an under rated movie. Big fan of The Town.’ The new direction for the sequel has piqued the interest of many, with fans writing, ‘If Nick really has swapped sides this is gonna be epic,’ while newcomers are being enticed with the trailer: ‘Hmm. Looks good. I did not see part one. I’ll check both of them out when this drops.'”

Gerard Butler sequel 'Den of Thieves 2: Pantera' eyes No. 1 win at $15M. It's the first No. 1 movie for Lionsgate since 2023's 'Hunger Games: Ballad of Songbird & Snakes'.

RelishMix DOTS (MUFASA): Reports the social media analytics corp: “Fans are pushing back on the creative changes to the ...
22/12/2024

RelishMix DOTS (MUFASA): Reports the social media analytics corp: “Fans are pushing back on the creative changes to the origin of Mufasa and Scar. ‘Mufasa and Scar not being actual brothers completely diminishes the original film, and retroactively makes Scar’s actions in that movie a lot less evil,’ and ‘Mufasa was always part of the royal bloodline Disney. Stop trying to ruin his character and change the canon.’ The more recent animosity towards Disney is prevalent here, ‘Another soulless 3D life-like movie from Disney. I miss those 2D animated movies with colorful visuals and lot of personality.'” Not a lot of heat on social with only 480M followers for Mufasa across TikTok, X, Facebook, YouTube and Instagram — which is 48% less than the social media draw of 2019’s The Lion King which counted 924.7M. Sonic the Hedgehog‘s heat on social was higher than Mufasa at 580M.

Who knew that hedgehogs were predatory creatures that could spring out of the ground and take down the king of the jungle in full?

RelishMix DOTS (LOTR ROHIRRIM): RelishMix counted a social media universe of 130M followers across TikTok, Facebook, X, ...
15/12/2024

RelishMix DOTS (LOTR ROHIRRIM): RelishMix counted a social media universe of 130M followers across TikTok, Facebook, X, YouTube and Instagram for Lord of the Rings, -51% behind other family animated anime movies. Interestingly enough, the reach for Lord of the Rings was bigger than other popular anime movies, i.e. Boy and the Heron (36.6M followers, $13M opening), Demon Slayer: The Movie…Mugen Train (57.8M, $21.2M) and Demon Slayer…Swordsmith Village (54.3M, $10.1M opening) which speaks to how razor sharp those titles are in reaching their audience.

Sony's 'Kraven the Hunter' 'Lord of the Rings' animated movie are bombing while 'Moana 2' is seeing her third weekend at No. 1 with $26M.

RelishMix DOTS (KRAVEN): Social media monitor RelishMix spotted negative word of mouth on Kraven the Hunter: “Many viewe...
14/12/2024

RelishMix DOTS (KRAVEN): Social media monitor RelishMix spotted negative word of mouth on Kraven the Hunter: “Many viewers unassuaged in their apprehension to taking a C-list comic book character and giving him his own movie. Comments include, ‘He’s a super-VILLAIN! Why does Sony want to make Spider-man’s rogues gallery good(ish)?!’ and, “Here comes Sony’s annual of Spider-Man universe movie without Spider-Man.’ Others are turned off by the CGI, ‘looked interesting until that tiger/whatever part, expectation changed from ‘cool’ to ‘silly’ pretty fast,’ and, ‘Looks like rhino didn’t finish rendering.'” RelishMix reports the pre-release social media universe stats on Kraven The Hunter at 278.9M are running 40% below action-adventure thriller genre norms across TikTok, Facebook, X, YouTube and Instagram combined.

Moana 2 and Wicked are expected to holdover quite well with respectively $28M and $20M, -45% a piece, while two incoming fanboy movies fall apart: Sony Marvel's $110M extended Spider-verse Kraven the Hunter and Warner Bros/New Line's $30M feature animated movie Lord of the Rings: The War of the Rohi...

RelishMix DOTS (Y2K): Social media diagnostics on Y2K per RelishMix had a reach of 35.1M across TikTok, YouTube, Instagr...
07/12/2024

RelishMix DOTS (Y2K): Social media diagnostics on Y2K per RelishMix had a reach of 35.1M across TikTok, YouTube, Instagram, X and Facebook — 21% below the pre-opening social media stats of first installment horror movies. Y2K‘s social media universe is less than Cuckoo (52.9M), Tarot (88.6M, $6.5M opening, $18.7M final) and NEON’s indie smash Longlegs (135.1M), with the Film Independent Spirits greatly dissed earlier this week. Some of the negative chatter that RelishMix spotted for Y2K on social included those “unimpressed by the style or plot with fans who express their struggle with their loyalty of A24. ‘A24 just continues to miss lately. This is some stuff I’d expect from Blumhouse. NEON has taken the throne for coolest studio I’m afraid.’ With a narrative ingrained in the nostalgia of the ‘90s, others are disappointed with its creative decisions: ‘When will filmmakers understand that a ‘90s/2000s project should never be filmed on digital.'”

The first weekend of December at box office is typically a dead zone, but not this year with 'Moana 2' seeing the most for a No. 1 movie at $55M-$60M.

RelishMix DOTS (MOANA 2): RelishMix says that the social media reach of Moana 2 stands at 633.4M across TikTok, YouTube,...
27/11/2024

RelishMix DOTS (MOANA 2): RelishMix says that the social media reach of Moana 2 stands at 633.4M across TikTok, YouTube, Facebook, X and Instagram. That’s 6% above family animated genre norms. “The social campaign is running without unique pages for the franchise and feeding from Disney, Disney Animation and The Rock’s social channels,” reports RelishMix. Moana 2‘s cast is fully activated on social and propelled predominately by Dwayne Johnson’s marketing machine with 556M fans as well as Nicole Scherzinger at 25.8M across all platforms. She plays Moana’s mom, Sina, and reportedly had to fight Disney to keep the character alive.

RelishMix says about the chatter for Moana 2, “Convo is running wildly positive with promising reactions for the sequel to the modern childhood classic. Fans reminisce on their experiences with the first film to gain more excitement for the next: ‘I remember when I would watch this with my siblings every day. Loved it.’ Exhilaration for the sequel continues with the nostalgic and tear-jerking trailer alone, ‘The minute I saw Moana’s grandmother, I started crying.'”

'Moana 2' is heading to the best Disney pre-Thanksgiving preview record of $12M+ while 'Wicked' will rank as the 2nd best Tuesday in November with $16M+.

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