Fluctuate Records is an Indie label that manifested through the mind, heart, and soul of Matty Morgan. The label name's meaning is genuinely defined: to change continually; shift back and forth; vary irregularly. Founded in 2013, and opening its doors in Birmingham, UK in 2016, Fluctuate Records' mission is to help artists globally to make big waves in the music industry. Fluctuate Records provide
s a platform for indie/unsigned artists to be given the genuine chance to flourish with a passionate team backing them in all the necessary places. The label's artistic outlook is fond of bands, artists, and their diversity. Leading music man, Matty Morgan, has an appreciation for a range of music styles and genres. This is reflected in his business philosophy which values variety and recognises that each artist can be captivating for different reasons. Using almost a decade of industry experience, Morgan propels artists into the industry by helping them to discover the key factors of what makes them unique. Unique is a crucial word. After experiencing first-hand several negative experiences in the music industry over the years, Morgan knows how to overcome challenges that are thrown at him or his tribe. Having a flexible approach to music-making and embracing unique ideas to back himself is one of the differentiating qualities of Fluctuate Records. As a label, you can find specialized services in original music covering aspects from innovative ideas, composition, production, and releasing elite in-house mastered products. Also offered are top notch Music Videos, illustrating the emotions of music visually. The label is dedicated to creating and promoting original music from all walks of life, passionately and relentlessly. They also provide mentoring to artists into the business side of music to help them avoid misfortune with all of the negativity and scam artists who can be found far too commonly in the industry. Fluctuate Records is a registered label that is appreciated world-wide for helping artists gain recognition, information, knowledge, and resources without the prospect of draining your wallets and being reeled false promises.
