Adweek BrandShare

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Adweek BrandShare

The latest from the branded content team . Learn more: http://www.adweek.com/brandshare

08/12/2023

We got top creators to dish on the key ingredients for a successful brand partnership. Food creator Tess Sinatro shares tips on how to stand out in a crowded space in our latest story with Viral Nation.

Attention is the one currency that every marketer needs to be focused on, and it’s probably the scarcest commodity out there.

07/12/2023

What word is used to describe the brand-agency relationship? 48% of agency marketers said “transactional” and 26% said “deteriorating.” Our exclusive research with Frontify uncovers the truth about what brands and agencies really think of the other.

Our exclusive survey of more than 200 brands and agencies explores the role of creativity in marketing.

06/12/2023

Instead of offering predictions on the future of audio advertising, SXM Media shares four resolutions to set brands on the road to sonic success.

These resolutions are necessary for brands to thrive in a world where capturing the ears of your consumers is as important as capturing their eyes.

05/12/2023

Marketers have had to adapt to significant change this year. A new study by Fiverr explores the impact of these changes and provides a strategic approach to hiring in 2024.

Marketers have had to adapt to significant change this year, highlighting the need for a strategic approach to hiring in 2024.

04/12/2023

Many CTV advertisers feel they have to choose between top-of-funnel prospecting or lower funnel revenue generation. MNTN breaks down how to implement a tactic that lets you do both.

Many CTV advertisers feel they have to choose between top-of-funnel prospecting or lower funnel revenue generation, but a better strategy may be to do both.

01/12/2023

Regardless of new challenges, the advertising industry has an opportunity to forge a more sustainable path for itself. T-Mobile shares three areas marketers can and should focus on in the new year.

Regardless of new challenges, the advertising industry has an opportunity to forge a more sustainable path for itself.

30/11/2023

Weather influences consumer behavior, purchasing and emotion. The Weather Company, an IBM business, explains why it’s more important than ever for marketers to pay attention.

Weather influences every aspect and decision of people’s lives, and marketers need to pay attention.

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Videos

It’s Time to Forget Cookies and Focus on People

To provide a better experience for consumers, marketers should consider a household approach to targeting and measurement. Learn more in our new microlearning video with Viant Technology. Watch the full lesson here: https://www.adweek.com/learning/microlearning/#its-time-to-forget-cookies-and-focus-on-people

What to Know Before Investing in a Video Marketing Solution

You know you need video content, but do you know how to distribute it and re-purpose it to power your CX and strengthen customer relationships? Our guide with Brightcove has the answers to these questions and more—download it today: https://www.adweek.com/sponsored/what-to-know-before-investing-in-a-video-marketing-solution/

Mastering the Art and Science of Subscriber Care

In our microlearning video with Salesforce, learn how omnichannel and personalized care significantly elevates the user experience, creating a 360-degree view of the subscriber. Watch the full lesson here: https://www.adweek.com/learning/microlearning/mastering-the-art-and-science-of-subscriber-care

How to Use Video at Every Stage of the Customer Journey

In our new microlearning video with Brightcove, learn why video is excellent for showing customers how a problem can be solved, establishing your brand’s expertise and keeping you top of mind. Watch the full lesson here: https://www.adweek.com/learning/microlearning/#how-to-use-video-at-every-stage-of-the-customer-journey

How to Use Video at Every Stage of the Customer Journey

Subscriber Onboarding and Engagement Done Right

CX Futurist Blake Morgan on What Consumers Now Expect

Adweek Webinar: The Case for an End-to-End Ad Sales Platform

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