The Landing Studio

27/06/2024

Proud to be a part of this web project alongside Town of Gull Lake and Lindsay Alliban. We never tire of the inspiration that comes from a collaborative team working together towards a meaningful goal. We love being apart of economic development projects and having the opportunity to put our local communities and regions in the shining spotlight they deserve!

GULL LAKE ONLINE VENTURE STEALS THE SPOTLIGHT WITH SASKATCHEWAN ACCOLADE
A Gull Lake-based project has been recognized for its ingenuity and awarded because of it.

The Gull Lake and Rural Regional Alliance, which involves both the RM and Town of Gull Lake, the RM of Webb, and the RM of Carmichael, received the Marketing Innovation Award from the Saskatchewan Economic Development Alliance.

Specifically, the project that landed them this accolade was the Invest Gull Lake website ( www.InvestGullLake.com ) . A portal that argues the advantageous position of the area, being located not only on the Trans-Canada Highway but also along a major railway line operated by CPKC.

Lindsay Alliban, (pictured accepting the award on behalf of everyone involved in the project) economic development officer for the Town of Gull Lake, was glad to accept this award that validates their efforts and props up the strength of the idea behind the website.

"It's actually pretty exceptional that we won it," said Alliban. "It does seem like a small piece of what we're trying to do, but when you start to talk to other municipalities and communities who aren't working collaboratively and coming up with new ways to draw people to their area, it really puts into perspective how much work we've done."

By combining their strengths, they are able to present a greater picture to potential parties. This helps to entice business owners, families, and other interested people to the community, prompting both economic and population growth for the region.

''I'm hopeful that it keeps our momentum going, that people understand that it's important and that we should keep investing in trying to promote the region," said Alliban. "We do lots of interesting things, and we have lots of interesting conversations with other organizations provincially."

Alliban and others from the Gull Lake and Rural Regional Alliance are open to discussing their success in this online venture with other communities and hope to see others follow the trail they have blazed.

"Hopefully this award gives us that recognition and shows that we do quality work," said Alliban. "We have a quality plan and people can trust in that."

Article from Swift Current Online, Written by Hayden Michaels

14/03/2024

If you haven’t been down to the for the Todd Gronsdahl exhibit, go. Read, wander, scan (there are QR codes), observe, and speculate.

Happy to work with AGSC on these projects 🙂

06/02/2024

We call it the "BIG THREE." Promo on now :)

17/01/2024

Have you heard of the Canada Digital Adoption Program? They're offering a $2400 grant, specifically aimed at boosting digital marketing and e-commerce development.

Having a strong online presence is important, and e-commerce is growing fast then ever. This grant could be a great opportunity to enhance your website and/or kickstart your e-commerce efforts.

If you're curious, have a chat with us. Give us a call or book a quick online meeting and let's have a conversation to explore how we can work together to elevate your online presence.

11/01/2024

This project is unlike anything we have produced! We were given a script by the talented and creative Wendy Lockman who directed this project as well. The rest of the staff were Innovation volunteers and did so well for a relatively complex performance!

When the script first hit our inbox, a vision started to form for how this piece could look and feel. Do you see where the inspiration came from? If you thought the movie "Elf" then you are correct.

Be sure to make it to the end where we added in a few bloopers. Belated Merry Christmas, Happy New Year, and stay warm!

Merry Christmas and Happy Holidays to you from the Innovation family. We want to thank you for sticking with us and growing with us. With your help, we have ...

26/10/2023

Congrats to all the SCBEX finalists! Winners in each category will be announced tomorrow at the Awards Gala - check out the livestream tomorrow at 8:00 pm!

Watch the stream from Facebook on the Swift Current & District Chamber of Commerce page, or online here: https://www.youtube.com/live/dlLRa_wacAc?si=aTAh-_BmyrLp-Zug

13/09/2023

Studio shoots make for some of our favourite days... and then when the talent brings props that are edible, it's even more fun 🙌 thanks Cinema Twin

13/09/2023

Project highlight! Working with the Gull Lake and Rural Regional Alliance this year meant getting to spend time exploring their corner of Southwest Saskatchewan. The result of the expedition? Some great video footage and photos of the region, featuring the landscape, industries in the area, and amenities and focal points in the area used in this video and on the new Gull Lake and Rural Regional Alliance website - check it out!

https://www.investgulllake.com/

18/08/2023

It's not too late to nominate! Make sure to have a say about who's in the running for an SCBEX Business Excellence Award this year by nominating your favourite local business - nominations close August 31st.

Discover how to nominate by watching this video we produced with the Swift Current & District Chamber of Commerce which explains not only the nomination process, but also show finalists and award winners are chosen. Watch the video and then head on over to the Chamber website to put in your nomination!

09/08/2023

5 years, wow! Thrilled to have been a part of this every year. ALWAYS a good time 😀

03/08/2023

Happy Thursday everyone! Take a sneak peek behind the scenes and see where we often spend our day to day!

Personal touches can help make a workspace a comfortable and productive place to be.

Speaking of productivity, how many screens do you need for your work? At the Landing Studio, the answer to that is a lot. Working to produce digital marketing materials, whether video or photo, you often need access to multiple resources at once and having even at least one extra monitor helps keep everything ready at hand. Other office essentials at the Landing Studio? Hard drives, pen and paper for notes, and, of course, coffee! 😁

30/06/2023

Tourism Swift Current Inc. is a member-based Destination Marketing Organization (DMO) serving Swift

28/06/2023

Summer sun ☀️ and 🎡 summer fun 🎢 brought to you by the Swift Current Ag and Ex! Frontier Days starts today and there's so much to see and do! Pancake breakfasts, parades (the Kiddies Day Parade is today at 4:00), rides on the Midway, Cattle Shows, Rodeo, Music, Dancing and more.

Find all the details in the Frontier Days guide - as in kind sponsors this year, we're excited to get to see our logo printed in the guide along with the the many other event sponsors!

See if you can find the Landing Studio bird in the guide and at the fair, and be sure to watch some of the videos we've produced to promote Frontier Days on the Park page (like this one 😁 https://fb.watch/ls1Rw5nigt/)

(Thanks Brandon Wiebe Graphic Design for helping us with the banner design)!

23/06/2023

What better way to capture memories and moments than with photo and video?

On holiday earlier this month, Landing Studio owners were at the making some fun family memories (looks like everyone had a blast)! Looking at these photos will not only help them recall these memories and all the feelings and experiences associated with them later, but also help them share them with others (like us 😉).

Photo and video can do the same for businesses and organizations - they can serve as a reminder of what you've accomplished, initiatives you've participated in, and what's important to you. For example, speaking of the Calgary Zoo, several years ago we were hired to capture video footage during their greater sage-grouse reintroduction. We recently came across a video they posted on Facebook created using the footage we shot. The post reminded us of the work we did, and our experience, but also serves as a reminder of Calgary Zoo's conservation work to everyone who see the video, showing one of the organization's values and their resulting work.

Check out the post here:
https://fb.watch/lkGBdOn47g/

16/06/2023

Did you know? The Landing Studio has a blog where we publish articles relating things we're thinking about related to what we do. Our blog has articles about topics like video, marketing, strategy, and our goals, vision and values as a company, and is meant to give readers helpful and/or interesting ideas to think about.

Have a couple minutes? Give our latest article "Getting to the Goal" a read to think about the 'why' behind requests for videos. Find it here: https://www.thelandingstudio.com/tlsblog/2023/3/14/why-intent-and-video-goals

26/05/2023

From the commercial photography vault! Sports photography (or perhaps a hybrid of sports and landscape photography) taken summer last year for the Shaunavon Motocross Association at the White Valley Moto Park. These photos are on their website which gives directions to the track, and where riders can purchase passes and memberships. Check them out - they're open for the season: https://www.whitevalleymotopark.ca/
And check us out - we do a wide range of commercial photography:
https://www.thelandingstudio.com/swift-current-commercial-photography

30/03/2023

Many different locations have been "studios" to us. Everywhere we've been privileged to shoot video and photo for our clients has been a studio to us. It's always exciting to be on location capturing moments live outdoors and indoors, in large and small spaces. And while we look forward to more shoots on location in the future, we're also excited for the opportunities that having our own indoor studio space will bring. We mentioned a few in our new quarterly newsletter, (don't miss out, make sure to subscribe: http://bit.ly/3nBNP0I) like being able to comfortably and efficiently film interviews and testimonials; take headshots, product shots, and other commercial photography; and create cool sets and worlds with green screen.

Got any ideas? Come get creative with us!

16/03/2023

When you're doing good things, creating and selling good things, or offering good services, its easy enough to come up with a list of things to say about it. Creating a catchy slogan, cool graphics, or entertaining video to pack your message in can help attract audiences, but if you're out of line with one of the 3Rs you may be missing out on increased effectiveness and return on your marketing efforts.

This month, we're discussing the 3Rs and context in our most recent TLS Blog post (plus, we've included some links for further reading in the blog) - check it out, click the link below!!! www.thelandingstudio.com/tlsblog/2022/12/20/3rs-of-marketing

09/03/2023

When it snowing outside, and winter coats and boots are a current reality, spring and summer can seem a long way off. They'll be here before we know it though, bringing sun and warmth, so why not start planning for some outdoor adventures now? Last year worked with Tourism Swift Current and Discover Southwest Saskatchewan - the Great Southwest in producing videos promoting the driving tours (like the one below) that can help you get outside and explore Southwest Sask.

Plus, great weather for outdoor adventures also means great weather for outdoors filming - get in touch with us now to start scheduling for spring/summer shoots now!

Cypress Hills Elevation Driving Tour takes about 2 hours and covers 117 km. while taking you through a mixed forest ecosystem which includes Lookout Point, C...

24/02/2023

...and so, the journey continues. As you may know, we're in our building now. Though its been a process to get this far it's awesome to be using this space... and continuing to work on it. We've still got some work to do inside, but the finish line is getting closer and closer! We thank everyone who's helped us develop our new location, and of course, our clients who have helped us grow to this point where we can really be integrated into the downtown Swift Current landscape! Thanks everyone!

❤️ The Landing Studio

02/02/2023

New project launched!

We been working with the Three Points Economic Partnership to create a collection of video and photo assets now gracing the pages of their new website! The design goal of the website was functionality and beauty; intended to be a platform that Three Points can use inform and invite potential investors, residents and visitors about and to the area. It's exciting to know that the website is now live, and to be able to invite everyone to check it out!

Check out the website at https://www.threepointsep.ca
and enjoy this video from the website in the meanwhile!

07/01/2023

Ohhhhh mama!!! It's so good to finally be at the point where we can make this reel!! We bought this little hidden gem of a building that needed some polishing and love (ok, a lot of extra polishing and love) on 1st Ave NE here in Swift! Today it's now home to and , and has been renovated into a large studio, editing suites, meeting space, and more. It's still needing a few final touches but slowly and surely, its starting to glow!

Working alongside Brandon and his biz means easier access for client meetings, better creative brainstorming for projects, and a one-stop shop for marketing and media in Swift Current.

Together, we will be able to offer:
-Video
-Photography
-Storyboarding
-Script Writing
-Websites
-SEO
-Social Media content, marketing, and advertising
-Graphic Design (for Brochures, Annual Reports, Booklets, Signage, Billboards, Decals, Wraps, Social Media, Emails, Apparel, Business Cards, Posters, etc.)
-Logos
-Branding

We plan to create joint marketing packages for businesses that combine these services. Stay tuned!!!

We promise to have an official grand opening (maybe when it's a little warmer!) as well and will share the details as soon as they are available! Until then- please pop by and say hello- we'd love to show you around!

While we put in a lot of our own blood, sweat and tears, there's many people who made this project happen. We will create a video yet with more looks inside thanking them more, but just know that our family and friends were so important through this process. Mainstreet Swift Current helped fund the exterior, and put up the decals (designed by ).

PS- Proper professional walk through tour video coming soon also 😉

05/01/2023

Last year, I read an article reflecting on this saying in the marketing field: "When times are good, you should advertise. When times are bad, you must advertise." This saying reflects the importance of maintaining communication in your relationships with customers and clients regardless of external or internal circumstances - so that you can keep these relationships in turbulent times.

For an interesting read, check out the article mentioned above at Forbes: https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/11/when-times-are-bad-you-must-advertise/?sh=575a470a2018

17/11/2022

So you've got a really cool video that's ready to go out into wild west of the internet. 🤠 Yahoo! It's time to put your video distribution plan in to action. Posting your video is the final step to connecting with your audience and where you choose to post affects who sees your video. This graphic outlines the three broad distribution channel categories, and gives a few questions to think about when forming a video distribution plan. Intrigued? Check out our blog to dig deeper: https://www.thelandingstudio.com/tlsblog/2022/10/27/video-distribution

17/11/2022

Lots of memories made this past summer☀️. August 20th, , Duane Steele, and Gord Bamford took to the stage under the sun and stars to a packed Kinetic Park grandstand. Thanks to Great West Auto Electric for putting on a great event!

10/11/2022

A logo is a visual symbol that represents a brand or company. As a company uses its logo, clients and customers associate their experiences with and knowledge of the company and its products or services with that logo. But what about when a customer or client is new to the company or brand? Connecting with potential clients or customers (for example through a video created by the Landing Studio 😁) and letting them know what you're about, what they should think of when they see your logo, can create opportunities when these customer and clients think of you first when they need the product or service you offer. But first things first - get a logo! Brandon Wiebe Graphic Design designed ours and the others in this montage.

To discover a bit more about what the The Landing Studio logo represents check out this blog entry from earlier this year: https://www.thelandingstudio.com/tlsblog/2022/5/9/building-a-brand

27/10/2022

We’re deep into final preparations for tomorrow’s 24th Annual SCBEX awards program! Along with Swift Current & District Chamber of Commerce we’ll be celebrating the local business community as we live stream the event - you can join in the local love too - tune in to the livestream at 8pm tomorrow via the Chamber website, Facebook, or YouTube!