Socially Talking

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Socially Talking

Socially Talking specialises in social media training for business owners via workshops, online cour
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24/07/2024

Oh danm !

24/07/2024

✨ Unlock the Power of Meta Ads: Transform Your Small Business Today! ✨

Hey there, amazing small business owner! 💛 We get it—dipping your toes into the world of Meta Ads can feel like stepping into a labyrinth. It's daunting, overwhelming, and sometimes feels like learning a new language. But here's the good news: you don't have to navigate it alone, and with just a little bit of knowledge, you can go a LONG way. 🌟

Meta Ads can be a game-changer for your business, opening doors to new audiences, boosting your brand, and driving those sales! 🚀 And guess what? You’re already on the right path by wanting to learn more. Remember, every big success story started with a single step and a whole lot of heart. ❤️

We’re here to help you turn those Meta Ads from a mystery into your new best friend. Let’s take this journey together and watch your business soar! 💫

22/07/2024

Are Meta Ads Dead?

Absolutely not! In fact, Meta (formerly Facebook) Ads are very much alive and kicking, offering unparalleled opportunities for businesses to achieve significant reach and targeted engagement. Here's why you should still consider Meta Ads as a cornerstone of your digital marketing strategy.

1. Unmatched Reach:
Meta Ads provide access to a vast audience of over 2.8 billion monthly active users on Facebook alone. This enormous user base spans diverse demographics, interests, and behaviours, allowing businesses to connect with potential customers globally. The sheer scale of Meta's platforms ensures that your ads can reach a wider audience than most other advertising channels.

2. Advanced Targeting Capabilities:
Despite the changes brought by iOS 14, Meta Ads continue to offer sophisticated targeting options. You can still create highly specific audiences based on user behaviour, interests, demographics, and engagement history. The introduction of tools like Aggregated Event Measurement (AEM) helps advertisers measure campaign performance effectively, even with the increased focus on user privacy. The detailed targeting ensures that your ads are seen by the people most likely to be interested in your products or services, maximising your return on investment.

3. Cost-Effective Advertising:
When compared to other digital advertising platforms, Meta Ads often prove to be more cost-effective. The ability to set your own budget and bid strategy allows for flexible spending, and the platform's optimisation algorithms ensure that your ads are delivered to those who are most likely to convert. With options for various ad formats, from video to carousel ads, you can create compelling campaigns without breaking the bank. The cost-effectiveness of Meta Ads is further enhanced by the ability to track and analyse performance in real-time, allowing for continuous optimisation.

4. Continuous Innovation:
Meta is constantly evolving, introducing new features and tools to improve the advertising experience. From advanced analytics to creative tools, businesses have access to cutting-edge resources to enhance their campaigns. Features like Facebook Shops, Instagram Shopping, and dynamic ads provide additional avenues for engaging with potential customers and driving sales.

In conclusion, Meta Ads are far from dead. They remain a powerful tool for businesses to achieve extensive reach, precise targeting, and cost-effective advertising. Embracing the continuous innovations and adapting to changes like iOS 14 will ensure that your Meta Ads campaigns remain effective and drive meaningful results for your business. So, if you haven't already, it's time to harness the full potential of Meta Ads and elevate your digital marketing strategy. 🚀✨

20/07/2024

✨🪄 the pixel is basically a tiny bit of code that you pop onto your website and allows you to track and target visitors both of your page and to your website. And even if you’re not yet at this stage you’re running ads, the sooner you get your pixel uploaded the sooner it will start gathering data for you a.k.a. seasoning the pixel and will give you 🔥warm audiences to target for when you are ready..

18/07/2024

Struggling with your conversion ads? Let's crack the code! 🕵️‍♀️
Got your ad set up but not seeing the results you want? It’s time to play detective! 🔍✨
🔸 Step 1: Is your ad driving traffic to the destination? Awesome! 🚗💨 If they’re landing but not converting, the issue might be on the landing page. Check out the imagery, flow, tone, and ease of checkout. Smooth and stylish is the name of the game! 💅🛍️
🔸 Step 2: Not getting much traffic to the landing page? 🤔 Time to spice up your ad’s copy, headline, call to action, or image. Get creative and switch things up! 🎨✨
Keep tweaking and testing until you find the winning formula. 💡🏆 Let’s make those conversions happen! 🚀🔥

05/07/2022

I try and be politically neutral on here...BUT...last week, when the Government decided to tell business owners to cut back on marketing spending so they can reduce the cost of their products and services...It broke my tiny marketing heart!

You wouldn't only supply one retailer to cut distribution costs!
Or, only print packaging in one colour to reduce production costs.
Or, employ a graduate as a managing director to reduce wages...you get the drift!

Sorry, Boris but this is simply not how it works, now is the exact time to double down on marketing, not reduce it!

07/06/2022

📽. Can I make this into video content?
That is the NUMBER 1 question I'm asking myself for every.single.piece.of.content I create. Because video is sooo powerful and every platform loves it, above all other content, so its so darn good for reach.

01/06/2022

🦆 The Ugly duckling of social media? 🦆

Do you sometimes feel that your business is just a bit too “real” for social media… it's not one of those businesses where you can’t post beautiful lifestyle shots because you sell sheet metal or toilet paper or unblock drains for a living

I work with lots of these types of businesses and there is SOOOO much value you can add;

😂 Light-hearted humour - , I totally salute your social media manager for creating 'toilet paper social media' that is fun, engaging and informative.

💡 Your top tips - carousel posts and text graphics work well

⭐️⭐⭐ Customer reviews turned into images
Pictures of the people within your business - celebrate their stories, are they running the marathon for charity, have they been with you for a certain period of time, just been promoted, just joined….

Your services - I know, shocking, it's not illegal to sell on social media, I'm not saying you go all out 1980’s car salesman on us, but celebrate your products, what you do, what makes you special, the new launch you’re working on.

📖 Bookmark and follow if you want more quick and easy social media tips

30/05/2022

SAVE THIS POST [a month’s worth of June
Awareness days and weeks, FA-FREE!].

And the thing is, these are really simple things … but when you look at them in advance, you can plan marketing and content things around what you see accordingly, and because you know it’s a comin’? You’ll have planned [and will be sharing content] accordingly.

To some? This might look like a cute lil graphic with cute lil social media prompts … but the wins you can clock off the back of putting your creative hat on with some of these prompts? High impact stuff.

We don’t want you to struggle with content in June, so go-awn-then … save this post.

27/04/2022

🐭📚 I know I've been as quiet as a mouse in a library lately, but sometimes the “social scroll” gets to us all and we just need to press pause, catch our breath, and stage a "mini digital detox" intervention on ourselves 🧘🏻‍♀️

📲 For me, I took the social media apps off my phone, (of course, I still needed to access them on my desktop for work) but the line between personal and working became much less blurred and I fell down far fewer digital rabbit holes as a result 🕳🐇

👩🏻‍💻 I signed up for a daily Focusmate session - If you've never heard of Focusmare, it's an amazing space for Freelancers and homeworkers to have a free 50 min co working session. I get so much done in these sessions they've become like my own personal power hours.

🌳 I've prioritised time for myself every day and added it to my diary... whether that's a gym session, a walk, a meditation or a coffee.

And now ....I feel more balanced, my focus is better, and I can feel my creative spark beginning to re-emerge.

09/02/2022

One of the biggest challenges for businesses on social media is to consistently create quality content on a daily basis.

But it's this consistency that can really help to maintain engagement and build stronger relationships with your online community.

One of the best ways to help create consistent social media posting is to use a content calendar.
My fav scheduler? ContentCal - I find it intuitive to use and can schedule content across multiple platforms for multiple clients.

Do you use a scheduler,? which have you tried? which is your fav?

07/02/2022

Y’know those things you find yourself telling every client?

“Don’t be afraid to repeat yourself” is one of mine.

Because I know (waaay too well) how easy it is to slip into this idea that every line of copy, every social media post, every email has to have shiny new words or a totally new concept.

But all that does is dilute your message.

So say it again instead. Repeat yourself. Hone in on a handful of good lines and OWN them.

I promise you, rather than people noticing and getting annoyed about it, it’ll actually help your words stick. And that’s kinda the point, right?

04/02/2022

🙏 Oh pretty please, just let me keep my password

02/02/2022

🐌Slow and steady wins the race!!

Last week we talked about how import regular, consistent content is - Social media success does not (unfortunately )) happen overnight. Just like in real life, connections, and friendships take a long time to build.

🙏Please resist the 'get 10,000 followers FAST' schemes - Many of the accounts are ghost accounts or bots, they absolutely won't be your tribe and therefore won't engage in your content. If your followers don't engage with you then the algorithm views your content as low quality and will consequently show it to fewer and fewer people.

50 true followers are so much more valuable to you than a billion bots 🤖

31/01/2022

🤓 How often should I post?
This question comes up at every workshop ...and the answer....It depends, it depends on your industry, the platforms you use and the time you have available.

Above all else try and aim for consistency ..honestly... Consistency is King 👑 !!!

Don't get me wrong ...I know how hard it is to conjure up fresh, engaging content which is why a social media content strategy & plan is SOOOO important for your sanity.

Ideally, a minimum 2-3 post a week so your posts continue to appear in the news feeds.

If you're interested in the 'social science' of WHY then read on my friends!!

🔬When someone visits their Facebook news feed, there is on average +1,500 possible posts -from friends, groups, pages and events, generated by the site's complex algorithm.

Bear in mind that only around half of Facebook users check FB daily, and when they do they spend an average of 30-60 min daily.
The likelihood of all your posts being seen and engaged with is tiny. In-fact, without paid promotion, it is all but impossible to reach a significant majority of your followers with each post.

28/01/2022

Home is where it's at!

❤️ ✌ 😎 💕 😍

26/01/2022

Influencer Marketing

Everyone is talking about it, some claim to 'be doing it' ...Should you give it a whirl, is it right for your business? How do you even go about 'doing it?'

Good Influencer marketing - It's like matchmaking x2 of your favourite friends - finding personalities (brand and people) that you just know complement each other like ....Strawberries and Cream 🍓🍶

You put in the 'hard yards' you find your unicorn, but then the fear and the self-doubt creep in, the inner voice "They won't want to couple with my brand" Can I say..."Do it" send the request and just SEE if that person might be interested in working with you.

19/01/2022

🤓 3 ACCOUNTS I LEARN FROM EVERY DAY.

You might know me as a Facebook Ads Manager, Social Media Content Creator or even your Social Media strategist ..lots of 🧢👒🎩 ...and I feel lucky to love what I do... but behind the scenes, I'm always learning too 👩‍🎓📚

Here are 3 accounts that I follow here on Facebook that teach me something new every day

The Two Lauras A powerhouse 💥 of social media knowledge with a whole tribe of the most dedicated, helpful social media manager anywhere in the 🌏

Kaity Griffin ..I've just signed up to her Google Ads course because I've heard some amazing things about it 🎉 - This lady KNOWS her stuff and me...unashamed Life long Learner 🤓

Kat Coroy ..There are ALOT of Instagram courses out there ...and some (too many) snake oil 🐍 and false promises ..Kat's course...nothing like that...packed with value, great USABLE advice that i can apply to accounts big and small..plus ongoing support.

I'm sharing this because a) their content is awesome and b) I believe it's important to hire someone who's always learning - not just staying static.

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Meta conversion ads

Struggling with your conversion ads? Let's crack the code! 🕵️‍♀️ Got your ad set up but not seeing the results you want? It’s time to play detective! 🔍✨ 🔸 Step 1: Is your ad driving traffic to the destination? Awesome! 🚗💨 If they’re landing but not converting, the issue might be on the landing page. Check out the imagery, flow, tone, and ease of checkout. Smooth and stylish is the name of the game! 💅🛍️ 🔸 Step 2: Not getting much traffic to the landing page? 🤔 Time to spice up your ad’s copy, headline, call to action, or image. Get creative and switch things up! 🎨✨ Keep tweaking and testing until you find the winning formula. 💡🏆 Let’s make those conversions happen! 🚀🔥

Video Content

📽. Can I make this into video content? That is the NUMBER 1 question I'm asking myself for every.single.piece.of.content I create. Because video is sooo powerful and every platform loves it, above all other content, so its so darn good for reach.

Ugly Duckling

🦆 The Ugly duckling of social media? 🦆 Do you sometimes feel that your business is just a bit too “real” for social media… it's not one of those businesses where you can’t post beautiful lifestyle shots because you sell sheet metal or toilet paper or unblock drains for a living I work with lots of these types of businesses and there is SOOOO much value you can add; 😂 Light-hearted humour - @whogivesacrap, I totally salute your social media manager for creating 'toilet paper social media' that is fun, engaging and informative. 💡 Your top tips - carousel posts and text graphics work well ⭐️⭐⭐ Customer reviews turned into images Pictures of the people within your business - celebrate their stories, are they running the marathon for charity, have they been with you for a certain period of time, just been promoted, just joined…. Your services - I know, shocking, it's not illegal to sell on social media, I'm not saying you go all out 1980’s car salesman on us, but celebrate your products, what you do, what makes you special, the new launch you’re working on. 📖 Bookmark and follow if you want more quick and easy social media tips

💁🏻‍♀️My number 1 tip for your Instagram Reels:⁠ ⁠⁠ Reels are predominantly seen by users who don’t currently follow you. Add to this the potential to ‘go viral’ and you’ve got an incredible opportunity be seen by a whole new audience and attract them back to your account 💃🏻⁠ ⁠ However, if they get there and your account doesn’t live up to your content “promise” (e.g. there are no tips about fitness because you’re actually a Social Media manager 🙊 they won’t follow you and your hard work would’ve been for nothing.⁠ ⁠ Yes, you can jump on trends and have fun, but remember to stick to your niche so you attract people back to your account who have an interest in what you do.⁠ ⁠ _____⁠ ⁠ And if you weren’t already following me, and you have an interest in learning how to market your service-based business with social media, be sure to follow.⁠ ⁠ ⁠ _____

▶️ Hit play if you wanna see how to boost visibility on more of your promotional content, and let us know your thoughts in the comments below. 🥜 In a nutshell? - You want to sandwich your promotional content between your strongest performing content, which helps keep the algorithm working in your favour. 🤔. Let's hear ya thoughts ...

⏰ Want a quick, 30-second design tip you can use right now on Instagram Reels and Stories? It’s not hard to do, I promise and I’m going to show you step by step in less than 1 minute Then you can make your graphics super cool and not like ANYONE else… Awesome! 🏷️ Come tag me in the ones you do, I'd love to see them 🌈

🤔 Stuck for how to start your captions? 👆Try one of these to get you started 👆

#socialmediatip See your Instagram bio? What does your bolded section say? i.e look at ours, it says "Social Media Training 👍!", complete with emojis, because #attentionseekering. For a lot of businesses, we see on Instagram? It's just the repetition of a business name, i.e it'd be like us having 'Socially Talking' there, which is ..🥱, and not to mention a *BIG* missed opportunity. That bolded section? It's your opportunity for a tagline. You can utilise it from a searchability perspective i.e we wanted to benefit from searchability, thus we put social media in that tagline, or you can make your tagline *entirely* personality-led i.e 🌵Hey! We're friends now! 🌈 It doesn't matter what you put in there, just make it a legitimate tagline instead of just ... your business name there again, ha! (your people know your business name, ... it's usually your IG handle, folks.) To change your IG bio tagline > click on 'edit profile' > update where it says 'name', and that'll automatically show up as your brand spankin' new BOLDED tagline. Go be colourful and creative 🎨

Social Media Tips - Link Your Instagram Story Back to a Grid Post

⏰ Quick Tip 📲 If you want to link your Insta stories back to a grid post, this 30-second video shows you how. Prefer the text version? Read on my friend 🤓 1. Select the “little aeroplane” under your original post 2. Share to stories 3. Add a ‘Tap Here’ Gif ✅ Voilà! - Your viewer will be offered the option to view the original post - neat eh!

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Socially Talking

Hi, I’m Karen, founder of Socially Talking, award winning digital marketer with over 20 years’ experience (Yikes 20 yrs!!)

I’m passionate about the difference best practice social media marketing can make for businesses of all sizes. With a proven track record of significantly increased social engagement, community growth and transforming social accounts.

One of my favourite aspect of social media marketing is the development of powerful social media marketing strategies…perhaps it was those two years on the school chess team, always thinking about the next best move?!