Baekdal.com

23/02/2021

Here is my view/analysis of the whole Google/Facebook vs publisher situation: https://baekdal.com/trends/facebook-vs-publishers-what-is-really-going-on-and-why-is-it-bad/

This article is not specifically about Australia, but more about the overall problem.

Why paying for links solves nothing.

04/02/2021

In my latest newsletter, I talk about how a simple spreadsheet can fix the media's diversity problems and why representation is vital for the future generation: https://baekdal.com/newsletter/the-paidfor-scorecard-tracking-diversity-and-representation/

If we want to solve the problem with the lack of diversity in the media, you need a spreadsheet and a focus on representation.

05/11/2020

New from me: COVID, elections, and the problem with an adversarial press https://baekdal.com/strategy/covid-elections-and-the-problem-with-an-adversarial-press/

I talk about the problem of how being 'adversarial' as the press can lead to undermining public health.

In a health crisis, the worst thing we can do is to report about it as just another news story.

21/10/2020

Latest from me: What tactics should independent journalists know before starting something new? https://baekdal.com/strategy/what-tactics-should-independent-journalists-know-before-starting-something-new/

What tactics should independent journalists focus on?

17/06/2020

Latest from me: What we in the media need to learn from the protests: https://baekdal.com/strategy/what-we-in-the-media-need-to-learn-from-the-blacklivesmatter-protests/

How did well did we do as publishers covering the protests?

20/05/2020

Latest from me: Navigating a winner-take-all media market https://baekdal.com/thoughts/navigating-a-winnertakeall-media-market/

11/05/2020

My latest newsletter is out, talking about news fatigue and how people increasingly want things to be better rather than cheap or free: https://baekdal.com/newsletter/the-news-fatigue-is-growing-around-covid19/

COVID-19 news fatigue is setting in, and people want better.

28/04/2020

My latest newsletter is out: Publishers after COVID, and what about publisher workflows? https://baekdal.com/newsletter/publishers-after-covid-and-what-about-publisher-workflows/

COVID-19 is teaching publishers that sending 18 people to a photoshoot is 16 people too many ;)

COVID-19 is forcing publishers to rethink their workflows, and this is something we can learn from.

19/04/2020

Retention and focus is going to be key after summer, and publishers need to talk to brands differently
https://baekdal.com/newsletter/retention-and-focus-is-going-to-be-key-after-summer-and-publishers-need-to-talk-to-brands-differently/

Retention and staying focused is the most important thing we need to learn from the current crisis

15/04/2020

My newsletter is out: The main story this time is how focus defines how well publishers can retain their readers after COVID-19: https://baekdal.com/newsletter/retention-and-focus-is-going-to-be-key-after-summer-and-publishers-need-to-talk-to-brands-differently/

Retention and staying focused is the most important thing we need to learn from the current crisis

09/04/2020

Read the room. Why publishers' call to advertisers is misguided https://baekdal.com/monetization/read-the-room-why-publishers-call-to-advertisers-is-misguided/

Over the past several weeks, I have seen many publishers call on brands to support them. But the way we do this is absolutely terrible. And, in this article, I explain why.

The way publishers talk to advertisers is likely to turn them away from newspapers altogether

22/03/2020

My latest newsletter is out... and it's quite long (but perfect for people at home ;)).

Audience engagement, and a whole lot of things related to COVID-19 for publishers
https://baekdal.com/newsletter/audience-engagement-and-a-whole-lot-of-things-related-to-covid19-for-publishers/

Let's talk about COVID-19 for publishers...

19/03/2020

Latest from me: How important is audience engagement for publishers? https://baekdal.com/strategy/how-important-is-audience-engagement-for-publishers/
..especially critical in these COVID-19 times...

Audience engagement is very important for publishers, but many don't organize it the right way.

22/01/2020

Twitter and other ad tech platforms promise that if you advertise with them, you will reach people based on their interests.

But do they?

The scam that is ad profiling and targeting: https://baekdal.com/trends/the-scam-that-is-ad-profiling-and-targeting/