Louise McDonnell - Sellonsocial.media

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Louise McDonnell - Sellonsocial.media 💗 Digital Strategy
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Sell On Social Media Academy & Full Social Media Agency offering Social Media & Ad Management Packages.

Have you ever felt overwhelmed by the veritable volumes of to-do items and in which order to do them in?Are you doing th...
17/08/2024

Have you ever felt overwhelmed by the veritable volumes of to-do items and in which order to do them in?

Are you doing that thing where you don’t know what to work on next, and everything seems like an endless loop of what to start first (and the truth is maybe you’re not sure why.)

You need to get James Lam’s brand new guide “Lead Magnet to Launch: The Ultimate Step-by-Step Guide to Sequentially Navigating The What, When, Why and in Which Order”

He will tell you the WHAT and the WHY and in WHICH ORDER all of these things need to be done in order to move you and your business to the next level
Overwhelmed with what to do first or next?

You need to Download The Guide NOW: https://xp822.isrefer.com/go/LM2L/mcdonnell

14/08/2024

"We disempower ourselves so many times, by putting ourselves down, even if we're joking"

In this week's episode of the Social Media Takeaway, I am delighted to be joined by the lovely😍 , Cara Quinn, a career interview and mindset coach, founder of Stellar Impact Ltd and the creator of The Sparkle Cards ✨✨.

In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and building confidence through actionable steps. Cara also introduces her Sparkle Cards, a unique tool designed to help individuals combat self-doubt and boost their confidence daily.

Check out Cara’s Sparkle Cards here! https://www.stellarimpact.co.uk/sparkle
(Use code: SELLONSOCIAL20 at checkout - valid until the 28th of August!)

Whether you’re struggling with imposter syndrome or seeking ways to enhance your self-belief, this episode offers valuable insights to help you thrive in your career.

Full disclosure I was mortified getting this pic taken in Lidl Ireland. But I thought it was a great example of how to c...
11/08/2024

Full disclosure I was mortified getting this pic taken in Lidl Ireland. But I thought it was a great example of how to create an "Instagram" moment. So I pushed through the mortification!! (I had to queue with a bunch of children 🙈)

If you create the right "scene" your customers will create social media content for you.

They become your advocates. They share their positive experiences with their friends and family. It's the equivalent of "word of mouth" on speed.

And if you encourage or incentivize customers to tag you, you can reshare their content.

What better content than happy customers sharing their experiences.

How useful for events, hotels, campsites, retail, activity centres, political campaigns.....etc.

What do you think? Have you any examples or ideas to share?

Full disclosure I was mortified getting this pic taken in . But I thought it was a great example of how to create an "In...
11/08/2024

Full disclosure I was mortified getting this pic taken in . But I thought it was a great example of how to create an "Instagram" moment. So I pushed through the mortification!! (I had to queue with a bunch of children 🙈)

If you create the right "scene" your customers will create social media content for you.

They become your advocates. They share their positive experiences with their friends and family. It's the equivalent of "word of mouth" on speed.

If you encourage or incentivize customers to tag you, you can reshare their content.

What better content than happy customers sharing their experiences.

How useful for events, hotels, campsites, retail, activity centres, political campaigns.....etc.

What do you think? Have you any examples or ideas to share?

07/08/2024

Charlene Flanagan Makeup and I go waaaaayyyy back. Charlene came on a work placement from ATU Sligo & ATU St Angelas and stayed for seven years! I've watched this lady grow and progress like a proud Mama. Today Charlene is co-founder of the global award winning brand Ella & Jo Cosmetics. In this week's episode of my Podcast, The Social Media Takeaway, we chat about positioning yourself as an expert on social media, growing your brand, current social media trends, and how to make User Generated Content (UGC) work for your brand. I enjoyed our chat so much. Show links in comments.

I simply couldn't believe my eyes... and I thought.. Can a simple act of customer service make or break your experience ...
02/08/2024

I simply couldn't believe my eyes... and I thought.. Can a simple act of customer service make or break your experience with a business?

Whether you're selling a product or a service, a negative customer experience will ultimately affect how often customers do business with you and whether they choose to repeat their business with you at all.

In this week's episode of the Social Media Takeaway, I shared a story about a client who visited a new restaurant near his home. Two days later, he received a call from the restaurant manager asking about his experience. He was so impressed by this level of customer service that he shared the story with me. Such experiences encourage customers to refer others to you, whether through word of mouth, social media reviews, or user-generated content.

However, not all customer service stories are positive. Last week, I experienced poor customer service at a local supermarket. I was using the self-service till when I noticed that the raspberries I had purchased were spoiled. I had two heavy bags with me, and there was an assistant beside me.

He kindly offered to take the raspberries from me, which I thought was a nice gesture. I watched as he disappeared down the aisle. However, he returned a few seconds later with no raspberries in hand and asked, "Oh, did you want me to get you the raspberries?" I replied, "Yes, but it's okay, I'll get them myself." So off I went with my two heavy bags, down the aisle, looking for fresh raspberries.

To my disbelief, I saw the same spoiled raspberries I had returned on the shelf. Rather than getting me fresh raspberries, the assistant had put the spoiled ones back on the shelf! I couldn't believe my eyes..... As I made my way back through the shop, I met the same assistant. Laughing, I asked, "Did you just put those raspberries back on the shelf?" He replied with a big smile, "Yes, because they're in date." I said, "But they're spoiled." He responded, "Oh no, they're in date; it'll be fine. Somebody will sort it out later." I shook my head, smiled back at him, and walked out the door, thinking, "Is that not just a recipe for disaster?"

When the next person buys those spoiled raspberries, returns home, and realizes what they have purchased, what kind of experience is that going to be for them? How many people will they tell? Will they return to the same store to buy their fruit next time?

Exceptional customer service can turn customers into advocates. Delighted customers tell their friends and families about positive experiences, write 5-star reviews, and create user-generated content by sharing their experiences on social media.

Unhappy customers will also tell friends and family, write negative reviews, and ultimately stop doing business with those businesses.

Have you ever experienced outstanding or terrible customer service? Share your story in the comments below!

ChatGPT Voice Mode is Here! 🚀The Sky’s the limit …(🤪😂sorry couldn’t resist!) Starting next week, ChatGPT will be rolling...
01/08/2024

ChatGPT Voice Mode is Here! 🚀The Sky’s the limit …(🤪😂sorry couldn’t resist!)

Starting next week, ChatGPT will be rolling out its highly anticipated Voice Mode, initially available in an alpha phase to selected ChatGPT Plus users (ME please!! Cannot wait)....

Previously referred to as Sky, the voice was suspended after it was noted that it bore a striking resemblance to actress Scarlett Johansson's voice, especially her role in the movie 'Her'. Anyhooooooo…….moving swiftly on…

So rather than typing conversations with ChatGPT, you’ll be able to talk to it. As I talked about in my Podcast, "Chat GPT for Business", (And also my amazing conversation with Claude Schneider , link in bio 😎) consider ChatGPT like the smartest person on your team (IQ similar to Einstein) who never gets tired, is available for work 24/7 and is always getting better…..

This new feature allows for real-time, human-like voice interactions (I wonder what the voice will be like…….(guessing NOT like Scarlett Johansson……..ouch!), transforming how you use ChatGPT..

I’m already loving the ability to have voice conversations with ChatGPT app. So I can’t wait to see how this goes.

What do you think?

31/07/2024

Are we offering customers an experience or a transaction? Are we serving customers, or firefighting after issues arise? Are our social media channels an extension of the inperson experience or are they completely at odds?

These are all questions I explore In this week’s episode of the Social Media Takeaway. My guest, Louise Lally is a learning and development consultant specialising in the retail sector and host of the Retail Podcast. I really enjoyed our conversation. She shares lots of great nuggets that will get you thinking.

Let me know what you think and what you would add to the conversation.

Show links in comments

24/07/2024

Just because someone tells you something, doesn't mean it's true. In this week's episode of The Social Media Takeaway, I am delighted to speak with Donna Kennedy Slattery, a seven-time best-selling author, psychologist, mentor, and highly sought-after professional speaker. We discuss the importance of having the right mindset in business and how questioning what we accept as truth can significantly impact our professional decisions. Donna’s got some fantastic insights on resilience and growth that are super practical for anyone looking to get ahead in life and business so tune in now!

SPOTIFY: https://open.spotify.com/episode/5e7jgMt1oGxduRfPscnSU4?si=9f14c5fd7de241d4

ITUNES: https://podcasts.apple.com/ie/podcast/mindset-shifts-uncover-the-lies-holding-you-back/id1726643748?i=1000663165086

Donna Kennedy Slattery

Here are common words and phrases people share with me when I ask about their social media challenges:*  No conversions*...
22/07/2024

Here are common words and phrases people share with me when I ask about their social media challenges:

* No conversions
* Spending too much time
* Too many things to do
* Finding my voice
* Putting myself out there
* Need more leads
* Spending time but not getting anywhere
* Don’t want to sound like I’m begging

If any of these resonate with you, don’t worry—you’re not alone. I help people just like you turn their social media time into sales.

There’s a system, and when you use it, you spend less time getting better results. I’ve put together a free guide, "5 Fast & Effective Ways to Turn Social Media Time into Sales," designed to help coaches, consultants, and online entrepreneurs transform their social media strategy into a powerful sales engine.

This comprehensive resource will teach you proven strategies to reduce wasted time, engage effectively with your audience, and convert interactions into tangible sales.

If what you're doing isn't working.. then you need to change it up.

Https://www.sellonsocialmedia.academy/freeguide (link in bio)

In this week's (solo 😀) episode of my podcast, The Social Media Takeaway. I share how to use ChatGPT as your assistant. ...
20/07/2024

In this week's (solo 😀) episode of my podcast, The Social Media Takeaway. I share how to use ChatGPT as your assistant. So, rather than using it to create content, I talk about how to use it to improve YOUR content and make it more COMPELLING to your ideal customer.

Delighted to see I'm currently number 6 in the charts!

I'd love to hear your feedback or your own top tips 😊✨️

P.S. This is an AI image created in Canva. It doesn't look a bit like me, but at least it's not weird!!

Finally, a warm, calm evening to enjoy some time out on the beach!! Daisy loved it too!
08/07/2024

Finally, a warm, calm evening to enjoy some time out on the beach!! Daisy loved it too!

I am running a LIVE "Communicate Clearly" workshop this Thursday, the 11th of July at 3 pm BST (10 am ET). Places are li...
08/07/2024

I am running a LIVE "Communicate Clearly" workshop this Thursday, the 11th of July at 3 pm BST (10 am ET). Places are limited to 8, as everyone will join me live on screen to work through an interactive exercise.

I guarantee that by the end of this workshop, your messaging will be 100% stronger, which means your social media, paid ads, emails, sales pages, and website will also be 100% more persuasive.

Why Attend?

In this one-hour workshop, we will:

➡️ Work through a "Communicate Clearly" exercise together.
➡️ Help you define and sharpen your core message.
➡️ Provide personalized feedback to ensure your message resonates with your audience.

What You’ll Gain:

➡️ Clarity on your business’s unique value proposition.
➡️ A consistent, compelling voice for all your social media posts.
➡️ A fresh perspective on your business and its message, guided by my experience and creativity.

Book your place here: https://www.sellonsocialmedia.academy/workshop

03/07/2024

In this week’s episode of the Social Media Takeaway, I chat with Tuesday Whitfield, owner of Willowbrook Glamping & Hideaways. We chatted about her journey of embracing her creativity and how her vibrant personality has influenced her family business. Despite facing challenges growing up, Tuesday learned the importance of being true to herself and realised that her authenticity would attract the right people to her business. By trusting her instincts and using her creativity for her business, Tuesday aims to make rural Ireland more diverse and inclusive!

I love Tuesday’s story – whether you're an entrepreneur, a creative, or someone looking to bring a personal touch to your business, this conversation with Tuesday Whitfield is sure to motivate you.

SPOTIFY LINK: https://open.spotify.com/episode/6zaVUKFKJ3RiqLetWlJemt?si=hgzlMcPhQJqQuRxTQ0ULpg

ITUNES LINK: https://podcasts.apple.com/us/podcast/trusting-your-instincts-and-showcasing-your-business/id1726643748?i=1000660993281

Absolutely love this quote by Your Charles Alexander  – it is so true! Being constantly busy doesn't always mean you're ...
27/06/2024

Absolutely love this quote by Your Charles Alexander – it is so true! Being constantly busy doesn't always mean you're being productive. In fact, the chaos of a hectic schedule can often lead to wasted time and increased stress. Tune in to this week's episode of The Social Media Takeaway with Charles Alexander to learn how to manage your time wisely and boost your true productivity to achieve a four-day work week!

SPOTIFY LINK: https://open.spotify.com/episode/3Ygatk2fORJ2lcsmoBBwEa?si=pkyV6tUVTje6lkRIvdDvDQ

ITUNES LINK: https://podcasts.apple.com/us/podcast/four-day-work-week-achieving-work-life-balance-with/id1726643748?i=1000660269751

I'm really looking forward to speaking on stage on Tuesday next at the Virgin Media Business Ireland, Backing Business C...
21/06/2024

I'm really looking forward to speaking on stage on Tuesday next at the Virgin Media Business Ireland, Backing Business Community Social Media Masterclass. I'll be speaking about how you can turn your social media time into sales!

This FREE Social Media Masterclass is taking place in Croke Park on Tuesday 25th June from 10am-4pm.

This event is guaranteed to sell out so if you want to reserve your FREE ticket, click here: https://bit.ly/3Xq6UTD

Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business?In thi...
20/06/2024

Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business?

In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced stages around the world, sharing her invaluable insights on the power of social media and how to make it work for your business.

SPOTIFY LINK: https://open.spotify.com/episode/4onkzp8cBEqD2oyLQXO2DV?si=01k4D5DWSWuQ_I7KNBYXZg

ITUNES LINK: https://podcasts.apple.com/us/podcast/linkedin-and-twitter-for-business-growth-with/id1726643748?i=1000659480716

In this episode of the Social Media Takeaway, I interview Fiona O'Neill, founder of Count On Us Recruitment. Fiona share...
12/06/2024

In this episode of the Social Media Takeaway, I interview Fiona O'Neill, founder of Count On Us Recruitment. Fiona shares how she used Facebook groups to expand audience reach and boost customer engagement, growing her group to over 4,000 members. Learn her top tips for building and managing an engaged community, addressing misconceptions, and using clear messaging to maximize impact.

SPOTIFY LINK: https://open.spotify.com/episode/48DxcYE6xKOfo7Bb4dzIXK?si=rFsh2gJcTt2WcLncw8g_Jg

ITUNES LINK: https://podcasts.apple.com/us/podcast/facebook-groups-for-audience-engagement-with-fiona-oneill/id1726643748?i=1000658731379

In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling author  Gallagher...
05/06/2024

In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling author Gallagher Author about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We explore her effective marketing strategies, different writing styles and how she uses social media platforms like Facebook, Instagram, and TikTok for book promotion. For anyone starting to write, Lyndsey's advice is invaluable.

SPOTIFY PODCAST: https://open.spotify.com/episode/0LOjpDAARfvNzNaT6rypMm?si=4Zizio_2RSG0XB2wbCKSMw

ITUNES PODCAST:
https://podcasts.apple.com/us/podcast/from-writing-to-marketing-a-bestselling-authors-guide/id1726643748?i=1000657886918

Imagine an AI that knows your preferences, handles your tasks, and boosts your productivity effortlessly. In just 6 to 1...
02/06/2024

Imagine an AI that knows your preferences, handles your tasks, and boosts your productivity effortlessly. In just 6 to 12 months, personalized AI agents will make this a reality! Tune into my latest conversation with Claude Schneider, CEO of SmarterQueue, on The Social Media Takeaway. We explore the rapid advancements in AI, its transformative impact on business and daily life, and the crucial balance between automation and human connection.

SPOTIFY LINK: https://open.spotify.com/episode/4Ep26N896Vp5nfUVAMUrIZ?si=zCjrm5DGQyOqAcarjR0_0A

ITUNES LINK:
https://podcasts.apple.com/us/podcast/personalized-ai-agents-the-next-step-and/id1726643748?i=1000657124763

In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of  , to explore AI's fast progress and ...
29/05/2024

In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of , to explore AI's fast progress and impact in today’s world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical advice for startups and businesses on validating ideas, solving real pain points, and continuously adapting to user needs. Join us as we explore AI's future and its impact on businesses and daily life!

In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and foun...
22/05/2024

In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The Style Bob , to explore the power of personal image and its impact on confidence and presence. From her fascinating insights into color psychology to practical tips for enhancing your professional image, Aoife provides valuable advice that can help anyone looking to improve their personal brand. Don't miss this insightful conversation that could change the way you see yourself and your wardrobe!

SPOTIFY LINK: https://open.spotify.com/episode/24vPUyfHWSSvMnz6btWMwi?si=JBtGfgz9QbKBRUwDGVd0kg

ITUNES LINK: https://podcasts.apple.com/us/podcast/personal-image-how-to-build-confidence-and-impact/id1726643748?i=1000656353155

Looking to make your next event unforgettable? Check out these 7 expert tips from my podcast with Phil Mershon , founder...
17/05/2024

Looking to make your next event unforgettable? Check out these 7 expert tips from my podcast with Phil Mershon , founder of Unforgettable Experiences and Director of Experience at Social Media Examiner . With over 14 years of crafting exceptional events like Social Media Marketing World and the Social Media Success Summit, Phil shares amazing advice to create memorable experiences.

SPOTIFY LINK: https://open.spotify.com/episode/4F6nxt0KW3Ua6tWMJR3FtY?si=xe5TvAruTsK4fv04ns6Yaw

ITUNES LINK: https://podcasts.apple.com/us/podcast/creating-memorable-experiences-for-events-by-phil-mershon/id1726643748?i=1000655631004

In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgett...
15/05/2024

In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil shares how you can create memorable experiences for anyone attending your event. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interested in the power of impactful gatherings, this conversation is packed with insights and actionable tips that will inspire you to think differently about your next event.

SPOTIFY LINK: https://open.spotify.com/episode/4F6nxt0KW3Ua6tWMJR3FtY?si=xe5TvAruTsK4fv04ns6Yaw

ITUNES LINK: https://podcasts.apple.com/us/podcast/creating-memorable-experiences-for-events-by-phil-mershon/id1726643748?i=1000655631004

A big thank you to everyone who attended; your enthusiasm and engagement during the session were fabulous 😊.  I would lo...
14/05/2024

A big thank you to everyone who attended; your enthusiasm and engagement during the session were fabulous 😊. I would love to hear your biggest takeaway!

If you missed it, the replay is available for a limited period of time here. https://sellonsocialm.kartra.com/webinar/LoNxk2AcVtYf

Join me live on Monday the 13th for FREE social media training. Don't worry if you can't make it live, there are recordi...
10/05/2024

Join me live on Monday the 13th for FREE social media training. Don't worry if you can't make it live, there are recordings available.

This training is for consultants and coaches aiming to scale their business using social media.

By the end of my 5-Day Challenge, Turn Social Media Time into Sales, you will have started to see results. Guaranteed!

Whether you want to take charge of your digital strategy or delegate with confidence this will help you.

I guarantee you will gain clarity and confidence, and you will see significant results before the end of the challenge. I will be with you every step of the way.

Don't miss out on this incredible opportunity.
Register here: https://www.sellonsocialmedia.academy/5daychallenge

In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specif...
08/05/2024

In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These five tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services compared to products, emphasizing the critical role of the service provider in delivering quality. Tune in to gain practical insights to help you navigate the changing world of social media and succeed in your coaching or consulting business.

SPOTIFY PODCAST: https://open.spotify.com/episode/6tfmurSDX2H2B13UozpOFD?si=qmFlz5vcSOiaGwRB1kQEGQ
ITUNES PODCAST: https://podcasts.apple.com/us/podcast/5-social-media-tactics-for-coaches-and-consultants-in-2024/id1726643748?i=1000654886556

In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a wo...
01/05/2024

In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. Our conversation delves into how AI is changing digital marketing, including ways to improve content quality, personalize marketing efforts, and how you can stand out!

If you want to learn new innovative techniques in how you can use ChatGPT and AI to stand out in a competitive market, you won’t want to miss this episode!

SPOTIFY PODCAST: https://open.spotify.com/episode/2Ip5sgcioJCsezHSNHFpvg?si=cQy0SnpgS4WBSRKG6ANjyA
ITUNES PODCAST: https://podcasts.apple.com/us/podcast/stand-out-with-ai-innovative-techniques-by-andy-crestidina/id1726643748?i=1000654134223

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Louise McDonnell - Social Media Expert

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I am an online and social media marketing expert. I specialise in delivering


  • Social Media keynotes

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