30/01/2024
One word within social media marketing that will change your performance and the results you get forever
Consistency. But what does that mean and why is it so important?
We're not just talking about daily posts, but having a social media strategy that focuses on providing your target audience with professional, on brand and engaging content
Doing this will boost your brand awareness and help you build a loyal, engaged audience who know when and what to expect from your business
You simply cannot set up a new Facebook or Instagram page and expect it to go viral overnight. Think of this situation like planting a seed and expecting a tree in your garden within 24hr - it's just not possible
It needs time. It needs watering daily and it needs lots of love, care and attention
Why else is consistency important when it comes to social media management for businesses?
1) The more consistent you are on social media, the stronger your brand awareness will be and your target audience will start recognising your business from the content you produce and the tone of voice you're using
2) Too many people think that running social media accounts is about publishing promotional content about your product/service and expecting flocks of people wanting to spend money with you. Social media is about being social and having an opportunity to engage with the public to understand more about what they want, how they want it, and how you can adapt your business to deliver the results they want. The stronger your bond with your followers, the more trust they have in your brand when making decisions over whether to part with their hard-earned money
3) Social media platforms love pages to be active. However, as already mentioned, you shouldn't just post for the sake of it. Your posts must provide value to your followers. Show some personality. Give them something to engage with and create real-time conversations around your business. This is a key reason why businesses find their Reach is suffering
4) First impressions count. When someone clicks on your Facebook, Instagram, X, or TikTok account, you have seconds to impress them and build instant trust before they're gone and looking at a competitor's page. Do you want your page to show that you haven't been active for days, or give them the trust that they can contact your page and get an answer within minutes/hours. This shows that you care about your customers and they're not just there for you to take money from them
5) People always talk about wanting to be 'Top of Google', but what about the importance and impact of being 'Top of Mind' instead. Posting consistently on social media means that your business is always providing your audience with fresh content, meaning that when opportunities come up in your market, your followers are quick to recommend you before your competitors get a chance to sell to them
My final message would be to make sure to understand that social media success isn't a sprint - it's a marathon. Don't expect an easy overnight win because you'll be left disappointed. Set realistic targets, be consistent and watch your accounts grow as your business grows too. Keep feeding that seed and you'll be enjoying climbing that tree in the future
