11/10/2024
How are cultural industries being shaped by social and technological change in today's IB landscape?
Join us on 17 October for a free webinar on this topic featuring recent research published in JIBS: three papers recently accepted by the Journal of International Business Studies, focusing on critical issues in cultural industries shaped by social and technological change. Specifically, Fiona Kun Yao, Ming Xu, and Jia Ao’s paper, “Worldwide Spread of the Weinstein Scandal and the Movement: Cross-Country Diffusion of Reputation Loss in the Film Industry,” explores the global ripple effects of the movement and its impact on the film industry’s reputation across countries. Qian (Cecilia) Gu, Ying Wang, and Jianhong Zhang’s work, “Foreignness as a Double-Edged Sword for the Internationalization of Cultural Goods: Deep Learning-Based Semiotic Analysis of Hollywood Movies in China,” investigates how the foreignness of cultural products like Hollywood films can simultaneously aid and hinder their success in international markets, using a semiotic analysis powered by deep learning. Finally, JungYun Han, Henrich R. Greve, and Andrew Shipilov’s paper, titled “The Liability of Gender? Constraints and Enablers of Foreign Market Entry for Female Artists,” examines the unique challenges and opportunities that female artists face when entering foreign markets.
Register here:
This event will showcase three papers recently accepted by the Journal of International Business Studies, focusing on critical issues in cultural industries shaped by social and technological change.