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see past the now. The expert source for trends and insight.

We uncover trends, predict change, and provide the intelligence that gives you a true understanding of your audience, and helps your business prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’

re trusted by the world’s leading brands, agencies and businesses, helping them to reveal what’s possible, not just predict what’s probable.

28/07/2023

“Quiet luxury” has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industrywide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation – as an accessible yet aspirational entry point to the stealth-wealth lifestyle.

Here’s your dose of tennis’s stealth-wealth fashion inspiration 👉

📸:

30/06/2023

At this year’s Design Shanghai, young brands and studios were out in force, showing outspoken shapes and amped-up textures. Scroll to see the work of , & .furniture.

20/06/2023

Handmade craft, digitally assisted design and playful soft sculptures were among the highlights of this year’s NYC x Design. This year we were struck by the work from Vietnamese-American ceramic studio Vy Voi which nods to the history of Vietnamese ceramics with its porcelain lamps with distinct glazes. The collection’s shapes and streaked, imperfect colours are inspired by natural phenomena, such as sprouting mushrooms, moss on bark and sunlight.

19/06/2023

To counter the hyper-stimulating rush of digital life, stores are reimagining minimalism. These spaces are designed to enhance a sense of wellbeing through sensorial respite. Indian brand Superkicks’ 2,400 sq ft sneaker store uses locally produced materials, including sandstone, terrazzo and terracotta inspired by Delhi’s historic Red Fort.

16/06/2023

Will we see you at Decor + Design in Melbourne next month?⁠
⁠
Stylus’ Advisory director Nia Pejsak will be hosting New Ways of Living, a macro forecast addressing how global populations are changing the way they live, the design of their homes and how to deal with major issues, such as climate change and the rising cost of living.⁠
⁠
Book your space today https://decordesignshow.com.au/seminar-series/ #1652230678849-356923e5-ef37

06/06/2023

Luxury label Coach is investing in circularity for its youth-targeted sub-brand Coachtopia. Each piece in its initial drop of 90s- and 00s-inspired shoulder bags was created from upcycled and recycled waste leather sourced from its take-back scheme. Here, climate activist and author Mikaela Loach wears the Ergo shoulder bag for Bricks Magazine. Members can log in for more sustainable fashion initiatives via the link in bio.

05/06/2023

How does the post-perfection generation want to buy beauty? Gen Zers have rebuffed the high-maintenance millennial look in favour of a more authentic, grittier and even sleazier aesthetic. Brands are tapping into this by using hypersexual imagery, marketing products to combat the impact of hedonism on skin and embracing indie sleaze.

10/05/2023

Cosy was king at Milan Design Week 2023 (April 17-23). Swipe to see our pick of comforting chairs and enveloping designs, complete with shaggy and textured upholstery fabrics. Stay tuned for more key trends we spotlight from this year’s design festival.

18/04/2023

A quarter of global travellers are willing to pay more for activities that give back to local communities.

To better engage with this cohort, and to ensure greater sustainable futures, businesses across the tourism industry need to align their goals with these mindsets and integrate eco-positive actions.

We highlight some of the key travel trends impacting sustainable tourism, and the brands to know, here: https://stylus.com/articles/how-is-sustainable-tourism-evolving?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

[Alt text: Stat that reads “25% of global travellers are willing to pay more for activities that give back to local communities” on a green background.]

11/04/2023

Gen Xers (born between 1965-80) continue to feel misunderstood in a brandscape still broadly focused on appealing to younger or older consumers. So what makes the current generation of mid-lifers tick?

Stylus' Emily Gordon-Smith maps out four key themes to help you decipher their style preferences and tap into this underserved yet lucrative demographic:

1. Semi-dedicated followers of fashion
2. Pragmatism-first
3. Evolved personal style
4. The comfort sweet spot and search for perfection

To discover more about this cohort, read our Cracking Gen X Style Codes report, available for members now: https://app.stylus.com/fashion/cracking-gen-x-style-codes?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

07/03/2023

Which of these A/W 23 looks will you be trialling?

Following on the heels of Milan, Paris Fashion Week offered punchy pastel pigments, smudged along the lower lash line at Victoria Beckham, delivering a fresh and youthful look.

A celestial and intergalactic aesthetic continued into PFW, with metallic eyes and lips at Off-White, paired with hyper sleek hair, adorned with silver hair accessories symbolising the sun.

Sleek hair also took a geometric turn, with Issey Miyake dissecting the parting into surprising triangular shapes.

Swipe to see all three looks. Members, stay tuned for our fourth and final Fashion Week report dropping this week.

07/03/2023

It’s your final dose of A/W 23 fashion and beauty inspiration.

Rounding out the fashion weeks, Paris gave us decorative devores to update classic items like the blazer, with velvet hitting the sweet spot.

Timeless, dressed-up and thoughtful design are the cornerstones for next season, typified by Saint Laurent’s perfect Little Black Dress.

Finally, Paris confirmed chrome yellow as THE hottest colour for outerwear next winter, seen here at Valentino.

Your three PFW beauty highlights coming next.

28/02/2023

And so, to beauty. Our experts share their standout hair and make-up looks from the A/W23 Milan runways.

Sweeping Side Parts: Exaggerated side parts are a key takeaway. Sleek hair is pulled over the crown, with dishevelled strands swiping across the forehead enhancing the dramatic look.

Captivating Lashes: Colourful feathery lashes spanning pale pastels and khaki greens result in a disruptive illusion, creating a sweet yet subversive aesthetic.

Two-Tone Texture: A combination of wet and dry texture is also a key look from Milan, with sleek oily roots transitioning into airy volumous curls.

Which of these looks will you be experimenting with? Tell us in the comments below.

28/02/2023

Rounding out the fashion weeks, Milan brought a softer edge to A/W 23. Here are our experts’ favourite looks from the MFW runways, starting with fashion.

Winter Coral: Pink goes in a new direction in Milan with a softer winter coral hitting the sweet spot, making this the perfect antidote to the winter blues.

Tufty Tales: Forget this winter’s teddy fleeces, the new look is for exaggerated tufty textures that works for both outerwear and knits.

Take to the Skies: The classic aviator jacket gets a 2023 makeover in new fashion colours and high-shine patent effects.

Swipe for highlights. Members can read our full A/W 23 New York, London and Milan Fashion Week coverage via link in bio.

27/02/2023

Bringing you part two of our experts’ favourite beauty looks from the recent runways. This time, London Fashion Week:

Gothic Glam: Statement black lips at Bora Aksu are amplified by clean complexions, with black organza and lace hair accessories heightening the gothic feel.

Whimsi Goth: A more whimsical take was seen at Chet Lo, with dispersed feathery lashes and subtle shimmery shadow creating a gentle ghostly allure.

Artful Braids: Sculpturesque braids are displayed at Simone Rocha, with artful plaits draping down the neck and curved shapes extending along the scalp.

Swipe for more visual inspiration. Stay tuned for Milan Design Week highlights dropping tomorrow.

27/02/2023

It’s your beauty round-up from New York and London Fashion Week.

Our experts have selected six noteworthy looks from the runways to get excited for. Here’s part one:

Volumous Curls: Volumous curls are a key takeaway from NYFW this season, with shows spotlighting airy and tight bouncy curls that embrace natural hair texture.

Galactic Metallics: Another key look is metallic make-up, spanning lustrous eyes, holographic glazes and shimmering lips, creating an intergalactic feel.

Bleached Brows: Additionally, bold bleached brows are a key highlight from NYFW. Notably, these key looks demonstrate how a bleached brow can be used to add fierce elegance instead of a typically grungy feel.

Swipe for your visual inspiration.

23/01/2023

Are you ready for your next opportunity? Swipe to see some of our open roles. Apply via link in bio.

16/01/2023

We are very sad to announce that Stylus’ Founder and Executive Chairman, Marc Worth, died in London on 13 January 2023, aged 61. Our thoughts and deepest condolences are with the whole Worth family at this very sad time.

Marc was instrumental in revolutionising the online trend forecasting industry that exists today.

Victoria Rennie, Stylus' CEO said: “Marc was an indomitable presence whose passion and humour will leave an indelible mark on our business and the industry for years to come. - We will continue our work to evolve and grow the business Marc founded, as I know he would have wished us to do.”

A full statement can be found on stylus.com

11/01/2023

Introducing the 2023 Stylus Changemakers ⭐️🔮 🌍

Now in its third year, the Changemakers programme showcases individuals and businesses who are proving to be innovators in their fields, driving positive change for their industries and beyond. Swipe across to meet some of this year’s ➡️: , .digital, , , ,

Learn more about the Changemakers programme via the link in our bio.

28/11/2022

With party season on the horizon, our experts have broken down the top beauty takeaways for 2024 – from dreamy pastels to whimsical waves.

Swipe for your styling inspiration.

Stylus members can dive deeper into these looks and many more in our Special Occasion 2024: Beauty Inspiration report.

10/10/2022

Still can’t get your head around the metaverse? Our digital download breaks the always-on, shared digital world into five digestible sections, illustrated with opportunities for brands. Get your complimentary copy via the link in the bio 👆

07/10/2022

Paris Fashion Week: Fabric Trend. A change of direction here with soft, scrumpled surfaces bringing texture into play, and adding a diverting contrast to the season’s slinky sequins and satins.

07/10/2022

Paris Fashion Week: Key Item.
The Paris runways are decreeing the big white shirt as next summer’s unlikely, but highly commercial hot fashion item.

07/10/2022

Paris Fashion Week: Print & Pattern Trend. Snake charmer 🐍
Forget leopards and tigers – the newest skin direction sees designers introduce slithery python and snakeskin into the fashion jungle for S/S 23.

07/10/2022

Paris Fashion Week: Key Colour
Soft pistachio green is the season’s new neutral – perfect as a standalone main shade, working as an accent to lilac and earthy browns, or as a counterpoint to vivid orange and hot pink. 🥑

06/10/2022

Fluoro Pink, one of our key colours for A/W 24/25, is a defiantly bright and saccharine hue that is proudly confident and optimistic. Discover the other colours and find out more about how they will be used via the link in the bio.

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If you’re searching for A/W 25/26 colour inspiration, look no further. Our trend experts have revealed three key colours that will be imperative for the season. Introducing: Factory Green, Peach Nectar and Black Cherry. Factory Green (#007449) – a practical mid-tone informed by tools and garden equipment. This versatile hue will give a bold and inviting character to furniture design and contemporary consumer electronics. It’s also apt for urban activewear, graphics and packaging. Peach Nectar (#FF9A8D) – a comforting and revitalising blush pink that celebrates connection. Brands can use this warm and uplifting colour to bring a sense of playfulness and positivity to fashion and home accessories, children’s toys and wellness-based applications, like digital apps and healthcare spaces. Black Cherry (#612E35) – a grungy dark red influenced by lo-fi horror. This deeply pigmented shade is ideal for vampish beauty looks, protective outerwear and luxury accessories. It’s also a stirring option for industrial design, including appliances, automotive and transport. Stylus members can discover six more colours, and the core trends set to shape the upcoming season, in our Colour Spectrum Preview.

What does a trend forecaster do and how do they predict the future? Meet Katie Baron, our content director for retail & brand comms. #brandcomms #retail #trendforecaster

Sapphire, one of our key colours for S/S 25, is a dynamic blue influenced by digital phenomena. Brands can use this bright hue in electric vehicles and to create stimulating immersive experiences. It’s also ideal for graphic design, gaming and sports applications. #trendforecasting #graphicdesign

One of our key colours for S/S 25, Brandy Snap is a warm tan that evokes woodcraft and domesticity. The enduring brown shade will promote longevity and bring a reassuring and wholesome feel to crafted interiors, timeless apparel and consumer tech, making it feel more natural. #colourinspiration #trendforecasting

Sakura, one of our key colours for the S/S 25 season, is a soft pink that symbolises simplicity and spring renewal. This light and breezy tint will bring freshness to minimal packaging and beauty products. It’s also apt for contemporary healthcare applications like femtech and digital therapies. Stylus members can discover the full nine preview colours on the platform now. #colourinspiration #springsummer2025

see past the now.

What's new? What’s now? What's next? Our experts ask questions like these every day to help our members uncover new possibilities. Like the businesses we serve, we too are evolving. Today, we are excited to launch an enhanced members’ platform and refreshed brand identity. Discover more: stylus.com

Notalgic glamour, modernist mood and nature's bounty were among the key trends at this year's Milan Design Week. From atmospheric installations to beautiful handcrafted design, take a glimpse at what our editors saw during the 60th annual Salone del Mobile. Stylus members can find our full suite of reports live on-site now, covering CMF & textiles, furniture, lighting, kitchens, bathrooms and brand experiences via the link in the bio. #milandesignweek #salonedelmobile #trendforecasting

Despite the continued rise of plant-based alternatives, dairy is booming. New data has shown that the US cow’s milk industry has actually grown by 11% between 2019 and 2022. But in an age where it faces stiffer competition than ever before, how is it achieving this resilient growth? Read Dairy Industry Trends, available to everyone, via the link in the bio. #dairyfutures

By 2040, you could travel from London to Paris (or any destination less than two hours away) on a plane that only emits water waste. Swiss aerospace company Destinus recently raised $29m to fund the creation of a hydrogen-powered hypersonic aircraft. This could make clean, green travel a reality – even the norm – in the next 15 years. Stylus members can discover the future of clean travel in our suite of reports, Climate Crisis in Focus, on Stylus.com now. #climatecrisis

How it started vs how it's going. Last year we predicted the 10 trends that would shape 2022. But how are they coming true? Download our updated look ahead report with real time examples via the link in the bio. #trendforecasting #futurist

We go live tomorrow 🎥 Join our experts on LinkedIn Live as they discuss how brands are already playing in virtual spaces, and how this is a glimpse of what’s yet to come. Sign up via our stories. #gaming #metaverse #trends #trendforecasting #futurist

At the end of 2021, we released a report telling you which trends to bet big on in 2022. But how are those trends coming true? The revitalising localism trend focussed on supporting local, grassroots activities, and said that collaborations with local craftspeople would be key. Recently, we've seen luxury hotels tap into the skills of local talent to create stunning interiors. You can download the original ten trends, alongside these validation examples, via the link in the bio. #trends #2022trends

"If you don't get on board with that, they're going to leave you behind". Our pop culture and media editor Julia Errens reveals that brands should have already started establishing their creator community – yesterday. #sxsw #sxsw2022 #gaming #creator

“When we are looking at the Metaverse and thinking of these places that are meant to be lived in – the idea that you can actually own objects virtually that develop a history of their own – that gets really interesting for the kind of space we are looking into for the next ten to fifteen years.” Our pop culture and media editor Julia Errens talks about how digital fashion will evolve in the metaverse live from SxSW. #sxsw #sxsw2022 #metaverse #digitalfashion

How has what gaming audiences desire shifted since the last IRL SxSW in 2019? Our pop-culture and media editor unpacks what she thinks the change is, and what’s driving it. #sxsw #media #gaming #popculture #sxsw2022

2022 is finally here. But what does it hold? Discover the trends that will land this year.

Spilling the tea on beauty brews; your morning cuppa will have added benefits as brands are adding vitamins and supplements to hot tea drinks. ☕️ London haircare brand @fableandmane have developed 3D-printed tiger tea cubes, that dissolve in warm milk, packed with additional beauty benefits. Ingredients like cinnamon, turmeric and ashwagandha are used, along with added zinc, vitamin B12 and biotin to strengthen hair and calm the mind. Discover more on the Brief at stylus.com ☕️ #beauty #beautytea #beautytrends

Look Ahead 2022 | Members log in now

What will 2022 look like? Join us in the future, as we unpack the biggest trends that will impact brands and businesses over the year to come. Available exclusively for members now: stylus.com/2022-look-ahead #future

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