Paragala: The Central Luzon Media Awards

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Paragala: The Central Luzon Media Awards

The official page of Paragala: The Central Luzon Media Awards | Communicators' League The biggest student based award giving body in the Philippines.

This is the very first media award-giving body in the region which shall be known to reward, as the name suggest (Paragala means a token given for a service rendered; reward), all good things mass media have been known of; like providing good programs for the audience. Communicators’ League goals to highlight the applauding side of the media world while handing the challenge of maintaining good pr

ograms to all networks. More than twenty-thousand (20, 000) voters from different provinces of the region have participated on the very first Central Luzon Media Awards.

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HAU'S Paragala: Central Luzon Media Awards as it grows.

Food and the art are two of the things that drive a man. Food provides the energy that a man needs while he is inspired by art. A farmer who has spent his day bending and rising in the paddy fields may seek for entertainment and may resort to television. He continues to sow seeds while a journalist covers news and an actor delivers his line. Comes 6 o’clock, both will have something to serve at our dinner table.

EARLY LABOR

Like a farmer in Central Luzon, who goes through the arduous life of growing rice, the men behind Paragala experience a full cycle of cultivating crops and crafts. Five years ago, Communicators’ League, the official organization for AB Communication students of Holy Angel University, together with Robert Tantingco, VP for External Affairs & Corporate Communications Director of the school, planted the idea of establishing an award-giving body that shall recognize media entities that made impacts in Central Luzon. They have begun nourishing this idea by exploring the vastness of the region, visiting potential partner schools that eventually helped in making things happen.

Just like how rice is grown, Paragala goes through stages of production. Digging up to choose nominees of quality under suitable categories is an essential early step of the process. The best physical condition of ballots is then ensured to get them ready for distribution. Afterwards, the team will inform the partner schools to prepare for the next stage – the voting process. Ballots will then be distributed allowing students all over Central Luzon to vote in different fields. Reaping time includes collecting the papers back and tallying the results. These stages of production start as early as April and end by February or March, covering an annual cycle – from planting to harvesting all the way down to the shipping of the winners.

THE NIGHT OF HARVEST

This whole fascination boils down to the most awaited event and one significant evening – Paragala Awards Night. From bending and rising in the paddy fields, it all comes down to applauding and posing in spectacular fashion. This probably is the fruit of all labor. Glamour and prestige seal the night as attendees clamber out of their cars projecting their glitzy dresses in formal style. The message of responsibility and integrity travels across the four corners of the university theatre as Central Luzon’s most favored media entities receive recognition.

For four strong years, great amount of efforts is poured over this evening. Pre-production is a little over one month preparation for designation of tasks, writing of scripts, shooting for audio-visual presentations, stage-designing and other related endeavors. The team is meticulously particular to the nitty-gritty of the production details. So the night houses the mission to inspire media entities to always deliver their excellent works and continue inspiring people within and beyond Central Luzon.

Food and the art are two of the things that drive a man. While the media industry does its job, Paragala serves as a reminder that Region III is neither idle nor passive. It posts a reminder that Central Luzon is watching. Much is given to these media entities therefore much is required from them through HAU's Paragala: Central Luzon Media Awards.

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HAU'S Paragala: Central Luzon Media Awards as it grows.