14/08/2024
MEXICAN BEER: BORN, BRED, AND BOUGHT BACK BY EUROPE
By Deborah Van Hoewyk
Just waiting for a chance to sink your beach chair into the hot sand, peer out at the blue, blue ocean, and admire the green of the lime in the neck of your Corona Extra? And, at the holidays, don’t forget Modelo’s great bock beer Noche Buena, the label adorned by another Mexican native, the poinsettia.
Oh, oops, Mexican beer hasn’t been native for quite a while. The commercial beer brands we think of as Mexican are all produced by two major corporations – Grupo Modelo and Cervecería Cuauhtémoc Moctezuma. They effectively divide up Mexico’s beer market, 60% Modelo, 40% Cuauhtémoc; Cuauhtémoc is closing the gap. Together, they control 90% of the domestic market. Mexico is the largest beer exporter, and the fifth-largest beer producer, in the world. After gobbling up any number of other Mexican breweries to achieve their status, however, the two in turn have been consumed by European-owned Anheuser-Busch and Heineken, respectively.
https://theeyehuatulco.com/2021/04/25/mexican-beer-born-bred-and-bought-back-by-europe/